{"id":461,"date":"2020-05-30T13:44:24","date_gmt":"2020-05-30T08:14:24","guid":{"rendered":"http:\/\/pixel-studios.com\/blog\/?p=461"},"modified":"2024-12-31T10:37:20","modified_gmt":"2024-12-31T10:37:20","slug":"3-killer-digital-marketing-strategies-for-startups","status":"publish","type":"post","link":"https:\/\/www.pixel-studios.com\/blog\/3-killer-digital-marketing-strategies-for-startups\/","title":{"rendered":"3 Killer Digital Marketing Strategies for Startups"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"461\" class=\"elementor elementor-461\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-57aacfc5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"57aacfc5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4173bae0\" data-id=\"4173bae0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7bd2c3f2 elementor-widget elementor-widget-text-editor\" data-id=\"7bd2c3f2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>[vc_row margin_top=&#8221;0&#8243; margin_bottom=&#8221;0&#8243; full_width=&#8221;&#8221; padding_left=&#8221;0&#8243; padding_right=&#8221;0&#8243; animation=&#8221;&#8221; type=&#8221;&#8221; bg_color=&#8221;&#8221; bg_position=&#8221;top&#8221; bg_repeat=&#8221;no-repeat&#8221; bg_cover=&#8221;false&#8221; bg_attachment=&#8221;false&#8221; padding_top=&#8221;0&#8243; padding_bottom=&#8221;0&#8243; enable_parallax=&#8221;&#8221; parallax_speed=&#8221;0.1&#8243; bg_video_src_mp4=&#8221;&#8221; bg_video_src_ogv=&#8221;&#8221; bg_video_src_webm=&#8221;&#8221; bg_type=&#8221;&#8221; parallax_style=&#8221;&#8221; bg_image_new=&#8221;&#8221; layer_image=&#8221;&#8221; bg_image_repeat=&#8221;&#8221; bg_image_size=&#8221;&#8221; bg_cstm_size=&#8221;&#8221; bg_img_attach=&#8221;&#8221; parallax_sense=&#8221;&#8221; bg_image_posiiton=&#8221;&#8221; animation_direction=&#8221;&#8221; animation_repeat=&#8221;&#8221; video_url=&#8221;&#8221; video_url_2=&#8221;&#8221; u_video_url=&#8221;&#8221; video_opts=&#8221;&#8221; video_poster=&#8221;&#8221; u_start_time=&#8221;&#8221; u_stop_time=&#8221;&#8221; viewport_vdo=&#8221;&#8221; enable_controls=&#8221;&#8221; bg_override=&#8221;&#8221; disable_on_mobile_img_parallax=&#8221;&#8221; parallax_content=&#8221;&#8221; parallax_content_sense=&#8221;&#8221; fadeout_row=&#8221;&#8221; fadeout_start_effect=&#8221;&#8221; enable_overlay=&#8221;&#8221; overlay_color=&#8221;&#8221; overlay_pattern=&#8221;&#8221; overlay_pattern_opacity=&#8221;&#8221; overlay_pattern_size=&#8221;&#8221; overlay_pattern_attachment=&#8221;&#8221; multi_color_overlay=&#8221;&#8221; multi_color_overlay_opacity=&#8221;&#8221; seperator_enable=&#8221;&#8221; seperator_type=&#8221;&#8221; seperator_position=&#8221;&#8221; seperator_shape_size=&#8221;&#8221; seperator_svg_height=&#8221;&#8221; seperator_shape_background=&#8221;&#8221; seperator_shape_border=&#8221;&#8221; seperator_shape_border_color=&#8221;&#8221; seperator_shape_border_width=&#8221;&#8221; icon_type=&#8221;&#8221; icon=&#8221;&#8221; icon_size=&#8221;&#8221; icon_color=&#8221;&#8221; icon_style=&#8221;&#8221; icon_color_bg=&#8221;&#8221; icon_border_style=&#8221;&#8221; icon_color_border=&#8221;&#8221; icon_border_size=&#8221;&#8221; icon_border_radius=&#8221;&#8221; icon_border_spacing=&#8221;&#8221; icon_img=&#8221;&#8221; img_width=&#8221;&#8221; ult_hide_row=&#8221;&#8221; ult_hide_row_large_screen=&#8221;&#8221; ult_hide_row_desktop=&#8221;&#8221; ult_hide_row_tablet=&#8221;&#8221; ult_hide_row_tablet_small=&#8221;&#8221; ult_hide_row_mobile=&#8221;&#8221; ult_hide_row_mobile_large=&#8221;&#8221;][vc_column width=&#8221;1\/1&#8243; animation=&#8221;&#8221;][vc_empty_space height=&#8221;32px&#8221;][vc_column_text]Startups are catering to the new world order of Gen Y entrepreneurship, both in India and abroad. There is so much promise in this culture, that a lot of it is hidden by the sidelines. Digital marketing is, and always will be a focal point in the startup culture, given its deep penetration in various social media platforms. There are many ways of crafting a <a href=\"https:\/\/www.pixel-studios.com\/digital-branding\">digital marketing campaign<\/a>, which are poles apart from each other in strategy and implementation, and this is a good breeding ground for innovation and a healthy competition among peers. Let\u2019s have a look at these tricks startups generally prefer in setting up a digital marketing campaign.