{"id":5637,"date":"2021-06-24T09:58:57","date_gmt":"2021-06-24T09:58:57","guid":{"rendered":"https:\/\/www.pixel-studios.com\/blog\/?p=5637"},"modified":"2025-05-12T05:34:35","modified_gmt":"2025-05-12T05:34:35","slug":"6-ways-to-make-your-healthcare-site-more-visible-on-google","status":"publish","type":"post","link":"https:\/\/www.pixel-studios.com\/blog\/6-ways-to-make-your-healthcare-site-more-visible-on-google\/","title":{"rendered":"6 Ways to Make your Healthcare site more visible on Google?"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<span style=\"font-weight: 400;\">One of the key traits of a successful hospital, medical authority, or organization is effectively disseminating information. Providing information to the public is a major factor in reducing the number of illnesses or injuries to be dealt with in the first place.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But to effectively communicate with a large audience, organizations, and people who run healthcare websites will need to be visible on search engine results. You will only be able to reach more patients if they can actually find you.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Search engines rank and increase visibility for websites based on certain ranking factors. If you\u2019re looking to improve the reach and audience of your <\/span><a href=\"https:\/\/www.pixel-studios.com\/digital-marketing-for-healthcare\"><b>healthcare SEO website<\/b><\/a><span style=\"font-weight: 400;\">, here are some ranking factors to consider to make it easier for patients to find you on Google. <\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e025e75060a\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e025e75060a\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.pixel-studios.com\/blog\/6-ways-to-make-your-healthcare-site-more-visible-on-google\/#1-Check-Your-Website-Load-Speed\" title=\"1. Check Your Website Load Speed\">1. Check Your Website Load Speed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.pixel-studios.com\/blog\/6-ways-to-make-your-healthcare-site-more-visible-on-google\/#2-Is-Your-Site-Designed-for-Mobile\" title=\"2. Is Your Site Designed for Mobile?\">2. Is Your Site Designed for Mobile?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.pixel-studios.com\/blog\/6-ways-to-make-your-healthcare-site-more-visible-on-google\/#3-Is-There-Enough-Content-with-Keywords-On-Your-Site\" title=\"3. Is There Enough Content with Keywords On Your Site?\">3. Is There Enough Content with Keywords On Your Site?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.pixel-studios.com\/blog\/6-ways-to-make-your-healthcare-site-more-visible-on-google\/#4-Check-Your-Websites-Bounce-Rate\" title=\"4. Check Your Website\u2019s Bounce Rate\">4. Check Your Website\u2019s Bounce Rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.pixel-studios.com\/blog\/6-ways-to-make-your-healthcare-site-more-visible-on-google\/#5-Collaborate-and-Get-Backlinks\" title=\"5. Collaborate and Get Backlinks\">5. Collaborate and Get Backlinks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.pixel-studios.com\/blog\/6-ways-to-make-your-healthcare-site-more-visible-on-google\/#6-Optimize-Your-Footer\" title=\"6. Optimize Your Footer\">6. Optimize Your Footer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.pixel-studios.com\/blog\/6-ways-to-make-your-healthcare-site-more-visible-on-google\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"1-Check-Your-Website-Load-Speed\"><\/span><strong>1. Check Your Website Load Speed<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Site loading speed is one of the biggest ranking factors for websites. If you run an online healthcare service or run a website, verify if your website loads fast. Google recommends websites load in under 2 seconds. If you need to improve load speed, as a <\/span><a href=\"https:\/\/www.pixel-studios.com\/digital-marketing-for-healthcare\"><b>healthcare marketing agency<\/b><\/a><span style=\"font-weight: 400;\"> we use a\u00a0 variety of ways to accomplish this, such as using asynchronous loading of CSS and JavaScript files, reaching out to your hosting provider to reduce server response time, reducing file size for elements on your site, and even changing to a faster host. <\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2-Is-Your-Site-Designed-for-Mobile\"><\/span><strong>2. Is Your Site Designed for Mobile?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Today, most people access the internet through their smartphones. That\u2019s also a major reason why websites are becoming increasingly mobile-focused. In fact, even Google has \u201cmobile-first indexing\u201d, where it will only display a website in search results if the site is responsive.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, websites are often built with \u201cresponsive\u201d design; designs that can scale and adjust the elements of the website depending on which screen they\u2019re being displayed on, such as a computer, laptop, iPad, or smartphone.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3-Is-There-Enough-Content-with-Keywords-On-Your-Site\"><\/span><strong>3. Is There Enough Content with Keywords On Your Site?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In the eyes of Google, content is king. Content is the searchable content on your website. But patients and users need to have a way to find that content. That\u2019s where keywords come in.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keywords are search terms used by patients to find resources they need. When you incorporate keywords into your content, to make it easier for Google to find your articles and whitepapers, the search engine will be more willing to display your website results to the first page of search results.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, when patients come onto your website, read through your material for a long time, search engines notice that, and rank up your website even more, since they understand that the patient was able to find out what they were looking for through <\/span><a href=\"https:\/\/www.pixel-studios.com\/digital-marketing-for-healthcare\"><b>digital marketing for healthcare<\/b><\/a><b>.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">To make it easier for Google to find your content, your keywords need to be everywhere, in the content, headings, in the anchor tags that are used to link the webpage on other sites, in the URL itself, and more.