{"id":1656,"date":"2019-01-10T15:07:06","date_gmt":"2019-01-10T09:37:06","guid":{"rendered":"https:\/\/www.pixel-studios.com\/blog\/?p=1656"},"modified":"2023-08-08T12:22:39","modified_gmt":"2023-08-08T12:22:39","slug":"four-reasons-digital-marketing-valuable-business-tool","status":"publish","type":"post","link":"https:\/\/www.pixel-studios.com\/blog\/four-reasons-digital-marketing-valuable-business-tool\/","title":{"rendered":"Four reasons why Digital Marketing is emerging as the most valuable business tool"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1656\" class=\"elementor elementor-1656\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2f5102ce elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2f5102ce\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5e1cffa1\" data-id=\"5e1cffa1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-266b791 elementor-widget elementor-widget-text-editor\" data-id=\"266b791\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t[vc_row margin_top=&#8221;0&#8243; margin_bottom=&#8221;0&#8243; full_width=&#8221;&#8221; padding_left=&#8221;0&#8243; padding_right=&#8221;0&#8243; animation=&#8221;&#8221; type=&#8221;&#8221; bg_color=&#8221;&#8221; bg_position=&#8221;top&#8221; bg_repeat=&#8221;no-repeat&#8221; bg_cover=&#8221;false&#8221; bg_attachment=&#8221;false&#8221; padding_top=&#8221;0&#8243; padding_bottom=&#8221;0&#8243; enable_parallax=&#8221;&#8221; parallax_speed=&#8221;0.1&#8243; bg_video_src_mp4=&#8221;&#8221; bg_video_src_ogv=&#8221;&#8221; bg_video_src_webm=&#8221;&#8221; bg_type=&#8221;&#8221; parallax_style=&#8221;&#8221; bg_image_new=&#8221;&#8221; layer_image=&#8221;&#8221; bg_image_repeat=&#8221;&#8221; bg_image_size=&#8221;&#8221; bg_cstm_size=&#8221;&#8221; bg_img_attach=&#8221;&#8221; parallax_sense=&#8221;&#8221; bg_image_posiiton=&#8221;&#8221; animation_direction=&#8221;&#8221; animation_repeat=&#8221;&#8221; video_url=&#8221;&#8221; video_url_2=&#8221;&#8221; u_video_url=&#8221;&#8221; video_opts=&#8221;&#8221; video_poster=&#8221;&#8221; u_start_time=&#8221;&#8221; u_stop_time=&#8221;&#8221; viewport_vdo=&#8221;&#8221; enable_controls=&#8221;&#8221; bg_override=&#8221;&#8221; disable_on_mobile_img_parallax=&#8221;&#8221; parallax_content=&#8221;&#8221; parallax_content_sense=&#8221;&#8221; fadeout_row=&#8221;&#8221; fadeout_start_effect=&#8221;&#8221; enable_overlay=&#8221;&#8221; overlay_color=&#8221;&#8221; overlay_pattern=&#8221;&#8221; overlay_pattern_opacity=&#8221;&#8221; overlay_pattern_size=&#8221;&#8221; overlay_pattern_attachment=&#8221;&#8221; multi_color_overlay=&#8221;&#8221; multi_color_overlay_opacity=&#8221;&#8221; seperator_enable=&#8221;&#8221; seperator_type=&#8221;&#8221; seperator_position=&#8221;&#8221; seperator_shape_size=&#8221;&#8221; seperator_svg_height=&#8221;&#8221; seperator_shape_background=&#8221;&#8221; seperator_shape_border=&#8221;&#8221; seperator_shape_border_color=&#8221;&#8221; seperator_shape_border_width=&#8221;&#8221; icon_type=&#8221;&#8221; icon=&#8221;&#8221; icon_size=&#8221;&#8221; icon_color=&#8221;&#8221; icon_style=&#8221;&#8221; icon_color_bg=&#8221;&#8221; icon_border_style=&#8221;&#8221; icon_color_border=&#8221;&#8221; icon_border_size=&#8221;&#8221; icon_border_radius=&#8221;&#8221; icon_border_spacing=&#8221;&#8221; icon_img=&#8221;&#8221; img_width=&#8221;&#8221; ult_hide_row=&#8221;&#8221; ult_hide_row_large_screen=&#8221;&#8221; ult_hide_row_desktop=&#8221;&#8221; ult_hide_row_tablet=&#8221;&#8221; ult_hide_row_tablet_small=&#8221;&#8221; ult_hide_row_mobile=&#8221;&#8221; ult_hide_row_mobile_large=&#8221;&#8221;][vc_column width=&#8221;1\/1&#8243; animation=&#8221;&#8221;][vc_column_text]\n\n\u2018Digital\u2019.\n\n[\/vc_column_text][vc_column_text]It\u2019s the rage word around town and businesses are banking on it. The craze around the term \u2018Digital Marketing\u2019 is undeniable given that most of your consumers are spending their time on social media platforms.\n\nMore than ever before, digital marketing today can catapult your business to the next level in this evolving market space. \u00a0Here are four reasons why digital marketing becomes crucial for your business.[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_column_text]\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a03cf020dec6\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a03cf020dec6\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.pixel-studios.com\/blog\/four-reasons-digital-marketing-valuable-business-tool\/#Keeping-up-with-customer-behaviour\" title=\"Keeping up with customer behaviour\">Keeping up with customer behaviour<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.pixel-studios.com\/blog\/four-reasons-digital-marketing-valuable-business-tool\/#Targeted-approach\" title=\"Targeted approach\">Targeted approach<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.pixel-studios.com\/blog\/four-reasons-digital-marketing-valuable-business-tool\/#Same-budget-but-more-impact\" title=\"Same budget but more impact\">Same budget but more impact<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.pixel-studios.com\/blog\/four-reasons-digital-marketing-valuable-business-tool\/#Better-analytics-and-research\" title=\"Better analytics and research\">Better analytics and research<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Keeping-up-with-customer-behaviour\"><\/span>Keeping up with customer behaviour<span class=\"ez-toc-section-end\"><\/span><\/h3>\nIf there\u2019s one takeaway from the recent Amazon Great Indian Festival Sale for businesses, it is this: customers love digital buying. The sale saw 82% new customers, 12 times increase in EMI purchases and 3 times increases in Prime memberships for Amazon. Why, Xiaomi sold 1 million phones and Oppo\u2019s One Plus banked a staggering Rs.400 crores, all just in a single day.