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e52479c3d83\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e52479c3d83\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.pixel-studios.com\/blog\/3-killer-digital-marketing-strategies-for-startups\/#%E2%80%9CI-use-social-media-as-an-idea-generator-trend-mapper-and-strategic-compass-for-all-of-our-online-business-ventures%E2%80%9D\" title=\"\u201cI use social media as an idea generator, trend mapper and strategic compass for all of our online business ventures.\u201d\">\u201cI use social media as an idea generator, trend mapper and strategic compass for all of our online business ventures.\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.pixel-studios.com\/blog\/3-killer-digital-marketing-strategies-for-startups\/#%E2%80%93-Paul-Barron\" title=\"&#8211; Paul Barron\">&#8211; Paul Barron<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.pixel-studios.com\/blog\/3-killer-digital-marketing-strategies-for-startups\/#i\" title=\"\u00a0\">\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.pixel-studios.com\/blog\/3-killer-digital-marketing-strategies-for-startups\/#1-Objectives-People-personas-and-Strategy\" title=\"1) Objectives, People personas and Strategy\">1) Objectives, People personas and Strategy<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.pixel-studios.com\/blog\/3-killer-digital-marketing-strategies-for-startups\/#71-of-B2B-marketers-use-content-marketing-to-generate-leads-MarketingProfs\" title=\"71% of B2B marketers use content marketing to generate leads. ( MarketingProfs )\">71% of B2B marketers use content marketing to generate leads. ( MarketingProfs )<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.pixel-studios.com\/blog\/3-killer-digital-marketing-strategies-for-startups\/#2-Captivating-Content-and-Vivacious-Visuals\" title=\"2) Captivating Content and Vivacious Visuals\">2) Captivating Content and Vivacious Visuals<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.pixel-studios.com\/blog\/3-killer-digital-marketing-strategies-for-startups\/#96-of-social-media-managers-measure-number-of-fans-and-followers-89-measure-traffic-84-measure-mentions-55-track-share-of-voice-and-51-track-sentiment-Awareness-Inc\" title=\"96% of social media managers measure number of fans and followers, 89% measure traffic, 84% measure mentions, 55% track share of voice, and 51% track sentiment. ( Awareness, Inc. )\">96% of social media managers measure number of fans and followers, 89% measure traffic, 84% measure mentions, 55% track share of voice, and 51% track sentiment. ( Awareness, Inc. )<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.pixel-studios.com\/blog\/3-killer-digital-marketing-strategies-for-startups\/#3-Multi-channel-strategy\" title=\"3) Multi channel strategy\">3) Multi channel strategy<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.pixel-studios.com\/blog\/3-killer-digital-marketing-strategies-for-startups\/#%E2%80%A2-Social-media-has-a-100-higher-lead-to-close-rate-than-outbound-marketing-HubSpot\" title=\"\u2022 Social media has a 100% higher lead-to-close rate than outbound marketing. ( HubSpot\u00a0)\">\u2022 Social media has a 100% higher lead-to-close rate than outbound marketing. ( HubSpot\u00a0)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.pixel-studios.com\/blog\/3-killer-digital-marketing-strategies-for-startups\/#%E2%80%A2-Companies-that-acquired-customers-from-Facebook-B2C-is-77-and-B2B-is-43-State-of-Inbound-Marketing-2012\" title=\"\u2022 Companies that acquired customers from Facebook: B2C is 77% and B2B is 43%. ( State of Inbound Marketing, 2012 )\">\u2022 Companies that acquired customers from Facebook: B2C is 77% and B2B is 43%. ( State of Inbound Marketing, 2012 )<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h4><span class=\"ez-toc-section\" id=\"%E2%80%9CI-use-social-media-as-an-idea-generator-trend-mapper-and-strategic-compass-for-all-of-our-online-business-ventures%E2%80%9D\"><\/span><em><strong>\u201cI use social media as an idea generator, trend mapper and strategic compass for all of our online business ventures.