{"id":620,"date":"2020-06-11T17:02:14","date_gmt":"2020-06-11T17:02:14","guid":{"rendered":"http:\/\/pixel-studios.com\/blog\/?p=620"},"modified":"2025-06-09T12:55:18","modified_gmt":"2025-06-09T12:55:18","slug":"how-a-holistic-digital-marketing-agency-can-help-your-bootstrapped-startup","status":"publish","type":"post","link":"https:\/\/www.pixel-studios.com\/blog\/how-a-holistic-digital-marketing-agency-can-help-your-bootstrapped-startup\/","title":{"rendered":"How to turn your bootstrapped business into a profitable one with Digital Marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"620\" class=\"elementor elementor-620\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2976aeb4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2976aeb4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1e3546e8\" data-id=\"1e3546e8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-30aebe6e elementor-widget elementor-widget-text-editor\" data-id=\"30aebe6e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>There is a thin line between raising your bootstrapped start up to the stature of a fully functional and profitable business. This thin line is blurred out through the functioning of a Holistic <a href=\"https:\/\/www.pixel-studios.com\/digital-branding\" target=\"_blank\" rel=\"noopener\">Digital Marketing firm<\/a> that can help your business realise its ultimate potential and monetize the same.<\/p><p>The digital marketing storm originated ever since the evolution of social media and is soon helping businesses realize the value of targeted and personalized marketing. It reaches far more people than the traditional marketing, also in a more bespoke manner possible. Lately, the top global players in various industrial sectors have realized the importance of their digital presence and they are now slowly venturing into digital marketing to reach out to more people.<\/p><p>As a start-up company, it is essential to establish a strong social media\/digital presence from day one. Hiring a holistic digital marketing agency has many benefits, here we analyse a few:<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a04868304ebb\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a04868304ebb\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.pixel-studios.com\/blog\/how-a-holistic-digital-marketing-agency-can-help-your-bootstrapped-startup\/#Helping-your-brand-to-socialize\" title=\"Helping your brand to socialize\">Helping your brand to socialize<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.pixel-studios.com\/blog\/how-a-holistic-digital-marketing-agency-can-help-your-bootstrapped-startup\/#Creating-shareable-content\" title=\"Creating shareable content\">Creating shareable content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.pixel-studios.com\/blog\/how-a-holistic-digital-marketing-agency-can-help-your-bootstrapped-startup\/#24%C3%977-engagement-with-your-customers\" title=\"24&#215;7 engagement with your customers\">24&#215;7 engagement with your customers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.pixel-studios.com\/blog\/how-a-holistic-digital-marketing-agency-can-help-your-bootstrapped-startup\/#Aligning-the-marketing-efforts-across-channels\" title=\"Aligning the marketing efforts across channels\">Aligning the marketing efforts across channels<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.pixel-studios.com\/blog\/how-a-holistic-digital-marketing-agency-can-help-your-bootstrapped-startup\/#Efficient-cross-channel-remarketing\" title=\"Efficient cross-channel remarketing\">Efficient cross-channel remarketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.pixel-studios.com\/blog\/how-a-holistic-digital-marketing-agency-can-help-your-bootstrapped-startup\/#Knowing-the-art-of-selling-content\" title=\"Knowing the art of selling content\">Knowing the art of selling content<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Helping-your-brand-to-socialize\"><\/span>Helping your brand to socialize<span class=\"ez-toc-section-end\"><\/span><\/h2><p>Digital Marketing agencies are experts in enhancing brand presence through social media. They know the tricks of the socializing trade. In addition to providing a platform for the growth of your brand, Social media acts as an easy medium for promotion and customer service opportunities. Your agency will harness the same in an effective manner than your in-house team.<\/p><p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-626 size-full\" src=\"http:\/\/pixel-studios.com\/blog\/wp-content\/uploads\/2016\/08\/1463581087_shutterstock_415871902.jpg\" alt=\"Digital Marketing Agency\" width=\"4000\" height=\"2757\" srcset=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2016\/08\/1463581087_shutterstock_415871902.jpg 4000w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2016\/08\/1463581087_shutterstock_415871902-300x207.jpg 300w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2016\/08\/1463581087_shutterstock_415871902-1024x706.jpg 1024w\" sizes=\"(max-width: 4000px) 100vw, 4000px\" \/><\/p><h2><span class=\"ez-toc-section\" id=\"Creating-shareable-content\"><\/span>Creating shareable content<span class=\"ez-toc-section-end\"><\/span><\/h2><p>An ideal digital marketing agency is well versed in the art of sharing information that your customers want to see. They know the knack of mixing your promotion content occasionally with the knowledge posts.<\/p><h2><span class=\"ez-toc-section\" id=\"24%C3%977-engagement-with-your-customers\"><\/span>24&#215;7 engagement with your customers<span class=\"ez-toc-section-end\"><\/span><\/h2><p>With the help of the digital marketing agency, your page will be monitored 24\u00d77. Any feedback from your customer will be answered swiftly, thereby drastically increasing your brand value and goodwill.