{"id":5364,"date":"2021-06-17T06:03:10","date_gmt":"2021-06-17T06:03:10","guid":{"rendered":"https:\/\/www.pixel-studios.com\/blog\/?p=5364"},"modified":"2025-10-08T06:56:27","modified_gmt":"2025-10-08T06:56:27","slug":"how-we-optimised-an-ecom-website-of-leading-fmcg-company-for-search-engine-seo-a-case-study","status":"publish","type":"post","link":"https:\/\/www.pixel-studios.com\/blog\/how-we-optimised-an-ecom-website-of-leading-fmcg-company-for-search-engine-seo-a-case-study\/","title":{"rendered":"How we optimised an eCom website of leading FMCG company for Search Engine (SEO) &#8211; A Case Study"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]<b>Overview<\/b><\/p>\n<p><span style=\"font-weight: 400;\">There is no doubt that Search Engine Optimisation is a powerful Digital Marketing tool.\u00a0 It assumes even higher importance for an eCommerce website. The reason is evident from the research by SEMRUSH which shows, about 40% of traffic to eCom websites comes from search engines. An user is mostly likely to search for a product &amp; click on results to shop. <\/span><\/p>\n<p><b>Challenge in Optimising for eCom website<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Optimising an eCom website is way different from a regular website in following ways<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It involves deeper understanding of business goals, products, features, brand positioning<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It requires intense research of user behaviour, keywords used &amp; competitor activities<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It demands skillful implementation of many powerful tools provided by Google specifically for <\/span><a href=\"https:\/\/www.pixel-studios.com\/digital-marketing\/seo-service-company\"><span style=\"font-weight: 400;\">eCom SEO<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Multiple SEO activities need to be carried out parallely to achieve results<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Here is a case study of how we optimised the eCom website of a leading FMCG company that delivered results.<\/span><\/p>\n<p><b>Initial Study of Client Requirements<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Our client is a leading FMCG company who is into food &amp; beverages. They wanted to reach a far &amp; wider audience through their recently launched eCom website.\u00a0 They wanted to attract new customers in new geographies who search for similar products online. This can be achieved by increasing the Google search ranking that will result in increased online traffic &amp; thus increased sales.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a first step, we studied the product category, brand &amp; researched on competitor analysis including what kind of keywords are getting optimised for similar range of products. This helped us to arrive at the initial list of keywords. Being an eCom store, we considered a healthy list of buying intent key phrases, brand \/ product related keywords based on search volume, and competition. We also considered the estimated timeline to bring the pages on top of search engines for particular keywords. After a few iterations, we optimised a list of the first set of keywords which are likely to give maximum results in the shortest time span.<\/span><\/p>\n<p><b>Mapping Keywords to the Web Pages\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">It is important that an eCom site\u2019s structure &amp; architecture is properly aligned for Search Engine Optimisation. The necessary tweaks on category \/ sub-category \/ product naming conventions are ensured with neat &amp; easy navigation for better user experience. The chosen keywords were mapped to various web pages &amp; the on-page optimisation was completed.\u00a0 <\/span><\/p>\n<p><b>Enhanced eCommerce Setup<\/b><\/p>\n<p><span style=\"font-weight: 400;\">We followed this up with setting up <\/span><a href=\"https:\/\/www.pixel-studios.com\/digital-marketing\/seo-service-company\"><b>Enhanced Google Analytics for Ecommerce<\/b><\/a><span style=\"font-weight: 400;\"> tracking for the eCom store. This feature provides a wealth of data points that allow marketers to analyse the performance &amp; align their activities to improve conversions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Enhanced eCommerce tracking allows to break down the entire pipeline process events including product impression, views, add to cart, shipment, placing of order etc.<\/span><\/p>\n<p><b>Steps followed enable <\/b><b>Enhanced Google Analytics for Ecommerce<\/b><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\">Implemented Universal Analytics on the site<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0 \u00a0 2.