\u201d<\/strong><\/em><span class=\"ez-toc-section-end\"><\/span><\/h4><h4 style=\"text-align: right;\"><span class=\"ez-toc-section\" id=\"%E2%80%93-Paul-Barron\"><\/span><em><strong>&#8211; <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/digitalcoco.com\/\" target=\"_blank\" rel=\"noopener\">Paul Barron<\/a><\/span><\/strong><\/em><span class=\"ez-toc-section-end\"><\/span><\/h4><h2 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"i\"><\/span>\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2><h2 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"1-Objectives-People-personas-and-Strategy\"><\/span>1) Objectives, People personas and Strategy<span class=\"ez-toc-section-end\"><\/span><\/h2><p>One of the most obvious questions to address at the beginning is what exactly your objective is. The think-tank must have valid answers for:<\/p><p>\u2022 Who is our target audience?<br \/>\u2022 How many CTAs are we looking at per hour?<br \/>\u2022 How many website views are we hitting per day?<br \/>\u2022 What are our plans for the forthcoming quarter on customer acquisition?<\/p><p>This is just one among the many goals that need to be set before thinking to implement at least one.<\/p><p>Once these goals are set, startups must focus their digital marketing strategies on buyer personas, i.e, the ideal consumer that they would base their digital marketing strategy on. This needs a deep understanding of their needs, demographics to offer personalized products for each segment. Addressing their pain points and building a strategy around it helps you score brownie points.<\/p><h5><span class=\"ez-toc-section\" id=\"71-of-B2B-marketers-use-content-marketing-to-generate-leads-MarketingProfs\"><\/span><strong>71% of B2B marketers use content marketing to generate leads. ( <span style=\"color: #3366ff;\">MarketingProfs<\/span> )<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5><h2><span class=\"ez-toc-section\" id=\"2-Captivating-Content-and-Vivacious-Visuals\"><\/span>2) Captivating Content and Vivacious Visuals<span class=\"ez-toc-section-end\"><\/span><\/h2><p>Visually stimulating content, with appealing imagery and minimal words score a lot when it comes to websites. However that cannot diminish the power of captivating words, and they are as good as the pictures. Some tips to make your digital marketing strategy effective are as follows:<\/p><p>\u2022 Let the visual be the showstopper in your website, homepage preferably.<br \/>\u2022 Have a background video explaining the pros and cons of the product.<br \/>\u2022 Integrate the social media widgets, <span style=\"color: #000000;\">Facebook <\/span>live feed and tweets.<br \/>\u2022 Engage in social conversations through hashtags.<br \/>\u2022 Pictures and infographics that make you visit the website and deliver information.<\/p><p>This is clearly easier said than done, and one should also tap the mobile consumers with mobile friendly websites and apps, because that population is also promising for startups.<\/p><p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-588 size-full\" src=\"http:\/\/pixel-studios.com\/blog\/wp-content\/uploads\/2016\/08\/shutterstock_408578668-700x467.jpg\" alt=\"Digital Marketing Strategies\" width=\"700\" height=\"467\" srcset=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2016\/08\/shutterstock_408578668-700x467.jpg 700w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2016\/08\/shutterstock_408578668-700x467-300x200.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p><p>Content marketing is one such trend companies need to keep up with to get ahead of the curve, for other trends read 8 Must Haves for a Trendy Website in 2020.<\/p><h5><span class=\"ez-toc-section\" id=\"96-of-social-media-managers-measure-number-of-fans-and-followers-89-measure-traffic-84-measure-mentions-55-track-share-of-voice-and-51-track-sentiment-Awareness-Inc\"><\/span><strong>96% of social media managers measure number of fans and followers, 89% measure traffic, 84% measure mentions, 55% track share of voice, and 51% track sentiment. ( <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/awarenesshub.com\/\" target=\"_blank\" rel=\"noopener\">Awareness, Inc<\/a><\/span>. )<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5><h2><span class=\"ez-toc-section\" id=\"3-Multi-channel-strategy\"><\/span>3) Multi channel