{"id":7744,"date":"2021-09-08T09:40:36","date_gmt":"2021-09-08T09:40:36","guid":{"rendered":"https:\/\/www.pixel-studios.com\/blog\/?p=7744"},"modified":"2025-10-08T06:55:21","modified_gmt":"2025-10-08T06:55:21","slug":"how-pixel-studios-magnified-the-presence-of-a-healthcare-brand-by-86-through-digital-marketing-services","status":"publish","type":"post","link":"https:\/\/www.pixel-studios.com\/blog\/how-pixel-studios-magnified-the-presence-of-a-healthcare-brand-by-86-through-digital-marketing-services\/","title":{"rendered":"How Pixel Studios Magnified the Presence of a Healthcare Brand by 86% through Digital Marketing Services!"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7744\" class=\"elementor elementor-7744\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7433647 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7433647\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1683135f\" data-id=\"1683135f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-169333a7 elementor-widget elementor-widget-text-editor\" data-id=\"169333a7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>[vc_row][vc_column][vc_column_text]In the consumer-eccentric world, online visibility is the overall presence of a brand or its products. Understanding the demand for high visibility for brands online and particularly on Google search engine during this pandemic, one of our clients approached us to increase their website visibility as well as to generate organic traffic. And here is how we help them increase their visibility online.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d4e8b9037ac\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d4e8b9037ac\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.pixel-studios.com\/blog\/how-pixel-studios-magnified-the-presence-of-a-healthcare-brand-by-86-through-digital-marketing-services\/#About-the-Client\" title=\"About the Client\">About the Client<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.pixel-studios.com\/blog\/how-pixel-studios-magnified-the-presence-of-a-healthcare-brand-by-86-through-digital-marketing-services\/#The-Challenges\" title=\"The Challenges\">The Challenges<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.pixel-studios.com\/blog\/how-pixel-studios-magnified-the-presence-of-a-healthcare-brand-by-86-through-digital-marketing-services\/#Our-Approach-and-Results\" title=\"Our Approach and Results\">Our Approach and Results<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.pixel-studios.com\/blog\/how-pixel-studios-magnified-the-presence-of-a-healthcare-brand-by-86-through-digital-marketing-services\/#i\" title=\"\u00a0\">\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"About-the-Client\"><\/span>About the Client<span class=\"ez-toc-section-end\"><\/span><\/h2><p>Neuberg is one of the fastest-growing diagnostic companies in India, offering affordable diagnostic solutions and engaging in a technological revolution in the diagnostics industry. Additionally, the company aims to reach its milestone of 1000 Cr revenue in FY22 and aggressively expand its network.<\/p><p>However, in the wake of the pandemic, the need for preventive care saw a huge spike in the market. Therefore, Neuberg decided to increase their website visibility online and engaged us in a bid to improve it initially and have since gone on to have a full 360-degree <strong><a href=\"https:\/\/www.pixel-studios.com\/digital-marketing\/digital-marketing-company-in-chennai\">digital marketing strategy<\/a><\/strong>.<\/p><h2><span class=\"ez-toc-section\" id=\"The-Challenges\"><\/span><br \/>The Challenges<span class=\"ez-toc-section-end\"><\/span><\/h2><h3>To Increase Website Traffic<\/h3><p>Having more website traffic doesn&#8217;t just mean more money. Increased website traffic can help you expand your business, add products and services, open new locations, and generate qualified leads.<\/p><h3>To Increase Sessions &amp; Page views<\/h3><p>Increasing the sessions and page views helps in determining what the target audiences are interested in, how well the pages of the website are optimized for search, and how users behave.<\/p><h3>To Increase the Number of New Site Users<\/h3><p>Equal to existing users, it is also important to increase the number of new site users. As a result, we followed some great digital marketing strategies which will be discussed below.<\/p><h3>To Boost Organic Traffic<\/h3><p>Organic traffic is important since it is targeted. To increase organic traffic, we have provided the users visiting our client\u2019s website from a search engine&#8217;s organic results with a solution or answer to their question, so that they are more likely to convert.