{"id":9278,"date":"2022-03-15T10:34:19","date_gmt":"2022-03-15T10:34:19","guid":{"rendered":"https:\/\/www.pixel-studios.com\/blog\/?p=9278"},"modified":"2022-08-02T14:46:28","modified_gmt":"2022-08-02T14:46:28","slug":"key-components-of-digital-marketing-strategy-for-your-retail-business","status":"publish","type":"post","link":"https:\/\/www.pixel-studios.com\/blog\/key-components-of-digital-marketing-strategy-for-your-retail-business\/","title":{"rendered":"Key Components of a successful Digital Marketing Strategy for your Retail Business"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9278\" class=\"elementor elementor-9278\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0e9a6f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0e9a6f6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b760dba\" data-id=\"b760dba\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a58fd8 elementor-widget elementor-widget-text-editor\" data-id=\"7a58fd8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The world we live in has become so small that with the click of a button one can go globe-trotting. This is having a far reaching effect on the way businesses run. Retail Industry is no different.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Although the usage of the internet and the evolution of e-commerce stores has increased, the retail businesses are here to stay. The internet &amp; Digital Marketing has enhanced retail shopping experience, which businesses are smartly including in their marketing strategies. A recent study has shown that forty percent of consumers<\/span><span style=\"font-weight: 400;\"> buy more from retailers<\/span><span style=\"font-weight: 400;\"> that provide a personalised shopping experience across digital and physical stores.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Here are a few key components that can help you with winning <a href=\"https:\/\/www.pixel-studios.com\/digital-marketing\/digital-marketing-agency-in-chennai\">digital marketing strategies<\/a> for your retail business.<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f56df73dcf5\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f56df73dcf5\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.pixel-studios.com\/blog\/key-components-of-digital-marketing-strategy-for-your-retail-business\/#Utilize-Google-My-Business\" title=\"Utilize Google My Business:\">Utilize Google My Business:<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.pixel-studios.com\/blog\/key-components-of-digital-marketing-strategy-for-your-retail-business\/#1-Targeting-local-audience\" title=\"1. Targeting local audience:\">1. Targeting local audience:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.pixel-studios.com\/blog\/key-components-of-digital-marketing-strategy-for-your-retail-business\/#2-Having-control-over-online-reputation\" title=\"2. Having control over online reputation:\">2. Having control over online reputation:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.pixel-studios.com\/blog\/key-components-of-digital-marketing-strategy-for-your-retail-business\/#3-Collecting-local-shopper-data\" title=\"3. Collecting local shopper data:\">3. Collecting local shopper data:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.pixel-studios.com\/blog\/key-components-of-digital-marketing-strategy-for-your-retail-business\/#4-Free-traffic-driving-tool\" title=\"4. Free traffic driving tool:\">4. Free traffic driving tool:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.pixel-studios.com\/blog\/key-components-of-digital-marketing-strategy-for-your-retail-business\/#Offer-In-Store-Wi-Fi\" title=\"Offer In-Store Wi- Fi:\">Offer In-Store Wi- Fi:<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.pixel-studios.com\/blog\/key-components-of-digital-marketing-strategy-for-your-retail-business\/#Use-Retail-Analytics-Data-rigorously\" title=\"Use Retail Analytics Data rigorously:\">Use Retail Analytics Data rigorously:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.pixel-studios.com\/blog\/key-components-of-digital-marketing-strategy-for-your-retail-business\/#Conclusion\" title=\"Conclusion:\">Conclusion:<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Utilize-Google-My-Business\"><\/span><b>Utilize Google My Business:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">The most essential online tool for every retail business is Google My Business (which is now known as Google Business Profile).\u00a0 While many retail businesses have a basic GMB profile, the effective use of this local discovery tool brings more customers, especially new customers.\u00a0\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Any physical store like grocery or pet shop, or service points like hotel, gym or spa, or establishments like corporate office, college can create a\u00a0 Google My Business profile to manage their content on Google. Each business profile provides important information like location of the store, website\u2019s address, contact information, and working hours besides managing the reviews of customers.