{"id":1846,"date":"2019-12-18T12:58:11","date_gmt":"2019-12-18T07:28:11","guid":{"rendered":"https:\/\/www.pixel-studios.com\/blog\/?p=1846"},"modified":"2025-01-03T12:57:39","modified_gmt":"2025-01-03T12:57:39","slug":"spi-groups-unlimited-app-redefines-movie-going-through-social-media","status":"publish","type":"post","link":"https:\/\/www.pixel-studios.com\/blog\/spi-groups-unlimited-app-redefines-movie-going-through-social-media\/","title":{"rendered":"SPI Group\u2019s Unlimited App redefines Movie going  through Social Media."},"content":{"rendered":"<div class=\"wpb-content-wrapper\">\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1846\" class=\"elementor elementor-1846\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-21d8a933 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"21d8a933\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9a41bb2\" data-id=\"9a41bb2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a9714e5 elementor-widget elementor-widget-text-editor\" data-id=\"1a9714e5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t[vc_row margin_top=&#8221;0&#8243; margin_bottom=&#8221;0&#8243; full_width=&#8221;&#8221; padding_left=&#8221;0&#8243; padding_right=&#8221;0&#8243; animation=&#8221;&#8221; type=&#8221;&#8221; bg_color=&#8221;&#8221; bg_position=&#8221;top&#8221; bg_repeat=&#8221;no-repeat&#8221; bg_cover=&#8221;false&#8221; bg_attachment=&#8221;false&#8221; padding_top=&#8221;0&#8243; padding_bottom=&#8221;0&#8243; enable_parallax=&#8221;&#8221; parallax_speed=&#8221;0.1&#8243; bg_video_src_mp4=&#8221;&#8221; bg_video_src_ogv=&#8221;&#8221; bg_video_src_webm=&#8221;&#8221; bg_type=&#8221;&#8221; parallax_style=&#8221;&#8221; bg_image_new=&#8221;&#8221; layer_image=&#8221;&#8221; bg_image_repeat=&#8221;&#8221; bg_image_size=&#8221;&#8221; bg_cstm_size=&#8221;&#8221; bg_img_attach=&#8221;&#8221; parallax_sense=&#8221;&#8221; bg_image_posiiton=&#8221;&#8221; animation_direction=&#8221;&#8221; animation_repeat=&#8221;&#8221; video_url=&#8221;&#8221; video_url_2=&#8221;&#8221; u_video_url=&#8221;&#8221; video_opts=&#8221;&#8221; video_poster=&#8221;&#8221; u_start_time=&#8221;&#8221; u_stop_time=&#8221;&#8221; viewport_vdo=&#8221;&#8221; enable_controls=&#8221;&#8221; bg_override=&#8221;&#8221; disable_on_mobile_img_parallax=&#8221;&#8221; parallax_content=&#8221;&#8221; parallax_content_sense=&#8221;&#8221; fadeout_row=&#8221;&#8221; fadeout_start_effect=&#8221;&#8221; enable_overlay=&#8221;&#8221; overlay_color=&#8221;&#8221; overlay_pattern=&#8221;&#8221; overlay_pattern_opacity=&#8221;&#8221; overlay_pattern_size=&#8221;&#8221; overlay_pattern_attachment=&#8221;&#8221; multi_color_overlay=&#8221;&#8221; multi_color_overlay_opacity=&#8221;&#8221; seperator_enable=&#8221;&#8221; seperator_type=&#8221;&#8221; seperator_position=&#8221;&#8221; seperator_shape_size=&#8221;&#8221; seperator_svg_height=&#8221;&#8221; seperator_shape_background=&#8221;&#8221; seperator_shape_border=&#8221;&#8221; seperator_shape_border_color=&#8221;&#8221; seperator_shape_border_width=&#8221;&#8221; icon_type=&#8221;&#8221; icon=&#8221;&#8221; icon_size=&#8221;&#8221; icon_color=&#8221;&#8221; icon_style=&#8221;&#8221; icon_color_bg=&#8221;&#8221; icon_border_style=&#8221;&#8221; icon_color_border=&#8221;&#8221; icon_border_size=&#8221;&#8221; icon_border_radius=&#8221;&#8221; icon_border_spacing=&#8221;&#8221; icon_img=&#8221;&#8221; img_width=&#8221;&#8221; ult_hide_row=&#8221;&#8221; ult_hide_row_large_screen=&#8221;&#8221; ult_hide_row_desktop=&#8221;&#8221; ult_hide_row_tablet=&#8221;&#8221; ult_hide_row_tablet_small=&#8221;&#8221; ult_hide_row_mobile=&#8221;&#8221; ult_hide_row_mobile_large=&#8221;&#8221;][vc_column width=&#8221;1\/1&#8243; animation=&#8221;&#8221;][vc_column_text]The Indian Multiplex Chain and Film Production Company, began operating its multiplexes in Chennai, eventually spreading to several states in India. SPI Cinemas was the first multiplex operator in the country to equip its screens with the Dolby Atmos and Auro 11.1 sound systems, apart from gaining immense popularity for its popcorn, from filmgoers and media.\r\n\r\nInnovation and SPI Cinemas have always gone hand in hand. Under their innovation hub, SPI Edge, SPI Cinemas recently launched its Unlimited App \u2013 through which one can view unlimited number of movies at any SPI owned theatre hall in Tamil Nadu and Pondicherry for a minimum subscription fee.[\/vc_column_text][vc_empty_space height=&#8221;15px&#8221;][vc_column_text]\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a03a8aaf3ebd\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a03a8aaf3ebd\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.pixel-studios.com\/blog\/spi-groups-unlimited-app-redefines-movie-going-through-social-media\/#The-%E2%80%9CBig-Screen%E2%80%9D-Challenge\" title=\"The \u201cBig Screen\u201d Challenge\">The \u201cBig Screen\u201d Challenge<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.pixel-studios.com\/blog\/spi-groups-unlimited-app-redefines-movie-going-through-social-media\/#Our-%E2%80%9CSmall-Screen%E2%80%9D-Solution\" title=\"Our \u201cSmall Screen\u201d Solution\">Our \u201cSmall Screen\u201d Solution<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.pixel-studios.com\/blog\/spi-groups-unlimited-app-redefines-movie-going-through-social-media\/#The-Results\" title=\"The Results?\">The Results?