<\/span><span style=\"font-weight: 400;\">\u00a0 <\/span> <span style=\"font-weight: 400;\">Configured gtag.js to use enhanced ecommerce<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0 \u00a0 3.<\/span><span style=\"font-weight: 400;\">\u00a0 <\/span> <span style=\"font-weight: 400;\">Turned on Enhanced Ecommerce for individual views<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-5365 size-full aligncenter\" src=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2021\/06\/1.jpg\" alt=\"\" width=\"515\" height=\"323\" srcset=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2021\/06\/1.jpg 515w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2021\/06\/1-300x188.jpg 300w\" sizes=\"(max-width: 515px) 100vw, 515px\" \/><\/p>\n<p><b>Google Tag Manager<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The gtm.js thus generated are inserted into the pages of the website. This small piece of JavaScript and non-JaaScript code enables Tag Manager to fire tags at each stage of the eCom pipeline process. Our developer pastes this code across the category, sub-category, product search, selection, add to cart, payment, result pages. The careful implementation at this stage results in quality reports.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The following screenshots show the various reports &amp; metrics that resulted out of enabling the eCom Setup.<\/span><\/p>\n<p><b>eCommerce Dashboard<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Ecommerce Dashboard gives a macro view of the performance of eCom website.<\/span><\/p>\n<p><b><img decoding=\"async\" class=\"wp-image-5366 size-full aligncenter\" src=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2021\/06\/2.jpg\" alt=\"\" width=\"612\" height=\"293\" srcset=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2021\/06\/2.jpg 612w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2021\/06\/2-300x144.jpg 300w\" sizes=\"(max-width: 612px) 100vw, 612px\" \/><\/b><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\"><b>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Ecommerce Shopping Behaviour<\/b><\/p>\n<p><img decoding=\"async\" class=\"wp-image-5367 size-full aligncenter\" src=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2021\/06\/3.jpg\" alt=\"\" width=\"612\" height=\"282\" srcset=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2021\/06\/3.jpg 612w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2021\/06\/3-300x138.jpg 300w\" sizes=\"(max-width: 612px) 100vw, 612px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The above report shows the number of sessions at each stage of the purchase funnel ie Sessions with Product Views, Add to Cart, Check-Out, Transactions.\u00a0 Along with this, it also shows drops at various stages like No Shopping Activity, No Cart Addition, Cart Abandonment, Check-Out Abandonment. This report shows the weaker links in the funnel that needs fixing for better conversion.<\/span><\/p>\n<p><b>Ecommerce Checkout Behaviour<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The checkout-funnel shows you how many users moved from to Check-Out stage &amp; the dropoff. It also shows the data for New Visitors &amp; Returning Visitors, which helps to work out specific campaigns \/ messages to increase the conversions.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5368\" src=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2021\/06\/4.jpg\" alt=\"\" width=\"400\" height=\"383\" srcset=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2021\/06\/4.jpg 310w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2021\/06\/4-300x287.jpg 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/p>\n<p><b>Ecommerce Product Performance<\/b><\/p>\n<p><span style=\"font-weight: 400;\">This report gives you insights on how your product is performing from two different perspectives: summary and shopping behavior.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-5369 size-full\" src=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2021\/06\/5.jpg\" alt=\"\" width=\"610\" height=\"297\" srcset=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2021\/06\/5.jpg 610w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2021\/06\/5-300x146.jpg 300w\" sizes=\"(max-width: 610px) 100vw, 610px\" \/><\/p>\n<p><b>Ecommerce Product list Performance<\/b><\/p>\n<p><span style=\"font-weight: 400;\">This allows you to see and compare how your product lists are performing on your site using the following metrics; product list views, product clicks and product list CTR.