Visitors to your site are not necessarily ready to take a chance on you. Maximizing your chances of converting a visitor requires you to put in place a strategic path to follow. With an optimized content and purposeful design, your website should nudge visitors to perform the preferred action (a sign-up, download, fill-up form, etc.). However, this is not the case even in many professionally done websites. From our experience working with many clients, we have identified the key components that never fail to lead visitors along the required path.
1) Show that your site has a soul:
Most websites are unconvincing because they just list your USP, vision, mission, products, services, etc., but utterly fail in exhibiting your DNA: the story behind your existence and why you matter. It is important for people to recognize your business easily.
2) Show social proof:
What your customers think is very important to swing casual visitors to your site. When a visitor sees all of the possible reasons why customers use your product or service, their trust quotient rises and they are willing to hear from you.
3) Show them behind the scenes:
It is no secret that customers always love seeing the people behind the brand. By showing them behind the scenes pictures and videos, you can bring them to actually know you better.
4) Restrict deviations:
There are so many novelties you can include in your website, but they would dilute your site’s focus. By paring down on numerous distractions, you can lead customers down on a purposeful journey. On the other hand, visitors are wary of sites that only focus on the CTA. In fact, it is best that the journey be signposted by content that deals with user needs.
5) Let them know what you are working on:
Your work sets you up against your competition. Most probably, visitors come to your site after looking at one of your competitors. So ensure that your content and your work extend further than what the competition has to offer. It is also a valid reason why a visitor should come back to your site. Remember, your content is an important tool to turn visitor indifference into trust.
To know more about how we can help you take your business further, get in touch with us: firstname.lastname@example.org. Pixel Studios is a Chennai-based communications agency that helps in meeting the digital transformation needs of entrepreneurs, small businesses, and large enterprises.