The world of ecommerce has become faster now with numerous consumer considerations coming into play. The goal of an ecommerce site, however, remains the same: conversion, but the effort involved is much more than troubleshooting, optimizing and securing the platform. Engaging an ecommerce solutions company will help in making life simpler for growing brands. Here are some top seven ways to keep your ecommerce site ship-shape:
1. Personalize and be user-friendly
Some customers need suggestion while shopping, whereas some know exactly what they want. Each will have their own journeys in searching, comparing, purchasing or returning products. When shopping involves too much time or steps, customers abandon carts before checkout. In fact, over 70% of cart abandonment takes placed just before checking out. So optimize on the user journey and customer experience in such a way that each phase of the journey is seamless.
2. Keep fine-tuning the site
From increasing site speed to securing the website, a slew of variables come into play in making your site viable to customers. It is best to engage the services of an ecommerce services company and leverage the right solution to keep your site up and running optimally. With mobile shopping accounting for 50% usage, it makes sense to optimize your site for mobile.
3. Build social proof
User-generated content on ecommerce sites is a given. Most brands try to connect with their buyers to build credibility, trust and advocacy; however, they end up stopping with mere reviews. Great brands have used user-generated content for inspiration and associating emotion connection.
4. Have all payment options
Some ecommerce sites limit payment options to registered accounts only, whereas some restrict payment types. It is important to understand your buyer persona and all the options he/she would choose. For instance, in many sites, Bitcoin is a preferred payment option.
5. Keep testing and automate your communication
Keeping in contact with consumers helps in selling or cross-selling your products. In addition, testing the communication to your audience brings you closer with your demographics. Remember, every ecommerce store sends emails for confirmations, thanking customers and more. It is important that your email do not turn off customers. By continuously testing your content and audience, you can improve your response rate.
6. Avoid channel conflict
If your product is being sold across different platforms, channel conflict can adversely affect your sales. Sometimes having exclusive or unique product options on your site can help build the buzz and create demand. For instance, in apparels and footwear, brands can provide unique options that other channels do not care to display.
7. Ensure continuous housekeeping for optimal services
On a regular basis remove all dated products and promotions, including the promotional rules and conditions. The latter can bring down the response times of sites, causing cart abandonment by customers.
As stated earlier, the effort involved in ensuring the success of an ecommerce site is much more than troubleshooting, optimizing and securing the platform. Get in touch with us to understand the nuances of making your ecommerce site a full-fledged conversion engine.