{"id":2279,"date":"2021-03-19T10:01:29","date_gmt":"2021-03-19T10:01:29","guid":{"rendered":"https:\/\/www.pixel-studios.com\/blog\/?p=2279"},"modified":"2024-08-12T06:01:16","modified_gmt":"2024-08-12T06:01:16","slug":"what-has-and-hasnt-changed-in-digital-marketing-in-2022","status":"publish","type":"post","link":"https:\/\/www.pixel-studios.com\/blog\/what-has-and-hasnt-changed-in-digital-marketing-in-2022\/","title":{"rendered":"What has (and hasn\u2019t) changed in Digital Marketing in 2022"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2279\" class=\"elementor elementor-2279\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a81388c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a81388c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7e2250be\" data-id=\"7e2250be\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3dfc713a elementor-widget elementor-widget-text-editor\" data-id=\"3dfc713a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Realities of life in 2022 have impacted <\/span><a href=\"https:\/\/pixel-studios.com\/\"><span style=\"font-weight: 400;\">digital marketing<\/span><\/a><span style=\"font-weight: 400;\"> in a big way. The crisis during 2020 was enough to turn the spotlight on the tools and techniques that had played a secondary role for far too long. Moreover, this short period also witnessed the rise of more technologically advanced and innovative marketing approaches. <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">The need of the hour is a Digital Marketing Agency that presents a mix of digital marketing tools that assist brands to function in the digital world, address problems of marketers, and offer solutions for multiple marketing problems. Some of the tools that are finding their way in marketing approaches shaping up 2022 are:<\/span><\/p><p><strong>What has changed:<\/strong><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Video marketing:<\/b><span style=\"font-weight: 400;\"> Once primarily used as a medium for increasing user understanding, videos are now used to improve search ranking and increase engagement. Video marketing has overtaken the text-based content marketing staple. With both B2C and B2B customers preferring videos over other content types, businesses are changing their tactics and are including more videos in their campaigns.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>User-generated content and livestreaming:<\/b><span style=\"font-weight: 400;\"> People trust user-generated content because they cut through the noise, are credible, and are an ecosystem in itself. The lockdowns have up-shifted the gear for livestream videos, which are convenient and easy to produce, and have multi channel accessibility.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Google Merchant Centre:<\/b><span style=\"font-weight: 400;\"> Shopping ads on Google function as storefronts and as stores, improving visibility and performance. This provides a perfect platform to improve your online presence and reach out to those people who do shopping related searches on Google\u2019s both paid and unpaid channels.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Visual and voice search:<\/b><span style=\"font-weight: 400;\"> This, when clubbed with a robust search marketing strategy, will boost website traffic. And if you are an e-commerce brand, then this is the best medium to use. The arrival of visual search and voice assistants has made searching faster than the traditional method of querying. In fact, it is quicker to use a voice search than to go on to a website or use an app. It is also a more accurate and interactive way of performing a search.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">The above ways of marketing looked unconventional not long ago, but they are now the digital mainstay for innovative businesses. Including these in your strategy is a given in these times, and it is something that you should confer with your <\/span><a href=\"https:\/\/www.pixel-studios.com\/digital-branding\/digital-marketing-agency-in-chennai\"><span style=\"font-weight: 400;\">digital marketing company<\/span><\/a><span style=\"font-weight: 400;\">. However, the following continue to rule the roost in the world of digital marketing:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f36e5b6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f36e5b6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6a79525\" data-id=\"6a79525\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a5ff677 elementor-widget elementor-widget-shortcode\" data-id=\"a5ff677\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10761\" class=\"elementor elementor-10761\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b0adf9d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b0adf9d\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-218da7b\" data-id=\"218da7b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9133340 elementor-widget elementor-widget-heading\" data-id=\"9133340\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Lets discuss ideas to propel your brand online<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b68e1f elementor-widget elementor-widget-heading\" data-id=\"4b68e1f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"tel:08069193462\" target=\"_blank\">Reach us at 080 6919 3462<\/a><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7919e1 elementor-widget elementor-widget-heading\" data-id=\"d7919e1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">(or)<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7064a7d elementor-align-center elementor-widget elementor-widget-button\" data-id=\"7064a7d\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/www.pixel-studios.com\/contact-us\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Enquire Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Realities of life in 2022 have impacted digital marketing in a big way. The crisis during 2020 was enough to turn the spotlight on the tools and techniques that had played a secondary role for far too long. Moreover, this short period also witnessed the rise of more technologically advanced and innovative marketing approaches. The&hellip;<\/p>\n","protected":false},"author":1,"featured_media":9296,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[39],"ppma_author":[357],"class_list":["post-2279","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-digital-marketing","author-admin"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What has (and hasn\u2019t) changed in Digital Marketing in 2022<\/title>\n<meta name=\"description\" content=\"Learn here What has (and hasn\u2019t) changed in Digital Marketing in 2022. For more information visit our website.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pixel-studios.com\/blog\/what-has-and-hasnt-changed-in-digital-marketing-in-2022\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What has (and hasn\u2019t) changed in Digital Marketing in 2022\" \/>\n<meta property=\"og:description\" content=\"Learn here What has (and hasn\u2019t) changed in Digital Marketing in 2022. 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