{"id":1934,"date":"2020-05-29T18:01:59","date_gmt":"2020-05-29T12:31:59","guid":{"rendered":"https:\/\/www.pixel-studios.com\/blog\/?p=1934"},"modified":"2020-06-01T15:21:53","modified_gmt":"2020-06-01T09:51:53","slug":"10-common-ecommerce-mistakes-business-must-avoid","status":"publish","type":"post","link":"https:\/\/www.pixel-studios.com\/blog\/10-common-ecommerce-mistakes-business-must-avoid\/","title":{"rendered":"10 Common ecommerce mistakes your business must avoid"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row margin_top=&#8221;0&#8243; margin_bottom=&#8221;0&#8243; full_width=&#8221;&#8221; padding_left=&#8221;0&#8243; padding_right=&#8221;0&#8243; animation=&#8221;&#8221; type=&#8221;&#8221; bg_color=&#8221;&#8221; bg_position=&#8221;top&#8221; bg_repeat=&#8221;no-repeat&#8221; bg_cover=&#8221;false&#8221; bg_attachment=&#8221;false&#8221; padding_top=&#8221;0&#8243; padding_bottom=&#8221;0&#8243; enable_parallax=&#8221;&#8221; parallax_speed=&#8221;0.1&#8243; bg_video_src_mp4=&#8221;&#8221; bg_video_src_ogv=&#8221;&#8221; bg_video_src_webm=&#8221;&#8221; bg_type=&#8221;&#8221; parallax_style=&#8221;&#8221; bg_image_new=&#8221;&#8221; layer_image=&#8221;&#8221; bg_image_repeat=&#8221;&#8221; bg_image_size=&#8221;&#8221; bg_cstm_size=&#8221;&#8221; bg_img_attach=&#8221;&#8221; parallax_sense=&#8221;&#8221; bg_image_posiiton=&#8221;&#8221; animation_direction=&#8221;&#8221; animation_repeat=&#8221;&#8221; video_url=&#8221;&#8221; video_url_2=&#8221;&#8221; u_video_url=&#8221;&#8221; video_opts=&#8221;&#8221; video_poster=&#8221;&#8221; u_start_time=&#8221;&#8221; u_stop_time=&#8221;&#8221; viewport_vdo=&#8221;&#8221; enable_controls=&#8221;&#8221; bg_override=&#8221;&#8221; disable_on_mobile_img_parallax=&#8221;&#8221; parallax_content=&#8221;&#8221; parallax_content_sense=&#8221;&#8221; fadeout_row=&#8221;&#8221; fadeout_start_effect=&#8221;&#8221; enable_overlay=&#8221;&#8221; overlay_color=&#8221;&#8221; overlay_pattern=&#8221;&#8221; overlay_pattern_opacity=&#8221;&#8221; overlay_pattern_size=&#8221;&#8221; overlay_pattern_attachment=&#8221;&#8221; multi_color_overlay=&#8221;&#8221; multi_color_overlay_opacity=&#8221;&#8221; seperator_enable=&#8221;&#8221; seperator_type=&#8221;&#8221; seperator_position=&#8221;&#8221; seperator_shape_size=&#8221;&#8221; seperator_svg_height=&#8221;&#8221; seperator_shape_background=&#8221;&#8221; seperator_shape_border=&#8221;&#8221; seperator_shape_border_color=&#8221;&#8221; seperator_shape_border_width=&#8221;&#8221; icon_type=&#8221;&#8221; icon=&#8221;&#8221; icon_size=&#8221;&#8221; icon_color=&#8221;&#8221; icon_style=&#8221;&#8221; icon_color_bg=&#8221;&#8221; icon_border_style=&#8221;&#8221; icon_color_border=&#8221;&#8221; icon_border_size=&#8221;&#8221; icon_border_radius=&#8221;&#8221; icon_border_spacing=&#8221;&#8221; icon_img=&#8221;&#8221; img_width=&#8221;&#8221; ult_hide_row=&#8221;&#8221; ult_hide_row_large_screen=&#8221;&#8221; ult_hide_row_desktop=&#8221;&#8221; ult_hide_row_tablet=&#8221;&#8221; ult_hide_row_tablet_small=&#8221;&#8221; ult_hide_row_mobile=&#8221;&#8221; ult_hide_row_mobile_large=&#8221;&#8221;][vc_column width=&#8221;1\/1&#8243; animation=&#8221;&#8221;][vc_column_text]Mistakes in ecommerce appear simple but they can cause immense loss to the business in terms of time and money. Whether using an existing ecommerce platform or a custom-built one for your business, remember that customers already <em>have<\/em> the shopping experience and are familiar with many of its features. It would be best to engage with an ecommerce solutions company to get your act together in avoiding these pitfalls:<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e14f37d5488\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e14f37d5488\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.pixel-studios.com\/blog\/10-common-ecommerce-mistakes-business-must-avoid\/#1-Not-having-a-perfect-product-market-fit-and-USP\" title=\"1. Not having a perfect product-market fit and USP\">1. Not having a perfect product-market fit and USP<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.pixel-studios.com\/blog\/10-common-ecommerce-mistakes-business-must-avoid\/#2-Copy-pasted-brochure-information\" title=\"2. Copy-pasted brochure information\">2. Copy-pasted brochure information<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.pixel-studios.com\/blog\/10-common-ecommerce-mistakes-business-must-avoid\/#3-Longer-checkout-process\" title=\"3. Longer checkout process\">3. Longer checkout process<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.pixel-studios.com\/blog\/10-common-ecommerce-mistakes-business-must-avoid\/#4-Ignored-by-the-search-engines\" title=\"4. Ignored by the search engines\">4. Ignored by the search engines<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.pixel-studios.com\/blog\/10-common-ecommerce-mistakes-business-must-avoid\/#5-Messed-up-UX-design\" title=\"5. Messed up UX design\">5. Messed up UX