A website will enable you to reach more consumers. With most consumers looking for information online, your website has a role to play in providing the right information to the right types of target audiences, and making them coming back to the site. There are many website development platforms that provide readymade sites and pages for different industrial domains. Relying on such platforms can work either ways: create opportunities or supplant your business. A professional website development agency can help in creating your site on par with the current trends, leveraging content, design and tech. They focus on the user journey and the path to conversion, to ensure that no opportunities are missed.
Here are the top 10 reasons why your website may be missing out on the opportunities to convert consumers:
1. Phone – Click to call:
‘Click to Call’ is a feature on a website that can make it easier for customers to call you from their mobile phone. Businesses are mobile now, and it would be a shame if you do not include this feature to enable customers to connect with you. A ‘click to call’ is by far one of the most important ‘Call to Action’ (CTA) buttons on asite.
2. WhatsApp Integration
As a communication channel, WhatsApp has capabilities with significant impact on customer satisfaction. In the past couple of years, it has overtaken even email and SMS as a prime communication channel for business. Like ‘Click to Call’ above, it provides a personalized, simple and direct communication channel.
3. Errors with Forms
It is now increasingly becoming common to find website forms with incorrect autofill details, fields, input constraints, and validation errors. No thought is given on when to use a multi-step form, hint text, or even field label. A form with erroneous structure and validation will affect the brand’s credibility and the user’s trust.
Not including a Captcha will cast doubts on the minds of users. Websites use Captcha to protect against attacks by bots. In fact, a Captcha is the first line of defence for websites against malicious programs. Some websites have advanced to have a triggered Captcha test if they suspect user behaviour on the site.
5. SSL Integration
Look at the address bar and check if the URL starts with https://… Having a secure socket layer (SSL) provides security to devices when communicating with a site. SSL plays an important role in securing payment transactions, logins, and communications too. Its integration increases the credibility of the site and, therefore, has become a basic requirement for any website.
6. Social media links
Adding social media links on the site makes it easier for people to share your content, thereby increasing your brand reach. It drives audience engagement with content, builds community, fosters brand salience and generates leads.
7. Duplicate content
Content duplication may reek of plagiarism or inconsistency, either of which affects your site’s search rankings. It is important for websites to have updated, crisp and easily ‘consumable’ content. Such content types are often objective and action oriented, guiding the user to the next step or stage.
8. GMB listing
Google My Business (GMB) listing helps your business to be found across all devices and also stands out on Google+. Yes, it helps you immensely on the SEO front too. It boosts your online presence by sharing accurate information about your business with user reviews, ratings, pictures, etc.
9. Broken links
It is common for web pages to have been moved or removed, but remember that broken links affect your search rankings too. Broken links may give rise to increased bounce rates and reduced visitor landings.
10. Mobile responsive
Having a mobile responsive website is a given in today’s world of commerce. With a responsive design, your website is adapted to suit the requirements of users on different devices. A responsive site has higher SEO rankings and gets more traffic. If you wish to reach your customers, then your site should be mobile responsive. Period.
As a website development agency, we understand the importance of continuous engagement. In fact, our engagement with customers does not end once the website is hosted, it begins there. Your website is your marketing asset. To help you get started, contact Pixel Studios