{"id":3828,"date":"2021-05-07T07:54:23","date_gmt":"2021-05-07T07:54:23","guid":{"rendered":"https:\/\/www.pixel-studios.com\/blog\/?p=3828"},"modified":"2025-10-08T06:58:28","modified_gmt":"2025-10-08T06:58:28","slug":"jumpstarting-a-courier-logistics-start-up-to-ramp-up-their-brand-name-and-generate-5x-revenue-with-digital-marketing","status":"publish","type":"post","link":"https:\/\/www.pixel-studios.com\/blog\/jumpstarting-a-courier-logistics-start-up-to-ramp-up-their-brand-name-and-generate-5x-revenue-with-digital-marketing\/","title":{"rendered":"Jumpstarting a Courier Logistics Start-Up to ramp up their Brand Name and generate 5x revenue with Digital Marketing"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]<\/p>\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f3005fa65c9\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f3005fa65c9\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.pixel-studios.com\/blog\/jumpstarting-a-courier-logistics-start-up-to-ramp-up-their-brand-name-and-generate-5x-revenue-with-digital-marketing\/#-Overview\" title=\"\u00a0Overview\">\u00a0Overview<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.pixel-studios.com\/blog\/jumpstarting-a-courier-logistics-start-up-to-ramp-up-their-brand-name-and-generate-5x-revenue-with-digital-marketing\/#The-Goal\" title=\"The Goal\">The Goal<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.pixel-studios.com\/blog\/jumpstarting-a-courier-logistics-start-up-to-ramp-up-their-brand-name-and-generate-5x-revenue-with-digital-marketing\/#The-Challenge\" title=\"The Challenge\">The Challenge<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.pixel-studios.com\/blog\/jumpstarting-a-courier-logistics-start-up-to-ramp-up-their-brand-name-and-generate-5x-revenue-with-digital-marketing\/#The-Approach\" title=\"The Approach\">The Approach<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.pixel-studios.com\/blog\/jumpstarting-a-courier-logistics-start-up-to-ramp-up-their-brand-name-and-generate-5x-revenue-with-digital-marketing\/#The-Delivery\" title=\"The Delivery\">The Delivery<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.pixel-studios.com\/blog\/jumpstarting-a-courier-logistics-start-up-to-ramp-up-their-brand-name-and-generate-5x-revenue-with-digital-marketing\/#Social-Media-Management-Optimisation\" title=\"Social Media Management &amp; Optimisation\">Social Media Management &amp; Optimisation<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.pixel-studios.com\/blog\/jumpstarting-a-courier-logistics-start-up-to-ramp-up-their-brand-name-and-generate-5x-revenue-with-digital-marketing\/#Final-Result\" title=\"Final Result\">Final Result<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"-Overview\"><\/span>\u00a0Overview<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p>Tabaal, a product of Rheintal Logistics Pvt Ltd, is a single stop solution to businesses &amp; consumers who use Courier, Express &amp; Parcel services.\u00a0 The client believes in the transformation power of Digital Supply Chain. Tabaal is a courier service provider aggregator platform that is simple to use with transparent pricing, reducing the overall costs to the consumers.<\/p>\r\n\r\n<p><strong>\u201cTabaal\u201d <\/strong>in Tamil language means<strong> \u201cpost\u201d<\/strong><\/p>\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n<h2 class=\"has-large-font-size\"><span class=\"ez-toc-section\" id=\"The-Goal\"><\/span>The Goal<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p>Tabaal, a digital startup in the Courier &amp; Parcel Service space. It wanted to spread the awareness of it\u2019s digital platform,\u00a0 powerfully position it\u2019s brand, increase the daily bookings, and ramp up it\u2019s customer base.<\/p>\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n<h2 class=\"has-large-font-size\"><span class=\"ez-toc-section\" id=\"The-Challenge\"><\/span>The Challenge<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n<p>Though Tabaal has a path-breaking platform that serves potent demand, it faced the challenges of any typical startup.<\/p>\r\n\r\n<p><strong>Brand Visibility<\/strong> &#8211; Tabaal is a new name &amp; was not known amidst it\u2019s target customers who if come to know, can easily use it\u2019s services &amp; save money<\/p>\r\n\r\n<p><strong>Limited Budgets<\/strong> &#8211; Being a startup, Tabaal had limited budgets on marketing that had to be spent more for sales than brand building<\/p>\r\n\r\n<p><strong>Revenue Driven<\/strong> &#8211; Tabaal just few months into operation has to ramp up it\u2019s cash inflows to support &amp; sustain its operations.