{"id":707,"date":"2020-11-28T11:06:03","date_gmt":"2020-11-28T11:06:03","guid":{"rendered":"https:\/\/www.pixel-studios.com\/blog\/?p=707"},"modified":"2024-12-31T12:17:07","modified_gmt":"2024-12-31T12:17:07","slug":"ilovediamonds","status":"publish","type":"post","link":"https:\/\/www.pixel-studios.com\/blog\/ilovediamonds\/","title":{"rendered":"Developing an interactive eCom website for a new lightweight diamond jewelry brand."},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a13dfc2cd669\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a13dfc2cd669\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.pixel-studios.com\/blog\/ilovediamonds\/#The-Scenario\" title=\"The Scenario\">The Scenario<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.pixel-studios.com\/blog\/ilovediamonds\/#The-Challenge\" title=\"The Challenge\">The Challenge<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.pixel-studios.com\/blog\/ilovediamonds\/#The-Solution\" title=\"The Solution\">The Solution<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.pixel-studios.com\/blog\/ilovediamonds\/#The-Results\" title=\"The Results\">The Results<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"The-Scenario\"><\/span>The Scenario<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>eCom is slowly getting the momentum it deserves in the online community. Most of the business sectors are now looking at the possibilities of how to sell their product online.<\/p>\n<p>I Love Diamonds, a new lightweight diamond jewelry brand from Khwaahish Diamonds, approached us for developing their <a href=\"https:\/\/www.pixel-studios.com\/\">eCom website<\/a>. Get to know the backstory of this prestigious project.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The-Challenge\"><\/span>The Challenge<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When it comes to jewelry, there are no prominent players in the eCom industry. People feel jewelry is a personal thing, something that needs to be bought after experiencing it in their hands. How can we overcome this with our eCom site?<\/p>\n<p>Khwaahish is a luxury jewelry brand, but their \u2018I Love Diamonds\u2019 offer jewels at exciting prices. How can we make the user feel the difference?<\/p>\n<p>\u2018I Love Diamonds\u2019 team wanted a user-friendly backend that allows them to update the site with new products frequently. How can this be done?<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The-Solution\"><\/span>The Solution<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>After detailed pre-production that extended up to 1 month, we had decided to cash in on the keyword \u2018Lightweight Jewelry Collection\u2019. This automatically established a tone that the price will be comparatively lesser.<\/p>\n<p>We used \u2018Magento\u2019 \u2013 an open-source platform to construct the eCom store. Using this, anyone can update their website in a few clicks. Mobile responsive and completely <a href=\"https:\/\/www.pixel-studios.com\/\">optimized SEO friendly pages<\/a> added more value.<\/p>\n<p>In order to give a \u2018personal-touch\u2019 experience, detailed images of the product from different angles were uploaded. Aesthetically designed pages using their brand color blue and with precise and relevant content, the site grabbed more eyeballs.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The-Results\"><\/span>The Results<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The beta version was completed in 90 days and the entire eCom portal went LIVE within 4 months. Through the analytics, it is found that the bounce rate of the site is considerably less and the visitors count improved gradually.<\/p>\n<p><a href=\"https:\/\/www.pixel-studios.com\/ecommerce\/\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-235 aligncenter\" src=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2016\/05\/Blog-banners7.jpg\" alt=\"eCommerce Trends\" width=\"783\" height=\"239\" srcset=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2016\/05\/Blog-banners7.jpg 783w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2016\/05\/Blog-banners7-300x92.jpg 300w\" sizes=\"(max-width: 783px) 100vw, 783px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>[Originally published\u00a0Jan\u00a029, 2016 17:47:00 PM, updated Nov\u00a028, 2020]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Scenario eCom is slowly getting the momentum it deserves in the online community. Most of the business sectors are now looking at the possibilities of how to sell their product online. I Love Diamonds, a