strategy<span class=\"ez-toc-section-end\"><\/span><\/h2><p>A digital marketing strategy should always be multi-channeled in nature, to track and analyze every channel. It helps in covering every possible segment of your target audience. Blogs give interest and opinion for viewers, hence helping them choose between alternatives. YouTube podcasts help consumers by informing them about the products. Facebook and <span style=\"color: #3366ff;\">Twitter<\/span> conversations spread the benefits of the product through word of mouth and social engagement. Apps help penetrate through the smartphone and tablet population and gives an instant CTA to know more about offerings.<\/p><h5><span class=\"ez-toc-section\" id=\"%E2%80%A2-Social-media-has-a-100-higher-lead-to-close-rate-than-outbound-marketing-HubSpot\"><\/span><strong>\u2022 Social media has a 100% higher lead-to-close rate than outbound marketing. ( <\/strong><a href=\"http:\/\/www.hubspot.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\"><strong>HubSpot<\/strong><\/span><\/a><strong><a href=\"http:\/\/www.hubspot.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">\u00a0<\/span><\/a>)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5><h5><span class=\"ez-toc-section\" id=\"%E2%80%A2-Companies-that-acquired-customers-from-Facebook-B2C-is-77-and-B2B-is-43-State-of-Inbound-Marketing-2012\"><\/span><strong>\u2022 Companies that acquired customers from Facebook: B2C is 77% and B2B is 43%. ( <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/www.slideshare.net\/HubSpot\/the-2012-state-of-inbound-marketing-webinar\" target=\"_blank\" rel=\"noopener\">State of Inbound Marketing<\/a>,<\/span> 2012 )<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5><p>The statistics are not lying, the time is now for startups to have a robust digital marketing strategy!<\/p><p>\u00a0[\/vc_column_text][\/vc_column][\/vc_row][vc_row margin_top=&#8221;0&#8243; margin_bottom=&#8221;0&#8243; full_width=&#8221;&#8221; padding_left=&#8221;0&#8243; padding_right=&#8221;0&#8243; animation=&#8221;&#8221; type=&#8221;&#8221; bg_color=&#8221;&#8221; bg_position=&#8221;top&#8221; bg_repeat=&#8221;no-repeat&#8221; bg_cover=&#8221;false&#8221; bg_attachment=&#8221;false&#8221; padding_top=&#8221;0&#8243; padding_bottom=&#8221;0&#8243; enable_parallax=&#8221;&#8221; parallax_speed=&#8221;0.1&#8243; bg_video_src_mp4=&#8221;&#8221; bg_video_src_ogv=&#8221;&#8221; bg_video_src_webm=&#8221;&#8221; bg_type=&#8221;&#8221; parallax_style=&#8221;&#8221; bg_image_new=&#8221;&#8221; layer_image=&#8221;&#8221; bg_image_repeat=&#8221;&#8221; bg_image_size=&#8221;&#8221; bg_cstm_size=&#8221;&#8221; bg_img_attach=&#8221;&#8221; parallax_sense=&#8221;&#8221; bg_image_posiiton=&#8221;&#8221; animation_direction=&#8221;&#8221; animation_repeat=&#8221;&#8221; video_url=&#8221;&#8221; video_url_2=&#8221;&#8221; u_video_url=&#8221;&#8221; video_opts=&#8221;&#8221; video_poster=&#8221;&#8221; u_start_time=&#8221;&#8221; u_stop_time=&#8221;&#8221; viewport_vdo=&#8221;&#8221; enable_controls=&#8221;&#8221; bg_override=&#8221;&#8221; disable_on_mobile_img_parallax=&#8221;&#8221; parallax_content=&#8221;&#8221; parallax_content_sense=&#8221;&#8221; fadeout_row=&#8221;&#8221; fadeout_start_effect=&#8221;&#8221; enable_overlay=&#8221;&#8221; overlay_color=&#8221;&#8221; overlay_pattern=&#8221;&#8221; overlay_pattern_opacity=&#8221;&#8221; overlay_pattern_size=&#8221;&#8221; overlay_pattern_attachment=&#8221;&#8221; multi_color_overlay=&#8221;&#8221; multi_color_overlay_opacity=&#8221;&#8221; seperator_enable=&#8221;&#8221; seperator_type=&#8221;&#8221; seperator_position=&#8221;&#8221; seperator_shape_size=&#8221;&#8221; seperator_svg_height=&#8221;&#8221; seperator_shape_background=&#8221;&#8221; seperator_shape_border=&#8221;&#8221; seperator_shape_border_color=&#8221;&#8221; seperator_shape_border_width=&#8221;&#8221; icon_type=&#8221;&#8221; icon=&#8221;&#8221; icon_size=&#8221;&#8221; icon_color=&#8221;&#8221; icon_style=&#8221;&#8221; icon_color_bg=&#8221;&#8221; icon_border_style=&#8221;&#8221; icon_color_border=&#8221;&#8221; icon_border_size=&#8221;&#8221; icon_border_radius=&#8221;&#8221; icon_border_spacing=&#8221;&#8221; icon_img=&#8221;&#8221; img_width=&#8221;&#8221; ult_hide_row=&#8221;&#8221; ult_hide_row_large_screen=&#8221;&#8221; ult_hide_row_desktop=&#8221;&#8221; ult_hide_row_tablet=&#8221;&#8221; ult_hide_row_tablet_small=&#8221;&#8221; ult_hide_row_mobile=&#8221;&#8221; ult_hide_row_mobile_large=&#8221;&#8221;][vc_column width=&#8221;1\/1&#8243; animation=&#8221;&#8221;][vc_column_text css_animation=&#8221;&#8221;]<\/p><p>\u00a0<\/p><p>Originally published Aug 18, 2016 12:44:00 PM, updated May 30 2020.