{"id":8713,"date":"2022-01-18T08:04:15","date_gmt":"2022-01-18T08:04:15","guid":{"rendered":"https:\/\/www.pixel-studios.com\/blog\/?p=8713"},"modified":"2025-10-08T06:49:44","modified_gmt":"2025-10-08T06:49:44","slug":"how-we-built-trust-in-mobile-app-of-one-of-indias-leading-fintech-start-ups","status":"publish","type":"post","link":"https:\/\/www.pixel-studios.com\/blog\/how-we-built-trust-in-mobile-app-of-one-of-indias-leading-fintech-start-ups\/","title":{"rendered":"How We Built Trust in the Mobile App of one of India\u2019s leading Fintech start-ups"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8713\" class=\"elementor elementor-8713\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2d4b335 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2d4b335\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4322686\" data-id=\"4322686\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3938d4f elementor-widget elementor-widget-text-editor\" data-id=\"3938d4f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a0df8b3687a7\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a0df8b3687a7\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.pixel-studios.com\/blog\/how-we-built-trust-in-mobile-app-of-one-of-indias-leading-fintech-start-ups\/#The-Lending-Market\" title=\"The Lending Market\u00a0\">The Lending Market\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.pixel-studios.com\/blog\/how-we-built-trust-in-mobile-app-of-one-of-indias-leading-fintech-start-ups\/#Introduction\" title=\"Introduction\u00a0\">Introduction\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.pixel-studios.com\/blog\/how-we-built-trust-in-mobile-app-of-one-of-indias-leading-fintech-start-ups\/#Challenge\" title=\"Challenge\u00a0\">Challenge\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.pixel-studios.com\/blog\/how-we-built-trust-in-mobile-app-of-one-of-indias-leading-fintech-start-ups\/#Our-Approach\" title=\"Our Approach\">Our Approach<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.pixel-studios.com\/blog\/how-we-built-trust-in-mobile-app-of-one-of-indias-leading-fintech-start-ups\/#Phase-1-Branding-Exercise\" title=\"Phase 1: Branding Exercise\">Phase 1: Branding Exercise<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.pixel-studios.com\/blog\/how-we-built-trust-in-mobile-app-of-one-of-indias-leading-fintech-start-ups\/#Phase-2-App-Install-Campaign\" title=\"Phase 2: App Install Campaign\">Phase 2: App Install Campaign<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.pixel-studios.com\/blog\/how-we-built-trust-in-mobile-app-of-one-of-indias-leading-fintech-start-ups\/#Desired-Results\" title=\"Desired Results\">Desired Results<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.pixel-studios.com\/blog\/how-we-built-trust-in-mobile-app-of-one-of-indias-leading-fintech-start-ups\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"The-Lending-Market\"><\/span><b>The Lending Market\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2><p>According to\u00a0Credit bureau CRIF High Mark\u2019s comprehensive market study for FY17-21 titled \u2018How India Lends\u2019, the credit landscape in India has been ever-evolving and has witnessed changing consumer preferences, shift in demand towards smaller ticket loans, ease of access to credit and increased usage of digital platforms.<br \/><br \/>Incidentally, in a market swamped by banks and other big\u00a0players who\u00a0chase high-value customers and high net worth individuals, fintech lenders have started to emerge with latest technologies to cater to lower income segments &#8211; such as college students and blue collared employees.<br \/><br \/>These fintech lenders have the knowledge and the know-how to not only streamline the traditionally\u00a0out-of-date and non-transparent lending process, but also the power to speed up their payment processing times.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f4d01c3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f4d01c3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bc29d2e\" data-id=\"bc29d2e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7abd5a6 elementor-widget elementor-widget-text-editor\" data-id=\"7abd5a6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span class=\"ez-toc-section\" id=\"Introduction\"><\/span><b>Introduction\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2><p>One such leading Fintech company, BadaBro, ventured into the business of lending loans using its Mobile App of the same name. Through a tie-up with NBFCs and Financial Providers registered with the Reserve Bank of India, BadaBro released loans of values between 3000 INR and 30000 INR for college students and 10000 INR to 40000 INR for salaried employees.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f5f5386 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f5f5386\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0d08870\" data-id=\"0d08870\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e37a52 elementor-widget elementor-widget-image\" data-id=\"6e37a52\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/01\/bada-1-768x432.png\" class=\"attachment-medium_large size-medium_large wp-image-8694\" alt=\"badabro display ads\" srcset=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/01\/bada-1-768x432.png 768w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/01\/bada-1-300x169.png 300w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/01\/bada-1-150x84.png 150w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/01\/bada-1.png 1024w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ea6ac1c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ea6ac1c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-09c579c\" data-id=\"09c579c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ed541f elementor-widget elementor-widget-text-editor\" data-id=\"1ed541f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With BadaBro, immediate loans can be applied for, applications can be processed within minutes and loans can be availed within 24 hours of a thorough back-end verification process involving the customer\u2019s CIBIL rating.\u00a0\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-91a2310 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"91a2310\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6ba961c\" data-id=\"6ba961c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-777f231 elementor-widget elementor-widget-text-editor\" data-id=\"777f231\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span class=\"ez-toc-section\" id=\"Challenge\"><\/span><span style=\"font-weight: 400;\">Challenge\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">With big dreams come big challenges. In the case of BadaBro, taking a relatively new brand into a sensitive finance market and building a loyal customer base from scratch was the biggest challenge. <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Due to BadaBro\u2019s business model, the number of downloads was directly proportional to the loan disbursal. The second challenge, thus, was to increase mobile app installs amongst the relevant audience at the lowest cost per download.\u00a0<\/span><b><br \/><\/b><\/p><h2><span class=\"ez-toc-section\" id=\"Our-Approach\"><\/span><span style=\"font-weight: 400;\">Our Approach <\/span><span class=\"ez-toc-section-end\"><\/span><\/h2><h3><span class=\"ez-toc-section\" id=\"Phase-1-Branding-Exercise\"><\/span><span style=\"font-weight: 400;\">Phase 1: Branding Exercise <\/span><span class=\"ez-toc-section-end\"><\/span><\/h3><p><span style=\"font-weight: 400;\">The first phase of our approach involved a branding exercise which was a take on the name of the brand, BadaBro. This was done in order to ingrain the name into the minds of their primary audience, college students, increase visibility and boost downloads. Campaigns were rolled out on Social Media handles Facebook &amp; Instagram, which were well received and highly appreciated. Promotions garnered substantial impressions and engagement.