{"id":1719,"date":"2019-06-12T11:40:17","date_gmt":"2019-06-12T06:10:17","guid":{"rendered":"https:\/\/www.pixel-studios.com\/blog\/?p=1719"},"modified":"2024-12-31T11:19:28","modified_gmt":"2024-12-31T11:19:28","slug":"much-invest-website-digital-marketing","status":"publish","type":"post","link":"https:\/\/www.pixel-studios.com\/blog\/much-invest-website-digital-marketing\/","title":{"rendered":"A Guide on How Much Should You Invest on Digital Marketing!"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1719\" class=\"elementor elementor-1719\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5122f26d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5122f26d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-508e755c\" data-id=\"508e755c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-456b4485 elementor-widget elementor-widget-text-editor\" data-id=\"456b4485\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>[vc_row][vc_column][vc_column_text]Many businesses are unsure of how to go about building their online presence. Reasons? myriad factors come into play especially the continuity &amp; budgets. There are no restrictive rules or business templates that define the plan of action. We have seen businesses with a single web page and a simple campaign doing far better than digital monoliths. This is because they change quickly and connect with the people they impact. Based on our experience, here is the list of options available for different budgets for successful <strong><a href=\"https:\/\/www.pixel-studios.com\/digital-marketing\">Digital Marketing<\/a><\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a037ba2861fd\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a037ba2861fd\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.pixel-studios.com\/blog\/much-invest-website-digital-marketing\/#Rs1000-Rs2000-per-month\" title=\"Rs.1,000-Rs.2,000 per month :\">Rs.1,000-Rs.2,000 per month :<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.pixel-studios.com\/blog\/much-invest-website-digital-marketing\/#Rs4000-Rs5000-per-month\" title=\"Rs.4,000-Rs.5,000 per month :\">Rs.4,000-Rs.5,000 per month :<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.pixel-studios.com\/blog\/much-invest-website-digital-marketing\/#Rs7000-Rs9000-per-month\" title=\"Rs.7,000-Rs.9,000 per month :\">Rs.7,000-Rs.9,000 per month :<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.pixel-studios.com\/blog\/much-invest-website-digital-marketing\/#Rs10000-Rs20000-per-month\" title=\"Rs.10,000-Rs.20,000 per month :\">Rs.10,000-Rs.20,000 per month :<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.pixel-studios.com\/blog\/much-invest-website-digital-marketing\/#Rs20000-Rs40000-per-month\" title=\"Rs.20,000-Rs.40,000 per month :\">Rs.20,000-Rs.40,000 per month :<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.pixel-studios.com\/blog\/much-invest-website-digital-marketing\/#Rs50000-per-month-onwards\" title=\"Rs.50,000 per month onwards :\">Rs.50,000 per month onwards :<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Rs1000-Rs2000-per-month\"><\/span>Rs.1,000-Rs.2,000 per month :<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Any complex business can be communicated effectively in a single page. Your objective here is to get on www &amp; get listed on search engines. Not stopping with creating the website, the effort must be to keep it current &amp; updated with details like phone no, address, products\/services, testimonials amongst others. If you are not doing anything else, strongly consider doing this alone. Check out our Magic of Single Page offer for some cool options to get started.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Rs4000-Rs5000-per-month\"><\/span>Rs.4,000-Rs.5,000 per month :<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Some more budget? You can consider scaling up their website to more pages. More content means more convincing power &amp; also better for search engine optimization. Your objective here is to retain the users for a longer time with compulsive content about your products\/services, news &amp; events, articles, case studies etc. You can still opt for template-based websites to keep costs low without compromising on regular updates.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Rs7000-Rs9000-per-month\"><\/span>Rs.7,000-Rs.9,000 per month :<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>At this stage, you can consider two options. Either a custom-designed website or driving traffic. Customised websites help you stand out from your competition while driving traffic to your template based website can still yield the same results. You can invest the excess money on SEO; choose 5+ keywords that are highly relevant to your business and start campaigning. You can, alternatively, have monthly email campaigns targeting your customers and prospects.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Rs10000-Rs20000-per-month\"><\/span>Rs.10,000-Rs.20,000 per month :<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Once your website is getting the required traction, you should leverage your content production. Your objective here should be to engage with your audience. Better articles, videos, demos, testimonials and case studies help in keeping users hooked to your site. Try getting up good blogs too for your users; content such as blogs help in optimizing your website keywords to great effect.