Building a website is one thing, but converting a website into a library, a doctor’s office, a school, a design studio, a cinema hall and so much more, lies in the hands of web design agency. A truly effective web design is one that uses cutting-edge technologies and processes that will help build experiences that stand out and catch the attention of users in an ever connected and chaotic world.
Trends in website design are directly proportional to the amount of active engagements in the company, and thus is an important metric in lead generation and conversion.
“What makes you weird, makes you unique and therefore makes you stand out.”
Typography serves many purposes – clarity, readability, look and feel and so on. What might seem like a miniscule element, might matter the most. Some companies might pay little or no heed to the typography of a website. New and upcoming websites do love the liberty of choosing from a whole new range of fonts and unique color palettes to keep the viewer experience engaging on a whole new level. It drops subtle Easter eggs on what kind of a company you are, and how you mean business. Talk of curiosity and you may have hit the sweet spot.
Organize your content in a way it attracts eyeballs like no other. For instance, let’s consider a man wants to buy a pair of aviator sunglasses and he checks into your website. He would be clearly disappointed if he doesn’t see multiple aviators in a single screen. Design the content in such a way to provide options and once he gets attracted to one, flip the picture and give the product details, again in a nutshell. This is one way called flat tile, but there are numerous other website trends as well. Many designers create innovative templates by the hour and this is an encouraging sign.
Blogs give a personalized scheme of ideas, and they are opinion oriented. People do consult a lot of mediums before a buying decision and surely blogs are an important one among them. Update your website with benefits of the articles you sell or request testimonials from happy patrons of your website. Build this connect and you are all set for the deep dive of customer penetration.
Videos give users a personalized experience of using the product. Videos are informative and influential in making a buying decision. The power of visualizing combined with effectively timed video can go a long way in converting more leads and scoring potential ones.
Crisp content headers
Perhaps, nothing is more annoying than content that bombards a consumer when he lands on a web page. When it comes to content, keep it crisp and precise. Landing pages too need to be on par with this to enhance customer influx to the website. If a tourist visiting our country needs some insights on good restaurants nearby, he types out a website. If he gets the information on first view, it reflects the conciseness of information delivery and that is a good sign.
Pop-Ups and Ads
Nothing frustrates more than redundant and irrelevant pop-ups that appear on the landing page for a fresh consumer. It is a serious concern and must be avoided by placing ads on the webpage that doesn’t hamper navigation. At the end of the day, it is all about user experience and one cannot make click to bait ads to increase sales and visibility.
Go Social at any cost
Integrate the social media pages with your website to show your emotional connect with patrons. A small widget with live tweets is a good start. Make things trending with Hashtags in your social media campaign. This method will always bail you out to make your website trending back again!
83% of marketers indicate that social media is important for their business. (Social Media Examiner)
Your call to action page for enquiries must always be updated to keep up with the website trends of today. That brings in more business and traffic, and most importantly gives you an edge over competitors for being responsive with customer queries.
“Adapt to your customer’s needs. They expect it.”
Originally published Jul 04, 2016 11:00:00 AM, updated May 29 2020