{"id":13067,"date":"2023-12-01T13:09:21","date_gmt":"2023-12-01T13:09:21","guid":{"rendered":"https:\/\/www.pixel-studios.com\/blog\/?p=13067"},"modified":"2025-10-07T12:50:43","modified_gmt":"2025-10-07T12:50:43","slug":"successful-rebranding-of-trusnax","status":"publish","type":"post","link":"https:\/\/www.pixel-studios.com\/blog\/successful-rebranding-of-trusnax\/","title":{"rendered":"An In-depth Look into Pixel Studio&#8217;s Successful Rebranding of TruSnax"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13067\" class=\"elementor elementor-13067\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-31cf8e5 no-title-text elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"31cf8e5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7e21007\" data-id=\"7e21007\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-171f50b elementor-widget elementor-widget-text-editor\" data-id=\"171f50b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69de666f0732a\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69de666f0732a\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.pixel-studios.com\/blog\/successful-rebranding-of-trusnax\/#Understanding-the-Client-Tru-Snax\" title=\"Understanding the Client: Tru Snax\">Understanding the Client: Tru Snax<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.pixel-studios.com\/blog\/successful-rebranding-of-trusnax\/#Objective\" title=\"Objective\">Objective<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.pixel-studios.com\/blog\/successful-rebranding-of-trusnax\/#The-Rebranding-Journey-The-Phases\" title=\"The Rebranding Journey &#038; The Phases\">The Rebranding Journey &#038; The Phases<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.pixel-studios.com\/blog\/successful-rebranding-of-trusnax\/#Pixel-Studios-adopted-a-strategic-approach-to-tackle-these-challenges-head-on\" title=\"Pixel Studios adopted a strategic approach to tackle these challenges head-on.\">Pixel Studios adopted a strategic approach to tackle these challenges head-on.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.pixel-studios.com\/blog\/successful-rebranding-of-trusnax\/#1-User-Personas\" title=\"1. User Personas\">1. User Personas<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.pixel-studios.com\/blog\/successful-rebranding-of-trusnax\/#Erika-the-Health-Conscious-Professional-Age-32\" title=\"Erika, the Health-Conscious Professional\n \nAge: 32\">Erika, the Health-Conscious Professional\n \nAge: 32<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.pixel-studios.com\/blog\/successful-rebranding-of-trusnax\/#Bala-Kumar-the-Diabetic-Senior-Age-65\" title=\"Bala Kumar, the Diabetic Senior\n \nAge: 65\">Bala Kumar, the Diabetic Senior\n \nAge: 65<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.pixel-studios.com\/blog\/successful-rebranding-of-trusnax\/#Shwetha-the-Keto-Enthusiast-Age-28\" title=\"Shwetha, the Keto Enthusiast \nAge: 28\">Shwetha, the Keto Enthusiast \nAge: 28<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.pixel-studios.com\/blog\/successful-rebranding-of-trusnax\/#Madhav-the-Fitness-Buff-Age-40\" title=\"Madhav, the Fitness Buff  \nAge: 40\">Madhav, the Fitness Buff  \nAge: 40<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.pixel-studios.com\/blog\/successful-rebranding-of-trusnax\/#Aisha-the-Busy-Mom-with-Prediabetes-Age-36\" title=\"Aisha, the Busy Mom with Prediabetes \nAge: 36\">Aisha, the Busy Mom with Prediabetes \nAge: 36<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.pixel-studios.com\/blog\/successful-rebranding-of-trusnax\/#2-Coining-of-the-Brand-Name\" title=\"2. Coining of the Brand Name\">2. Coining of the Brand Name<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.pixel-studios.com\/blog\/successful-rebranding-of-trusnax\/#3-Brand-Logo-Creation\" title=\"3. Brand Logo Creation\">3. Brand Logo Creation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.pixel-studios.com\/blog\/successful-rebranding-of-trusnax\/#Colorful-Strategy\" title=\"Colorful Strategy\">Colorful Strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.pixel-studios.com\/blog\/successful-rebranding-of-trusnax\/#Primary-Color-Selection\" title=\"Primary Color Selection\">Primary Color Selection<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.pixel-studios.com\/blog\/successful-rebranding-of-trusnax\/#Purple\" title=\"Purple:\">Purple:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.pixel-studios.com\/blog\/successful-rebranding-of-trusnax\/#Mustard-Yellow\" title=\"Mustard Yellow:\">Mustard Yellow:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.pixel-studios.com\/blog\/successful-rebranding-of-trusnax\/#4-Packaging-Design\" title=\"4. Packaging Design\">4. Packaging Design<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.pixel-studios.com\/blog\/successful-rebranding-of-trusnax\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Understanding-the-Client-Tru-Snax\"><\/span>Understanding the Client: Tru Snax<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a7547f elementor-widget elementor-widget-text-editor\" data-id=\"4a7547f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tru Snax, formerly known as Three Cookies was a company that focused solely on creating cookies in three distinct flavors. In order to expand their product range they sought the expertise of Pixel Studios to come up with a captivating brand name, eye-catching packaging design, and an identity that perfectly represents their products.