<\/p><h3>To Lower the Bounce Rate<\/h3><p>A high bounce rate can indicate that the site&#8217;s content is irrelevant or confusing to the visitors. It may even affect the organic ranking factor. Hence we decided to decrease the bounce rate &amp; increase the dwell time in order to improve the brand\u2019s visibility online.<\/p><h2><span class=\"ez-toc-section\" id=\"Our-Approach-and-Results\"><\/span>Our Approach and Results<span class=\"ez-toc-section-end\"><\/span><\/h2><p>The Digital Marketing Strategies We Used to Drive Results[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p><h3>Improved keyword Strength<\/h3><p>In order to increase brand visibility online and organic traffic rate, we improved keyword strength.<\/p><p>It means, we <b>included relevant keywords<\/b> in our client\u2019s content naturally without disrupting the main idea or distracting the reader.<\/p><p>We added specific keywords throughout the content, like the meta description, the page title, the URL, headers, subtopics, and a few times throughout the piece.<\/p><p>To conduct keyword research, we used tools like<b> Moz, Ahrefs, and SEMrush<\/b>. These sites list what keywords competitors are using, how frequently people search for keywords, how much the keyword is for pay-per-click ads, related keywords, and much more valuable information to guide keyword strategy.<\/p><p><b>Result: <\/b>Organic traffic increased from 2500 users per month to 56,000+ users per month<\/p><h2><b><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-7746 size-full aligncenter\" src=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2021\/09\/Improve-keyword-streanth-1.png\" alt=\"Improve keyword streanth\" width=\"629\" height=\"283\" srcset=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2021\/09\/Improve-keyword-streanth-1.png 629w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2021\/09\/Improve-keyword-streanth-1-300x135.png 300w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2021\/09\/Improve-keyword-streanth-1-150x67.png 150w\" sizes=\"(max-width: 629px) 100vw, 629px\" \/><\/b><\/h2><h3>Submissions<\/h3><p>Submission is one of the popular and most effective off-page <a href=\"https:\/\/www.pixel-studios.com\/digital-marketing\/seo-service-company\"><strong>SEO<\/strong><\/a> strategies we used to increase website visibility.<\/p><p>It means publishing content on third-party websites\/blogs in order to generate Inbound links to our client\u2019s websites with an aim to increase website search engine rankings.<\/p><p>Article Submission, Forum submission, blog submission, infographic submission, image submissions, video submissions Directory submission, PDF Submission, and PPT Submission are some of the <a href=\"https:\/\/www.pixel-studios.com\/digital-marketing\/seo-service-company\"><strong>SEO<\/strong><\/a> off-page activities we followed to promote our client\u2019s website.<\/p><p><b>Result<\/b>: New users up by 86%<\/p><h2><b><img decoding=\"async\" class=\"wp-image-7747 size-full aligncenter\" src=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2021\/09\/New-visitor.png\" alt=\"New visitor\" width=\"629\" height=\"277\" srcset=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2021\/09\/New-visitor.png 629w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2021\/09\/New-visitor-300x132.png 300w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2021\/09\/New-visitor-150x66.png 150w\" sizes=\"(max-width: 629px) 100vw, 629px\" \/><\/b><\/h2><h3>Local listings<\/h3><p>Local listing is a very useful way to get noticed by the customers in the Local Area. Because the majority of people search for local businesses, hence having a business listed in these kinds of listings can boost organic traffic.<\/p><p>To do so, we have created a <b><a href=\"https:\/\/www.pixel-studios.com\/blog\/google-business-profile-tips-healthcare\/\">Google My Business<\/a> page<\/b> for each lab that includes:<\/p><ul><li aria-level=\"1\">The location&#8217;s name, address, and phone number (NAP).<\/li><li aria-level=\"1\">Content-specific to a particular location (staff information, testimonials, news, etc.)<\/li><li aria-level=\"1\">An embedded Google Map.<\/li><li aria-level=\"1\">Images of your business and the people who work there.<\/li><\/ul><p>This makes it easy for people who are all looking to visit our client\u2019s business in that particular location to access the information.<\/p><h2><b><img decoding=\"async\" class=\"wp-image-7748 size-full aligncenter\" src=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2021\/09\/image4.png\" alt=\"Google my business\" width=\"477\" height=\"507\" srcset=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2021\/09\/image4.png 477w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2021\/09\/image4-282x300.png 282w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2021\/09\/image4-150x159.png 150w\" sizes=\"(max-width: 477px) 100vw, 477px\" \/><\/b><\/h2><h2><span class=\"ez-toc-section\" id=\"i\"><\/span>\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2><h3>Backlinks building<\/h3><p>So many businesses are trying to increase their website traffic, we thought backlink building will be a good idea. Therefore, we created a blog post and reached out to relevant sites to see if they wanted to promote our post.