{"id":11225,"date":"2022-09-09T09:30:48","date_gmt":"2022-09-09T09:30:48","guid":{"rendered":"https:\/\/www.pixel-studios.com\/blog\/?p=11225"},"modified":"2024-12-31T11:17:33","modified_gmt":"2024-12-31T11:17:33","slug":"all-you-need-to-know-about-facebook-odax-before-advertising","status":"publish","type":"post","link":"https:\/\/www.pixel-studios.com\/blog\/all-you-need-to-know-about-facebook-odax-before-advertising\/","title":{"rendered":"All you need to know about Facebook ODAX before advertising"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11225\" class=\"elementor elementor-11225\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e906c54 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e906c54\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ae7172c\" data-id=\"ae7172c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-13ea6bf elementor-widget elementor-widget-text-editor\" data-id=\"13ea6bf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Meta earlier known as Facebook has changed its Ad Targetting significantly over the years, and if you are still doing it the old way you are going to end up paying a much higher price for your video views, leads, app installs etc.. etc\u2026<\/p><p>In this blog, We\u2019re gonna see the best ways to target in 2022 when it comes to Facebook and Instagram advertising.<\/p><p>Meta as of late erased a large number of interest-based targeting options and continues to do so. Subsequently, Meta\u2019s interest-based targeting is turning out to be less granular and broader. Adding to that, Meta\u2019s interest-based targeting has been proven to be erroneous roughly 30% of the time according to a recent study &amp; fellow advertisers.<\/p><p>With Meta\u2019s interest-based targeting becoming less precise and less targeted, how would you get your ads in front of your target audience?<\/p><p>Hmmm, there are ways! That\u2019s exactly what we\u2019re gonna see in this blog.<\/p><p>Before jumping into the solution, let\u2019s first understand how Meta\u2019s algorithm work.\u00a0<\/p><p>You start an ad, it goes through the review phase then it goes through the learning phase and in the learning phase, Meta puts your ad in front of people, and it looks at who engages and takes action on those ads. Then it will go and show your ads to more people just like those engaged and action takers<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5487aa elementor-invisible elementor-widget elementor-widget-image\" data-id=\"e5487aa\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"669\" height=\"395\" src=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/09\/img.jpg\" class=\"attachment-full size-full wp-image-11228\" alt=\"\" srcset=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/09\/img.jpg 669w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/09\/img-300x177.jpg 300w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/09\/img-150x89.jpg 150w\" sizes=\"(max-width: 669px) 100vw, 669px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63f1bb4 elementor-widget elementor-widget-text-editor\" data-id=\"63f1bb4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>So the key is to make sure that you get the right people taking action on your ads so that the algorithm gets fed good data and so we can get you the results that you&#8217;re looking for.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-90dfbad elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"90dfbad\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f23849a\" data-id=\"f23849a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d6fa548 elementor-widget elementor-widget-text-editor\" data-id=\"d6fa548\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong><b>What is Outcome-Driven Ad Experiences (ODAX)?<\/b><\/strong><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1e17b0 list-align elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"a1e17b0\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\" icomoon-the7-font-the7-arrow-37\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">ODAX can provide logical choices that are aligned with widely accepted marketing concepts.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\" icomoon-the7-font-the7-arrow-37\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">ODAX can help advertisers discover on-site solutions to use in their campaigns.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\" icomoon-the7-font-the7-arrow-37\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">ODAX can help reduce the complexity of campaign setup, aid scalability, and avoid duplicity of options<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9003b47 elementor-widget elementor-widget-text-editor\" data-id=\"9003b47\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>What does the change look like?<\/strong><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c4f3f9 list-align elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"0c4f3f9\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\" icomoon-the7-font-the7-arrow-37\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Awareness<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\" icomoon-the7-font-the7-arrow-37\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Traffic<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\" icomoon-the7-font-the7-arrow-37\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Engagement<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\" icomoon-the7-font-the7-arrow-37\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Leads<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\" icomoon-the7-font-the7-arrow-37\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">App Promotion<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\" icomoon-the7-font-the7-arrow-37\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Sales<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7b7c19a elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"7b7c19a\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6873f89\" data-id=\"6873f89\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-db95564 elementor-widget elementor-widget-image\" data-id=\"db95564\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"523\" height=\"759\" src=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/09\/pix.jpg\" class=\"attachment-full size-full wp-image-11245\" alt=\"\" srcset=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/09\/pix.jpg 523w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/09\/pix-207x300.jpg 207w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/09\/pix-150x218.jpg 150w\" sizes=\"(max-width: 