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1ffa6cf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1ffa6cf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3a0d650\" data-id=\"3a0d650\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e0434b8 elementor-widget elementor-widget-shortcode\" data-id=\"e0434b8\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10761\" class=\"elementor elementor-10761\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b0adf9d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b0adf9d\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-218da7b\" data-id=\"218da7b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9133340 elementor-widget elementor-widget-heading\" data-id=\"9133340\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Lets discuss ideas to propel your brand online<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b68e1f elementor-widget elementor-widget-heading\" data-id=\"4b68e1f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"tel:08069193462\" target=\"_blank\">Reach us at 080 6919 3462<\/a><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7919e1 elementor-widget elementor-widget-heading\" data-id=\"d7919e1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">(or)<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7064a7d elementor-align-center elementor-widget elementor-widget-button\" data-id=\"7064a7d\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/www.pixel-studios.com\/contact-us\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Enquire Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row margin_top=&#8221;0&#8243; margin_bottom=&#8221;0&#8243; full_width=&#8221;&#8221; padding_left=&#8221;0&#8243; padding_right=&#8221;0&#8243; animation=&#8221;&#8221; type=&#8221;&#8221; bg_color=&#8221;&#8221; bg_position=&#8221;top&#8221; bg_repeat=&#8221;no-repeat&#8221; bg_cover=&#8221;false&#8221; bg_attachment=&#8221;false&#8221; padding_top=&#8221;0&#8243; padding_bottom=&#8221;0&#8243; enable_parallax=&#8221;&#8221; parallax_speed=&#8221;0.1&#8243; bg_video_src_mp4=&#8221;&#8221; bg_video_src_ogv=&#8221;&#8221; bg_video_src_webm=&#8221;&#8221; bg_type=&#8221;&#8221; parallax_style=&#8221;&#8221; bg_image_new=&#8221;&#8221; layer_image=&#8221;&#8221; bg_image_repeat=&#8221;&#8221; bg_image_size=&#8221;&#8221; bg_cstm_size=&#8221;&#8221; bg_img_attach=&#8221;&#8221; parallax_sense=&#8221;&#8221; bg_image_posiiton=&#8221;&#8221; animation_direction=&#8221;&#8221; animation_repeat=&#8221;&#8221; video_url=&#8221;&#8221; video_url_2=&#8221;&#8221; u_video_url=&#8221;&#8221; video_opts=&#8221;&#8221; video_poster=&#8221;&#8221; u_start_time=&#8221;&#8221; u_stop_time=&#8221;&#8221; viewport_vdo=&#8221;&#8221; enable_controls=&#8221;&#8221; bg_override=&#8221;&#8221; disable_on_mobile_img_parallax=&#8221;&#8221; parallax_content=&#8221;&#8221; parallax_content_sense=&#8221;&#8221; fadeout_row=&#8221;&#8221; fadeout_start_effect=&#8221;&#8221; enable_overlay=&#8221;&#8221; overlay_color=&#8221;&#8221; overlay_pattern=&#8221;&#8221; overlay_pattern_opacity=&#8221;&#8221; overlay_pattern_size=&#8221;&#8221; overlay_pattern_attachment=&#8221;&#8221; multi_color_overlay=&#8221;&#8221; multi_color_overlay_opacity=&#8221;&#8221;&hellip;<\/p>\n","protected":false},"author":1,"featured_media":587,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"ppma_author":[357],"class_list":["post-461","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-startup","author-admin"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3 Killer Digital Marketing Strategies for Startups - Pixel Studios<\/title>\n<meta name=\"description\" content=\"Explore three killer digital marketing strategies that can help startups achieve rapid growth and success. Get actionable insights from Pixel Studios.