<\/p><h2><span class=\"ez-toc-section\" id=\"Aligning-the-marketing-efforts-across-channels\"><\/span>Aligning the marketing efforts across channels<span class=\"ez-toc-section-end\"><\/span><\/h2><p>Aligning your brand communication across all the digital channels is essential to establish what your brand stands for! Constant updates on various platforms like Facebook, Twitter, LinkedIn, Instagram and Pinterest are mandatory. Fortunately, this is the primary goal of all the digital marketing agencies.<\/p><p><img decoding=\"async\" class=\"aligncenter wp-image-623 size-full\" src=\"http:\/\/pixel-studios.com\/blog\/wp-content\/uploads\/2016\/08\/shutterstock_422238682.jpg\" alt=\"Digital Marketing Agency\" width=\"650\" height=\"650\" srcset=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2016\/08\/shutterstock_422238682.jpg 650w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2016\/08\/shutterstock_422238682-150x150.jpg 150w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2016\/08\/shutterstock_422238682-300x300.jpg 300w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/p><h2><span class=\"ez-toc-section\" id=\"Efficient-cross-channel-remarketing\"><\/span>Efficient cross-channel remarketing<span class=\"ez-toc-section-end\"><\/span><\/h2><p>Your digital marketing agency can deliver efficient remarketing or retargeting strategy to enhance your business. This is the process of targeting the visitors who did not convert on the same platform they were targeted. Cross-channel remarketing takes it up a notch by retargeting users on different platforms. For instance, let us say the potential clients who clicked on an ad in Google did not convert as a lead. They are now seeing ads on Facebook and Twitter that are tailored to the pages they visited, thus triggering them to register.<\/p><h2><span class=\"ez-toc-section\" id=\"Knowing-the-art-of-selling-content\"><\/span>Knowing the art of selling content<span class=\"ez-toc-section-end\"><\/span><\/h2><p>Creating an effective content is just not enough to bring fruitful results. The branded content needs to be amplified in order to reach a large group of heterogeneous audience. Apart from leveraging social media profiles, a digital marketing agency will help you in creating personalized email marketing campaigns, reaching out to related LinkedIn groups, leading industry forums and other popular sites that your customers may visit. Investing a few hours every week is mandatory to achieve good results. While you are concentrating on your start up business, your digital marketing agency can do this groundwork effectively.<\/p><p>Allocating a shoestring budget for your digital marketing agency can do wonders for your business. This keeps the marketing costs down enabling you to enhance your brand visibility in a short time. Remember, this also gives you more breathing time and resource to concentrate on your core business.<\/p><p>Originally published Aug 27, 2016 19:02:00 PM, updated Jun 11 2020<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8741a55 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8741a55\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f7edad3\" data-id=\"f7edad3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-937245c elementor-widget elementor-widget-shortcode\" data-id=\"937245c\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10769\" class=\"elementor elementor-10769\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b0adf9d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b0adf9d\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-218da7b\" data-id=\"218da7b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9133340 elementor-widget elementor-widget-heading\" data-id=\"9133340\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Let's discuss ideas to propel your digital technology.<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b68e1f elementor-widget elementor-widget-heading\" data-id=\"4b68e1f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"tel:08069193462\" target=\"_blank\">Reach us at 080 6919 3462<\/a><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7919e1 elementor-widget elementor-widget-heading\" data-id=\"d7919e1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">(or)<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7064a7d elementor-align-center elementor-widget elementor-widget-button\" data-id=\"7064a7d\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/www.pixel-studios.com\/contact-us\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Enquire Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>There is a thin line between raising your bootstrapped start up to the stature of a fully functional and profitable business. This thin line is blurred out through the functioning of a Holistic Digital Marketing firm that can help your business realise its ultimate potential and monetize the same. The digital marketing storm originated ever&hellip;<\/p>\n","protected":false},"author":1,"featured_media":630,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,25],"tags":[],"ppma_author":[357],"class_list":["post-620","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-startup","author-admin"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to turn your bootstrapped business into a profitable one with Digital Marketing - Pixel Studios<\/title>\n<meta name=\"description\" content=\"Learn how a holistic digital marketing agency like Pixel Studios can help your bootstrapped startup achieve profitability and growth through effective strategies and implementation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.pixel-studios.com\/blog\/how-a-holistic-digital-marketing-agency-can-help-your-bootstrapped-startup\/#article","isPartOf":{"@id":"https:\/\/www.pixel-studios.com\/blog\/how-a-holistic-digital-marketing-agency-can-help-your-bootstrapped-startup\/"},"author":{"name":"admin","@id":"https:\/\/www.pixel-studios.com\/blog\/#\/schema\/person\/bcf14e96f603a730301d9bcc1af84beb"},"headline":"How to turn your bootstrapped business into a profitable one with Digital 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