523px) 100vw, 523px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-26a38ef elementor-widget-divider--separator-type-pattern elementor-widget-divider--no-spacing elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"26a38ef\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\" style=\"--divider-pattern-url: url(&quot;data:image\/svg+xml,%3Csvg xmlns=&#039;http:\/\/www.w3.org\/2000\/svg&#039; preserveAspectRatio=&#039;xMidYMid meet&#039; overflow=&#039;visible&#039; height=&#039;100%&#039; viewBox=&#039;0 0 126 26&#039; fill=&#039;black&#039; stroke=&#039;none&#039;%3E%3Cpath d=&#039;M3,10.2c2.6,0,2.6,2,2.6,3.2S4.4,16.5,3,16.5s-3-1.4-3-3.2S0.4,10.2,3,10.2z M18.8,10.2c1.7,0,3.2,1.4,3.2,3.2s-1.4,3.2-3.2,3.2c-1.7,0-3.2-1.4-3.2-3.2S17,10.2,18.8,10.2z M34.6,10.2c1.5,0,2.6,1.4,2.6,3.2s-0.5,3.2-1.9,3.2c-1.5,0-3.4-1.4-3.4-3.2S33.1,10.2,34.6,10.2z M50.5,10.2c1.7,0,3.2,1.4,3.2,3.2s-1.4,3.2-3.2,3.2c-1.7,0-3.3-0.9-3.3-2.6S48.7,10.2,50.5,10.2z M66.2,10.2c1.5,0,3.4,1.4,3.4,3.2s-1.9,3.2-3.4,3.2c-1.5,0-2.6-0.4-2.6-2.1S64.8,10.2,66.2,10.2z M82.2,10.2c1.7,0.8,2.6,1.4,2.6,3.2s-0.1,3.2-1.6,3.2c-1.5,0-3.7-1.4-3.7-3.2S80.5,9.4,82.2,10.2zM98.6,10.2c1.5,0,2.6,0.4,2.6,2.1s-1.2,4.2-2.6,4.2c-1.5,0-3.7-0.4-3.7-2.1S97.1,10.2,98.6,10.2z M113.4,10.2c1.2,0,2.2,0.9,2.2,3.2s-0.1,3.2-1.3,3.2s-3.1-1.4-3.1-3.2S112.2,10.2,113.4,10.2z&#039;\/%3E%3C\/svg%3E&quot;);\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4dfb1e6 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"4dfb1e6\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-a9e355e\" data-id=\"a9e355e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8d3422e elementor-widget elementor-widget-image\" data-id=\"8d3422e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"850\" height=\"528\" src=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/09\/pix-1.jpg\" class=\"attachment-full size-full wp-image-11246\" alt=\"\" srcset=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/09\/pix-1.jpg 850w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/09\/pix-1-300x186.jpg 300w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/09\/pix-1-768x477.jpg 768w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/09\/pix-1-150x93.jpg 150w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7e65ce elementor-widget elementor-widget-text-editor\" data-id=\"c7e65ce\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>ODAX (Outcome Driven Ad Experiences) is a complete change to Facebook&#8217;s ad campaign objectives. At the time it&#8217;s rolling out to Facebook ad accounts around the world, and will be in every account by Q3 2022.<\/p><p>The ODAX rollout will mean that some campaign objectives disappear, while others will be consolidated into a new, smaller set of objectives.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f2ccfd3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f2ccfd3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-35ca073\" data-id=\"35ca073\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d210d1 elementor-widget elementor-widget-shortcode\" data-id=\"4d210d1\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10761\" class=\"elementor elementor-10761\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b0adf9d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b0adf9d\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-218da7b\" data-id=\"218da7b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9133340 elementor-widget elementor-widget-heading\" data-id=\"9133340\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Lets discuss ideas to propel your brand online<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b68e1f elementor-widget elementor-widget-heading\" data-id=\"4b68e1f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"tel:08069193462\" target=\"_blank\">Reach us at 080 6919 3462<\/a><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7919e1 elementor-widget elementor-widget-heading\" data-id=\"d7919e1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">(or)<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7064a7d elementor-align-center elementor-widget elementor-widget-button\" data-id=\"7064a7d\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/www.pixel-studios.com\/contact-us\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Enquire Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Meta earlier known as Facebook has changed its Ad Targetting significantly over the years, and if you are still doing it the old way you are going to end up paying a much higher price for your video views, leads, app installs etc.. etc\u2026 In this blog, We\u2019re gonna see the best ways to target&hellip;<\/p>\n","protected":false},"author":1,"featured_media":11267,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,4],"tags":[],"ppma_author":[357],"class_list":["post-11225","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-social-media","author-admin"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>All you need to know about Facebook ODAX before advertising - Pixel Studios<\/title>\n<meta name=\"description\" content=\"Get a comprehensive understanding of Facebook ODAX before you start advertising. Learn key insights and tips from the experts at Pixel Studios.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pixel-studios.com\/blog\/all-you-need-to-know-about-facebook-odax-before-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"All you need to know about Facebook ODAX before advertising - Pixel Studios\" \/>\n<meta property=\"og:description\" content=\"Get a comprehensive understanding of Facebook ODAX before you start advertising. Learn key insights and tips from the experts at Pixel Studios.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pixel-studios.com\/blog\/all-you-need-to-know-about-facebook-odax-before-advertising\/\" \/>\n<meta property=\"og:site_name\" content=\"Pixel Studios\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pixelstudiospage\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-09T09:30:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-31T11:17:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/09\/Blog_825x412_8-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"825\" \/>\n\t<meta property=\"og:image:height\" content=\"412\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@thepixelstudios\" \/>\n<meta name=\"twitter:site\" content=\"@thepixelstudios\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"All you need to know about Facebook ODAX before advertising - Pixel Studios","description":"Get a comprehensive understanding of Facebook ODAX before you start advertising. 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