{"id":17759,"date":"2025-07-23T04:55:13","date_gmt":"2025-07-23T04:55:13","guid":{"rendered":"https:\/\/www.pixel-studios.com\/blog\/?p=17759"},"modified":"2025-07-23T06:19:32","modified_gmt":"2025-07-23T06:19:32","slug":"right-social-metrics-for-business","status":"publish","type":"post","link":"https:\/\/www.pixel-studios.com\/blog\/right-social-metrics-for-business\/","title":{"rendered":"Tips to choose the Right Social Media Metrics for your business"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"17759\" class=\"elementor elementor-17759\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3485b8ec elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3485b8ec\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-731c6f09\" data-id=\"731c6f09\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a5afb88 elementor-widget elementor-widget-heading\" data-id=\"a5afb88\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f56870d274d\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f56870d274d\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.pixel-studios.com\/blog\/right-social-metrics-for-business\/#Pixel-Studios-3-Step-Framework-to-Bring-Clarity-to-B2B-Brands\" title=\"Pixel Studios&#039; 3-Step Framework to Bring Clarity to B2B Brands\">Pixel Studios' 3-Step Framework to Bring Clarity to B2B Brands<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.pixel-studios.com\/blog\/right-social-metrics-for-business\/#Step-1-Begin-with-Your-Business-Goals\" title=\"Step 1: Begin with Your Business Goals .\">Step 1: Begin with Your Business Goals .<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.pixel-studios.com\/blog\/right-social-metrics-for-business\/#Step-2-Align-Metrics-with-Your-Industry-Buying-Cycle\" title=\"Step 2: Align Metrics with Your Industry &amp; Buying Cycle\">Step 2: Align Metrics with Your Industry &amp; Buying Cycle<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.pixel-studios.com\/blog\/right-social-metrics-for-business\/#Step-3-Focus-on-Who-Youre-Speaking-To\" title=\"Step 3: Focus on Who You\u2019re Speaking To\">Step 3: Focus on Who You\u2019re Speaking To<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.pixel-studios.com\/blog\/right-social-metrics-for-business\/#Bonus-We-Build-Dashboards-That-Speak-Your-Language\" title=\"Bonus: We Build Dashboards That Speak Your Language\">Bonus: We Build Dashboards That Speak Your Language<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.pixel-studios.com\/blog\/right-social-metrics-for-business\/#Why-it-works\" title=\"Why it works:\">Why it works:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.pixel-studios.com\/blog\/right-social-metrics-for-business\/#Final-Thought-Be-Metric-Smart-Not-Metric-Overwhelmed\" title=\"Final Thought: Be Metric-Smart, Not Metric-Overwhelmed\">Final Thought: Be Metric-Smart, Not Metric-Overwhelmed<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.pixel-studios.com\/blog\/right-social-metrics-for-business\/#Ready-to-shift-from-vanity-to-clarity\" title=\"Ready to shift from vanity to clarity?\">Ready to shift from vanity to clarity?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Pixel-Studios-3-Step-Framework-to-Bring-Clarity-to-B2B-Brands\"><\/span>Pixel Studios' 3-Step Framework to Bring Clarity to B2B Brands<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f528c38 elementor-widget elementor-widget-text-editor\" data-id=\"f528c38\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Every business has a different goal &#8211; some want visibility, others want leads, and many want both.\u00a0<\/p><p>But here&#8217;s the problem: most businesses are buried in dashboards. <br \/>Agencies throw in rows of data, slides full of graphs, and metrics that look impressive &#8211; but don\u2019t actually help you take action.\u00a0<\/p><p>As a result, <b>you\u2019re left wondering what really matters<\/b>. Are those likes bringing in leads? Do video views mean interest? What should your sales team actually follow up on?\u00a0<\/p><p>This blog is your cheat sheet to cutting through the noise.\u00a0<\/p><p>At <a href=\"https:\/\/www.pixel-studios.com\/\"><b>Pixel Studios<\/b><\/a>, we\u2019ve built a <b>3-step diagnostic framework<\/b> that helps B2B businesses &#8211;\u00a0 across healthcare, manufacturing, and tech &#8211; focus on metrics that <i>truly<\/i> align with their goals.\u00a0<\/p><p>Let\u2019s get you back in control of your data.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1db284 elementor-widget elementor-widget-heading\" data-id=\"a1db284\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Step-1-Begin-with-Your-Business-Goals\"><\/span>Step 1: Begin with Your Business Goals . <span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df86dcb elementor-widget elementor-widget-text-editor\" data-id=\"df86dcb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>You don\u2019t need <i>all<\/i> the data. You need the <i>right<\/i> data. <br \/>And that begins by asking: what do you want your social media to do?