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Google offers this online listing service for free and helps in getting the business ranked on the Search Engine Results Page (SERP). The other benefits of Google My Business include:<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/p><h3><span class=\"ez-toc-section\" id=\"1-Targeting-local-audience\"><\/span><b>1. Targeting local audience:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3><p><span style=\"font-weight: 400;\">When it comes to digital marketing, it is always wise to gain the attention of the local audience at first, and then reach the larger audience. Google displays results based on the searcher\u2019s location, thus making the retail business appear on top in the search results. For instance, if a user decides to google \u2018grocery store\u2019 for purchasing things, a list of grocery stores in and around the user\u2019s locality will appear with all the important details that makes the user to approach the store.<\/span><\/p><h3><span class=\"ez-toc-section\" id=\"2-Having-control-over-online-reputation\"><\/span><b>2. Having control over online reputation:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3><p><span style=\"font-weight: 400;\">A Google My Business profile helps the retail business owners to have control over their online reputation. The reviews and feedback of shoppers help more customers come in as well as go out. Frequent replies to feedback and customer reviews give hopes to internet users that the retail business is trustworthy or can be relied upon.<\/span><\/p><h3><span class=\"ez-toc-section\" id=\"3-Collecting-local-shopper-data\"><\/span><b>3. Collecting local shopper data:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3><p><span style=\"font-weight: 400;\">GMB not only helps in attracting local audience, it also gives data on the type of audience looking for your business, the channels through which they approached you (direct, branded, or discovery search), the location of the shoppers, the actions they performed while visiting your GMB like visiting your website, or viewing pictures, or calling you.<br \/><\/span><\/p><h3><span class=\"ez-toc-section\" id=\"4-Free-traffic-driving-tool\"><\/span><b>4. Free traffic driving tool:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3><p><span style=\"font-weight: 400;\">GMB allows retail business owners to upload pictures of their physical establishment, posters on the latest arrivals, the offers on certain products, and as such that help generate traffic to your website and store.\u00a0 GMB can be treated as a free bulletin board for visitors who are searching for retail stores nearby.<\/span><\/p><p><span style=\"font-weight: 400;\">(At Pixel Studios, we have successfully set-up Google My Business for retail businesses and also for chain stores, that can be managed under a single GMB account for better control &amp; analysis. We have also seen effective use of GMB as it\u00a0 has helped drive more than 50% traffic to our client\u2019s stores by itself.)<\/span><\/p><h2><span class=\"ez-toc-section\" id=\"Offer-In-Store-Wi-Fi\"><\/span><b>Offer In-Store Wi- Fi:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">Research has repeatedly shown that shoppers stay longer and spend more at stores that offer free Wi-Fi. Providing free Wi-Fi at the retail stores not only increases sales but also provides vital information about the customers, and their shopping behaviour that can be used for marketing the products digitally.<\/span><\/p><p><span style=\"font-weight: 400;\">In exchange for free Wi-Fi, retail businesses can ask their customers to share information like their email id,\u00a0 phone number or any other valuable data. The Wi-Fi platform can help in tracking the customers\u2019 shopping habits and map their shopping\u00a0 journey, i.e., browsing for more information about a product in your store until the actual purchase can be\u00a0 tracked via the POS. The Wi-Fi network will also help build the email database or calling list of the retail business for running specific offers to prospective customer groups.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The retail owners can also alot cool spots in their stores for clicking pictures and display their hashtags that can be used by the customers for posting their status on Instagram and Facebook. Encouraging the shoppers to share their status in social media by clubbing in-store offers or loyalty points\u00a0 increases the possibility of generating\u00a0 user content for the store. <\/span><\/p><h3><span class=\"ez-toc-section\" id=\"Use-Retail-Analytics-Data-rigorously\"><\/span><b>Use Retail Analytics Data rigorously:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3><p><span style=\"font-weight: 400;\">Many retailers have already recognised the importance of data for their business\u2019 success. In a recent study, 76% of retailers have confirmed the importance of understanding their customers through analytics data is critical for their business\u2019 performance. However, only 16% of the retail business owners seek the help of experts in analysing the data while others are in the \u2018newbies\u2019 or \u2018getting there\u2019 stage. <\/span><span style=\"font-weight: 400;\"><br \/><\/span> <span style=\"font-weight: 400;\">The retail data can be collected from various sources like POS, website Google Analytics, fb pixels, email response, social media interaction, etc. Some retailers have already started implementing Foot Traffic Analytics using people counters, beacons, etc as they help in understanding the traffic flow, and dwelling time of the internet users.\u00a0 With more data &amp; intelligent analytics, retail businesses can glean enough information that help attract the right customers, run customised offers &amp; even forecast demand.