{"id":2172,"date":"2021-02-17T05:34:25","date_gmt":"2021-02-17T05:34:25","guid":{"rendered":"https:\/\/www.pixel-studios.com\/blog\/?p=2172"},"modified":"2024-12-19T06:24:51","modified_gmt":"2024-12-19T06:24:51","slug":"how-bellows-systems-improved-its-visibility-radically-with-our-seo-agency-help","status":"publish","type":"post","link":"https:\/\/www.pixel-studios.com\/blog\/how-bellows-systems-improved-its-visibility-radically-with-our-seo-agency-help\/","title":{"rendered":"How Bellows Systems Improved Its Visibility Radically with Our SEO Agency Help"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2172\" class=\"elementor elementor-2172\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-31ac63c1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"31ac63c1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1ada4695\" data-id=\"1ada4695\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f5c0e1a elementor-widget elementor-widget-text-editor\" data-id=\"7f5c0e1a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>[vc_row margin_top=&#8221;0&#8243; margin_bottom=&#8221;0&#8243;][vc_column animation=&#8221;&#8221;][vc_column_text]<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d4c6322cab2\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d4c6322cab2\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.pixel-studios.com\/blog\/how-bellows-systems-improved-its-visibility-radically-with-our-seo-agency-help\/#Overview\" title=\"Overview\">Overview<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.pixel-studios.com\/blog\/how-bellows-systems-improved-its-visibility-radically-with-our-seo-agency-help\/#The-Scenario\" title=\"The Scenario\">The Scenario<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.pixel-studios.com\/blog\/how-bellows-systems-improved-its-visibility-radically-with-our-seo-agency-help\/#The-Solution\" title=\"The Solution\">The Solution<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.pixel-studios.com\/blog\/how-bellows-systems-improved-its-visibility-radically-with-our-seo-agency-help\/#The-Result\" title=\"The Result\">The Result<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Overview\"><\/span>Overview<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Based in Houston, Bellows Systems designs and manufactures metal bellows, expansion joints, exhaust systems and associated products that are used in diverse industries such as oil and gas, power generation, automotive and many more.\u00a0The company planned to improve its online presence due to the changing market dynamics.[\/vc_column_text][vc_empty_space height=&#8221;15px&#8221;][vc_column_text]<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The-Scenario\"><\/span>The Scenario<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Bellows Systems underwent a major restructuring to serve its clients better. Its new mandate called for a focussed digital strategy that would help the company to top all the search listings\u2014and quickly. The market was limited to the US and many players dominated the region. The competition had already covered all the tactics found in most SEO checklists. A radical <strong><a href=\"https:\/\/www.pixel-studios.com\/digital-marketing\">digital marketing<\/a><\/strong> strategy was needed to bring the much needed visibility for Bellows Systems.[\/vc_column_text][vc_empty_space height=&#8221;15px&#8221;][vc_column_text]<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The-Solution\"><\/span>The Solution<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Pixel Studios focused on alternative approaches to take and enable the client\u2019s site perform well in search listings. We employed a three-fold strategy to improve the site\u2019s standing through our <strong><a href=\"https:\/\/www.pixel-studios.com\/digital-marketing\">digital marketing services<\/a><\/strong>.<\/p>\n<ul>\n<li><strong>Leverage \u2018Zero Position\u2019 in Google Search: <\/strong>We placed a featured snippet so that Google can showcase it on top of its search results. The featured content related to a much searched about product term. This brought about the much needed salience for the brand.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong><img fetchpriority=\"high\" decoding=\"async\" class=\" wp-image-2181 aligncenter\" src=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2021\/02\/image001-300x197.jpg\" alt=\"\" width=\"436\" height=\"286\" srcset=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2021\/02\/image001-300x197.jpg 300w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2021\/02\/image001-150x99.jpg 150w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2021\/02\/image001.jpg 472w\" sizes=\"(max-width: 436px) 100vw, 436px\" \/><\/strong><\/p>\n<ul>\n<li><strong>Create a FAQ section for Google Rich Results: <\/strong>To ensure that the snippet is displayed, we created a FAQ section on the products. This content was tagged to Google Rich Results to ensure that the snippet is triggered during a search.<\/li>\n<li><strong>Focus on clicks rather than impressions: <\/strong>We worked on improving website clicks rather than focusing on gaining impressions. To achieve this, we worked on the star rating schema. The rating tool enabled people to click on the website in the results page.