\u00a0<\/p><p>Let\u2019s say you run a B2B <a href=\"https:\/\/www.pixel-studios.com\/digital-marketing-for-healthcare\"><b>healthcare<\/b><\/a> company. You\u2019re trying to build awareness for your newly launched chain of diagnostic labs. Should you care about likes? Probably not. What you <i>should<\/i> track are:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6744e5 list-align-top elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"b6744e5\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Video views on your doctor-intro reels<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Organic reach of educational posts <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Clicks to location-specific landing pages<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d74e4cd elementor-widget elementor-widget-text-editor\" data-id=\"d74e4cd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Here\u2019s how we map goals to metrics across industries:<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c216dd7 elementor-widget elementor-widget-html\" data-id=\"c216dd7\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style typte=\"text\/css\">\n    table thead tr {\n        background: #e6f6ff;\n    }\n    table thead tr th, table tbody tr td{\n        padding: 15px !important;\n    }\n<\/style>\n<table border=\"1\" cellpadding=\"6\" cellspacing=\"0\">\n  <thead>\n    <tr>\n      <th>Business Goal <\/th>\n      <th>Key Metrics<\/th>\n      <th>Example<\/th>\n    <\/tr>\n  <\/thead>\n  <tbody>\n    <tr>\n      <td>Brand Awareness<\/td>\n      <td>Impressions, Reach, Followers<\/td>\n      <td>A healthcare chain tracking awareness videos showcasing lab safety<\/td>\n    <\/tr>\n    <tr>\n      <td>Lead Generation<\/td>\n      <td>RFQ form fills, Demo Signups<\/td>\n      <td>A manufacturer seeing conversions from LinkedIn spec sheet ads<\/td>\n    <\/tr>\n    <tr>\n      <td>Thought Leadership<\/td>\n      <td>Dwell time, Profile visits<\/td>\n      <td>An IT CEO posting insights and tracking time-on-post by CXOs<\/td>\n    <\/tr>\n    <tr>\n        <td>Customer Nurturing<\/td>\n        <td>Video re-engagement, DM responses<\/td>\n        <td>A med-tech startup re-marketing explainer videos to old leads<\/td>\n    <\/tr>\n    <tr>\n        <td>Sales Enablement<\/td>\n        <td>CTA Clicks, Product Shares<\/td>\n        <td>A manufacturing rep tracking views of product demo before meetings <\/td>\n    <\/tr>\n  <\/tbody>\n<\/table>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bdb7a0 elementor-widget elementor-widget-text-editor\" data-id=\"6bdb7a0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>How Pixel Helps:<\/b> We sit with you to reverse-engineer your sales goals into platform-specific performance indicators. No more vanity metrics.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da21446 elementor-widget elementor-widget-heading\" data-id=\"da21446\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Step-2-Align-Metrics-with-Your-Industry-Buying-Cycle\"><\/span>Step 2: Align Metrics with Your Industry &amp; Buying Cycle <span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6dd6331 elementor-widget elementor-widget-text-editor\" data-id=\"6dd6331\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Every industry behaves differently on <a href=\"https:\/\/www.pixel-studios.com\/digital-marketing\/social-media-marketing-service-company\"><b>social media<\/b><\/a>. So what works for a D2C fashion brand may not work for your precision parts business.\u00a0<\/p><p><strong>Take a look at how we tune strategies to match your industry DNA:<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97d8f21 elementor-widget elementor-widget-html\" data-id=\"97d8f21\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style typte=\"text\/css\">\n    table thead tr {\n        background: #e6f6ff;\n    }\n    table thead tr th, table tbody tr td{\n        padding: 15px !important;\n    }\n<\/style>\n<table border=\"1\" cellpadding=\"6\" cellspacing=\"0\">\n  <thead>\n    <tr>\n      <th>Industry<\/th>\n      <th>Buying Behavior<\/th>\n      <th>What to Track<\/th>\n    <\/tr>\n  <\/thead>\n  <tbody>\n    <tr>\n      <td>Healthcare<\/td>\n      <td>Trust-led, slow trust build<\/td>\n      <td>Doctor video views, shares, average time on awareness blogs<\/td>\n    <\/tr>\n    <tr>\n        <td>Manufacturing<\/td>\n        <td>Long procurement, team involvement <\/td>\n        <td>Product download counts, factory video views on LinkedIn<\/td>\n    <\/tr>\n    <tr>\n        <td>IT\/ITES<\/td>\n        <td>Deep research, high-value leads <\/td>\n        <td>Whitepaper downloads, solution page visits from campaigns<\/td>\n    <\/tr>\n  <\/tbody>\n<\/table>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69f5ad3 elementor-widget elementor-widget-text-editor\" data-id=\"69f5ad3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Example:<\/b> One IT service client was tracking post likes. We shifted focus to case study clicks and pricing page visits. Their <b>demo signups doubled in 60 days<\/b>.