{"id":2025,"date":"2020-06-17T19:13:16","date_gmt":"2020-06-17T19:13:16","guid":{"rendered":"https:\/\/www.pixel-studios.com\/blog\/?p=2025"},"modified":"2025-08-11T10:32:48","modified_gmt":"2025-08-11T10:32:48","slug":"covid-19-changed-e-commerce-landscape-india","status":"publish","type":"post","link":"https:\/\/www.pixel-studios.com\/blog\/covid-19-changed-e-commerce-landscape-india\/","title":{"rendered":"How COVID-19 changed the e-commerce landscape in India"},"content":{"rendered":"\t\t
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The business effects of this pandemic will be widely discussed in management schools for years to come. COVID-19 has altered delivery models across businesses around the world. Thanks to the lockdown, people now have a taste of online shopping during isolation, and it may take them longer to get back to a physical store. This has spurred many neighbourhood retailers to embrace small business ecommerce services in a big way. COVID-19 has changed the customers\u2019 mindset and the retailers\u2019 behaviour.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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In many families, online grocery and shopping will replace store visits permanently. Ecommerce service companies that have been personalizing web content, pricing, and promotions based on customers\u2019 buying history, may now look toward using AI and Machine Learning algorithms to personalise consumer experience. As daily interactions keep growing, online consumers are looking for cost saving, convenience and availability. Many local retailers are beginning to build their online identities and reach consumers directly. This has put them in direct clash with the likes of Flipkart and Amazon, but the emergence of hyperlocal delivery services has levelled the playing field to a great extent. For instance, a neighbourhood store, whose deliveries are restricted to a small geographical area, can make use of a hyperlocal delivery service to professionally and efficiently deliver groceries to customers in a 10 kms radius. Stakes get a lot higher when the small retailer takes steps to set up a mobile-friendly ecommerce site listing all products, transparent and hygienic inventory control, online visual merchandising and local marketing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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For larger ecom companies, their world view has changed in the past 30 days. To turn the occasional customers into the most loyal ones, companies will have to think of alternative supply chain models so that that the product journey\u2014from the manufacturer to the consumer\u2014would not involve so many dependencies. The Direct-to-Consumer (D2C) model will witness newer avatars in the coming days, including big ecommerce players establishing a chain of stores in captive markets. The pandemic has already stoked other trends: social media has emerged more powerful than ever before. In fact, the concept of \u201csocial distancing\u201d is furthered by social media.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The triumvirate of hyperlocal stores, ecommerce, and social will bring renewed focus on omnichannel sales and intent marketing. Going forward, marketers will capitalize on social conversations to leverage users\u2019 intent. This will perhaps change customer experience from being a transactional relationship into a more meaningful one. What\u2019s more, this is just a prelude to greater changes, some of which have already taken root:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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