There is a thin line between raising your bootstrapped start up to the stature of a fully functional and profitable business. This thin line is blurred out through the functioning of a Holistic Digital Marketing firm that can help your business realise its ultimate potential and monetize the same.
The digital marketing storm originated ever since the evolution of social media and is soon helping businesses realize the value of targeted and personalized marketing. It reaches far more people than the traditional marketing, also in a more bespoke manner possible. Lately, the top global players in various industrial sectors have realized the importance of their digital presence and they are now slowly venturing into digital marketing to reach out to more people.
As a start-up company, it is essential to establish a strong social media/digital presence from day one. Hiring a holistic digital marketing agency has many benefits, here we analyse a few:
Helping your brand to socialize
Digital Marketing agencies are experts in enhancing brand presence through social media. They know the tricks of the socializing trade. In addition to providing a platform for the growth of your brand, Social media acts as an easy medium for promotion and customer service opportunities. Your agency will harness the same in an effective manner than your in-house team.
Creating shareable content
An ideal digital marketing agency is well versed in the art of sharing information that your customers want to see. They know the knack of mixing your promotion content occasionally with the knowledge posts.
24×7 engagement with your customers
With the help of the digital marketing agency, your page will be monitored 24×7. Any feedback from your customer will be answered swiftly, thereby drastically increasing your brand value and goodwill.
Aligning the marketing efforts across channels
Aligning your brand communication across all the digital channels is essential to establish what your brand stands for! Constant updates on various platforms like Facebook, Twitter, LinkedIn, Instagram and Pinterest are mandatory. Fortunately, this is the primary goal of all the digital marketing agencies.
Efficient cross-channel remarketing
Your digital marketing agency can deliver efficient remarketing or retargeting strategy to enhance your business. This is the process of targeting the visitors who did not convert on the same platform they were targeted. Cross-channel remarketing takes it up a notch by retargeting users on different platforms. For instance, let us say the potential clients who clicked on an ad in Google did not convert as a lead. They are now seeing ads on Facebook and Twitter that are tailored to the pages they visited, thus triggering them to register.
Knowing the art of selling content
Creating an effective content is just not enough to bring fruitful results. The branded content needs to be amplified in order to reach a large group of heterogeneous audience. Apart from leveraging social media profiles, a digital marketing agency will help you in creating personalized email marketing campaigns, reaching out to related LinkedIn groups, leading industry forums and other popular sites that your customers may visit. Investing a few hours every week is mandatory to achieve good results. While you are concentrating on your start up business, your digital marketing agency can do this groundwork effectively.
Allocating a shoestring budget for your digital marketing agency can do wonders for your business. This keeps the marketing costs down enabling you to enhance your brand visibility in a short time. Remember, this also gives you more breathing time and resource to concentrate on your core business.
Originally published Aug 27, 2016 19:02:00 PM, updated Jun 11 2020