<\/span><\/p><h3><span class=\"ez-toc-section\" id=\"Phase-2-App-Install-Campaign\"><\/span><span style=\"font-weight: 400;\">Phase 2: App Install Campaign<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3><p><span style=\"font-weight: 400;\">In the second phase where we targeted salaried employees as well, we decided to run App install Campaigns on Google network with a planned budget, followed by frequent monitoring of the performance and dynamic optimization of both creatives and promotions.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fa4259c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fa4259c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-073f311\" data-id=\"073f311\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-17b731d elementor-widget elementor-widget-image\" data-id=\"17b731d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/01\/bada-2-768x432.png\" class=\"attachment-medium_large size-medium_large wp-image-8695\" alt=\"\" srcset=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/01\/bada-2-768x432.png 768w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/01\/bada-2-300x169.png 300w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/01\/bada-2-150x84.png 150w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/01\/bada-2.png 1024w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b3bac15 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b3bac15\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e4039ec\" data-id=\"e4039ec\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b28ecd elementor-widget elementor-widget-text-editor\" data-id=\"3b28ecd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The campaigns took off, in that they enabled BadaBro to become visible on Google Search and display networks, Google Play, Good Discover and Youtube.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-af09a2e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"af09a2e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1c6e571\" data-id=\"1c6e571\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5fe79bd elementor-widget elementor-widget-image\" data-id=\"5fe79bd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/01\/bada-3-768x432.png\" class=\"attachment-medium_large size-medium_large wp-image-8696\" alt=\"\" srcset=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/01\/bada-3-768x432.png 768w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/01\/bada-3-300x169.png 300w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/01\/bada-3-150x84.png 150w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/01\/bada-3.png 1024w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-38dbe0d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"38dbe0d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f0b4d7\" data-id=\"5f0b4d7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-88a0edd elementor-widget elementor-widget-text-editor\" data-id=\"88a0edd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Continuous optimization brought down the Cost Per Install and achieved 90,000+ installs from June 2021 to October 2021.<\/span><\/p><p><span style=\"font-weight: 400;\">During the course of both the campaigns, we continuously managed the bids, optimized the ad texts (headlines) and closely monitored the performance daily to ensure that we got the highest number of installs at the lowest cost possible.<\/span><\/p><h2><span class=\"ez-toc-section\" id=\"Desired-Results\"><\/span><span style=\"font-weight: 400;\">Desired Results<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2><ul><li><span style=\"font-weight: 400;\">97 LACS Impressions\u00a0<\/span><\/li><li><span style=\"font-weight: 400;\">5 LACS Link clicks\u00a0<\/span><\/li><li><span style=\"font-weight: 400;\">1 LAC App installs\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e9e8b07 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e9e8b07\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-286f7c9\" data-id=\"286f7c9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ba7920f elementor-widget elementor-widget-image\" data-id=\"ba7920f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/01\/bada-4-768x432.png\" class=\"attachment-medium_large size-medium_large wp-image-8697\" alt=\"badabro insights\" srcset=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/01\/bada-4-768x432.png 768w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/01\/bada-4-300x169.png 300w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/01\/bada-4-150x84.png 150w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/01\/bada-4.png 1024w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-754471a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"754471a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-091d2e0\" data-id=\"091d2e0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8a8de7e elementor-widget elementor-widget-text-editor\" data-id=\"8a8de7e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><span style=\"font-weight: 400;\">Conclusion<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">At Pixel Studios, we have a remarkable suite of branding, <a href=\"https:\/\/www.pixel-studios.com\/digital-marketing\/performance-marketing-service-company\"><strong>campaign management<\/strong><\/a> and digital services to help raise awareness, increase visibility, and promote business app downloads for your growing fintech business. To know more about our services, speak to an expert.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3b9473e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3b9473e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c18984e\" data-id=\"c18984e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b6bb1a elementor-widget elementor-widget-shortcode\" data-id=\"2b6bb1a\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10761\" class=\"elementor elementor-10761\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b0adf9d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b0adf9d\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-218da7b\" data-id=\"218da7b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9133340 elementor-widget elementor-widget-heading\" data-id=\"9133340\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Lets discuss ideas to propel your brand online<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b68e1f elementor-widget elementor-widget-heading\" data-id=\"4b68e1f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"tel:08069193462\" target=\"_blank\">Reach us at 080 6919 3462<\/a><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7919e1 elementor-widget elementor-widget-heading\" data-id=\"d7919e1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">(or)<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7064a7d elementor-align-center elementor-widget elementor-widget-button\" data-id=\"7064a7d\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/www.pixel-studios.com\/contact-us\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Enquire Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>How We Built Trust in the Mobile App of one of India\u2019s leading Fintech start-ups <\/p>\n","protected":false},"author":1,"featured_media":8709,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[882,886],"ppma_author":[357],"class_list":["post-8713","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","tag-financial-digital-marketing","tag-mobile-app-promotion","author-admin"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - 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