{"id":696,"date":"2020-12-03T12:41:08","date_gmt":"2020-12-03T07:11:08","guid":{"rendered":"https:\/\/www.pixel-studios.com\/blog\/?p=696"},"modified":"2024-12-31T10:54:03","modified_gmt":"2024-12-31T10:54:03","slug":"eva","status":"publish","type":"post","link":"https:\/\/www.pixel-studios.com\/blog\/eva\/","title":{"rendered":"Powerful Social Media Presence and creating a platform to interact directly with the customers."},"content":{"rendered":"<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a13e508b515e\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a13e508b515e\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.pixel-studios.com\/blog\/eva\/#The-Scenario\" title=\"The Scenario\">The Scenario<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.pixel-studios.com\/blog\/eva\/#The-Challenge\" title=\"The Challenge\">The Challenge<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.pixel-studios.com\/blog\/eva\/#The-Strategy\" title=\"The Strategy\">The Strategy<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.pixel-studios.com\/blog\/eva\/#Understanding-the-customers-world\" title=\"Understanding the customer\u2019s world\">Understanding the customer\u2019s world<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.pixel-studios.com\/blog\/eva\/#Setting-the-right-target-audience\" title=\"Setting the right target audience\">Setting the right target audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.pixel-studios.com\/blog\/eva\/#Paid-Campaigns-with-better-ROI\" title=\"Paid Campaigns with better ROI\">Paid Campaigns with better ROI<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.pixel-studios.com\/blog\/eva\/#The-Results\" title=\"The Results\">The Results<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.pixel-studios.com\/blog\/eva\/#Brand-Engagement\" title=\"Brand Engagement\">Brand Engagement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.pixel-studios.com\/blog\/eva\/#Overall-Growth\" title=\"Overall Growth\">Overall Growth<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"The-Scenario\"><\/span>The Scenario<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Eva\u2019s range of personal care products (Talc, Deodorant and Skincare) aims at providing personal care products that teenagers desire to use on a daily basis. Eva\u2019s ever-expanding ranges of care products tend to deliver exceptional quality, benefits and experience.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The-Challenge\"><\/span>The Challenge<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Eva, A youthful deodorant brand aimed at teenage girls wanted a strong brand presence online. This is to feed traffic into their existing online store and to create a platform to interact with their target audience, looking for direct feedback.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The-Strategy\"><\/span>The Strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Understanding-the-customers-world\"><\/span>Understanding the customer\u2019s world<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>As their <a href=\"https:\/\/www.pixel-studios.com\">web agency<\/a>, we did a deep market research on the user behaviour of teen girls. What they will like to see online, how often they do shopping, and much more. Statistics denoted that there are 53% of people preferring online shopping over physical shopping. Creation of 7-10 themes\/topics for the weekly posts helped us better.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Setting-the-right-target-audience\"><\/span>Setting the right target audience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If we are going to share content more relevant and personal to the teenage audience, we should make sure that it reaches them. Various tools enable us to target the right group in all online platforms. An age group of 13 to 25 was targeted to get possible engagement on a regular basis.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Paid-Campaigns-with-better-ROI\"><\/span>Paid Campaigns with better ROI<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>At <a href=\"https:\/\/www.pixel-studios.com\/ecommerce-website-development\">Pixel Studios<\/a>, we ensure a better ROI for every investment we do online. Mandatory ad campaigns are being carried out every two months. A recent campaign to promote their limited edition Eva Treats Deo delivered mammoth results.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The-Results\"><\/span>The Results<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Brand-Engagement\"><\/span>Brand Engagement<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The right prospects joined the Facebook and Twitter realms of Eva and it delivered some crunching numbers. We increased the traffic TTK online store to ( 12K ), where people can buy Eva Products. Eva Treats Campaign had more than 600 entries and it created a sensation among the teen girls.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Overall-Growth\"><\/span>Overall Growth<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>By making regular changes to the themes and staying updated with the current trends, we achieved exponential growth in the fan base. Now the Facebook fan page stands with 120k likes and we are reaching 10000+ new people organically every fortnight.<\/p>\n<p><a href=\"https:\/\/www.pixel-studios.com\/digital-marketing-services\/\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-595 aligncenter\" src=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2016\/08\/Blog-banners81.jpg\" alt=\"Digital Marketing Agency\" width=\"783\" height=\"239\" srcset=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2016\/08\/Blog-banners81.jpg 783w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2016\/08\/Blog-banners81-300x92.jpg 300w\" sizes=\"(max-width: 783px) 100vw, 783px\" \/><\/a><\/p>\n<p>Originally published May 29, 2016 @ 17:47, updated Dec 03 2020<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; The Scenario Eva\u2019s range of personal care products (Talc, Deodorant and Skincare) aims at providing personal care products that teenagers desire to use on a daily basis. Eva\u2019s ever-expanding ranges of care products tend to deliver exceptional quality, benefits and experience. The Challenge Eva, A youthful deodorant brand aimed at teenage girls wanted a&hellip;<\/p>\n","protected":false},"author":1,"featured_media":901,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,21],"tags":[],"ppma_author":[357],"class_list":["post-696","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-digital-marketing","author-admin","category-27","category-21","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Powerful Social Media Presence and creating a platform to interact directly with the customers. - Pixel Studios<\/title>\n<meta name=\"description\" content=\"Learn how Pixel Studios helped EVA create a powerful social media presence and a platform for direct customer interaction, driving engagement and brand 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