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pixel-studios.com\/blog\/3-killer-digital-marketing-strategies-for-startups\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Killer Digital Marketing Strategies for Startups - Pixel Studios\" \/>\n<meta property=\"og:description\" content=\"Explore three killer digital marketing strategies that can help startups achieve rapid growth and success. Get actionable insights from Pixel Studios.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pixel-studios.com\/blog\/3-killer-digital-marketing-strategies-for-startups\/\" \/>\n<meta property=\"og:site_name\" content=\"Pixel Studios\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pixelstudiospage\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-30T08:14:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-31T10:37:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2016\/08\/poingggg.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"826\" \/>\n\t<meta property=\"og:image:height\" content=\"413\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@thepixelstudios\" \/>\n<meta name=\"twitter:site\" content=\"@thepixelstudios\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"3 Killer Digital Marketing Strategies for Startups - Pixel Studios","description":"Explore three killer digital marketing strategies that can help startups achieve rapid growth and success. Get actionable insights from Pixel Studios.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.pixel-studios.com\/blog\/3-killer-digital-marketing-strategies-for-startups\/","og_locale":"en_US","og_type":"article","og_title":"3 Killer Digital Marketing Strategies for Startups - Pixel Studios","og_description":"Explore three killer digital marketing strategies that can help startups achieve rapid growth and success. Get actionable insights from Pixel Studios.","og_url":"https:\/\/www.pixel-studios.com\/blog\/3-killer-digital-marketing-strategies-for-startups\/","og_site_name":"Pixel Studios","article_publisher":"https:\/\/www.facebook.com\/pixelstudiospage","article_published_time":"2020-05-30T08:14:24+00:00","article_modified_time":"2024-12-31T10:37:20+00:00","og_image":[{"width":826,"height":413,"url":"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2016\/08\/poingggg.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_creator":"@thepixelstudios","twitter_site":"@thepixelstudios","twitter_misc":{"Written by":"admin","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.pixel-studios.com\/blog\/3-killer-digital-marketing-strategies-for-startups\/#article","isPartOf":{"@id":"https:\/\/www.pixel-studios.com\/blog\/3-killer-digital-marketing-strategies-for-startups\/"},"author":{"name":"admin","@id":"https:\/\/www.pixel-studios.com\/blog\/#\/schema\/person\/bcf14e96f603a730301d9bcc1af84beb"},"headline":"3 Killer Digital Marketing Strategies for Startups","datePublished":"2020-05-30T08:14:24+00:00","dateModified":"2024-12-31T10:37:20+00:00","mainEntityOfPage":{"@id":"https:\/\/www.pixel-studios.com\/blog\/3-killer-digital-marketing-strategies-for-startups\/"},"wordCount":1107,"publisher":{"@id":"https:\/\/www.pixel-studios.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.pixel-studios.com\/blog\/3-killer-digital-marketing-strategies-for-startups\/#primaryimage"},"thumbnailUrl":"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2016\/08\/poingggg.jpg","articleSection":["Startup"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.pixel-studios.com\/blog\/3-killer-digital-marketing-strategies-for-startups\/","url":"https:\/\/www.pixel-studios.com\/blog\/3-killer-digital-marketing-strategies-for-startups\/","name":"3 Killer Digital Marketing Strategies for Startups - Pixel Studios","isPartOf":{"@id":"https:\/\/www.pixel-studios.