‘Digital’.
It’s the rage word around town and businesses are banking on it. The craze around the term ‘Digital Marketing’ is undeniable given that most of your consumers are spending their time on social media platforms.
More than ever before, digital marketing today can catapult your business to the next level in this evolving market space. Here are four reasons why digital marketing becomes crucial for your business.
Table of Contents
Keeping up with customer behaviour
If there’s one takeaway from the recent Amazon Great Indian Festival Sale for businesses, it is this: customers love digital buying. The sale saw 82% new customers, 12 times increase in EMI purchases and 3 times increases in Prime memberships for Amazon. Why, Xiaomi sold 1 million phones and Oppo’s One Plus banked a staggering Rs.400 crores, all just in a single day.
Customers have evolved over the years from traditional media like TV, radio and newspapers to digital channels like Facebook, Twitter and Instagram where they can engage and interact more. Businesses must capitalize on this to reap benefits.
Targeted approach
It’s a no-brainer that digital marketing helps you leverage the power of a targeted approach. However over the years, the medium has evolved so much that targets have become more accurate. Not only can you target your marketing and advertising based on interest groups, but also based on much more specific factors like behaviour, lifestyle, purchasing power, life events like anniversaries, moving to a new city, new jobs etc. With more sharper and interactive marketing tools available, digital marketing helps you reach exactly that customer who needs your product.
Same budget but more impact
When target customers become accurate and specific, your marketing budget comes down obviously. The funds saved could be directed for re-marketing as well. The bottom line is that, with digital marketing you get more impact for the same budget. Not to mention that digital marketing features and tools like emails, social media marketing, search engine optimization comparatively costs less than conventional methods.
Let’s drive home the point with real examples. Pixel Studios exploited digital marketing to increase more than 800 leads for Chennai Innovation and Technology Incubation Centre (CI-TIC) recently. The campaign was highly successful and cost-effective resulting in 100 times more outreach than what a newspaper ad would have got. Similarly utilizing digital marketing, Pixel Studios increased online sales and ROI for Qline Packaging. Digital marketing is the go-to option if you’re planning to take your business to the next level.
Better analytics and research
What use is a marketing/advertising strategy if you don’t have a concrete data driven feedback? Digital marketing campaigns can be assessed, examined, revaluated with extensive data and reports available. Measuring business metrics like lead generation, sales, traffic, conversions and engagement become child’s play with digital marketing. This helps to find what’s working and what’s not, helping you re-target your customers efficiently.
At Pixel Studios, we help businesses grow with our comprehensive digital marketing services.