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Rs20000-Rs40000-per-month\"><\/span>Rs.20,000-Rs.40,000 per month :<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>At this stage, you can effectively define your different target audiences and fine-tune website content to meet their needs. Go for creating landing pages specific to the target customer\u2019s problems. It all boils down to having a tight <strong><a href=\"https:\/\/www.pixel-studios.com\/digital-marketing\">digital marketing strategy<\/a><\/strong>. This phase involves trial &amp; error to understand the online behaviour of customers specific to your products\/services. Keep improving your campaign to decrease cost per lead or cost per customer acquisition.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Rs50000-per-month-onwards\"><\/span>Rs.50,000 per month onwards :<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Apart from an effective website which is regularly maintained plus SEO on 15+ researched keywords, at this stage, every additional penny can be invested on online media prudently. Regularly testing and measuring your campaigns and scaling them up with paid marketing channels help in catapulting your brand. Understanding your users comes with analytical insight into their behaviours and motivations. It is important to plug the visitor drop-offs quite early in all your campaigns; expert help comes a long way here.<\/p>\n<p><a href=\"https:\/\/www.pixel-studios.com\/magic-single-page-websites\/\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-1730 size-full\" src=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2019\/06\/01_1200x300.jpg\" alt=\"Magic Of Single Page Websites\" width=\"1200\" height=\"200\" srcset=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2019\/06\/01_1200x300.jpg 1200w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2019\/06\/01_1200x300-300x50.jpg 300w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2019\/06\/01_1200x300-1024x171.jpg 1024w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/p>\n<p>Whatever be your budget, you can create an effective online presence with experts. At Pixel Studios, we help you get your business farther using the power of Digital. You can get in touch with us at contact@pixel-studios.com! Whatever be your budget, we are happy to help.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-128dfa9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"128dfa9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b8968f1\" data-id=\"b8968f1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e86c6b9 elementor-widget elementor-widget-shortcode\" data-id=\"e86c6b9\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10761\" class=\"elementor elementor-10761\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b0adf9d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b0adf9d\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-218da7b\" data-id=\"218da7b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9133340 elementor-widget elementor-widget-heading\" data-id=\"9133340\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Lets discuss ideas to propel your brand online<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b68e1f elementor-widget elementor-widget-heading\" data-id=\"4b68e1f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"tel:08069193462\" target=\"_blank\">Reach us at 080 6919 3462<\/a><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7919e1 elementor-widget elementor-widget-heading\" data-id=\"d7919e1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">(or)<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7064a7d elementor-align-center elementor-widget elementor-widget-button\" data-id=\"7064a7d\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/www.pixel-studios.com\/contact-us\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Enquire Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text]Many businesses are unsure of how to go about building their online presence. Reasons? myriad factors come into play especially the continuity &amp; budgets. There are no restrictive rules or business templates that define the plan of action. We have seen businesses with a single web page and a simple campaign doing far better than&hellip;<\/p>\n","protected":false},"author":1,"featured_media":1732,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"ppma_author":[357],"class_list":["post-1719","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","author-admin"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Guide on How Much Should You Invest on Digital Marketing! - Pixel Studios<\/title>\n<meta name=\"description\" content=\"Learn how much you should invest in digital marketing with this guide from Pixel Studios. Get tips to maximize your ROI and allocate your budget effectively.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pixel-studios.com\/blog\/much-invest-website-digital-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Guide on How Much Should You Invest on Digital Marketing! - Pixel Studios\" \/>\n<meta property=\"og:description\" content=\"Learn how much you should invest in digital marketing with this guide from Pixel Studios. Get tips to maximize your ROI and allocate your budget effectively.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pixel-studios.com\/blog\/much-invest-website-digital-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Pixel Studios\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pixelstudiospage\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-12T06:10:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-31T11:19:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2019\/06\/01_Banner_03.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@thepixelstudios\" \/>\n<meta name=\"twitter:site\" content=\"@thepixelstudios\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"A Guide on How Much Should You Invest on Digital Marketing! - Pixel Studios","description":"Learn how much you should invest in digital marketing with this guide from Pixel Studios. 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