new lightweight diamond jewelry brand from Khwaahish Diamonds, approached us for developing their eCom website. Get to know the&hellip;<\/p>\n","protected":false},"author":1,"featured_media":904,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,40,3],"tags":[],"ppma_author":[357],"class_list":["post-707","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-digital-technology","category-ecommerce","author-admin","category-27","category-40","category-3","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Developing an interactive eCom website for a new lightweight diamond jewelry brand. - Pixel Studios<\/title>\n<meta name=\"description\" content=\"Learn how Pixel Studios developed an interactive e-commerce website for iLoveDiamonds, a new brand of lightweight diamond jewelry, driving sales and user engagement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pixel-studios.com\/blog\/ilovediamonds\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Developing an interactive eCom website for a new lightweight diamond jewelry brand. - Pixel Studios\" \/>\n<meta property=\"og:description\" content=\"Learn how Pixel Studios developed an interactive e-commerce website for iLoveDiamonds, a new brand of lightweight diamond jewelry, driving sales and user engagement.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pixel-studios.com\/blog\/ilovediamonds\/\" \/>\n<meta property=\"og:site_name\" content=\"Pixel Studios\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pixelstudiospage\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-28T11:06:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-31T12:17:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2016\/01\/E-Commerce.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"826\" \/>\n\t<meta property=\"og:image:height\" content=\"413\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@thepixelstudios\" \/>\n<meta name=\"twitter:site\" content=\"@thepixelstudios\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Developing an interactive eCom website for a new lightweight diamond jewelry brand. - Pixel Studios","description":"Learn how Pixel Studios developed an interactive e-commerce website for iLoveDiamonds, a new brand of lightweight diamond jewelry, driving sales and user engagement.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.pixel-studios.com\/blog\/ilovediamonds\/","og_locale":"en_US","og_type":"article","og_title":"Developing an interactive eCom website for a new lightweight diamond jewelry brand. - Pixel Studios","og_description":"Learn how Pixel Studios developed an interactive e-commerce website for iLoveDiamonds, a new brand of lightweight diamond jewelry, driving sales and user engagement.","og_url":"https:\/\/www.pixel-studios.com\/blog\/ilovediamonds\/","og_site_name":"Pixel Studios","article_publisher":"https:\/\/www.facebook.com\/pixelstudiospage","article_published_time":"2020-11-28T11:06:03+00:00","article_modified_time":"2024-12-31T12:17:07+00:00","og_image":[{"width":826,"height":413,"url":"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2016\/01\/E-Commerce.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_creator":"@thepixelstudios","twitter_site":"@thepixelstudios","twitter_misc":{"Written by":"admin","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.pixel-studios.com\/blog\/ilovediamonds\/#article","isPartOf":{"@id":"https:\/\/www.pixel-studios.com\/blog\/ilovediamonds\/"},"author":{"name":"admin","@id":"https:\/\/www.pixel-studios.com\/blog\/#\/schema\/person\/bcf14e96f603a730301d9bcc1af84beb"},"headline":"Developing an interactive eCom website for a new lightweight diamond jewelry brand.","datePublished":"2020-11-28T11:06:03+00:00","dateModified":"2024-12-31T12:17:07+00:00","mainEntityOfPage":{"@id":"https:\/\/www.pixel-studios.com\/blog\/ilovediamonds\/"},"wordCount":315,"publisher":{"@id":"https:\/\/www.pixel-studios.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.pixel-studios.com\/blog\/ilovediamonds\/#primaryimage"},"thumbnailUrl":"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2016\/01\/E-Commerce.jpg","articleSection":["Case Studies","Digital Technology","eCommerce"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.pixel-studios.com\/blog\/ilovediamonds\/","url":"https:\/\/www.pixel-studios.com\/blog\/ilovediamonds\/","name":"Developing an interactive eCom website for a new lightweight diamond jewelry brand. - Pixel Studios","isPartOf":{"@id":"https:\/\/www.pixel-studios.