{"id":6914,"date":"2021-08-05T05:15:45","date_gmt":"2021-08-05T05:15:45","guid":{"rendered":"https:\/\/www.pixel-studios.com\/blog\/?p=6914"},"modified":"2022-08-06T14:46:15","modified_gmt":"2022-08-06T14:46:15","slug":"top-7-digital-marketing-trends","status":"publish","type":"post","link":"https:\/\/www.pixel-studios.com\/blog\/top-7-digital-marketing-trends\/","title":{"rendered":"Top 7 Digital Marketing Trends to Watch Out in 2022"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6914\" class=\"elementor elementor-6914\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-427cd664 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"427cd664\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1b56ebb1\" data-id=\"1b56ebb1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16c7eac2 elementor-widget elementor-widget-text-editor\" data-id=\"16c7eac2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>[vc_row][vc_column][vc_column_text]Marketing faced many challenges similar to other industries during 2020. Digitally-first brands outperform all others on the basis of resilience and digital transformation. Digital investment remains the top priority for markets as brands try to reach the audience on digital channels. All these changes had helped marketers and businesses redefine customer journeys and analyze behaviours.<\/p><p>As predicted by <a href=\"https:\/\/go.forrester.com\/blogs\/business-trends-2021\/\">Forrester<\/a>, 2021 was the year where every company prioritized technology-driven experiences, operations, products, and eco-systems to maintain business continuity.<\/p><p><a href=\"https:\/\/www.pixel-studios.com\/digital-marketing\/digital-marketing-agency-in-chennai\">Digital marketing services<\/a> are increasingly becoming more complex as early as 2022. To effectively market your business, you have to stay on top of trends. Therefore, your company should never use outdated or ineffective strategies to reach its target audience. Incorporate these trends into your <a href=\"https:\/\/www.pixel-studios.com\/digital-marketing\/digital-marketing-company-in-chennai\">digital marketing strategy<\/a> for better results.<\/p><p>\u00a0<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69eb774fbb6c4\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69eb774fbb6c4\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.pixel-studios.com\/blog\/top-7-digital-marketing-trends\/#1-Virtual-Events\" title=\"1. Virtual Events\">1. Virtual Events<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.pixel-studios.com\/blog\/top-7-digital-marketing-trends\/#2-Micro-Influencer-Marketing\" title=\"2. Micro-Influencer Marketing\">2. Micro-Influencer Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.pixel-studios.com\/blog\/top-7-digital-marketing-trends\/#3-Social-Commerce\" title=\"3. Social Commerce\">3. Social Commerce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.pixel-studios.com\/blog\/top-7-digital-marketing-trends\/#4-Video-Content\" title=\"4. Video Content\">4. Video Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.pixel-studios.com\/blog\/top-7-digital-marketing-trends\/#5-Non-Linear-Customer-Journeys\" title=\"5. Non- Linear Customer Journeys\">5. Non- Linear Customer Journeys<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.pixel-studios.com\/blog\/top-7-digital-marketing-trends\/#6-Ephemeral-Content\" title=\"6. Ephemeral Content\">6. Ephemeral Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.pixel-studios.com\/blog\/top-7-digital-marketing-trends\/#7-Automated-Bidding-on-Google-Ads\" title=\"7. Automated Bidding on Google Ads\">7. Automated Bidding on Google Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.pixel-studios.com\/blog\/top-7-digital-marketing-trends\/#Bottom-Line\" title=\"Bottom Line\">Bottom Line<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1-Virtual-Events\"><\/span>1. Virtual Events<span class=\"ez-toc-section-end\"><\/span><\/h2><p>COVID has shaken lives up and businesses were forced to pivot and adapt. We are now in the age of virtual events. This change has come to be worth keeping for the long haul. Certainly, we would all prefer to be present at events in person, but it can be time-consuming, expensive, and difficult.<\/p><p>The option to attend virtually makes knowledge and opportunity accessible to almost everyone, and it gives your brand an opportunity to connect with prospects and earn their trust.<\/p><p>\u00a0<\/p><h2><span class=\"ez-toc-section\" id=\"2-Micro-Influencer-Marketing\"><\/span>2. Micro-Influencer Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2><p>Influence marketing has been widely used for years. Initially, brands believed that partnering with great influencers was more beneficial. But it wasn&#8217;t effective and was tight on ROI. In 2021, a new layer of this select group of micro-influencers emerged.<\/p><p>A macro-influencer is someone with thousands of followers. They are popular among your target audience. Since people realized they have an effect on purchasing decisions, this trend will blow out in 2022. Micro-influencers have more loyal followers. Most of the time, your followers will be more committed to engaging with your content this way. So start looking for influencers within your field.<\/p><p>\u00a0<\/p><h2><span class=\"ez-toc-section\" id=\"3-Social-Commerce\"><\/span>3. Social Commerce<span class=\"ez-toc-section-end\"><\/span><\/h2><p>Facebook, Instagram, and Pinterest have been used by brands for a long time to sell products. Social commerce is becoming a new retail avenue for brands, and this trend is about to be intensified.<\/p><p>Online and offline retailers are adopting social commerce at the same rate as other channels, such as websites and offline stores. As more social networks introduce pro-selling features like shoppable posts, they will evolve into retail platforms. Social commerce should be incorporated into your brands&#8217; sales strategies to accelerate sales through social media platforms.<\/p><h2><span class=\"ez-toc-section\" id=\"4-Video-Content\"><\/span>4. Video Content<span class=\"ez-toc-section-end\"><\/span><\/h2><p>Video has steadily gained importance and traction in the marketing world, and that trend is only going to continue. Video is consistently outperforming other content types. Viewers appreciate videos that are helpful, accurate, and authentic.