<\/p>\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n<h2 class=\"has-large-font-size\"><span class=\"ez-toc-section\" id=\"The-Approach\"><\/span>The Approach<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n<p>Pixel Studios was engaged by the client to take up the <a href=\"https:\/\/www.pixel-studios.com\/digital-marketing\">Digital Marketing<\/a> of Tabaal. The budgets were tight, which can see enhancement only on increase in revenue. Understanding the constraints of a startup, we set to work this out along with client\u2019s support. Our boiled down to below 3 focus areas.<\/p>\r\n\r\n<p><strong>Focus Areas for Tabaal<\/strong><\/p>\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Tabaal has to quickly establish itself in the market as a cost-saving aggregator of courier service<\/li>\r\n<li>The message has to reach\r\n<ul>\r\n<li style=\"list-style: circle;\">Those with immediate need of courier services to enable trial bookings<\/li>\r\n<li style=\"list-style: circle;\">Those who use courier services (esp bulk ones)\u00a0 on a frequent basis<\/li>\r\n<\/ul>\r\n<\/li>\r\n<li>Lead generation has to be given top priority along with efforts to build visibility &amp; brand building<\/li>\r\n<\/ul>\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n<h2 class=\"has-large-font-size\"><span class=\"ez-toc-section\" id=\"The-Delivery\"><\/span>The Delivery<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n<p class=\"has-medium-font-size\"><strong>Search Engine Optimisation ( SEO )<\/strong><\/p>\r\n\r\n<p>One of the key aspects of <a href=\"https:\/\/www.pixel-studios.com\/digital-marketing\/seo-services\">seo services<\/a> is the choice of keywords or key phrases. The keywords and key phrases help the website to show-up, upon search by users.\u00a0 We realised that Tabaal required a different strategy on the keyword selection that can generate leads quickly than long term organic traffic.<\/p>\r\n\r\n<p>We decided to use \u201cLong Tail Keywords\u201d, which has more words \/ phrases that are specifically used by visitors who are most likely closer to point-of-purchase.\u00a0 Out of many keywords we worked on, the following buying-intent keywords worked well as they got optimised faster than regular ones &amp; generated more traffic &amp; leads<em>.<\/em><\/p>\r\n<p style=\"text-align: center;\"><img decoding=\"async\" style=\"min-width: 100%;\" src=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2021\/05\/blog-table1-1.jpg\" alt=\"\" \/><\/p>\r\n<p class=\"text-big shortcode-pullquote wf-cell align-right wf-1\"><strong>Through the SEO activities, we increased the overall traffic by 120%, organic traffic by 300% and search engine visibility by 400%<\/strong><\/p>\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n<h3 class=\"has-medium-font-size\"><span class=\"ez-toc-section\" id=\"Social-Media-Management-Optimisation\"><\/span><strong>Social Media Management &amp; Optimisation<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n<p>We chose facebook &amp; instagram to promote Tabaal &amp; it\u2019s services, as the audience mapped to our target profile.\u00a0 We also needed the in-depth profiling tools to narrow down our focus &amp; reach with precision.\u00a0 We took efforts to build Brand Awareness as well Lead Generation.<\/p>\r\n\r\n<p><strong>Brand Awareness Campaign<\/strong><\/p>\r\n\r\n<p>Tabaal needed an introduction followed by visibility and brand recall. We worked on posts that will establish what Tabaal is &amp; what it can offer. Below are some of the sample creative &amp; messages.<\/p>\r\n\r\n<p>[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;4099&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;4100&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;4101&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;4118&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column_inner][\/vc_row_inner][vc_column_text]<\/p>\r\n\r\n<p>The visuals were eye-catching &amp; consistent. The posts had carton boxes of various sizes &amp; maintained colour consistency. The posts were repeated multiple times, increasing the visibility especially to those who were consuming it.<\/p>\r\n<p>[\/vc_column_text][vc_column_text]<\/p>\r\n\r\n<p class=\"text-big shortcode-pullquote wf-cell align-right wf-1\"><strong>Results : Through brand awareness campaigns, we increased the reach by 5 times, and brand recall by 3 times.<\/strong><\/p>\r\n<p>&nbsp;<\/p>\r\n\r\n<p><strong>Lead Generation Campaigns<\/strong><\/p>\r\n\r\n<p>As we picked up on the Brand Awareness Campaign, we quickly switched to Lead Generation Campaigns. The target group was carefully selected based on geography, behaviour as well as those who responded to earlier posts &amp; their likes.