Building a website is one thing, and keeping it updated is entirely another craft. Only if the website keeps updating itself, it makes someone find a reason to visit again. This applies to any website, irrespective of their target audience. Website trends are directly proportional to the amount of active engagements in the company, and thus is an important metric in lead generation and conversion.
“What makes you weird, makes you unique and therefore makes you stand out.”
What might sound as a very minute element in a website, does matters a lot. Most companies are uptight with this, making them kind of inflexible in design. New and upcoming websites do love the liberty of choosing from a whole new range of fonts and unique color palettes to keep the viewer experience engaging on a whole new level. It drops subtle Easter eggs on what kind of a company you are, and how you mean business. Talk of curiosity and you may have hit the sweet spot.
“Going viral is not an outcome; it’s a happening. Sometimes it happens; sometimes it doesn’t. Just remember, fans are vanity and sales are sanity.”
Organize your content in a way it attracts eyeballs like no other. For instance, let’s consider a man wants to buy a pair of aviator sunglasses and he checks in your website. He would be clearly disappointed if he doesn’t see multiple aviators in a single screen. Design the content in such a way to provide options and once he gets attracted to one, flip the picture and give the product details, again in a nutshell. This is one way called flat tile, but there are numerous other website trends as well. Many designers create innovative templates by the hour and this is an encouraging sign.
Blogs give a personalized scheme of ideas, and they are opinion oriented. People do consult a lot of mediums before a buying decision and surely blogs are an important one among them. Update your website with benefits of the articles you sell or request testimonials from happy patrons of your website. Build this connect and you are all set for the deep dive of customer penetration.
There are 31% more bloggers today than there were three years ago. ( eMarketer )
Videos give users a personalized experience of using the product. They become all the more informative and influences them into making a buying decision. The power of visualizing combined with effectively timed videos (nobody has time more than 5 minutes on an average to view a video). Pack the video with things you couldn’t say in the website and get ready to convert more leads and score potential ones.
Crisp content headers
The one thing that pisses off any online customer is the barrage of information that fights to take up his screen on the first click. Ensure he visits the website again by providing crisp and precise information. Landing pages too need to be on par with this to enhance customer influx to the website. If a tourist visiting our country needs some insights on good restaurants nearby, he types out a website. If he gets the information on first view, it reflects the conciseness of information delivery and that is a good thing.
Pop-Ups and Ads
Nothing frustrates more than redundant and irrelevant pop-ups that appear on the landing page for a fresh consumer. It is a serious concern and must be avoided by placing ads on the webpage that doesn’t hamper navigation. At the end of the day, it is all about user experience and one cannot make click to bait ads to increase sales and visibility.
Go Social at any cost
Integrate the social media pages with your website to show your emotional connect with patrons. A small widget with live tweets is a good start. Make things trending with Hashtags in your social media campaign. This method will always bail you out to make your website trending back again!
83% of marketers indicate that social media is important for their business. (Social Media Examiner)
Your call to action page for enquiries must always be updated to keep up with the website trends of today. That brings in more business and traffic, and most importantly gives you an edge over competitors for being responsive with customer queries.
“Adapt to your customer’s needs. They expect it.”