<\/span><\/p><h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><b>Conclusion:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">The internet has not made the retail industry disappear but only changed the way the game is being played. Smart integration of online &amp; offline strategies to engage with the customers, and the providence of seamless experience using cutting edge technology &amp; tools is spearheading the retail space. The retail industry will see many more changes in the future, with an increase in the usage of innovation in technology.<\/span><\/p><p><span style=\"font-weight: 400;\">Reach Pixel Studios, to take your retail business step-by-step into digital medium by enhancing your presence on the internet and bring in more customers. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5caa0bc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5caa0bc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ae2ba05\" data-id=\"ae2ba05\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-47b8796 elementor-widget elementor-widget-shortcode\" data-id=\"47b8796\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10761\" class=\"elementor elementor-10761\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b0adf9d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b0adf9d\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-218da7b\" data-id=\"218da7b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9133340 elementor-widget elementor-widget-heading\" data-id=\"9133340\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Lets discuss ideas to propel your brand online<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b68e1f elementor-widget elementor-widget-heading\" data-id=\"4b68e1f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"tel:08069193462\" target=\"_blank\">Reach us at 080 6919 3462<\/a><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7919e1 elementor-widget elementor-widget-heading\" data-id=\"d7919e1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">(or)<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7064a7d elementor-align-center elementor-widget elementor-widget-button\" data-id=\"7064a7d\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/www.pixel-studios.com\/contact-us\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Enquire Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The world we live in has become so small that with the click of a button one can go globe-trotting. This is having a far reaching effect on the way businesses run. Retail Industry is no different.\u00a0 Although the usage of the internet and the evolution of e-commerce stores has increased, the retail businesses are&hellip;<\/p>\n","protected":false},"author":1,"featured_media":9274,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[173],"ppma_author":[357],"class_list":["post-9278","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","tag-digital-marketing-strategy","author-admin"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Key Components of Digital Marketing Strategy for Your Retail Business<\/title>\n<meta name=\"description\" content=\"Retailers, sales representatives, &amp; marketers are all in the game of digital marketing. Whether you&#039;re designing a new e-commerce site or a social media campaign, the strategy behind your efforts can make or break success.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pixel-studios.com\/blog\/key-components-of-digital-marketing-strategy-for-your-retail-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Key Components of Digital Marketing Strategy for Your Retail Business\" \/>\n<meta property=\"og:description\" content=\"Retailers, sales representatives, &amp; marketers are all in the game of digital marketing. Whether you&#039;re designing a new e-commerce site or a social media campaign, the strategy behind your efforts can make or break success.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pixel-studios.com\/blog\/key-components-of-digital-marketing-strategy-for-your-retail-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Pixel Studios\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pixelstudiospage\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-15T10:34:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-02T14:46:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/03\/Blog_825x412.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"825\" \/>\n\t<meta property=\"og:image:height\" content=\"412\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Key Components of Digital Marketing Strategy for Your Retail Business\" \/>\n<meta name=\"twitter:description\" content=\"Retailers, sales representatives, &amp; marketers are all in the game of digital marketing. Whether you&#039;re designing a new e-commerce site or a social media campaign, the strategy behind your efforts can make or break success.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/03\/Blog_825x412.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@thepixelstudios\" \/>\n<meta name=\"twitter:site\" content=\"@thepixelstudios\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Key Components of Digital Marketing Strategy for Your Retail Business","description":"Retailers, sales representatives, & marketers are all in the game of digital marketing. Whether you're designing a new e-commerce site or a social media campaign, the strategy behind your efforts can make or break success.