{"id":1994,"date":"2020-06-05T21:43:09","date_gmt":"2020-06-05T21:43:09","guid":{"rendered":"https:\/\/www.pixel-studios.com\/blog\/?p=1994"},"modified":"2025-08-11T10:29:30","modified_gmt":"2025-08-11T10:29:30","slug":"7-ways-keep-ecommerce-site-updated","status":"publish","type":"post","link":"https:\/\/www.pixel-studios.com\/blog\/7-ways-keep-ecommerce-site-updated\/","title":{"rendered":"7 Ways to keep your eCommerce site updated"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1994\" class=\"elementor elementor-1994\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6f76d3a2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6f76d3a2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3f1be809\" data-id=\"3f1be809\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b4ea3ba elementor-widget elementor-widget-text-editor\" data-id=\"6b4ea3ba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t[vc_row margin_top=&#8221;0&#8243; margin_bottom=&#8221;0&#8243; full_width=&#8221;&#8221; padding_left=&#8221;0&#8243; padding_right=&#8221;0&#8243; animation=&#8221;&#8221; type=&#8221;&#8221; bg_color=&#8221;&#8221; bg_position=&#8221;top&#8221; bg_repeat=&#8221;no-repeat&#8221; bg_cover=&#8221;false&#8221; bg_attachment=&#8221;false&#8221; padding_top=&#8221;0&#8243; padding_bottom=&#8221;0&#8243; enable_parallax=&#8221;&#8221; parallax_speed=&#8221;0.1&#8243; bg_video_src_mp4=&#8221;&#8221; bg_video_src_ogv=&#8221;&#8221; bg_video_src_webm=&#8221;&#8221; bg_type=&#8221;&#8221; parallax_style=&#8221;&#8221; bg_image_new=&#8221;&#8221; layer_image=&#8221;&#8221; bg_image_repeat=&#8221;&#8221; bg_image_size=&#8221;&#8221; bg_cstm_size=&#8221;&#8221; bg_img_attach=&#8221;&#8221; parallax_sense=&#8221;&#8221; bg_image_posiiton=&#8221;&#8221; animation_direction=&#8221;&#8221; animation_repeat=&#8221;&#8221; video_url=&#8221;&#8221; video_url_2=&#8221;&#8221; u_video_url=&#8221;&#8221; video_opts=&#8221;&#8221; video_poster=&#8221;&#8221; u_start_time=&#8221;&#8221; u_stop_time=&#8221;&#8221; viewport_vdo=&#8221;&#8221; enable_controls=&#8221;&#8221; bg_override=&#8221;&#8221; disable_on_mobile_img_parallax=&#8221;&#8221; parallax_content=&#8221;&#8221; parallax_content_sense=&#8221;&#8221; fadeout_row=&#8221;&#8221; fadeout_start_effect=&#8221;&#8221; enable_overlay=&#8221;&#8221; overlay_color=&#8221;&#8221; overlay_pattern=&#8221;&#8221; overlay_pattern_opacity=&#8221;&#8221; overlay_pattern_size=&#8221;&#8221; overlay_pattern_attachment=&#8221;&#8221; multi_color_overlay=&#8221;&#8221; multi_color_overlay_opacity=&#8221;&#8221; seperator_enable=&#8221;&#8221; seperator_type=&#8221;&#8221; seperator_position=&#8221;&#8221; seperator_shape_size=&#8221;&#8221; seperator_svg_height=&#8221;&#8221; seperator_shape_background=&#8221;&#8221; seperator_shape_border=&#8221;&#8221; seperator_shape_border_color=&#8221;&#8221; seperator_shape_border_width=&#8221;&#8221; icon_type=&#8221;&#8221; icon=&#8221;&#8221; icon_size=&#8221;&#8221; icon_color=&#8221;&#8221; icon_style=&#8221;&#8221; icon_color_bg=&#8221;&#8221; icon_border_style=&#8221;&#8221; icon_color_border=&#8221;&#8221; icon_border_size=&#8221;&#8221; icon_border_radius=&#8221;&#8221; icon_border_spacing=&#8221;&#8221; icon_img=&#8221;&#8221; img_width=&#8221;&#8221; ult_hide_row=&#8221;&#8221; ult_hide_row_large_screen=&#8221;&#8221; ult_hide_row_desktop=&#8221;&#8221; ult_hide_row_tablet=&#8221;&#8221; ult_hide_row_tablet_small=&#8221;&#8221; ult_hide_row_mobile=&#8221;&#8221; ult_hide_row_mobile_large=&#8221;&#8221;][vc_column width=&#8221;1\/1&#8243; animation=&#8221;&#8221;][vc_column_text]The world of ecommerce has become faster now with numerous consumer considerations coming into play. The goal of an ecommerce site, however, remains the same: conversion, but the effort involved is