<\/p><p>One of the websites agreed to a backlink, which led to an increase in page views!<\/p><p><b>Result:<\/b> Pageviews increased from 7500 page views per month to 180000+ page views per month.<\/p><h2><b><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7749 size-full\" src=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2021\/09\/image2.png\" alt=\"Pageviews\" width=\"391\" height=\"417\" srcset=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2021\/09\/image2.png 391w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2021\/09\/image2-281x300.png 281w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2021\/09\/image2-150x160.png 150w\" sizes=\"(max-width: 391px) 100vw, 391px\" \/><\/b><\/h2><h3>Added new Pages<\/h3><p>By posting new content and adding new pages, we have maximized our client\u2019s visibility and found new leads.<\/p><p>Furthermore, we created content that\u2019s memorable and relevant to decrease the bounce rate.<\/p><p><b>Result:<\/b> Bounce rate is under 20%<\/p><p><b><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7750 size-full\" src=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2021\/09\/users.png\" alt=\"users\" width=\"567\" height=\"404\" srcset=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2021\/09\/users.png 567w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2021\/09\/users-300x214.png 300w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2021\/09\/users-150x107.png 150w\" sizes=\"(max-width: 567px) 100vw, 567px\" \/><\/b><\/p><p>By taking the above steps, any business can expect to see an increase in website traffic and visibility over time.<\/p><p>If you are also looking to increase your website traffic in both organic and paid ways, partner with <a href=\"https:\/\/www.pixel-studios.com\/\">Pixel Studios<\/a> &#8211; a leading <a href=\"https:\/\/www.pixel-studios.com\/digital-marketing\/digital-marketing-agency-in-chennai\">Digital Marketing Company<\/a> in Chennai to offer a versatile range of digital marketing services to customers across multiple industries.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row]<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1bb0fd9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1bb0fd9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8ea9646\" data-id=\"8ea9646\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ab2599 elementor-widget elementor-widget-shortcode\" data-id=\"5ab2599\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13038\" class=\"elementor elementor-13038\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b0adf9d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b0adf9d\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-218da7b\" data-id=\"218da7b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9133340 elementor-widget elementor-widget-heading\" data-id=\"9133340\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Elevate the digital impact of your healthcare brand<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b68e1f elementor-widget elementor-widget-heading\" data-id=\"4b68e1f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Book Your Free Consultation<br \/> Call at <a href=\"tel:08069193462\" target=\"_blank\">080 6919 3462<\/a><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7919e1 elementor-widget elementor-widget-heading\" data-id=\"d7919e1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">(or)<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7064a7d elementor-align-center elementor-widget elementor-widget-button\" data-id=\"7064a7d\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/www.pixel-studios.com\/contact-us\" 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Services!<\/p>\n","protected":false},"author":1,"featured_media":17215,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[857,650],"ppma_author":[357],"class_list":["post-7744","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","tag-healthcare-digital-campaigns","tag-healthcare-digital-marketing","author-admin"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pixel Studios Healthcare Brand by 86% through Digital Marketing Services!<\/title>\n<meta name=\"description\" content=\"How Pixel Studios magnified the presence of a Healthcare Brand by 86% through Digital Marketing Services! 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