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.pixel-studios.com\/blog\/3-killer-digital-marketing-strategies-for-startups\/#primaryimage"},"image":{"@id":"https:\/\/www.pixel-studios.com\/blog\/3-killer-digital-marketing-strategies-for-startups\/#primaryimage"},"thumbnailUrl":"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2016\/08\/poingggg.jpg","datePublished":"2020-05-30T08:14:24+00:00","dateModified":"2024-12-31T10:37:20+00:00","description":"Explore three killer digital marketing strategies that can help startups achieve rapid growth and success. Get actionable insights from Pixel Studios.","breadcrumb":{"@id":"https:\/\/www.pixel-studios.com\/blog\/3-killer-digital-marketing-strategies-for-startups\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.pixel-studios.com\/blog\/3-killer-digital-marketing-strategies-for-startups\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.pixel-studios.com\/blog\/3-killer-digital-marketing-strategies-for-startups\/#primaryimage","url":"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2016\/08\/poingggg.jpg","contentUrl":"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2016\/08\/poingggg.jpg","width":826,"height":413,"caption":"Digital Marketing Strategies"},{"@type":"BreadcrumbList","@id":"https:\/\/www.pixel-studios.com\/blog\/3-killer-digital-marketing-strategies-for-startups\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.pixel-studios.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Startup","item":"https:\/\/www.pixel-studios.com\/blog\/category\/startup\/"},{"@type":"ListItem","position":3,"name":"3 Killer Digital Marketing Strategies for Startups"}]},{"@type":"WebSite","@id":"https:\/\/www.pixel-studios.com\/blog\/#website","url":"https:\/\/www.pixel-studios.com\/blog\/","name":"Pixel Studios","description":"Result Driven Digital Design &amp; Digital Marketing Agency","publisher":{"@id":"https:\/\/www.pixel-studios.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.pixel-studios.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.pixel-studios.com\/blog\/#organization","name":"Pixel Studios Pvt Ltd","url":"https:\/\/www.pixel-studios.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.pixel-studios.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2021\/02\/logo.jpg","contentUrl":"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2021\/02\/logo.jpg","width":136,"height":60,"caption":"Pixel Studios Pvt Ltd"},"image":{"@id":"https:\/\/www.pixel-studios.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/pixelstudiospage","https:\/\/x.com\/thepixelstudios","https:\/\/www.instagram.com\/thepixelstudios\/","https:\/\/www.linkedin.com\/company\/pixel-studios-pvt-ltd","https:\/\/www.youtube.com\/user\/pixelindia"]},{"@type":"Person","@id":"https:\/\/www.pixel-studios.com\/blog\/#\/schema\/person\/bcf14e96f603a730301d9bcc1af84beb","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.pixel-studios.com\/blog\/#\/schema\/person\/image\/ea0e88b3e6bd488c32b0a1516755c1b4","url":"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2024\/05\/akira-nadan.jpg","contentUrl":"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2024\/05\/akira-nadan.jpg","caption":"admin"},"sameAs":["https:\/\/www.pixel-studios.com\/blog"]}]}},"authors":[{"term_id":357,"user_id":1,"is_guest":0,"slug":"admin","display_name":"admin","avatar_url":{"url":"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2024\/05\/akira-nadan.jpg","url2x":"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2024\/05\/akira-nadan.jpg"},"first_name":"","last_name":"","user_url":"https:\/\/www.pixel-studios.com\/blog","job_title":"","description":""}],"_links":{"self":[{"href":"https:\/\/www.pixel-studios.com\/blog\/wp-json\/wp\/v2\/posts\/461","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pixel-studios.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pixel-studios.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pixel-studios.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pixel-studios.com\/blog\/wp-json\/wp\/v2\/comments?post=461"}],"version-history":[{"count":4,"href":"https:\/\/www.pixel-studios.com\/blog\/wp-json\/wp\/v2\/posts\/461\/revisions"}],"predecessor-version":[{"id":16410,"href":"https:\/\/www.pixel-studios.com\/blog\/wp-json\/wp\/v2\/posts\/461\/revisions\/16410"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pixel-studios.com\/blog\/wp-json\/wp\/v2\/media\/587"}],"wp:attachment":[{"href":"https:\/\/www.pixel-studios.com\/blog\/wp-json\/wp\/v2\/media?parent=461"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pixel-studios.com\/blog\/wp-json\/wp\/v2\/categories?post=461"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pixel-studios.com\/blog\/wp-json\/wp\/v2\/tags?post=461"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.pixel-studios.com\/blog\/wp-json\/wp\/v2\/ppma_author?post=461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}