design<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.pixel-studios.com\/blog\/10-common-ecommerce-mistakes-business-must-avoid\/#6-Poor-brand-communication\" title=\"6. Poor brand communication\">6. Poor brand communication<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.pixel-studios.com\/blog\/10-common-ecommerce-mistakes-business-must-avoid\/#7-Lack-of-content-support\" title=\"7. Lack of content support\">7. Lack of content support<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.pixel-studios.com\/blog\/10-common-ecommerce-mistakes-business-must-avoid\/#8-Poor-copy-communication-on-inner-pages\" title=\"8. Poor copy communication on inner pages\">8. Poor copy communication on inner pages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.pixel-studios.com\/blog\/10-common-ecommerce-mistakes-business-must-avoid\/#9-Missing-company-information\" title=\"9. Missing company information\">9. Missing company information<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.pixel-studios.com\/blog\/10-common-ecommerce-mistakes-business-must-avoid\/#10-Using-the-wrong-platform\" title=\"10. Using the wrong platform\">10. Using the wrong platform<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"1-Not-having-a-perfect-product-market-fit-and-USP\"><\/span>1. Not having a perfect product-market fit and USP<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Some product ranges on ecommerce would cause you to spend a large amount in acquiring customers. Therefore, it is important to identify only those products made for a specific target market. In other words, if you are keen on your products getting ahead irrespective of the giants out there, then they must fulfil a need of the consumers.It is important to realize the USP of your product and its market fit. There are companies that sell far too many products without leveraging target market needs and requirements.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2-Copy-pasted-brochure-information\"><\/span>2. Copy-pasted brochure information<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Product descriptions must make an effort to overcome buyer objections. This would require your copy to communicate the needs of the buyer effectively. In case, if you had copy-pasted information from a manufacturer\u2019s website or other online source, then search listing will consider your information as a duplicate and will not display it in the results.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3-Longer-checkout-process\"><\/span>3. Longer checkout process<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When a customer decides to purchase a product, the next step is making the payment. When additional forms or fields are introduced in the process, then the customer becomes guarded and decides to abandon the journey altogether. Reduce the number of clicks and quantity of text involved in the shopping process.It is best to hire a <a href=\"https:\/\/www.pixel-studios.com\/ecommerce-website-development\/\">custom ecommerce web development company<\/a> to plot a seamless and intuitive user journey according to the industry domain.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4-Ignored-by-the-search-engines\"><\/span>4. Ignored by the search engines<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When your product is not displayed on the first page of a search engine, you are losing customers big time. Your site\u2019s SEO needs to be improved for the page to appear on top of the search engine\u2019s listing. This holds true whether you are on Amazon, Shopify, etc., or on your own custom site.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5-Messed-up-UX-design\"><\/span>5. Messed up UX design<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A crowded site with complex navigation is a sure show stopper. In many ways, you site\u2019s UX design is a differentiating factor for your brand. Users\u2019 first expectation on a site is speed and simplicity, and if the website does not give them this experience, then it is time to seek help from the custom ecommerce web development professionals.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6-Poor-brand-communication\"><\/span>6. Poor brand communication<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Although building brand saliency is a basic requirement, ecommerce sites must draw attention of the buyers to both the product and the brand. The site\u2019s communication must catalyse the brand\u2019s overall marketing approach of piquing user interest and creating desire for the product.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"7-Lack-of-content-support\"><\/span>7. Lack of content support<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Social content helps build your site\u2019s branding and visibility over the long term. The returns of building a social content ecosystem cannot be clubbed with digital advertising campaigns. Content marketing is not a one-time effort, but a consistent and a methodical approach to draw attention of the users.