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\" wp-image-2183 aligncenter\" src=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2021\/02\/unnamed-300x73.jpg\" alt=\"\" width=\"398\" height=\"97\" srcset=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2021\/02\/unnamed-300x73.jpg 300w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2021\/02\/unnamed-150x36.jpg 150w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2021\/02\/unnamed.jpg 562w\" sizes=\"(max-width: 398px) 100vw, 398px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\" wp-image-2182 aligncenter\" src=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2021\/02\/image002-300x130.jpg\" alt=\"\" width=\"394\" height=\"171\" srcset=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2021\/02\/image002-300x130.jpg 300w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2021\/02\/image002-150x65.jpg 150w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2021\/02\/image002.jpg 541w\" sizes=\"(max-width: 394px) 100vw, 394px\" \/>[\/vc_column_text][vc_empty_space height=&#8221;15px&#8221;][vc_column_text]<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The-Result\"><\/span>The Result<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The above strategy employed ten keywords related to the client\u2019s products and services. Within a month of implementing this strategy, there was a 100% growth in traffic to the site.[\/vc_column_text][vc_empty_space height=&#8221;10px&#8221;][vc_column_text][\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e66c05e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e66c05e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-de5c99a\" data-id=\"de5c99a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c17984e elementor-widget elementor-widget-shortcode\" data-id=\"c17984e\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10769\" class=\"elementor elementor-10769\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b0adf9d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b0adf9d\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-218da7b\" data-id=\"218da7b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9133340 elementor-widget elementor-widget-heading\" data-id=\"9133340\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Let's discuss ideas to propel your digital technology.<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b68e1f elementor-widget elementor-widget-heading\" data-id=\"4b68e1f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"tel:08069193462\" target=\"_blank\">Reach us at 080 6919 3462<\/a><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7919e1 elementor-widget elementor-widget-heading\" data-id=\"d7919e1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">(or)<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7064a7d elementor-align-center elementor-widget elementor-widget-button\" data-id=\"7064a7d\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/www.pixel-studios.com\/contact-us\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Enquire Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row margin_top=&#8221;0&#8243; margin_bottom=&#8221;0&#8243;][vc_column animation=&#8221;&#8221;][vc_column_text] Overview Based in Houston, Bellows Systems designs and manufactures metal bellows, expansion joints, exhaust systems and associated products that are used in diverse industries such as oil and gas, power generation, automotive and many more.\u00a0The company planned to improve its online presence due to the changing market dynamics.[\/vc_column_text][vc_empty_space height=&#8221;15px&#8221;][vc_column_text] The Scenario&hellip;<\/p>\n","protected":false},"author":1,"featured_media":2211,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[42,41,43],"ppma_author":[357],"class_list":["post-2172","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","tag-digital-marketing-agency","tag-digital-marketing-company","tag-digital-marketing-services","author-admin"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Bellows Systems Improved Its Visibility Radically with Our SEO Agency Help - Pixel Studios<\/title>\n<meta name=\"description\" content=\"Discover how Pixel Studios&#039; SEO agency expertise dramatically improved Bellows Systems&#039; online visibility, driving more traffic and leads. Read our case study now.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pixel-studios.com\/blog\/how-bellows-systems-improved-its-visibility-radically-with-our-seo-agency-help\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Bellows Systems Improved Its Visibility Radically with Our SEO Agency Help - Pixel Studios\" \/>\n<meta property=\"og:description\" content=\"Discover how Pixel Studios&#039; SEO agency expertise dramatically improved Bellows Systems&#039; online visibility, driving more traffic and leads. Read our case study now.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pixel-studios.com\/blog\/how-bellows-systems-improved-its-visibility-radically-with-our-seo-agency-help\/\" \/>\n<meta property=\"og:site_name\" content=\"Pixel Studios\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pixelstudiospage\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-17T05:34:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-19T06:24:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2021\/02\/Bellows_1200x628.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@thepixelstudios\" \/>\n<meta name=\"twitter:site\" content=\"@thepixelstudios\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How Bellows Systems Improved Its Visibility Radically with Our SEO Agency Help - Pixel Studios","description":"Discover how Pixel Studios' SEO agency expertise dramatically improved Bellows Systems' online visibility, driving more traffic and leads. Read our case study now.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.pixel-studios.com\/blog\/how-bellows-systems-improved-its-visibility-radically-with-our-seo-agency-help\/","og_locale":"en_US","og_type":"article","og_title":"How Bellows Systems Improved Its Visibility Radically with Our SEO Agency Help - Pixel Studios","og_description":"Discover how Pixel Studios' SEO agency expertise dramatically improved Bellows Systems' online visibility, driving more traffic and leads. 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