{"id":64,"date":"2020-06-02T16:24:24","date_gmt":"2020-06-02T10:54:24","guid":{"rendered":"http:\/\/pixel-studios.com\/blog\/?p=64"},"modified":"2024-11-07T11:47:45","modified_gmt":"2024-11-07T11:47:45","slug":"6-key-advantages-of-social-media-marketing-over-traditional-marketing","status":"publish","type":"post","link":"https:\/\/www.pixel-studios.com\/blog\/6-key-advantages-of-social-media-marketing-over-traditional-marketing\/","title":{"rendered":"Why Should You Transition from Traditional Marketing to Social Media Marketing."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"64\" class=\"elementor elementor-64\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-63fa65e6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"63fa65e6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-367373d7\" data-id=\"367373d7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7443250a elementor-widget elementor-widget-text-editor\" data-id=\"7443250a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Television commercials, radio spots and print ads are nostalgic but are they inducing?Not anymore!No wonder some messages fizzle out because brands do not take the effort to transition from providing entertainment or infotainment, to engaging effectively on Social Media platforms. <a href=\"https:\/\/www.pixel-studios.com\/digital-marketing\/social-media-marketing-service-company\"><strong>Social Media Marketing<\/strong><\/a> triumphs over Traditional Marketing solely for the reason that it allows for buyers and brands to build strong communities around each other brands are jumping on the Social Media Marketing bandwagon. 73% of marketers believe that their efforts through social media marketing have been very effective for their business. (Buffer, 2019). Here, we focus on some of the advantages of social media marketing over the traditional one.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e507c41b347\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e507c41b347\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.pixel-studios.com\/blog\/6-key-advantages-of-social-media-marketing-over-traditional-marketing\/#Audience-Engagement\" title=\"Audience Engagement\">Audience Engagement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.pixel-studios.com\/blog\/6-key-advantages-of-social-media-marketing-over-traditional-marketing\/#Increased-Brand-Visibility\" title=\"Increased Brand Visibility\">Increased Brand Visibility<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.pixel-studios.com\/blog\/6-key-advantages-of-social-media-marketing-over-traditional-marketing\/#Learn-Target-Audience-More-Effectively\" title=\"Learn &amp; Target Audience More Effectively\">Learn &amp; Target Audience More Effectively<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.pixel-studios.com\/blog\/6-key-advantages-of-social-media-marketing-over-traditional-marketing\/#Get-New-Customers\" title=\"Get New Customers\">Get New Customers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.pixel-studios.com\/blog\/6-key-advantages-of-social-media-marketing-over-traditional-marketing\/#Reduced-Cost\" title=\"Reduced Cost\">Reduced Cost<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.pixel-studios.com\/blog\/6-key-advantages-of-social-media-marketing-over-traditional-marketing\/#Increase-in-Traffic-SEO-Rankings\" title=\"Increase in Traffic &amp; SEO Rankings\">Increase in Traffic &amp; SEO Rankings<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Audience-Engagement\"><\/span><strong>Audience Engagement<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><p><span style=\"font-weight: 400;\">One of the most unique advantage of social media marketing over any other types of marketing is the audience engagement. <\/span><span style=\"font-weight: 400;\">Though social media and <\/span><strong><a href=\"https:\/\/www.pixel-studios.com\/digital-marketing\/social-media-marketing-service-company\">social media marketing services<\/a><\/strong><span style=\"font-weight: 400;\">, we can create a two-way communication between the audience and the company.\u00a0<\/span><span style=\"font-weight: 400;\">This lets a company to question their audience and get their feedback and the vice versa, also a business can get instant access to positive or negative feedback which gives insight on the customer perspective about the product or the brand.<\/span><\/p><h3><span class=\"ez-toc-section\" id=\"Increased-Brand-Visibility\"><\/span><strong>Increased Brand Visibility<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><p><span style=\"font-weight: 400;\">Every time you syndicate a new content on social media sites, it increases your brand visibility. Social media can be your new channel to voice your brand and content. The chances of getting potential new customers or fans are very high. Building up a huge and loyal fan base is much easier in social media marketing over traditional way.<\/span><\/p><p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-84 size-full aligncenter\" src=\"http:\/\/pixel-studios.com\/blog\/wp-content\/uploads\/2016\/04\/shutterstock_193744262.jpg\" alt=\"Branding, Advantages of Social Media Marketing\" width=\"1000\" height=\"479\" srcset=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2016\/04\/shutterstock_193744262.jpg 1000w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2016\/04\/shutterstock_193744262-300x144.jpg 300w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p><h3><span class=\"ez-toc-section\" id=\"Learn-Target-Audience-More-Effectively\"><\/span><strong>Learn &amp; Target Audience More Effectively<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><p><span style=\"font-weight: 400;\">For any marketing campaign knowing and understanding your audience is most important part for a marketing campaign to run successfully. With the latest tools and Insights offered by various social media sites, you can study your audience. Various aspects like, online behavior, demographics, language, country, Etc; can be learnt.