<\/p><p>Whether you are providing tutorials, troubleshooting common problems, revealing what goes on behind the scenes at your company, or sharing some funny bloopers, it helps your audience engage more with your brand.<\/p><h2 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"5-Non-Linear-Customer-Journeys\"><\/span>5. Non- Linear Customer Journeys<span class=\"ez-toc-section-end\"><\/span><\/h2><p>Consumers expect holistic interactions with brands as more and more sales are conducted online. In an ever-evolving digital world, however, the classic AIDA model and linear buyer&#8217;s journey are simply not adequate.<\/p><p>There is no doubt that customer expectations are considerably changing. Nowadays, making a quick and confident buying decision is rare. Hence, a funnel is not the most appropriate representation of a customer journey, be it for marketing, sales, or conversion, primarily because it is not linear.<\/p><p>To stay relevant, brands must think about non-linear customer journeys. According to <a href=\"https:\/\/www.gartner.com\/en\/marketing\/insights\/articles\/3-steps-to-creating-customer-journey-maps-people-will-use\">Gartner<\/a>, companies that create and use customer journey maps thrive twice as much as those that don&#8217;t.<\/p><h2><span class=\"ez-toc-section\" id=\"6-Ephemeral-Content\"><\/span>6. Ephemeral Content<span class=\"ez-toc-section-end\"><\/span><\/h2><p>Snapchat pioneered the notion of &#8220;ephemeral&#8221; content, which disappears after 24 hours. One million Snaps are created every day by Snapchat users alone. The popularity of Snaps prompted other social media platforms to introduce analogs, like Instagram Stories and Facebook&#8217;s MyDay.<\/p><p>In 2022, digital marketers will have to be creative in order to capture the attention of consumers devoured by ephemeral content. In a structural sense, ephemeral content can&#8217;t be reused, so it&#8217;s harder to automate. The sheer number of eyes on ephemeral content is a &#8220;too great&#8221; trend to ignore.<\/p><h2><span class=\"ez-toc-section\" id=\"7-Automated-Bidding-on-Google-Ads\"><\/span>7. Automated Bidding on Google Ads<span class=\"ez-toc-section-end\"><\/span><\/h2><p>Managing Google Ads campaigns can be difficult, especially if you don&#8217;t have access to a <a href=\"https:\/\/www.pixel-studios.com\/digital-marketing\/digital-marketing-agency-in-chennai\">digital marketing agency<\/a>. A professional agency like Pixel Studios can continuously adjust campaigns, keywords, and bids to get the most out of your advertising budget.<\/p><p>Google&#8217;s automated bidding, which adjusts your bid in real-time based on previous moves, can be a great alternative for everyday advertising. Due to automated bidding tactics, small businesses are able to devote their time to optimizing other operations. Automatic bidding is nothing new. As a result of continuous improvements, especially in 2021, they have been positioned as one of the main trends in digital marketing in 2022.<\/p><h2><span class=\"ez-toc-section\" id=\"Bottom-Line\"><\/span>Bottom Line<span class=\"ez-toc-section-end\"><\/span><\/h2><p>Although many of these trends were already happening before the pandemic, COVID-19 accelerated them and changed mindsets. Marketing in 2021 will be challenging without targeted digital investment, smart use of data and marketing technologies, and putting the customer at the center.<\/p><p>A proactive approach to customer retention, new acquisitions strategies in the digital space becoming more and more fierce, it has never been more important.<\/p><p>You can use these top trends to increase traffic to your website, generate more leads, and increase sales. In addition, they provide the retention of your customer base thus far.<\/p><p>Are you equipped to handle the growing demand? If not, <b>Pixel Studios<\/b> can help you make your marketing efforts more effective.[\/vc_column_text] [\/vc_column][\/vc_row]<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-51d0e9d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"51d0e9d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dc9837b\" data-id=\"dc9837b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-894abc0 elementor-widget elementor-widget-shortcode\" data-id=\"894abc0\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10761\" class=\"elementor elementor-10761\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b0adf9d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b0adf9d\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-218da7b\" data-id=\"218da7b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9133340 elementor-widget elementor-widget-heading\" data-id=\"9133340\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Lets discuss ideas to propel your brand online<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b68e1f elementor-widget elementor-widget-heading\" data-id=\"4b68e1f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"tel:08069193462\" target=\"_blank\">Reach us at 080 6919 3462<\/a><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7919e1 elementor-widget elementor-widget-heading\" data-id=\"d7919e1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">(or)<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7064a7d elementor-align-center elementor-widget elementor-widget-button\" data-id=\"7064a7d\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/www.pixel-studios.com\/contact-us\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Enquire Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>In this article we have discuss about top 7 digital marketing trends in 2022. <\/p>\n","protected":false},"author":1,"featured_media":6917,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[39],"ppma_author":[357],"class_list":["post-6914","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-digital-marketing","author-admin"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Top 7 Digital Marketing Trends to Watch Out in 2022<\/title>\n<meta name=\"description\" content=\"Digital marketing services are increasingly becoming more complex as early as 2022. 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