<\/p><p>The entrepreneurial spirit behind Tru Snax is Mrs. Arthi Vivek, an enterprising housewife who turned her passion for healthy snacking into a lucrative business venture.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79a5889 elementor-widget elementor-widget-text-editor\" data-id=\"79a5889\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span class=\"ez-toc-section\" id=\"Objective\"><\/span>Objective<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dfa2ee elementor-widget elementor-widget-text-editor\" data-id=\"4dfa2ee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThree Cookies (Tru Snax) aimed to diversify their product range, devise a brand name, and design appealing packaging that would resonate with consumers across different age groups. They wanted their packaging design to set them apart in the market. A continuous enhancement and optimization of the packaging design was another key objective.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f430ff9 elementor-widget elementor-widget-image\" data-id=\"f430ff9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"825\" height=\"464\" src=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2023\/12\/img-Infographic.jpg\" class=\"attachment-full size-full wp-image-13110\" alt=\"\" srcset=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2023\/12\/img-Infographic.jpg 825w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2023\/12\/img-Infographic-300x169.jpg 300w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2023\/12\/img-Infographic-768x432.jpg 768w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2023\/12\/img-Infographic-150x84.jpg 150w\" sizes=\"(max-width: 825px) 100vw, 825px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c21d7f5 elementor-widget elementor-widget-text-editor\" data-id=\"c21d7f5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span class=\"ez-toc-section\" id=\"The-Rebranding-Journey-The-Phases\"><\/span>The Rebranding Journey &#038; The Phases<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79a81c3 elementor-widget elementor-widget-text-editor\" data-id=\"79a81c3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span class=\"ez-toc-section\" id=\"Pixel-Studios-adopted-a-strategic-approach-to-tackle-these-challenges-head-on\"><\/span>Pixel Studios adopted a strategic approach to tackle these challenges head-on.\n<span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-905de88 elementor-widget elementor-widget-text-editor\" data-id=\"905de88\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span class=\"ez-toc-section\" id=\"1-User-Personas\"><\/span>1. User Personas<span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-beabffd elementor-widget elementor-widget-text-editor\" data-id=\"beabffd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWe identified User personas for healthy snacks that would typically represent a diverse range of individuals who are conscious about their health, dietary needs, and lifestyle choices. Here are a few personas:\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ff5c24 elementor-widget elementor-widget-text-editor\" data-id=\"3ff5c24\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span class=\"ez-toc-section\" id=\"Erika-the-Health-Conscious-Professional-Age-32\"><\/span>Erika, the Health-Conscious Professional\n<br>\nAge: 32<span class=\"ez-toc-section-end\"><\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a40e671 elementor-widget elementor-widget-text-editor\" data-id=\"a40e671\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tGoals: Maintain a balanced diet, manage a busy lifestyle\n<br>\nNeeds: Quick, healthy snacks that fit into her active lifestyle and dietary preferences (low-carb, high-protein)\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b77cce0 elementor-widget elementor-widget-text-editor\" data-id=\"b77cce0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span class=\"ez-toc-section\" id=\"Bala-Kumar-the-Diabetic-Senior-Age-65\"><\/span>Bala Kumar, the Diabetic Senior\n<br>\nAge: 65<span class=\"ez-toc-section-end\"><\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9b5ddf elementor-widget elementor-widget-text-editor\" data-id=\"f9b5ddf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tGoals: Manage his diabetes, stay active and healthy\n<br>\nNeeds: Snacks that are low in sugar and carbohydrates to help regulate blood sugar levels\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d2951a elementor-widget elementor-widget-text-editor\" data-id=\"5d2951a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span class=\"ez-toc-section\" id=\"Shwetha-the-Keto-Enthusiast-Age-28\"><\/span>Shwetha, the Keto Enthusiast<br>\nAge: 28\n<span class=\"ez-toc-section-end\"><\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ce18a5 elementor-widget elementor-widget-text-editor\" data-id=\"1ce18a5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tGoals: Adhere to a strict ketogenic diet for weight loss and improved energy\n<br>\nNeeds: High-fat, low-carb snacks that fit into her ketogenic lifestyle\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f513e9 elementor-widget