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"8-Poor-copy-communication-on-inner-pages\"><\/span>8. Poor copy communication on inner pages<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Remember that a product page content is not a mere description text\u2014they are creative copy content. The purpose of a creative copy is to communicate\u2014not describe\u2014solutions to needs. It is best to do A\/B testing of developed content to choose the best performing ones.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"9-Missing-company-information\"><\/span>9. Missing company information<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>One thing that is noticed is that customers have become more discerning about the brand and the people behind it. Having accessible information about your company provides assurance to the customer, and in some cases, gives them context to associate with your brand and product.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"10-Using-the-wrong-platform\"><\/span>10. Using the wrong platform<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A product displayed on the wrong online marketplace is likely to cause any ripple. Some products require detailed video assistance along with interactive help and FAQ section. Some products may even require specialized delivery requirements, while some require expert assistance. Much of these customizations are not available on common online marketplaces. Based on your target audience behaviour and requirement, it is important for you to decide on the correct platform to use or build a new one.<\/p>\n<blockquote><p><em>Overcoming these common pitfalls is essential for brand success. For assistance in tackling the complexities in ecommerce marketplace, get in touch with us.<\/em><\/p><\/blockquote>\n<p>[\/vc_column_text][ultimate_spacer height=&#8221;50&#8243; height_on_tabs=&#8221;30&#8243; height_on_tabs_portrait=&#8221;30&#8243; height_on_mob_landscape=&#8221;30&#8243; height_on_mob=&#8221;30&#8243;][vc_raw_html]<\/p>\n<p>JTNDYSUyMGhyZWYlM0QlMjJodHRwcyUzQSUyRiUyRnd3dy5waXhlbC1zdHVkaW9zLmNvbSUyRmVjb21tZXJjZS13ZWJzaXRlLWRldmVsb3BtZW50JTJGJTIyJTIwdGFyZ2V0JTNEJTIyX2JsYW5rJTIyJTNFJTNDaW1nJTIwY2xhc3MlM0QlMjJhbGlnbmNlbnRlciUyMHdwLWltYWdlLTEwNjklMjBzaXplLWZ1bGwlMjIlMjBzcmMlM0QlMjJodHRwcyUzQSUyRiUyRnd3dy5waXhlbC1zdHVkaW9zLmNvbSUyRmJsb2clMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMjAlMkYwNSUyRkZvb3Rlcl9BMS5qcGclMjIlMjBhbHQlM0QlMjJFLWNvbW1lcmNlJTIwUGFja2FnZXMlMjIlM0UlM0MlMkZhJTNF<\/p>\n<p>[\/vc_raw_html][ultimate_spacer height=&#8221;50&#8243; height_on_tabs=&#8221;30&#8243; height_on_tabs_portrait=&#8221;30&#8243; height_on_mob_landscape=&#8221;30&#8243; height_on_mob=&#8221;30&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row margin_top=&#8221;0&#8243; margin_bottom=&#8221;0&#8243; full_width=&#8221;&#8221; padding_left=&#8221;0&#8243; padding_right=&#8221;0&#8243; animation=&#8221;&#8221; type=&#8221;&#8221; bg_color=&#8221;&#8221; bg_position=&#8221;top&#8221; bg_repeat=&#8221;no-repeat&#8221; bg_cover=&#8221;false&#8221; bg_attachment=&#8221;false&#8221; padding_top=&#8221;0&#8243; padding_bottom=&#8221;0&#8243; enable_parallax=&#8221;&#8221; parallax_speed=&#8221;0.1&#8243; bg_video_src_mp4=&#8221;&#8221; bg_video_src_ogv=&#8221;&#8221; bg_video_src_webm=&#8221;&#8221; bg_type=&#8221;&#8221; parallax_style=&#8221;&#8221; bg_image_new=&#8221;&#8221; layer_image=&#8221;&#8221; bg_image_repeat=&#8221;&#8221; bg_image_size=&#8221;&#8221; bg_cstm_size=&#8221;&#8221; bg_img_attach=&#8221;&#8221; parallax_sense=&#8221;&#8221; bg_image_posiiton=&#8221;&#8221; animation_direction=&#8221;&#8221; animation_repeat=&#8221;&#8221; video_url=&#8221;&#8221; video_url_2=&#8221;&#8221; u_video_url=&#8221;&#8221; video_opts=&#8221;&#8221; video_poster=&#8221;&#8221; u_start_time=&#8221;&#8221; u_stop_time=&#8221;&#8221; viewport_vdo=&#8221;&#8221; enable_controls=&#8221;&#8221; bg_override=&#8221;&#8221; disable_on_mobile_img_parallax=&#8221;&#8221; parallax_content=&#8221;&#8221; parallax_content_sense=&#8221;&#8221; fadeout_row=&#8221;&#8221; fadeout_start_effect=&#8221;&#8221; enable_overlay=&#8221;&#8221; overlay_color=&#8221;&#8221; overlay_pattern=&#8221;&#8221; overlay_pattern_opacity=&#8221;&#8221; overlay_pattern_size=&#8221;&#8221; overlay_pattern_attachment=&#8221;&#8221; multi_color_overlay=&#8221;&#8221; multi_color_overlay_opacity=&#8221;&#8221;&hellip;<\/p>\n","protected":false},"author":1,"featured_media":1927,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"ppma_author":[357],"class_list":["post-1934","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","author-admin","category-3","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>10 Common ecommerce mistakes your business must avoid - Pixel Studios<\/title>\n<meta name=\"description\" content=\"Any business with expansion plans would consider investing in an eCommerce website. 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