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"The-%E2%80%9CBig-Screen%E2%80%9D-Challenge\"><\/span>The \u201cBig Screen\u201d Challenge<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\nHowever, with the rise of OTT platforms, from 9 in 2012 to over 30 in 2019, the entertainment industry had witnessed a shift in the movie consumption habits of the Indian consumer. Movie releases on the big screen were always a big draw for audiences but with online platforms changing the dynamics of a movie viewing experience, could the two co-exist? Could Unlimited App operate as a one-of-a-kind online platform that could redefine move viewing on the big screen? [\/vc_column_text][vc_empty_space height=&#8221;15px&#8221;][vc_column_text]\r\n<h2><span class=\"ez-toc-section\" id=\"Our-%E2%80%9CSmall-Screen%E2%80%9D-Solution\"><\/span>Our \u201cSmall Screen\u201d Solution<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\nThis is when they approached us, at Pixel Studios. With the expertise of a vibrant Social Media team of brand gurus, content curators, and design experts, Pixel created a series of relatable <a href=\"https:\/\/www.pixel-studios.com\">social media campaigns<\/a> that drove brand awareness and engagement.[\/vc_column_text][vc_empty_space height=&#8221;15px&#8221;][vc_column_text]\r\n<h2><span class=\"ez-toc-section\" id=\"The-Results\"><\/span>The Results?<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<ul>\r\n\t<li>Best in Industry Click through rate at 4.3%<\/li>\r\n\t<li>With a conversion percentage of 18%<\/li>\r\n\t<li>Minimal lead cost for subscription at less than 30 bucks<\/li>\r\n\t<li>3 Months of campaign with 3 spurts<\/li>\r\n<\/ul>\r\nVisit and explore <a href=\"https:\/\/www.unlimitedmovies.in\" target=\"_blank\">https:\/\/www.unlimitedmovies.in<\/a>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;1855&#8243; border_color=&#8221;grey&#8221; img_link_large=&#8221;&#8221; img_link_target=&#8221;_blank&#8221; image_hovers=&#8221;true&#8221; img_size=&#8221;full&#8221; css=&#8221;.vc_custom_1576666106382{margin-right: 0px !important;border-right-width: 0px !important;padding-right: 0px !important;}&#8221; link=&#8221;https:\/\/play.google.com\/store\/apps\/details?id=com.unlimited_movies_in_com&amp;hl=en_IN&#8221;][\/vc_column_inner][vc_column_inner el_class=&#8221;&#8221; width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;1856&#8243; border_color=&#8221;grey&#8221; img_link_large=&#8221;&#8221; img_link_target=&#8221;_blank&#8221; image_hovers=&#8221;true&#8221; img_size=&#8221;full&#8221; link=&#8221;https:\/\/apps.apple.com\/in\/app\/unlimited-movies\/id1465741818&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ed94ce0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ed94ce0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-530aed1\" data-id=\"530aed1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a5c92e8 elementor-widget elementor-widget-shortcode\" data-id=\"a5c92e8\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10761\" class=\"elementor elementor-10761\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b0adf9d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b0adf9d\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-218da7b\" data-id=\"218da7b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9133340 elementor-widget elementor-widget-heading\" data-id=\"9133340\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Lets discuss ideas to propel your brand online<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b68e1f elementor-widget elementor-widget-heading\" data-id=\"4b68e1f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"tel:08069193462\" target=\"_blank\">Reach us at 080 6919 3462<\/a><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7919e1 elementor-widget elementor-widget-heading\" data-id=\"d7919e1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">(or)<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7064a7d elementor-align-center elementor-widget elementor-widget-button\" data-id=\"7064a7d\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/www.pixel-studios.com\/contact-us\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Enquire Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row margin_top=&#8221;0&#8243; margin_bottom=&#8221;0&#8243;][vc_column animation=&#8221;&#8221;][vc_column_text]The Indian Multiplex Chain and Film Production Company, began operating its multiplexes in Chennai, eventually spreading to several states in India. SPI Cinemas was the first multiplex operator in the country to equip its screens with the Dolby Atmos and Auro 11.1 sound systems, apart from gaining immense popularity for its popcorn,&hellip;<\/p>\n","protected":false},"author":1,"featured_media":1852,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[],"ppma_author":[357],"class_list":["post-1846","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","author-admin"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SPI Group\u2019s Unlimited App redefines Movie going through Social Media. - Pixel Studios<\/title>\n<meta name=\"description\" content=\"Learn how Pixel Studios helped SPI Group redefine the movie-going experience with their Unlimited app, leveraging the power of social media.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pixel-studios.com\/blog\/spi-groups-unlimited-app-redefines-movie-going-through-social-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SPI Group\u2019s Unlimited App redefines Movie going through Social Media. - Pixel Studios\" \/>\n<meta property=\"og:description\" content=\"Learn how Pixel Studios helped SPI Group redefine the movie-going experience with their Unlimited app, leveraging the power of social media.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pixel-studios.com\/blog\/spi-groups-unlimited-app-redefines-movie-going-through-social-media\/\" \/>\n<meta property=\"og:site_name\" content=\"Pixel Studios\" \/>\n<meta property=\"article:publisher\" 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