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-5370 size-full\" src=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2021\/06\/6.jpg\" alt=\"\" width=\"613\" height=\"280\" srcset=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2021\/06\/6.jpg 613w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2021\/06\/6-300x137.jpg 300w\" sizes=\"(max-width: 613px) 100vw, 613px\" \/><\/p>\n<p><b>Ecommerce Sales Performance <\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-5371 size-full\" src=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2021\/06\/7.jpg\" alt=\"\" width=\"613\" height=\"252\" srcset=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2021\/06\/7.jpg 613w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2021\/06\/7-300x123.jpg 300w\" sizes=\"(max-width: 613px) 100vw, 613px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">In the sales report you can analyze sales through two different dimensions. Transaction (date,time, traction ID) or date (cumulative transaction data by date). The metrics include, Revenue, Tax, Shipping (Total charges for Ecommerce transactions), Refund Amount, and Quantity (number of units sold).<\/span><\/p>\n<p><b>Other <\/b><a href=\"https:\/\/www.pixel-studios.com\/digital-marketing\/seo-service-company\"><b>Ecommerce SEO<\/b><\/a><b> activities we do after implementing Enhanced ecom Analytics.<\/b><\/p>\n<p><b>Product Featured Listing <\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">We optimised the category landing pages by improving the content quality that matches the keywords ( key phrases ) to list on Google Features Listing.<\/span><\/p>\n<p><b>Contact Snippet<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">We took efforts to list on the high trust domains to enable visibility on features snippets page.<\/span><\/p>\n<p><b>Google Product Shopping List<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">We created a new Google Merchant Center account &amp; listed all our products into Google shopping list to drive organic leads.<\/span><\/p>\n<p><b>Questions &amp; Answers on Google<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">We interacted with customers, live on Google Question &amp; Answers, in coordination with client, guiding them to make purchase decisions.<\/span><\/p>\n<p><b>Reviews and Ratings Snippets for Products<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">We also carried out Individual Product Schema implementation, Star Rating Snippets implementation for higher visibility on organic traffic.<\/span><\/p>\n<p><b>\u00a0<\/b><b>The Results\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">With continuous monitoring &amp; fine-tuning of SEO efforts, we were able to achieve following results in a period of 4 months for our client.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">4 fold increase in organic traffic\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">2 fold increase in sales<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Top search results on 20 + keywords\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reduction in Exit Rate by 40% &amp; increase in Conversion Rate by 25%<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">SEO for <\/span><a href=\"https:\/\/www.pixel-studios.com\/ecommerce-website-development\/\"><span style=\"font-weight: 400;\">eCommerce websites<\/span><\/a><span style=\"font-weight: 400;\"> is both challenging as well as interesting. At Pixel Studios, we savor challenges that need a set of divergent team members to bring business results. Read more case studies of how we are solving our client\u2019s challenges or reach us if you have one.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_raw_html css=&#8221;&#8221; el_class=&#8221;call-cta-box blue-bg&#8221;]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[\/vc_raw_html][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text]Overview There is no doubt that Search Engine Optimisation is a powerful Digital Marketing tool.\u00a0 It assumes even higher importance for an eCommerce website. The reason is evident from the research by SEMRUSH which shows, about 40% of traffic to eCom websites comes from search engines. An user is mostly likely to search for a&hellip;<\/p>\n","protected":false},"author":1,"featured_media":5376,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[573,855],"ppma_author":[357],"class_list":["post-5364","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","tag-e-commerce-seo","tag-retail-digital-marketing","author-admin","category-27","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How we optimised an eCom website of leading FMCG company for Search Engine (SEO) - A Case Study - Pixel Studios<\/title>\n<meta name=\"description\" content=\"Read our case study on optimizing a top FMCG company&#039;s e-commerce site for SEO, leading to increased traffic and sales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pixel-studios.com\/blog\/how-we-optimised-an-ecom-website-of-leading-fmcg-company-for-search-engine-seo-a-case-study\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How we optimised an eCom website of leading FMCG company for Search Engine (SEO) - A Case Study - Pixel Studios\" \/>\n<meta property=\"og:description\" content=\"Read our case study on optimizing a top FMCG company&#039;s e-commerce site for SEO, leading to increased traffic and sales.