A young and promising medical start-up had more than just healthcare goals to meet. As an international brand of Indian origin, Trivitron Healthcare was offering 360 degree solutions in Laboratory Medicine, Imaging – Ultrasound Machine, Critical & Cardiac Care, Operating Room, and Ophthalmology.
Challenged by the dynamics of the B2B segment, the leading medical devices company adopted various new strategies to establish a strong brand presence on social media viz Facebook, Twitter, LinkedIn & Blogs. Continuous web support and maintenance were also among its pain points.
Trivitron approached Pixel Studios with the ultimate objective to garner more reach and engagement in comparison with competing players in the field.
Pixel Studios evolved along with brand Trivitron by constantly assuming impactful communication strategies. While keeping up with trends in the healthcare industry, Trivitron also educated the audience on Trivitron’s value offerings by way of two-way communicative and engaging posts.
What followed?
From no online enquiries to over 150 odd interactions from Social Media
From no traffic to over 16000 hits throughthe web page, and
From poor visibility to having thousands of followers and an inimitableonline presence
Visit and explore www.trivitron.com