<\/p>\r\n\r\n<p>Not very often we use the word, \u201ccheap\u201d, but for Tabaal to catch the attention, we used it drive the message &#8211; \u2018Cheapest Courier Partner\u2019.\u00a0 We showcased the delivery boy wearing the mask, considering the pandemic, with our brand icon, a carton box.\u00a0 All posts carried clear Call To Action to get quote ( rather than book now )<\/p>\r\n<p style=\"text-align: center;\"><img decoding=\"async\" src=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2021\/05\/blog-image4.png\" alt=\"\" \/><\/p>\r\n\r\n<p>We created occasion specific posts to bring an emotional appeal to the brand as well as position coupon codes &amp; offers. The below one is for Raksha Bandhan with a message of gifting their sibling.<\/p>\r\n<p style=\"text-align: center;\"><img decoding=\"async\" src=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2021\/05\/blog-image5.png\" alt=\"\" \/><\/p>\r\n\r\n<p>A post for Diwali was aimed at <a href=\"https:\/\/tabaal.in\/bulk-courier-services\">bulk courier service<\/a> users with a coupon code.<\/p>\r\n<p style=\"text-align: center;\"><img decoding=\"async\" src=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2021\/05\/blog-image3.png\" alt=\"\" \/><\/p>\r\n\r\n<p><strong>Targeting\u00a0<\/strong><\/p>\r\n\r\n<p>The ads were targeted at small-time business Owners, E-commerce owners, page admins of E-Commerce Brands, and Insta sellers.<\/p>\r\n<p>&nbsp;<\/p>\r\n\r\n<p><strong>Inbox Management<\/strong><\/p>\r\n\r\n<p>As our ads started to pick up the pace,\u00a0 we got numerous comments. Coordinating with client, we started responding to them faster to keep up their interest levels &amp; turn them into bookings.\u00a0 We posted creatives consistently for weeks as the brand worked it\u2019s way up the social ladder with enquiries pouring in as comments &amp; emails.<\/p>\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n<p class=\"text-big shortcode-pullquote wf-cell align-right wf-1\"><strong>Through Lead generation campaigns we ran for 6 months,\u00a0 we were able to get over 6,500 qualified leads, which generated 5X Revenue for our client. Our cost per lead worked out to less than Rs. 19\/- while the industry average was Rs. 70\/- per lead.\u00a0<\/strong><\/p>\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n<h2 class=\"has-large-font-size\"><span class=\"ez-toc-section\" id=\"Final-Result\"><\/span>Final Result<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n<p>By the end of almost a year, we could see our efforts culminated into something huge.\u00a0Tabaal got recognition amongst its target group resulting in a steady flow of leads.\u00a0 It\u2019s been a learning experience to arrive at appropriate strategies &amp; back it up with efforts. Happy clients make an agency happy!<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>\u00a0[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_raw_html css=&#8221;&#8221; el_class=&#8221;call-cta-box blue-bg&#8221;]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[\/vc_raw_html][\/vc_column][\/vc_row]<\/p><\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text] &nbsp; The Approach Pixel Studios was engaged by the client to take up the Digital Marketing of Tabaal. The budgets were tight, which can see enhancement only on increase in revenue. Understanding the constraints of a startup, we set to work this out along with client\u2019s support. Our boiled down to below 3 focus&hellip;<\/p>\n","protected":false},"author":6,"featured_media":4098,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[885,862],"ppma_author":[358],"class_list":["post-3828","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","tag-digital-campaigns-for-saas-products","tag-saas-digital-marketing","author-karthick","category-27","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jumpstarting a Courier Logistics Start-Up to ramp up their Brand Name and generate 5x revenue with Digital Marketing - Pixel Studios<\/title>\n<meta name=\"description\" content=\"See how we propelled a courier logistics start-up to quintuple revenue and boost brand awareness with strategic digital marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pixel-studios.com\/blog\/jumpstarting-a-courier-logistics-start-up-to-ramp-up-their-brand-name-and-generate-5x-revenue-with-digital-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jumpstarting a Courier Logistics Start-Up to ramp up their Brand Name and generate 5x revenue with Digital Marketing - 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