elementor-widget-text-editor\" data-id=\"4f513e9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span class=\"ez-toc-section\" id=\"Madhav-the-Fitness-Buff-Age-40\"><\/span>Madhav, the Fitness Buff <br>\nAge: 40\n<span class=\"ez-toc-section-end\"><\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4fc0ad elementor-widget elementor-widget-text-editor\" data-id=\"a4fc0ad\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tGoals: Maintain a lean physique, support his high-energy lifestyle\n<br>\nNeeds: Protein-rich, low-carb snacks that support muscle growth and recovery\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b28dcd elementor-widget elementor-widget-text-editor\" data-id=\"1b28dcd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span class=\"ez-toc-section\" id=\"Aisha-the-Busy-Mom-with-Prediabetes-Age-36\"><\/span>Aisha, the Busy Mom with Prediabetes<br>\nAge: 36\n<span class=\"ez-toc-section-end\"><\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e95fb0c elementor-widget elementor-widget-text-editor\" data-id=\"e95fb0c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tGoals: Prevent the onset of diabetes, maintain a healthy lifestyle for her family<br>\nNeeds: Family-friendly and kid-friendly snacks that are low in sugar and carbs\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d10a9f elementor-widget elementor-widget-text-editor\" data-id=\"8d10a9f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThese personas represent a spectrum of potential customers, each with unique needs and challenges that healthy, diabetic-friendly, keto-friendly cookies and snacks can address. Understanding these personas can help in tailoring marketing strategies, product development, and customer engagement for such products.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10da0b2 elementor-widget elementor-widget-text-editor\" data-id=\"10da0b2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span class=\"ez-toc-section\" id=\"2-Coining-of-the-Brand-Name\"><\/span>2. Coining of the Brand Name\n<span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b2f32c elementor-widget elementor-widget-text-editor\" data-id=\"2b2f32c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tOur first challenge was to coin a vibrant, one-of-a-kind brand name that would resonate with a diverse array of products. The aspiration propelling this brand name was to disclose the inherent quality of ingredients and pave the way for a future brimming with wholesome snacking options. The ingredients they utilize are transparently disclosed on their packaging &#8211; devoid of hidden elements and preservatives, only embodying pure wholesomeness. Taking into account all these elements, we coined the name &#8220;Tru Snax&#8221;. A name that embodies authenticity and the joy of healthy indulgence.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-893ae54 elementor-widget elementor-widget-text-editor\" data-id=\"893ae54\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span class=\"ez-toc-section\" id=\"3-Brand-Logo-Creation\"><\/span>3. Brand Logo Creation\n<span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1c5fee elementor-widget elementor-widget-text-editor\" data-id=\"e1c5fee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Extensive brainstorming and design iterations were conducted to craft a visually appealing and memorable logo.<\/p><p>The term &#8220;Tru&#8221; stands for transparency, reflecting the commitment to divulge all ingredients used in our products. It signifies honesty and integrity, which we believe are fundamental to building a trustworthy brand. The font used for &#8220;Tru&#8221; is more serious, further emphasizing the gravity of our commitment to authenticity.<\/p><p>On the other hand, &#8220;Snax&#8221; symbolizes the joy of snacking and our products&#8217; versatility. It&#8217;s a nod to our wide range of wholesome snacks, not just limited to cookies, catering to all ages. The font for &#8220;Snax&#8221; is funky, reflecting the fun side of life and the joy that comes with enjoying our snacks.<\/p><p>The contrast in fonts between &#8220;Tru&#8221; and &#8220;Snax&#8221; encapsulates the balance that the brand aims to provide &#8211; serious dedication to quality and transparency, along with the fun of enjoying a delicious snack. Thus, the Tru Snax logo is a symbolic embodiment of the pledge to provide truthful, enjoyable snacking options.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef8a664 elementor-widget elementor-widget-image\" data-id=\"ef8a664\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"825\" height=\"412\" src=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2023\/12\/blog-img-logo-1.jpg\" class=\"attachment-full size-full wp-image-13125\" alt=\"\" srcset=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2023\/12\/blog-img-logo-1.jpg 825w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2023\/12\/blog-img-logo-1-300x150.jpg 300w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2023\/12\/blog-img-logo-1-768x384.jpg 768w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2023\/12\/blog-img-logo-1-150x75.jpg 150w\" sizes=\"(max-width: 825px) 100vw, 825px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-270542c elementor-widget elementor-widget-text-editor\" data-id=\"270542c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span class=\"ez-toc-section\" id=\"Colorful-Strategy\"><\/span>Colorful Strategy\n<span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2179077 elementor-widget elementor-widget-text-editor\" data-id=\"2179077\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tA variety of bright colors were chosen for each snack product to grab attention and create a visually pleasing effect.