much more than troubleshooting, optimizing and securing the platform. Engaging an ecommerce solutions company will help in making life simpler for growing brands. Here are some top seven ways to keep your ecommerce site ship-shape:\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a10ae94ed881\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a10ae94ed881\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.pixel-studios.com\/blog\/7-ways-keep-ecommerce-site-updated\/#1-Personalize-and-be-user-friendly\" title=\"1. Personalize and be user-friendly\">1. Personalize and be user-friendly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.pixel-studios.com\/blog\/7-ways-keep-ecommerce-site-updated\/#2-Keep-fine-tuning-the-site\" title=\"2. Keep fine-tuning the site\">2. Keep fine-tuning the site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.pixel-studios.com\/blog\/7-ways-keep-ecommerce-site-updated\/#3-Build-social-proof\" title=\"3. Build social proof\">3. Build social proof<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.pixel-studios.com\/blog\/7-ways-keep-ecommerce-site-updated\/#4-Have-all-payment-options\" title=\"4. Have all payment options\">4. Have all payment options<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.pixel-studios.com\/blog\/7-ways-keep-ecommerce-site-updated\/#5-Keep-testing-and-automate-your-communication\" title=\"5. Keep testing and automate your communication\">5. Keep testing and automate your communication<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.pixel-studios.com\/blog\/7-ways-keep-ecommerce-site-updated\/#6-Avoid-channel-conflict\" title=\"6. Avoid channel conflict\">6. Avoid channel conflict<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.pixel-studios.com\/blog\/7-ways-keep-ecommerce-site-updated\/#7-Ensure-continuous-housekeeping-for-optimal-services\" title=\"7. Ensure continuous housekeeping for optimal services\">7. Ensure continuous housekeeping for optimal services<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"1-Personalize-and-be-user-friendly\"><\/span>1. Personalize and be user-friendly<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\nSome customers need suggestion while shopping, whereas some know exactly what they want. Each will have their own journeys in searching, comparing, purchasing or returning products. When shopping involves too much time or steps, customers abandon carts before checkout. In fact, over 70% of cart abandonment takes placed just before checking out. So optimize on the user journey and customer experience in such a way that each phase of the journey is seamless.\r\n<h3><span class=\"ez-toc-section\" id=\"2-Keep-fine-tuning-the-site\"><\/span>2. Keep fine-tuning the site<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\nFrom increasing site speed to securing the website, a slew of variables come into play in making your site viable to customers. It is best to engage the services of an ecommerce services company and leverage the right solution to keep your site up and running optimally. With mobile shopping accounting for 50% usage, it makes sense to optimize your site for mobile.\r\n<h3><span class=\"ez-toc-section\" id=\"3-Build-social-proof\"><\/span>3. Build social proof<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\nUser-generated content on ecommerce sites is a given. Most brands try to connect with their buyers to build credibility, trust and advocacy; however, they end up stopping with mere reviews. Great brands have used user-generated content for inspiration and associating emotion connection.