\n\nCustomers have evolved over the years from traditional media like TV, radio and newspapers to digital channels like Facebook, Twitter and Instagram where they can engage and interact more. Businesses must capitalize on this to reap benefits.[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_column_text css_animation=&#8221;&#8221;]\n<h3><span class=\"ez-toc-section\" id=\"Targeted-approach\"><\/span>Targeted approach<span class=\"ez-toc-section-end\"><\/span><\/h3>\n[\/vc_column_text][vc_empty_space height=&#8221;10px&#8221;][vc_single_image image=&#8221;1657&#8243; alignment=&#8221;center&#8221; border_color=&#8221;grey&#8221; img_link_large=&#8221;&#8221; img_link_target=&#8221;_self&#8221; image_hovers=&#8221;true&#8221; img_size=&#8221;full&#8221;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text]\n\nIt\u2019s a no-brainer that digital marketing helps you leverage the power of a targeted approach. However over the years, the medium has evolved so much that targets have become more accurate. Not only can you target your marketing and advertising based on interest groups, but also based on much more specific factors like behaviour, lifestyle, purchasing power, life events like anniversaries, moving to a new city, new jobs etc. With more sharper and interactive marketing tools available, digital marketing helps you reach exactly that customer who needs your product.\n\n[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_column_text]\n<h3><span class=\"ez-toc-section\" id=\"Same-budget-but-more-impact\"><\/span>Same budget but more impact<span class=\"ez-toc-section-end\"><\/span><\/h3>\n[\/vc_column_text][vc_empty_space height=&#8221;10px&#8221;][vc_single_image image=&#8221;1658&#8243; alignment=&#8221;center&#8221; border_color=&#8221;grey&#8221; img_link_large=&#8221;&#8221; img_link_target=&#8221;_self&#8221; image_hovers=&#8221;true&#8221; img_size=&#8221;full&#8221;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text css_animation=&#8221;&#8221;]When target customers become accurate and specific, your marketing budget comes down obviously. The funds saved could be directed for re-marketing as well. The bottom line is that, with digital marketing you get more impact for the same budget. Not to mention that digital marketing features and tools like emails, social media marketing, search engine optimization comparatively costs less than conventional methods.\n\nLet\u2019s drive home the point with real examples. Pixel Studios exploited digital marketing to increase more than 800 leads for Chennai Innovation and Technology Incubation Centre (CI-TIC) recently. The campaign was highly successful and cost-effective resulting in 100 times more outreach than what a newspaper ad would have got. Similarly utilizing digital marketing, Pixel Studios increased online sales and ROI for Qline Packaging. Digital marketing is the go-to option if you\u2019re planning to take your business to the next level.[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_column_text]\n<h3><span class=\"ez-toc-section\" id=\"Better-analytics-and-research\"><\/span>Better analytics and research<span class=\"ez-toc-section-end\"><\/span><\/h3>\n[\/vc_column_text][vc_empty_space height=&#8221;10px&#8221;][vc_single_image image=&#8221;1659&#8243; alignment=&#8221;center&#8221; border_color=&#8221;grey&#8221; img_link_large=&#8221;&#8221; img_link_target=&#8221;_self&#8221; image_hovers=&#8221;true&#8221; img_size=&#8221;full&#8221;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text]What use is a marketing\/advertising strategy if you don\u2019t have a concrete data driven feedback? Digital marketing campaigns can be assessed, examined, revaluated with extensive data and reports available. Measuring business metrics like lead generation, sales, traffic, conversions and engagement become child\u2019s play with digital marketing. This helps to find what\u2019s working and what\u2019s not, helping you re-target your customers efficiently.\n\nAt Pixel Studios, we help businesses grow with our comprehensive digital marketing services. [\/vc_column_text][\/vc_column][\/vc_row]\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2523228 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2523228\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d5b2543\" data-id=\"d5b2543\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18d1b9d elementor-widget elementor-widget-shortcode\" data-id=\"18d1b9d\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div 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multi_color_overlay=&#8221;&#8221; multi_color_overlay_opacity=&#8221;&#8221;&hellip;<\/p>\n","protected":false},"author":1,"featured_media":1660,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"ppma_author":[357],"class_list":["post-1656","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","author-admin"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Four Reasons Digital Marketing is the Most Valuable Business Tool<\/title>\n<meta name=\"description\" content=\"Discover the four key reasons why digital marketing has become the most invaluable tool for businesses today.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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