\u00a0<\/p><p>\u00a0<b>How Pixel Helps:<\/b> We analyze your sales funnel and match it with <a href=\"https:\/\/www.pixel-studios.com\/blog\/audience-targeting-digital-marketing\/\"><b>audience behavior<\/b><\/a> to build custom performance maps. So you\u2019re not just visible &#8211; you\u2019re converting. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3f3358 elementor-widget elementor-widget-heading\" data-id=\"e3f3358\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Step-3-Focus-on-Who-Youre-Speaking-To\"><\/span>Step 3: Focus on Who You\u2019re Speaking To <span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c30a7b elementor-widget elementor-widget-text-editor\" data-id=\"8c30a7b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Not all decision-makers behave the same way. A procurement head might download a PDF. A CEO might only read a post headline on LinkedIn.\u00a0<\/p><p><strong>That\u2019s why we segment metrics by persona:<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d54d690 elementor-widget elementor-widget-html\" data-id=\"d54d690\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style typte=\"text\/css\">\n    table thead tr {\n        background: #e6f6ff;\n    }\n    table thead tr th, table tbody tr td{\n        padding: 15px !important;\n    }\n<\/style>\n<table border=\"1\" cellpadding=\"6\" cellspacing=\"0\">\n  <thead>\n    <tr>\n      <th>Audience<\/th>\n      <th>Key Metrics<\/th>\n      <th>Real-World Use<\/th>\n    <\/tr>\n  <\/thead>\n  <tbody>\n    <tr>\n      <td>CXOs<\/td>\n      <td>Article reads, Profile views<\/td>\n      <td>A health CEO post gets tracked by C-suite job titles<\/td>\n    <\/tr>\n    <tr>\n        <td>Mid-Level Managers<\/td>\n        <td>Shares, Webinar Signups<\/td>\n        <td>A manufacturing head shares an automation video internally<\/td>\n    <\/tr>\n    <tr>\n        <td>IT Buyers \/ Procurement<\/td>\n        <td>Form fills, Product video views<\/td>\n        <td>A SaaS buyer spends 2 mins on the pricing tab post-ad click<\/td>\n    <\/tr>\n  <\/tbody>\n<\/table>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4aab425 elementor-widget elementor-widget-text-editor\" data-id=\"4aab425\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tip : Use LinkedIn\u2019s <b>demographic breakdown<\/b> to validate who&#8217;s actually engaging. If 80% of your reach is students, and you&#8217;re selling ERP to factories, you&#8217;re in the wrong lane.\u00a0<\/p><p><b>How Pixel Helps:<\/b> We create persona-specific benchmarks and measure impact per stakeholder type &#8211; so your marketing mirrors your sales cycle. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ac0557 elementor-widget elementor-widget-heading\" data-id=\"9ac0557\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Bonus-We-Build-Dashboards-That-Speak-Your-Language\"><\/span>Bonus: We Build Dashboards That Speak Your Language <span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d590c6d elementor-widget elementor-widget-text-editor\" data-id=\"d590c6d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>You don\u2019t need 18 metrics. You need a story you can take to your sales team or boardroom. That\u2019s why we build <b>custom dashboards<\/b> tailored to your goals and vertical.\u00a0<\/p><p>And yes, we review and revise them with you monthly.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1edb7fd elementor-widget elementor-widget-heading\" data-id=\"1edb7fd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Why-it-works\"><\/span>Why it works: <span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd19d91 elementor-widget elementor-widget-text-editor\" data-id=\"cd19d91\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This isn\u2019t theory &#8211; it\u2019s what we do every day.\u00a0<\/p><p>Like the <b>healthcare <\/b><a href=\"https:\/\/www.pixel-studios.com\/digital-marketing-for-saas-companies\"><b>SaaS company<\/b><\/a> that said:\u00a0<\/p><p>\u201cWe were tracking insta follower growth. Pixel helped us track decision-maker engagement. The difference? We finally had data our sales team could use.\u201d\u00a0<\/p><p>Or the <b>industrial parts brand<\/b> that moved from awareness campaigns to MQL-generating videos with just two shifts in metric focus.