{"id":8272,"date":"2021-12-09T11:47:24","date_gmt":"2021-12-09T11:47:24","guid":{"rendered":"https:\/\/www.pixel-studios.com\/blog\/?p=8272"},"modified":"2025-10-08T06:51:13","modified_gmt":"2025-10-08T06:51:13","slug":"how-we-optimized-the-ecommerce-website-of-vidiem","status":"publish","type":"post","link":"https:\/\/www.pixel-studios.com\/blog\/how-we-optimized-the-ecommerce-website-of-vidiem\/","title":{"rendered":"How we optimized the eCommerce Website of Vidiem, A Leading Kitchen Appliances Brand"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8272\" class=\"elementor elementor-8272\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-37fdea52 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"37fdea52\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6334550e\" data-id=\"6334550e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-29d4fe75 elementor-widget elementor-widget-text-editor\" data-id=\"29d4fe75\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e15323c44fe\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e15323c44fe\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.pixel-studios.com\/blog\/how-we-optimized-the-ecommerce-website-of-vidiem\/#Introduction\" title=\"Introduction\">Introduction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.pixel-studios.com\/blog\/how-we-optimized-the-ecommerce-website-of-vidiem\/#Challenges\" title=\"Challenges\">Challenges<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.pixel-studios.com\/blog\/how-we-optimized-the-ecommerce-website-of-vidiem\/#Complicated-Product-discovery\" title=\"Complicated Product discovery\">Complicated Product discovery<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.pixel-studios.com\/blog\/how-we-optimized-the-ecommerce-website-of-vidiem\/#Flaws-in-E-Commerce-flow\" title=\"Flaws in E-Commerce flow\">Flaws in E-Commerce flow<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.pixel-studios.com\/blog\/how-we-optimized-the-ecommerce-website-of-vidiem\/#Missing-Brand-Presence\" title=\"Missing Brand Presence\">Missing Brand Presence<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.pixel-studios.com\/blog\/how-we-optimized-the-ecommerce-website-of-vidiem\/#Slower-Loading-of-Pages\" title=\"Slower Loading of Pages\">Slower Loading of Pages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.pixel-studios.com\/blog\/how-we-optimized-the-ecommerce-website-of-vidiem\/#Complicated-Back-end-Module\" title=\"Complicated Back-end Module\">Complicated Back-end Module<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.pixel-studios.com\/blog\/how-we-optimized-the-ecommerce-website-of-vidiem\/#Solutions\" title=\"Solutions\">Solutions<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.pixel-studios.com\/blog\/how-we-optimized-the-ecommerce-website-of-vidiem\/#Recreate-a-Brand-Website\" title=\"Recreate a Brand Website\">Recreate a Brand Website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.pixel-studios.com\/blog\/how-we-optimized-the-ecommerce-website-of-vidiem\/#Spruced-up-site-navigation\" title=\"Spruced-up site navigation\">Spruced-up site navigation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.pixel-studios.com\/blog\/how-we-optimized-the-ecommerce-website-of-vidiem\/#User-Friendly-Backend-Management-Modules\" title=\"User Friendly Backend Management Modules\">User Friendly Backend Management Modules<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.pixel-studios.com\/blog\/how-we-optimized-the-ecommerce-website-of-vidiem\/#Streamlined-E-Commerce-Flow\" title=\"Streamlined E-Commerce Flow\">Streamlined E-Commerce Flow<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.pixel-studios.com\/blog\/how-we-optimized-the-ecommerce-website-of-vidiem\/#Technology-Server-Migration\" title=\"Technology &amp; Server Migration\">Technology &amp; Server Migration<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.pixel-studios.com\/blog\/how-we-optimized-the-ecommerce-website-of-vidiem\/#Scalable-for-Future\" title=\"Scalable for Future\">Scalable for Future<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.pixel-studios.com\/blog\/how-we-optimized-the-ecommerce-website-of-vidiem\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Introduction\"><\/span><strong>Introduction<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Vidiem is one of South India\u2019s most trusted brands with product range that includes Mixer Grinders, Gas Cooktops, Hobs, and Table Top Grinders. \u201cQuality guaranteed, since 1978\u201d, is their tagline and their products and service live up to it. They have focused on consumer needs and developed products that are reliable, safe, efficient, and ergonomic.\u00a0\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>While their products enjoyed high visibility &amp; presence in physical stores, their website was facing issues like unfriendly product discovery, slower page loading, frequent crashes etc. That\u2019s when they decided to turn to Pixel Studios for consultation &amp; to make necessary makeovers that would put their website at par with their competition.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Challenges\"><\/span><strong>Challenges<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Our expert team at Pixel Studios thoroughly analysed the website and narrowed down the challenge areas to the following<strong>.<\/strong><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Complicated-Product-discovery\"><\/span><strong>Complicated Product discovery<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>The website had a complicated menu and categorisation that it took over 3 clicks to get to micro level information for the user..\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Flaws-in-E-Commerce-flow\"><\/span><strong>Flaws in E-Commerce flow<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>The user journey from product discovery till payment gateways posed many issues, minor &amp; major. This led to huge cart abandonment at various stages.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Missing-Brand-Presence\"><\/span><strong>Missing Brand Presence<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>The website was designed to look more like an eCom store &amp; less like a Brand Site. As Vidiem enjoyed a wider brand reputation, the website needed to present itself as a Brand Website with an option to do online shopping.\u00a0\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Slower-Loading-of-Pages\"><\/span><strong>Slower Loading of Pages<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>The website\u2019s speed performance was worrying &amp; will put any user\u2019s patience to test. The site was not optimised for speed including presence of large size images &amp; non-optimised codes. On top of it, the server performance itself was slow, which also contributed to the high cart abandonment.\u00a0\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Complicated-Back-end-Module\"><\/span><strong>Complicated Back-end Module<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>The back-end administration of the\u00a0<a href=\"https:\/\/www.pixel-studios.com\/ecommerce-website-development\/\" target=\"_blank\" rel=\"noopener\">eCommerce website<\/a><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); word-spacing: normal;\">\u00a0was cumbersome even to edit existing products or add new ones. The less tech savvy back-end team struggled to manage the website with updated information on products, offers etc. .