<\/span><\/p><p><span style=\"font-weight: 400;\">With the above learnt knowledge you can easily target your audience for the product you want to market or sell. By this way you can make your campaign more effective with less cost.<\/span><\/p><h3><span class=\"ez-toc-section\" id=\"Get-New-Customers\"><\/span><strong>Get New Customers<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><p><span style=\"font-weight: 400;\">The chances of getting new customers are much higher in social media marketing than the traditional way. Social media sites allow businesses to target audience and seek out potential customers.<\/span><\/p><p><strong><em>According to a report.<\/em><\/strong><\/p><ul><li><em><b><b>54% of social browsers use social media to research products (GlobalWebIndex, 2018).<\/b><\/b><\/em><\/li><\/ul><ul><li><em><b>71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family (Lyfemarketing, 2018).<\/b><\/em><\/li><\/ul><h3><span class=\"ez-toc-section\" id=\"Reduced-Cost\"><\/span><strong>Reduced Cost<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><p><span style=\"font-weight: 400;\">Social Media Marketing is a great and cost effective way to showcase your brand in front of potential customers. Nowadays top social media sites allow more advanced but yet affordable advertising choices. You need to choose the best social media platform for your business and audience to run the marketing campaign successfully.<\/span><\/p><p><span style=\"font-weight: 400;\">For example, if you are a B2B company <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\"> would be the right platform, on the other hand <\/span><span style=\"font-weight: 400;\">Facebook<\/span><span style=\"font-weight: 400;\"> and <\/span><span style=\"font-weight: 400;\">Twitter<\/span><span style=\"font-weight: 400;\"> are more favorable to B2C.<\/span><\/p><p><span style=\"font-weight: 400;\">The potential reach of an advertisement is very high in social media marketing over the traditional ways for a fixed budget. <\/span><\/p><p><em><span style=\"font-weight: 400;\">Here is a graph explaining the same in detail.<\/span><\/em><\/p><p><img decoding=\"async\" class=\"aligncenter wp-image-89 size-full\" src=\"http:\/\/pixel-studios.com\/blog\/wp-content\/uploads\/2016\/04\/Statistics.jpg\" alt=\"Traditional Marketing Vs Digital Marketing\" width=\"600\" height=\"540\" srcset=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2016\/04\/Statistics.jpg 600w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2016\/04\/Statistics-300x270.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p><h3><span class=\"ez-toc-section\" id=\"Increase-in-Traffic-SEO-Rankings\"><\/span><strong>Increase in Traffic &amp; SEO Rankings<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><p><span style=\"font-weight: 400;\">When you run an ad campaign or share something on social media, you have a higher chance of giving the users a reason to click through your website. The more interesting &amp; attractive your post, is the better will be the results. <\/span><\/p><p><span style=\"font-weight: 400;\">Since you get quality backlinks &amp; traffic from social media marketing, this will eventually increase your SEO rankings &amp; website visibility.<\/span><\/p><p><b>Tip : Using trending #Tags in your post will give you more reach &amp; engagement, eventually increasing the traffic to your website.<\/b><\/p><p>To know more about how to build an effective social media ad campaign, read 5 Must-haves for an Effective Social Media Ad campaign.\u00a0<\/p><p><span style=\"font-weight: 400;\">Pixel Studios, the best <\/span><a href=\"https:\/\/www.pixel-studios.com\/digital-marketing\/social-media-marketing-service-company\"><strong>social media marketing agency<\/strong><\/a><span style=\"font-weight: 400;\"> in Chennai, provides clients with top-notch social media marketing services that fall in line with the objective of any industry\/ niche. <\/span><\/p><p><a href=\"http:\/\/pixel-studios.com\/online-marketing.php\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-93 size-full\" src=\"http:\/\/pixel-studios.com\/blog\/wp-content\/uploads\/2016\/05\/Blog-banners1.jpg\" alt=\"Advantages of Social media Marketing\" width=\"783\" height=\"239\" srcset=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2016\/05\/Blog-banners1.jpg 783w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2016\/05\/Blog-banners1-300x92.jpg 300w\" sizes=\"(max-width: 783px) 100vw, 783px\" \/><\/a><\/p><p>Originally published May 03, 2016 16:24:00 PM, updated Jun 02 2020<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a7ff9bd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" 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engaging effectively on Social Media platforms. Social Media Marketing triumphs over Traditional Marketing solely for the reason that it allows for&hellip;<\/p>\n","protected":false},"author":5,"featured_media":88,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[13,14,12],"ppma_author":[359],"class_list":["post-64","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-advantages-of-social-media-marketing","tag-smm","tag-social-media-marketing","author-charan-garla"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>6 Key Advantages of Social Media Marketing Over Traditional Marketing<\/title>\n<meta name=\"description\" content=\"SMM is one of the most popular and trending practice in marketing. Here, we focus on 6 key advantages of social media marketing over the traditional way.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pixel-studios.com\/blog\/6-key-advantages-of-social-media-marketing-over-traditional-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Key Advantages of Social Media Marketing Over Traditional Marketing\" \/>\n<meta property=\"og:description\" content=\"SMM is one of the most popular and trending practice in marketing. 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