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-290813b elementor-widget elementor-widget-text-editor\" data-id=\"290813b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span class=\"ez-toc-section\" id=\"Primary-Color-Selection\"><\/span>Primary Color Selection\n<span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cf8d54 elementor-widget elementor-widget-text-editor\" data-id=\"3cf8d54\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe role of color psychology in shaping brand perceptions is paramount, and it&#8217;s vital when crafting an image for a health-conscious snacking brand like &#8220;Trusnax,&#8221; where trust, vitality, and audience appeal are key. Let&#8217;s dive into how the colors purple and mustard yellow can shape your brand&#8217;s identity:\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b250a48 elementor-widget elementor-widget-text-editor\" data-id=\"b250a48\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span class=\"ez-toc-section\" id=\"Purple\"><\/span>Purple:<span class=\"ez-toc-section-end\"><\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-600aa76 elementor-widget elementor-widget-text-editor\" data-id=\"600aa76\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPurple, a potent mix of luxury, sophistication, and creativity, also stirs up comforting feelings of nostalgia. For a unique brand like Trusnax, purple can signal an innovative and distinctive approach to healthy snacking. Furthermore, purple&#8217;s association with balance and harmony resonates with the promotion of a balanced, healthy lifestyle.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e45915 elementor-widget elementor-widget-text-editor\" data-id=\"1e45915\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span class=\"ez-toc-section\" id=\"Mustard-Yellow\"><\/span>Mustard Yellow:<span class=\"ez-toc-section-end\"><\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f4d131 elementor-widget elementor-widget-text-editor\" data-id=\"0f4d131\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tMustard yellow, a color bursting with warmth, positivity, and energy, is a beacon of optimism and enthusiasm. It&#8217;s perfect for customers seeking a healthy yet joyful snacking experience. Added to that, mustard yellow can whet the appetite and radiate a comforting warmth, making it an excellent pick for a food-centric brand.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32813de elementor-widget elementor-widget-image\" data-id=\"32813de\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"825\" height=\"412\" src=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2023\/12\/blog-img-cs-1.jpg\" class=\"attachment-full size-full wp-image-13121\" alt=\"\" srcset=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2023\/12\/blog-img-cs-1.jpg 825w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2023\/12\/blog-img-cs-1-300x150.jpg 300w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2023\/12\/blog-img-cs-1-768x384.jpg 768w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2023\/12\/blog-img-cs-1-150x75.jpg 150w\" sizes=\"(max-width: 825px) 100vw, 825px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93b2eac elementor-widget elementor-widget-text-editor\" data-id=\"93b2eac\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span class=\"ez-toc-section\" id=\"4-Packaging-Design\"><\/span>4. Packaging Design\n<span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab5863d elementor-widget elementor-widget-text-editor\" data-id=\"ab5863d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIn a competitive market, it was imperative to create distinctive packaging that grabbed attention and connected effectively with the target audience. In total, we worked on 6 packaging designs for 6 different flavour combinations. The aim was to design packaging that would attract consumers of all age groups.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0391096 elementor-widget elementor-widget-image\" data-id=\"0391096\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"825\" height=\"412\" src=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2023\/12\/blog-img-design.jpg\" class=\"attachment-full size-full wp-image-13099\" alt=\"\" srcset=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2023\/12\/blog-img-design.jpg 825w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2023\/12\/blog-img-design-300x150.jpg 300w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2023\/12\/blog-img-design-768x384.jpg 768w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2023\/12\/blog-img-design-150x75.jpg 150w\" sizes=\"(max-width: 825px) 100vw, 825px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ca2181 elementor-widget elementor-widget-text-editor\" data-id=\"5ca2181\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ead002 elementor-widget