{"id":2149,"date":"2021-01-19T17:33:41","date_gmt":"2021-01-19T12:03:41","guid":{"rendered":"https:\/\/www.pixel-studios.com\/blog\/?p=2149"},"modified":"2024-08-12T06:39:24","modified_gmt":"2024-08-12T06:39:24","slug":"a-b2b-aftermarket-migrates-to-b2c-on-the-digital-platform","status":"publish","type":"post","link":"https:\/\/www.pixel-studios.com\/blog\/a-b2b-aftermarket-migrates-to-b2c-on-the-digital-platform\/","title":{"rendered":"A B2B Aftermarket migrates to B2C, on the digital platform!"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\tBrakes India\u2019s TVS Girling<\/a>, the largest selling brand in the brakes business, was already synonymous with quality when in the early 80s it emerged as the pioneer with a first-mover advantage, in a market with the earliest and widespread network of distributors pan-India.\r\n\r\nTVS Girling<\/a> continues to hold the largest share of the Aftermarket, dominating the expanding car segment, while catering to local and multinational OEM customers across the light vehicle, commercial vehicle, tractors and the off-highway segments.\r\n\r\nTVS Girling<\/a> approached us at Pixel Studios<\/a> when they finally decided to embrace the digital platform<\/a> to become a more accessible brand, that paid a great deal of attention to their after-sale service. Little did they know that they would be breaking their B2B bubble to make themselves more prominent to the end-consumer.\r\n\r\nWhen we donned our thinking hats, we created the most professional website design<\/a> that was both aesthetically pleasing and highly responsive to the needs of their consumer while providing website management services<\/a> specific to the company\u2019s needs. In a world where B2B companies are initially slow to adopt e-commerce<\/a>, TVS Girling’s B2B aftermarket segment strategically expanded into B2C, due to a faster response rate on their website.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\tLet's discuss ideas to propel your digital design.<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tEnquire Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Brakes India\u2019s TVS Girling, the largest selling brand in the brakes business, was already synonymous with quality when in the early 80s it emerged as the pioneer with a first-mover advantage, in a market with the earliest and widespread network of distributors pan-India. TVS Girling continues to hold the largest share of the Aftermarket, dominating…<\/p>\n","protected":false},"author":1,"featured_media":2150,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[],"ppma_author":[357],"class_list":["post-2149","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","author-admin"],"yoast_head":"\nA B2B Aftermarket migrates to B2C, on the digital platform! - Pixel Studios<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pixel-studios.com\/blog\/a-b2b-aftermarket-migrates-to-b2c-on-the-digital-platform\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A B2B Aftermarket migrates to B2C, on the digital platform! - Pixel Studios\" \/>\n<meta property=\"og:description\" content=\"Brakes India\u2019s TVS Girling, the largest selling brand in the brakes business, was already synonymous with quality when in the early 80s it emerged as the pioneer with a first-mover advantage, in a market with the earliest and widespread network of distributors pan-India. TVS Girling continues to hold the largest share of the Aftermarket, dominating…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pixel-studios.com\/blog\/a-b2b-aftermarket-migrates-to-b2c-on-the-digital-platform\/\" \/>\n<meta property=\"og:site_name\" content=\"Pixel Studios\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pixelstudiospage\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-19T12:03:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-12T06:39:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2021\/01\/TVS-Grilling_1200x628.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@thepixelstudios\" \/>\n<meta name=\"twitter:site\" content=\"@thepixelstudios\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"A B2B Aftermarket migrates to B2C, on the digital platform! - Pixel Studios","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.pixel-studios.com\/blog\/a-b2b-aftermarket-migrates-to-b2c-on-the-digital-platform\/","og_locale":"en_US","og_type":"article","og_title":"A B2B Aftermarket migrates to B2C, on the digital platform! - Pixel Studios","og_description":"Brakes India\u2019s TVS Girling, the largest selling brand in the brakes business, was already synonymous with quality when in the early 80s it emerged as the pioneer with a first-mover advantage, in a market with the earliest and widespread network of distributors pan-India. TVS Girling continues to hold the largest share of the Aftermarket, dominating…","og_url":"https:\/\/www.pixel-studios.com\/blog\/a-b2b-aftermarket-migrates-to-b2c-on-the-digital-platform\/","og_site_name":"Pixel Studios","article_publisher":"https:\/\/www.facebook.com\/pixelstudiospage","article_published_time":"2021-01-19T12:03:41+00:00","article_modified_time":"2024-08-12T06:39:24+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2021\/01\/TVS-Grilling_1200x628.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_creator":"@thepixelstudios","twitter_site":"@thepixelstudios","twitter_misc":{"Written by":"admin","Est. reading time":"1 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