\r\n<h3><span class=\"ez-toc-section\" id=\"4-Have-all-payment-options\"><\/span>4. Have all payment options<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\nSome ecommerce sites limit payment options to registered accounts only, whereas some restrict payment types. It is important to understand your buyer persona and all the options he\/she would choose. For instance, in many sites, Bitcoin is a preferred payment option.\r\n<h3><span class=\"ez-toc-section\" id=\"5-Keep-testing-and-automate-your-communication\"><\/span>5. Keep testing and automate your communication<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\nKeeping in contact with consumers helps in selling or cross-selling your products. In addition, testing the communication to your audience brings you closer with your demographics. Remember, every ecommerce store sends emails for confirmations, thanking customers and more. It is important that your email do not turn off customers. By continuously testing your content and audience, you can improve your response rate.\r\n<h3><span class=\"ez-toc-section\" id=\"6-Avoid-channel-conflict\"><\/span>6. Avoid channel conflict<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\nIf your product is being sold across different platforms, channel conflict can adversely affect your sales. Sometimes having exclusive or unique product options on your site can help build the buzz and create demand. For instance, in apparels and footwear, brands can provide unique options that other channels do not care to display.\r\n<h3><span class=\"ez-toc-section\" id=\"7-Ensure-continuous-housekeeping-for-optimal-services\"><\/span>7. Ensure continuous housekeeping for optimal services<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\nOn a regular basis remove all dated products and promotions, including the promotional rules and conditions. The latter can bring down the response times of sites, causing cart abandonment by customers.\r\n<blockquote><em>As stated earlier, the effort involved in ensuring the success of an ecommerce site is much more than troubleshooting, optimizing and securing the platform. Get in touch with us to understand the nuances of making your ecommerce site a full-fledged conversion engine.<\/em><\/blockquote>\r\n[\/vc_column_text][ultimate_spacer height=&#8221;50&#8243; height_on_tabs=&#8221;30&#8243; height_on_tabs_portrait=&#8221;30&#8243; height_on_mob_landscape=&#8221;30&#8243; height_on_mob=&#8221;30&#8243;][vc_raw_html]\r\n\r\nJTNDYSUyMGhyZWYlM0QlMjJodHRwcyUzQSUyRiUyRnd3dy5waXhlbC1zdHVkaW9zLmNvbSUyRmVjb21tZXJjZS13ZWJzaXRlLWRldmVsb3BtZW50JTJGJTIyJTIwdGFyZ2V0JTNEJTIyX2JsYW5rJTIyJTNFJTNDaW1nJTIwY2xhc3MlM0QlMjJhbGlnbmNlbnRlciUyMHdwLWltYWdlLTEwNjklMjBzaXplLWZ1bGwlMjIlMjBzcmMlM0QlMjJodHRwcyUzQSUyRiUyRnd3dy5waXhlbC1zdHVkaW9zLmNvbSUyRmJsb2clMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMjAlMkYwNSUyRkZvb3Rlcl9BMS5qcGclMjIlMjBhbHQlM0QlMjJFLWNvbW1lcmNlJTIwUGFja2FnZXMlMjIlM0UlM0MlMkZhJTNF\r\n\r\n[\/vc_raw_html][ultimate_spacer height=&#8221;50&#8243; height_on_tabs=&#8221;30&#8243; height_on_tabs_portrait=&#8221;30&#8243; height_on_mob_landscape=&#8221;30&#8243; 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multi_color_overlay=&#8221;&#8221; multi_color_overlay_opacity=&#8221;&#8221;&hellip;<\/p>\n","protected":false},"author":1,"featured_media":1930,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[137,3,29,20],"tags":[],"ppma_author":[357],"class_list":["post-1994","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-design","category-ecommerce","category-web-application","category-web-development","author-admin"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>7 Ways to keep your eCommerce site updated - Pixel Studios<\/title>\n<meta name=\"description\" content=\"Keep your e-commerce site fresh with 7 key updates, personalized UX, mobile optimization, social proof, broad payment options, automation, and regular cleanup.\" \/>\n<meta name=\"robots\" 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