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pixel-studios.com\/blog\/how-we-optimised-an-ecom-website-of-leading-fmcg-company-for-search-engine-seo-a-case-study\/\" \/>\n<meta property=\"og:site_name\" content=\"Pixel Studios\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pixelstudiospage\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-17T06:03:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-08T06:56:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2021\/06\/Blog_Case-Study.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@thepixelstudios\" \/>\n<meta name=\"twitter:site\" content=\"@thepixelstudios\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How we optimised an eCom website of leading FMCG company for Search Engine (SEO) - A Case Study - Pixel Studios","description":"Read our case study on optimizing a top FMCG company's e-commerce site for SEO, leading to increased traffic and sales.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.pixel-studios.com\/blog\/how-we-optimised-an-ecom-website-of-leading-fmcg-company-for-search-engine-seo-a-case-study\/","og_locale":"en_US","og_type":"article","og_title":"How we optimised an eCom website of leading FMCG company for Search Engine (SEO) - A Case Study - Pixel Studios","og_description":"Read our case study on optimizing a top FMCG company's e-commerce site for SEO, leading to increased traffic and sales.","og_url":"https:\/\/www.pixel-studios.com\/blog\/how-we-optimised-an-ecom-website-of-leading-fmcg-company-for-search-engine-seo-a-case-study\/","og_site_name":"Pixel Studios","article_publisher":"https:\/\/www.facebook.com\/pixelstudiospage","article_published_time":"2021-06-17T06:03:10+00:00","article_modified_time":"2025-10-08T06:56:27+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2021\/06\/Blog_Case-Study.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_creator":"@thepixelstudios","twitter_site":"@thepixelstudios","twitter_misc":{"Written by":"admin","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.pixel-studios.com\/blog\/how-we-optimised-an-ecom-website-of-leading-fmcg-company-for-search-engine-seo-a-case-study\/#article","isPartOf":{"@id":"https:\/\/www.pixel-studios.com\/blog\/how-we-optimised-an-ecom-website-of-leading-fmcg-company-for-search-engine-seo-a-case-study\/"},"author":{"name":"admin","@id":"https:\/\/www.pixel-studios.com\/blog\/#\/schema\/person\/bcf14e96f603a730301d9bcc1af84beb"},"headline":"How we optimised an eCom website of leading FMCG company for Search Engine (SEO) &#8211; A Case Study","datePublished":"2021-06-17T06:03:10+00:00","dateModified":"2025-10-08T06:56:27+00:00","mainEntityOfPage":{"@id":"https:\/\/www.pixel-studios.com\/blog\/how-we-optimised-an-ecom-website-of-leading-fmcg-company-for-search-engine-seo-a-case-study\/"},"wordCount":1095,"publisher":{"@id":"https:\/\/www.pixel-studios.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.pixel-studios.com\/blog\/how-we-optimised-an-ecom-website-of-leading-fmcg-company-for-search-engine-seo-a-case-study\/#primaryimage"},"thumbnailUrl":"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2021\/06\/Blog_Case-Study.jpg","keywords":["E-commerce SEO","Retail Digital Marketing"],"articleSection":["Case Studies"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.pixel-studios.com\/blog\/how-we-optimised-an-ecom-website-of-leading-fmcg-company-for-search-engine-seo-a-case-study\/","url":"https:\/\/www.pixel-studios.com\/blog\/how-we-optimised-an-ecom-website-of-leading-fmcg-company-for-search-engine-seo-a-case-study\/","name":"How we optimised an eCom website of leading FMCG company for Search Engine (SEO) - A Case Study - Pixel Studios","isPartOf":{"@id":"https:\/\/www.pixel-studios.