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.pixel-studios.com\/blog\/ilovediamonds\/#primaryimage"},"image":{"@id":"https:\/\/www.pixel-studios.com\/blog\/ilovediamonds\/#primaryimage"},"thumbnailUrl":"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2016\/01\/E-Commerce.jpg","datePublished":"2020-11-28T11:06:03+00:00","dateModified":"2024-12-31T12:17:07+00:00","description":"Learn how Pixel Studios developed an interactive e-commerce website for iLoveDiamonds, a new brand of lightweight diamond jewelry, driving sales and user engagement.","breadcrumb":{"@id":"https:\/\/www.pixel-studios.com\/blog\/ilovediamonds\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.pixel-studios.com\/blog\/ilovediamonds\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.pixel-studios.com\/blog\/ilovediamonds\/#primaryimage","url":"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2016\/01\/E-Commerce.jpg","contentUrl":"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2016\/01\/E-Commerce.jpg","width":826,"height":413},{"@type":"BreadcrumbList","@id":"https:\/\/www.pixel-studios.com\/blog\/ilovediamonds\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.pixel-studios.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Case Studies","item":"https:\/\/www.pixel-studios.com\/blog\/category\/case-studies\/"},{"@type":"ListItem","position":3,"name":"Developing an interactive eCom website for a new lightweight diamond jewelry brand."}]},{"@type":"WebSite","@id":"https:\/\/www.pixel-studios.com\/blog\/#website","url":"https:\/\/www.pixel-studios.com\/blog\/","name":"Pixel Studios","description":"Result Driven Digital Design &amp; Digital Marketing Agency","publisher":{"@id":"https:\/\/www.pixel-studios.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.pixel-studios.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.pixel-studios.com\/blog\/#organization","name":"Pixel Studios Pvt Ltd","url":"https:\/\/www.pixel-studios.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.pixel-studios.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2021\/02\/logo.jpg","contentUrl":"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2021\/02\/logo.jpg","width":136,"height":60,"caption":"Pixel Studios Pvt Ltd"},"image":{"@id":"https:\/\/www.pixel-studios.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/pixelstudiospage","https:\/\/x.com\/thepixelstudios","https:\/\/www.instagram.com\/thepixelstudios\/","https:\/\/www.linkedin.com\/company\/pixel-studios-pvt-ltd","https:\/\/www.youtube.com\/user\/pixelindia"]},{"@type":"Person","@id":"https:\/\/www.pixel-studios.com\/blog\/#\/schema\/person\/bcf14e96f603a730301d9bcc1af84beb","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.pixel-studios.com\/blog\/#\/schema\/person\/image\/ea0e88b3e6bd488c32b0a1516755c1b4","url":"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2024\/05\/akira-nadan.jpg","contentUrl":"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2024\/05\/akira-nadan.jpg","caption":"admin"},"sameAs":["https:\/\/www.pixel-studios.com\/blog"]}]}},"authors":[{"term_id":357,"user_id":1,"is_guest":0,"slug":"admin","display_name":"admin","avatar_url":{"url":"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2024\/05\/akira-nadan.jpg","url2x":"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2024\/05\/akira-nadan.jpg"},"first_name":"","last_name":"","user_url":"https:\/\/www.pixel-studios.com\/blog","job_title":"","description":""}],"_links":{"self":[{"href":"https:\/\/www.pixel-studios.com\/blog\/wp-json\/wp\/v2\/posts\/707","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pixel-studios.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pixel-studios.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pixel-studios.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pixel-studios.com\/blog\/wp-json\/wp\/v2\/comments?post=707"}],"version-history":[{"count":1,"href":"https:\/\/www.pixel-studios.com\/blog\/wp-json\/wp\/v2\/posts\/707\/revisions"}],"predecessor-version":[{"id":11064,"href":"https:\/\/www.pixel-studios.com\/blog\/wp-json\/wp\/v2\/posts\/707\/revisions\/11064"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pixel-studios.com\/blog\/wp-json\/wp\/v2\/media\/904"}],"wp:attachment":[{"href":"https:\/\/www.pixel-studios.com\/blog\/wp-json\/wp\/v2\/media?parent=707"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pixel-studios.com\/blog\/wp-json\/wp\/v2\/categories?post=707"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pixel-studios.com\/blog\/wp-json\/wp\/v2\/tags?post=707"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.pixel-studios.com\/blog\/wp-json\/wp\/v2\/ppma_author?post=707"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}