elementor-widget-image\" data-id=\"6ead002\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"825\" height=\"464\" src=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2023\/12\/blog-img-ba.jpg\" class=\"attachment-full size-full wp-image-13106\" alt=\"\" srcset=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2023\/12\/blog-img-ba.jpg 825w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2023\/12\/blog-img-ba-300x169.jpg 300w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2023\/12\/blog-img-ba-768x432.jpg 768w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2023\/12\/blog-img-ba-150x84.jpg 150w\" sizes=\"(max-width: 825px) 100vw, 825px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-740d12a elementor-widget elementor-widget-text-editor\" data-id=\"740d12a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The journey of rebranding for Tru Snax was a planned and strategic process. It involved more than changing the brand name and design; it aimed to capture the brand&#8217;s growth and position it for a broad market presence.<\/p><p>The rebranding of Tru Snax serves as an enlightening case study for businesses contemplating a path. It highlights the significance of a well-thought-out strategy, open-mindedness to continuous refinement, and the role of a trusted partner like Pixel Studios in facilitating a successful transition.<\/p><p>Our strategic approach, creative solutions, and commitment to continuous refinement helped Tru Snax overcome challenges and reach their objectives.<\/p><p>We are the one-stop digital marketing agency you&#8217;ve been searching for. From innovative branding to results-driven SEO, engaging social media campaigns, seamless website and app development, and performance marketing &#8211; we&#8217;ve got you covered. No matter if you&#8217;re a startup seeking growth or an established business aiming for a greater market share, our tailored strategies can propel you toward your goals, in a sustainable manner. Don&#8217;t wait, get in touch with Pixel Studios today, and let&#8217;s build your digital future together!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b285fbb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b285fbb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-be3d133\" data-id=\"be3d133\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3203f43 elementor-widget elementor-widget-shortcode\" data-id=\"3203f43\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10761\" class=\"elementor elementor-10761\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b0adf9d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b0adf9d\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-218da7b\" data-id=\"218da7b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9133340 elementor-widget elementor-widget-heading\" data-id=\"9133340\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Lets discuss ideas to propel your brand online<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b68e1f elementor-widget elementor-widget-heading\" data-id=\"4b68e1f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"tel:08069193462\" target=\"_blank\">Reach us at 080 6919 3462<\/a><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7919e1 elementor-widget elementor-widget-heading\" data-id=\"d7919e1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">(or)<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7064a7d elementor-align-center elementor-widget elementor-widget-button\" data-id=\"7064a7d\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/www.pixel-studios.com\/contact-us\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Enquire Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Understanding the Client: Tru Snax Tru Snax, formerly known as Three Cookies was a company that focused solely on creating cookies in three distinct flavors. In order to expand their product range they sought the expertise of Pixel Studios to come up with a captivating brand name, eye-catching packaging design, and an identity that perfectly&hellip;<\/p>\n","protected":false},"author":1,"featured_media":13094,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[855,878],"ppma_author":[357],"class_list":["post-13067","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","tag-retail-digital-marketing","tag-retail-rebranding","author-admin"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>An In-depth Look into Pixel Studio&#039;s Successful Rebranding of TruSnax<\/title>\n<meta name=\"description\" content=\"Discover how Pixel Studios transformed Three Cookies into Tru Snax with a rebranding strategy focusing on diverse personas, vibrant packaging, and a brand identity reflecting transparency and joy in healthy snacking.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pixel-studios.com\/blog\/successful-rebranding-of-trusnax\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"An In-depth Look into Pixel Studio&#039;s Successful Rebranding of TruSnax\" \/>\n<meta property=\"og:description\" content=\"Discover how Pixel Studios transformed Three Cookies into Tru Snax with a rebranding strategy focusing on diverse personas, vibrant packaging, and a brand identity reflecting transparency and joy in healthy snacking.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pixel-studios.com\/blog\/successful-rebranding-of-trusnax\/\" \/>\n<meta property=\"og:site_name\" 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