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.pixel-studios.com\/blog\/how-we-optimised-an-ecom-website-of-leading-fmcg-company-for-search-engine-seo-a-case-study\/#primaryimage"},"image":{"@id":"https:\/\/www.pixel-studios.com\/blog\/how-we-optimised-an-ecom-website-of-leading-fmcg-company-for-search-engine-seo-a-case-study\/#primaryimage"},"thumbnailUrl":"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2021\/06\/Blog_Case-Study.jpg","datePublished":"2021-06-17T06:03:10+00:00","dateModified":"2025-10-08T06:56:27+00:00","description":"Read our case study on optimizing a top FMCG company's e-commerce site for SEO, leading to increased traffic and sales.","breadcrumb":{"@id":"https:\/\/www.pixel-studios.com\/blog\/how-we-optimised-an-ecom-website-of-leading-fmcg-company-for-search-engine-seo-a-case-study\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.pixel-studios.com\/blog\/how-we-optimised-an-ecom-website-of-leading-fmcg-company-for-search-engine-seo-a-case-study\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.pixel-studios.com\/blog\/how-we-optimised-an-ecom-website-of-leading-fmcg-company-for-search-engine-seo-a-case-study\/#primaryimage","url":"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2021\/06\/Blog_Case-Study.jpg","contentUrl":"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2021\/06\/Blog_Case-Study.jpg","width":1200,"height":628},{"@type":"BreadcrumbList","@id":"https:\/\/www.pixel-studios.com\/blog\/how-we-optimised-an-ecom-website-of-leading-fmcg-company-for-search-engine-seo-a-case-study\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.pixel-studios.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Case Studies","item":"https:\/\/www.pixel-studios.com\/blog\/category\/case-studies\/"},{"@type":"ListItem","position":3,"name":"How we optimised an eCom website of leading FMCG company for Search Engine (SEO) &#8211; A Case Study"}]},{"@type":"WebSite","@id":"https:\/\/www.pixel-studios.com\/blog\/#website","url":"https:\/\/www.pixel-studios.com\/blog\/","name":"Pixel Studios","description":"Result Driven Digital Design &amp; Digital Marketing Agency","publisher":{"@id":"https:\/\/www.pixel-studios.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.pixel-studios.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.pixel-studios.com\/blog\/#organization","name":"Pixel Studios Pvt Ltd","url":"https:\/\/www.pixel-studios.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.pixel-studios.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2021\/02\/logo.jpg","contentUrl":"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2021\/02\/logo.jpg","width":136,"height":60,"caption":"Pixel Studios Pvt Ltd"},"image":{"@id":"https:\/\/www.pixel-studios.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/pixelstudiospage","https:\/\/x.com\/thepixelstudios","https:\/\/www.instagram.com\/thepixelstudios\/","https:\/\/www.linkedin.com\/company\/pixel-studios-pvt-ltd","https:\/\/www.youtube.com\/user\/pixelindia"]},{"@type":"Person","@id":"https:\/\/www.pixel-studios.com\/blog\/#\/schema\/person\/bcf14e96f603a730301d9bcc1af84beb","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.pixel-studios.com\/blog\/#\/schema\/person\/image\/ea0e88b3e6bd488c32b0a1516755c1b4","url":"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2024\/05\/akira-nadan.jpg","contentUrl":"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2024\/05\/akira-nadan.jpg","caption":"admin"},"sameAs":["https:\/\/www.pixel-studios.com\/blog"]}]}},"authors":[{"term_id":357,"user_id":1,"is_guest":0,"slug":"admin","display_name":"admin","avatar_url":{"url":"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2024\/05\/akira-nadan.jpg","url2x":"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2024\/05\/akira-nadan.jpg"},"first_name":"","last_name":"","user_url":"https:\/\/www.pixel-studios.com\/blog","job_title":"","description":""}],"_links":{"self":[{"href":"https:\/\/www.pixel-studios.com\/blog\/wp-json\/wp\/v2\/posts\/5364","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pixel-studios.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pixel-studios.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pixel-studios.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pixel-studios.com\/blog\/wp-json\/wp\/v2\/comments?post=5364"}],"version-history":[{"count":3,"href":"https:\/\/www.pixel-studios.com\/blog\/wp-json\/wp\/v2\/posts\/5364\/revisions"}],"predecessor-version":[{"id":17581,"href":"https:\/\/www.pixel-studios.com\/blog\/wp-json\/wp\/v2\/posts\/5364\/revisions\/17581"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pixel-studios.com\/blog\/wp-json\/wp\/v2\/media\/5376"}],"wp:attachment":[{"href":"https:\/\/www.pixel-studios.com\/blog\/wp-json\/wp\/v2\/media?parent=5364"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pixel-studios.com\/blog\/wp-json\/wp\/v2\/categories?post=5364"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pixel-studios.com\/blog\/wp-json\/wp\/v2\/tags?post=5364"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.pixel-studios.com\/blog\/wp-json\/wp\/v2\/ppma_author?post=5364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}