{"id":705,"date":"2020-11-30T11:01:05","date_gmt":"2020-11-30T05:31:05","guid":{"rendered":"https:\/\/www.pixel-studios.com\/blog\/?p=705"},"modified":"2024-12-31T11:06:08","modified_gmt":"2024-12-31T11:06:08","slug":"radiant-group","status":"publish","type":"post","link":"https:\/\/www.pixel-studios.com\/blog\/radiant-group\/","title":{"rendered":"To establish a strong digital presence and providing complete online support for a group of companies."},"content":{"rendered":"<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a13d5ef83e5d\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a13d5ef83e5d\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.pixel-studios.com\/blog\/radiant-group\/#The-Scenario\" title=\"The Scenario\">The Scenario<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.pixel-studios.com\/blog\/radiant-group\/#The-Challenge\" title=\"The Challenge\">The Challenge<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.pixel-studios.com\/blog\/radiant-group\/#The-Strategy\" title=\"The Strategy\">The Strategy<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.pixel-studios.com\/blog\/radiant-group\/#Giving-a-new-look\" title=\"Giving a new look\">Giving a new look<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.pixel-studios.com\/blog\/radiant-group\/#Paid-Campaigns-with-better-ROI\" title=\"Paid Campaigns with better ROI\">Paid Campaigns with better ROI<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.pixel-studios.com\/blog\/radiant-group\/#Complete-online-support\" title=\"Complete online support\">Complete online support<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.pixel-studios.com\/blog\/radiant-group\/#The-Results\" title=\"The Results\">The Results<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.pixel-studios.com\/blog\/radiant-group\/#Brand-Engagement\" title=\"Brand Engagement\">Brand Engagement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.pixel-studios.com\/blog\/radiant-group\/#Overall-Growth\" title=\"Overall Growth\">Overall Growth<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"The-Scenario\"><\/span>The Scenario<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Our first mission was to revamp their group sites to give an artistic and modern look. We <a href=\"https:\/\/www.pixel-studios.com\/\">redesigned<\/a> and developed their corporate, medical service, fitness, and wellness forum sites. A landing page was created for their home healthcare site along with a Facebook page.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The-Challenge\"><\/span>The Challenge<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Radiant approached us with a vision to establish a strong online presence for all their group companies along with the online support for Radiant Wellness Conclave. How can we promote them online with the tools \u2013 Google Adwords, Facebook promotions, corporate blogging, and SEO?<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The-Strategy\"><\/span>The Strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Giving-a-new-look\"><\/span>Giving a new look<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Our first mission was to revamp their group sites to give an artistic and modern look. We redesigned and developed their corporate, medical service, fitness, and wellness forum sites. A landing page was created for their home healthcare site along with a Facebook page.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Paid-Campaigns-with-better-ROI\"><\/span>Paid Campaigns with better ROI<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A landing page has been created, promoting the services provided by their home healthcare wing. Target keywords were attained and an aggressive Google Adwords campaign was initiated. In order to support that, Facebook ads were started simultaneously promoting the website.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Complete-online-support\"><\/span>Complete online support<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Along with the promotions, we extended strong support for the Radiant Wellness Conclave conducted in the year 2015. The online wellness forum acquired a number of members after getting a completely new look with mobile responsive pages.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The-Results\"><\/span>The Results<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Brand-Engagement\"><\/span>Brand Engagement<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>After getting a completely new look with mobile responsive pages, the online wellness forum we designed, acquired a number of members. Around 2k people landed on the home healthcare site via Facebook ads, which ran for just a period of 3 days.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Overall-Growth\"><\/span>Overall Growth<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The entire look of Radiant Group online has been improved drastically getting more views for all their verticals. Their home healthcare website got more potential leads via the landing page we <a href=\"https:\/\/www.pixel-studios.com\/\">designed<\/a>.<\/p>\n<p><a href=\"https:\/\/www.pixel-studios.com\/digital-marketing-services\/\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-595 aligncenter\" src=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2016\/08\/Blog-banners81.jpg\" alt=\"Digital Marketing Agency\" width=\"783\" height=\"239\" srcset=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2016\/08\/Blog-banners81.jpg 783w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2016\/08\/Blog-banners81-300x92.jpg 300w\" sizes=\"(max-width: 783px) 100vw, 783px\" \/><\/a><br \/>\n[Originally published Apr 29, 2016 17:47:00 PM, updated Nov 30 2020]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; The Scenario Our first mission was to revamp their group sites to give an artistic and modern look. We redesigned and developed their corporate, medical service, fitness, and wellness forum sites. A landing page was created for their home healthcare site along with a Facebook page. The Challenge Radiant approached us with a vision&hellip;<\/p>\n","protected":false},"author":1,"featured_media":910,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,21],"tags":[],"ppma_author":[357],"class_list":["post-705","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-digital-marketing","author-admin","category-27","category-21","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>To establish a strong digital presence and providing complete online support for a group of companies. - Pixel Studios<\/title>\n<meta name=\"description\" content=\"Discover how Pixel Studios helped Radiant Group establish a robust digital presence and provide comprehensive online support for their group of companies.\" \/>\n<meta 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