\u00a0<\/span><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Solutions\"><\/span><strong>Solutions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>From challenges, our delivery team moved on to working out the solutions, that are most apt, considering the fast-approaching festive season.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Recreate-a-Brand-Website\"><\/span><strong>Recreate a Brand Website<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>The UI\/UX of the website was redesigned to give prominence to the brand taking into consideration the brand guidelines. The new visuals &amp; flow ensure that the brand stood out with stunning product visuals with a compelling reason to buy. The website seamlessly integrated\u00a0 shopping modules for the users to enjoy the convenience of online shopping.\u00a0\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>The website addressed support information to be easily accessible with boldly highlighted CTAs to guide customers to reach out to the Support Team.\u00a0\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Spruced-up-site-navigation\"><\/span><strong>Spruced-up site navigation<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>\u00a0The navigation flow of the entire website was simplified &amp; menus were restructured so the product discovery was easier &amp; faster within a few clicks. The fast moving products &amp; offers were highlighted on the home page at appropriate places\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>The descriptive text was shortened to give crisp highlights of the products. The aim was to create a visual impact with better quality images and detailed views of the products.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>The website was optimised to work on a range of devices and browsers.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<h3><span class=\"ez-toc-section\" id=\"User-Friendly-Backend-Management-Modules\"><\/span><strong>User Friendly Backend Management Modules<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>The backend module to manage the product catalogue along with inventory was simplifed. The backend team was provided with dashboards with relevant &amp; actionable data points to manage teh website &amp; orders.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Streamlined-E-Commerce-Flow\"><\/span><strong>Streamlined E-Commerce Flow<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>The\u00a0<a href=\"https:\/\/www.pixel-studios.com\/ecommerce-website-development\/\" target=\"_blank\" rel=\"noopener\">website eCom<\/a>\u00a0flow was given a fresh look to improve the user experience that was consistent with brand elements. The design &amp; elements were also optimised for faster loading &amp; performance till the checkout. The payment options were simplified. The site was monitored for cart abandonment to further optimisation ensuring a quicker &amp; successful conversions.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Technology-Server-Migration\"><\/span><strong>Technology &amp; Server Migration<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>As we were working on the frontend flow taking into consideration the brand elements, user flow &amp; seamless shopping experience, we didn\u2019t stop to work on the codes to spruce up the error free performance. The website was migrated to CodeIgniter Framework &amp; moved to superior web servers to ensure better performance in terms of stability &amp; speed.\u00a0\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Scalable-for-Future\"><\/span><strong>Scalable for Future<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>As per client\u2019s requirements, the redesigned website also is ready to take any future add-ons &amp; features. The new functionalities can be added without any disturbance to the performance &amp; the stability of the existing website.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>With these changes in place, the website has reported an increase in performance on all counts. The average page views has increased 3X times. The bounce rate has dropped from 72% to 45%. The cart abandonment decreased by 50%\u00a0 resulting in higher sales.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Pixel Studios is one of Chennai\u2019s leading Digital marketing firms that specialises in web development practices. With real-time experience and research in market trends, we offer efficient digital solutions that boost your brand.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-99a8d18 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"99a8d18\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5597004\" data-id=\"5597004\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bbf1c4e elementor-widget elementor-widget-shortcode\" data-id=\"bbf1c4e\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10761\" class=\"elementor elementor-10761\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b0adf9d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b0adf9d\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-218da7b\" data-id=\"218da7b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9133340 elementor-widget elementor-widget-heading\" data-id=\"9133340\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Lets discuss ideas to propel your brand online<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b68e1f elementor-widget elementor-widget-heading\" data-id=\"4b68e1f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"tel:08069193462\" target=\"_blank\">Reach us at 080 6919 3462<\/a><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7919e1 elementor-widget elementor-widget-heading\" data-id=\"d7919e1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">(or)<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7064a7d elementor-align-center elementor-widget elementor-widget-button\" data-id=\"7064a7d\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/www.pixel-studios.com\/contact-us\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Enquire Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Vidiem is one of South India\u2019s most trusted brands with product range that includes Mixer Grinders, Gas Cooktops, Hobs, and Table Top Grinders. \u201cQuality guaranteed, since 1978\u201d, is their tagline and their products and service live up to it. They have focused on consumer needs and developed products that are reliable, safe, efficient, and ergonomic. <\/p>\n","protected":false},"author":1,"featured_media":8389,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[573,855],"ppma_author":[357],"class_list":["post-8272","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","tag-e-commerce-seo","tag-retail-digital-marketing","author-admin"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How we optimized the eCommerce Website of Vidiem | Kitchen Appliances<\/title>\n<meta name=\"description\" content=\"Vidiem is one of South India\u2019s most trusted brands with product range that includes Mixer Grinders, Gas Cooktops, Hobs, &amp; Table Top Grinders.\" \/>\n<meta name=\"robots\" content=\"index, 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