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ccf1407 elementor-widget elementor-widget-heading\" data-id=\"ccf1407\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Final-Thought-Be-Metric-Smart-Not-Metric-Overwhelmed\"><\/span>Final Thought: Be Metric-Smart, Not Metric-Overwhelmed  <span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38add1c elementor-widget elementor-widget-text-editor\" data-id=\"38add1c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Don\u2019t let a pile of analytics distract you from your goals. The right numbers don\u2019t just look good &#8211; they tell you what to do next.\u00a0<\/p><p><b>Pixel Studios<\/b> is your metrics matchmaker.\u00a0<\/p><p>We blend marketing logic, industry nuance, and sales sensibility to help your social media do what it\u2019s meant to: <b>grow your business<\/b>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35f9f2b elementor-widget elementor-widget-heading\" data-id=\"35f9f2b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Ready-to-shift-from-vanity-to-clarity\"><\/span>Ready to shift from vanity to clarity?<span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5635691 elementor-widget elementor-widget-text-editor\" data-id=\"5635691\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Here\u2019s what we offer:<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eebeca7 list-align-top elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"eebeca7\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">A Free Social Metrics Audit<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">A Custom Metrics Map: Goals x Audience x Industry<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Monthly Dashboards You Can Present to Leadership<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9884ef elementor-widget elementor-widget-text-editor\" data-id=\"b9884ef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Talk to our sales team today.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f29be2e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f29be2e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6eb1337\" data-id=\"6eb1337\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e2320d elementor-widget elementor-widget-shortcode\" data-id=\"4e2320d\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10761\" class=\"elementor elementor-10761\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b0adf9d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b0adf9d\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-218da7b\" data-id=\"218da7b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9133340 elementor-widget elementor-widget-heading\" data-id=\"9133340\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Lets discuss ideas to propel your brand online<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b68e1f elementor-widget elementor-widget-heading\" data-id=\"4b68e1f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"tel:08069193462\" target=\"_blank\">Reach us at 080 6919 3462<\/a><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7919e1 elementor-widget elementor-widget-heading\" data-id=\"d7919e1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">(or)<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7064a7d elementor-align-center elementor-widget elementor-widget-button\" data-id=\"7064a7d\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/www.pixel-studios.com\/contact-us\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Enquire Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Pixel Studios&#8217; 3-Step Framework to Bring Clarity to B2B Brands Every business has a different goal &#8211; some want visibility, others want leads, and many want both.\u00a0 But here&#8217;s the problem: most businesses are buried in dashboards. Agencies throw in rows of data, slides full of graphs, and metrics that look impressive &#8211; but don\u2019t&hellip;<\/p>\n","protected":false},"author":8,"featured_media":17760,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[173,329,766,765,767,764],"ppma_author":[406],"class_list":["post-17759","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-digital-marketing-strategy","tag-lead-generation","tag-marketing-analytics","tag-performance-marketing","tag-social-media-for-businesses","tag-social-media-metrics","author-john"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tips to choose the Right Social Media Metrics for your business<\/title>\n<meta name=\"description\" content=\"Discover how to track the right social media metrics aligned with your B2B goals. Get clarity with Pixel Studios\u2019 3-step framework for better ROI.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pixel-studios.com\/blog\/right-social-metrics-for-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tips to choose the Right Social Media Metrics for your business\" \/>\n<meta property=\"og:description\" content=\"Discover how to track the right social media metrics aligned with your B2B goals. 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