{"id":698,"date":"2020-12-07T15:39:11","date_gmt":"2020-12-07T10:09:11","guid":{"rendered":"https:\/\/www.pixel-studios.com\/blog\/?p=698"},"modified":"2025-08-19T11:01:09","modified_gmt":"2025-08-19T11:01:09","slug":"trivitron","status":"publish","type":"post","link":"https:\/\/www.pixel-studios.com\/blog\/trivitron\/","title":{"rendered":"360 Degree online presence to improve brand engagement and traffic to the website."},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a140decdd534\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a140decdd534\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.pixel-studios.com\/blog\/trivitron\/#The-Scenario\" title=\"The Scenario\">The Scenario<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.pixel-studios.com\/blog\/trivitron\/#The-Challenge\" title=\"The Challenge\">The Challenge<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.pixel-studios.com\/blog\/trivitron\/#The-Strategy\" title=\"The Strategy\">The Strategy<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.pixel-studios.com\/blog\/trivitron\/#Understanding-the-customers-world\" title=\"Understanding the customer\u2019s world\">Understanding the customer\u2019s world<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.pixel-studios.com\/blog\/trivitron\/#Setting-the-right-target-audience\" title=\"Setting the right target audience\">Setting the right target audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.pixel-studios.com\/blog\/trivitron\/#Paid-Campaigns-with-better-ROI\" title=\"Paid Campaigns with better ROI\">Paid Campaigns with better ROI<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.pixel-studios.com\/blog\/trivitron\/#The-Results\" title=\"The Results\">The Results<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.pixel-studios.com\/blog\/trivitron\/#Brand-Engagement\" title=\"Brand Engagement\">Brand Engagement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.pixel-studios.com\/blog\/trivitron\/#Overall-Growth\" title=\"Overall Growth\">Overall Growth<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"The-Scenario\"><\/span>The Scenario<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Trivitron Healthcare stands as the largest medical technology company of Indian origin offering 360 degrees solutions in Laboratory Medicine, Imaging &#8211; Ultrasound Machine, Critical &amp; Cardiac Care, Operating Room, and Ophthalmology along with providing expert consulting services.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The-Challenge\"><\/span>The Challenge<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As an international brand, Trivitron needed to establish a strong brand presence online via Social Media (Facebook, Twitter, LinkedIn ) &amp; Blogging. An increase in traffic to the website, along with continuous web support and maintenance were also their demand.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The-Strategy\"><\/span>The Strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Understanding-the-customers-world\"><\/span>Understanding the customer\u2019s world<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Trivitron Healthcare is totally targeted to <strong><a href=\"https:\/\/www.pixel-studios.com\/digital-marketing-for-healthcare\">healthcare<\/a><\/strong> providers and categorizes itself as a B2B business. It is tough to segregate the audience here, as the healthcare industry is vast and global. We also understood mailers will play a prominent role in reaching the B2B crowd.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Setting-the-right-target-audience\"><\/span>Setting the right target audience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Right from the beginning, Facebook, Twitter, and LinkedIn were given utmost importance. However, being an all-around <a href=\"https:\/\/www.pixel-studios.com\/digital-branding\/digital-marketing-agency-in-chennai\">digital marketing agency<\/a> along with offline advertising support from our sister concern, we were able to crack the shell by working together. In LinkedIn, top healthcare groups were targeted and the posts were shared with them.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Paid-Campaigns-with-better-ROI\"><\/span>Paid Campaigns with better ROI<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Regular page and post promotions with concept-driven posts reached the audience virally. Promotion of Trivitron\u2019s presence at the Arab Health Conference in targeted places like UAE garnered better results and relevant audience engagement. With Google Adwords, <strong><a href=\"https:\/\/www.pixel-studios.com\/digital-marketing\/seo-service-company\">SEO<\/a><\/strong> we were able to generate potential leads regularly for niche products.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The-Results\"><\/span>The Results<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Brand-Engagement\"><\/span>Brand Engagement<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The traffic to their <a href=\"https:\/\/www.pixel-studios.com\/\">website<\/a> constantly increased with the help of Facebook, LinkedIn, and Google Adwords. The overall traffic increased from 4000 hits to 16000 hits monthly. Necessary page and content, image modifications were done to reduce the bounce rate to 34%.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Overall-Growth\"><\/span>Overall Growth<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The LinkedIn page stands strong with 1k followers, while the Facebook page has 20k fans. Regular engagements are happening on both Facebook and LinkedIn. The overall online presence of the brand increased rapidly within a span of 10 months and their digital platforms evolved as a 2-way communication medium.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_raw_html css=&#8221;&#8221;]JTVCU0hPUlRDT0RFX0VMRU1FTlRPUiUyMGlkJTNEJTIyMTMwMzglMjIlNUQ=[\/vc_raw_html][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;&#8221;]Originally Published on: Jun 29, 2016 @ 17:47, updated Dec 07 2020<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text css=&#8221;&#8221;] The Scenario Trivitron Healthcare stands as the largest medical technology company of Indian origin offering 360 degrees solutions in Laboratory Medicine, Imaging &#8211; Ultrasound Machine, Critical &amp; Cardiac Care, Operating Room, and Ophthalmology along with providing expert consulting services. The Challenge As an international brand, Trivitron needed to establish a strong brand presence&hellip;<\/p>\n","protected":false},"author":1,"featured_media":898,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,21],"tags":[],"ppma_author":[357],"class_list":["post-698","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-digital-marketing","author-admin","category-27","category-21","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>360 Degree online presence to improve brand engagement and traffic to the website. - Pixel Studios<\/title>\n<meta name=\"description\" content=\"Discover how Pixel Studios created a 360-degree online presence for Trivitron, enhancing brand engagement and website traffic.\" \/>\n<meta name=\"robots\" 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