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One thing to note is to avoid stuffing your website with keywords. Google will actually de-rank your website if it learns you\u2019re stuffing your website with keywords. According to most SEO experts, having one keyword for every 200 words of text is best. Google prioritizes readability over keyword usage anyday. <\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4-Check-Your-Websites-Bounce-Rate\"><\/span><strong>4. Check Your Website\u2019s Bounce Rate<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When a user comes to a website and leaves within a very short period of time, it\u2019s safe to say that the patient did not find what they were looking for. This activity of visiting a website and hopping off shortly after is called a bounce rate. To improve website visibility, you generally want your website to have a low bounce rate.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But bounce rate varies depending on which industry you\u2019re operating in since some websites will naturally attract consistent visitors over a period of time. In healthcare, the acceptable bounce rate is around 55%. If your website\u2019s bounce rate is higher than 56%, then you\u2019ll need to find out why users are leaving without finding what they need.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The factors for users bouncing could be a number of things; the site being slow to load, not enough relevant content, the website not being mobile-friendly, and more. Our <\/span><a href=\"https:\/\/www.pixel-studios.com\/digital-marketing-for-healthcare\"><b>digital marketing agency <\/b><\/a><span style=\"font-weight: 400;\">can help you But fixing these issues is a vital part of staying visible on Google. <\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5-Collaborate-and-Get-Backlinks\"><\/span><strong>5. Collaborate and Get <\/strong>Backlinks<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The healthcare community is built upon the collaboration of the global community. In the online space, that becomes almost literal. Backlinks or links that redirect back to your website, which are placed in other websites are another major ranking factor of Google.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Backlinks occur when people share your content, promoting it, and thereby increasing the trustworthy nature of the content, or when website owners support your content to backlink to it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Depending on what type of backlink is being used, Google will also rank these. \u201cDo Follow\u201d backlinks are backlinks that Google knows have value to be followed. But with no-follow links, Google understands that you\u2019re claiming there\u2019s no search value in a certain backlink, and will not count it as a part of the ranking.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is where collaboration comes in. When a website with larger traffic volume backlinks to a smaller website\u2019s article, the larger reach of the first website will gain visibility of the smaller website too, thus increasing the reach of the smaller website too. Improving visibility like this helps improve the ranking factor for the smaller website, ultimately giving it a more natural reach. This is because the larger website has more domain authority, and when it backlinks a smaller website, the website is telling Google\u2019s search algorithm that it believes the smaller website is a legitimate source of information, thus improving visibility.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are giving valuable information to the public, then collaborating with other websites on projects and content can give both websites a boost in viewership.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"6-Optimize-Your-Footer\"><\/span><strong>6. Optimize Your Footer<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The bottom-most part of a website, the footer is where you can gain a lot of optimizing to gain ranking points. Google recognizes a good footer, optimized with a good sitemap and easily accessible contact and social media information. This makes it easy for search engines and patients to understand how best to get in contact with you and understand how your website is structured. A good footer will be helpful for patients looking for crucial information instead of searching with random terms that may or may not get them the results they want. <\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Improving visibility on Google for your website is one of the easiest ways to make your medical authority known to the masses. The factors mentioned above are just a few of the many ranking factors that Google uses to rank and increase website visibility for all of the websites in the world. Focusing on these six factors alone will not be enough, however, since there are many more ranking factors to optimize as well.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And once you do improve your visibility to gain first-page visibility, you\u2019ll be tasked with keeping yourself there. Every other website on the internet also wants to be a part of the first page results. If you are invested in making your website great, then <\/span>our <a href=\"https:\/\/www.pixel-studios.com\/digital-marketing-for-healthcare\"><b>digital marketing agency<\/b><\/a><span style=\"font-weight: 400;\"> can provide the know-how and talent necessary to not just <a href=\"https:\/\/www.pixel-studios.com\/blog\/winning-doctorfirst-campaign-pixel-studios\/\"><strong>boost your website\u2019s visibility<\/strong><\/a>, but keep it at first-page results. <\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_raw_html css=&#8221;&#8221;]JTVCU0hPUlRDT0RFX0VMRU1FTlRPUiUyMGlkJTNEJTIyMTMwMzglMjIlNUQ=[\/vc_raw_html][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Whether it\u2019s helping them understand their symptoms, or helping them make sense of their doctor\u2019s advice, online healthcare services play a huge role in helping patients understand their personal health better. <\/p>\n","protected":false},"author":1,"featured_media":6180,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"ppma_author":[357],"class_list":["post-5637","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","author-admin","category-21","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>6 Ways to Make your Healthcare site more visible on Google? - Pixel Studios<\/title>\n<meta name=\"description\" content=\"One of the key traits of a successful hospital, medical authority, or organization is effectively disseminating information.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pixel-studios.com\/blog\/6-ways-to-make-your-healthcare-site-more-visible-on-google\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Ways to Make Your Healthcare Site More Visible on Google\" \/>\n<meta property=\"og:description\" content=\"Maintaining an online healthcare service can be tough, but improving visibility on Google doesn\u2019t have to be! 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