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.pixel-studios.com\/blog\/key-components-of-digital-marketing-strategy-for-your-retail-business\/","og_locale":"en_US","og_type":"article","og_title":"Key Components of Digital Marketing Strategy for Your Retail Business","og_description":"Retailers, sales representatives, & marketers are all in the game of digital marketing. Whether you're designing a new e-commerce site or a social media campaign, the strategy behind your efforts can make or break success.","og_url":"https:\/\/www.pixel-studios.com\/blog\/key-components-of-digital-marketing-strategy-for-your-retail-business\/","og_site_name":"Pixel Studios","article_publisher":"https:\/\/www.facebook.com\/pixelstudiospage","article_published_time":"2022-03-15T10:34:19+00:00","article_modified_time":"2022-08-02T14:46:28+00:00","og_image":[{"width":825,"height":412,"url":"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/03\/Blog_825x412.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_title":"Key Components of Digital Marketing Strategy for Your Retail Business","twitter_description":"Retailers, sales representatives, & marketers are all in the game of digital marketing. Whether you're designing a new e-commerce site or a social media campaign, the strategy behind your efforts can make or break success.","twitter_image":"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/03\/Blog_825x412.jpg","twitter_creator":"@thepixelstudios","twitter_site":"@thepixelstudios","twitter_misc":{"Written by":"admin","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.pixel-studios.com\/blog\/key-components-of-digital-marketing-strategy-for-your-retail-business\/#article","isPartOf":{"@id":"https:\/\/www.pixel-studios.com\/blog\/key-components-of-digital-marketing-strategy-for-your-retail-business\/"},"author":{"name":"admin","@id":"https:\/\/www.pixel-studios.com\/blog\/#\/schema\/person\/bcf14e96f603a730301d9bcc1af84beb"},"headline":"Key Components of a successful Digital Marketing Strategy for your Retail Business","datePublished":"2022-03-15T10:34:19+00:00","dateModified":"2022-08-02T14:46:28+00:00","mainEntityOfPage":{"@id":"https:\/\/www.pixel-studios.com\/blog\/key-components-of-digital-marketing-strategy-for-your-retail-business\/"},"wordCount":1034,"commentCount":0,"publisher":{"@id":"https:\/\/www.pixel-studios.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.pixel-studios.com\/blog\/key-components-of-digital-marketing-strategy-for-your-retail-business\/#primaryimage"},"thumbnailUrl":"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/03\/Blog_825x412.jpg","keywords":["digital marketing strategy"],"articleSection":["Case Studies"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.pixel-studios.com\/blog\/key-components-of-digital-marketing-strategy-for-your-retail-business\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.pixel-studios.com\/blog\/key-components-of-digital-marketing-strategy-for-your-retail-business\/","url":"https:\/\/www.pixel-studios.com\/blog\/key-components-of-digital-marketing-strategy-for-your-retail-business\/","name":"Key Components of Digital Marketing Strategy for Your Retail Business","isPartOf":{"@id":"https:\/\/www.pixel-studios.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.pixel-studios.com\/blog\/key-components-of-digital-marketing-strategy-for-your-retail-business\/#primaryimage"},"image":{"@id":"https:\/\/www.pixel-studios.com\/blog\/key-components-of-digital-marketing-strategy-for-your-retail-business\/#primaryimage"},"thumbnailUrl":"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/03\/Blog_825x412.jpg","datePublished":"2022-03-15T10:34:19+00:00","dateModified":"2022-08-02T14:46:28+00:00","description":"Retailers, sales representatives, & marketers are all in the game of digital marketing. Whether you're designing a new e-commerce site or a social media campaign, the strategy behind your efforts can make or break success.","breadcrumb":{"@id":"https:\/\/www.pixel-studios.com\/blog\/key-components-of-digital-marketing-strategy-for-your-retail-business\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.pixel-studios.com\/blog\/key-components-of-digital-marketing-strategy-for-your-retail-business\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.pixel-studios.com\/blog\/key-components-of-digital-marketing-strategy-for-your-retail-business\/#primaryimage","url":"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/03\/Blog_825x412.jpg","contentUrl":"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/03\/Blog_825x412.jpg","width":825,"height":412,"caption":"digital marketing strategy"},{"@type":"BreadcrumbList","@id":"https:\/\/www.pixel-studios.com\/blog\/key-components-of-digital-marketing-strategy-for-your-retail-business\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.pixel-studios.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Case Studies","item":"https:\/\/www.pixel-studios.com\/blog\/category\/case-studies\/"},{"@type":"ListItem","position":3,"name":"Key Components of a successful Digital Marketing Strategy for your Retail Business"}]},{"@type":"WebSite","@id":"https:\/\/www.pixel-studios.com\/blog\/#website","url":"https:\/\/www.pixel-studios.com\/blog\/","name":"Pixel Studios","description":"Result Driven Digital Design &amp; Digital Marketing Agency","publisher":{"@id":"https:\/\/www.pixel-studios.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.pixel-studios.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.pixel-studios.com\/blog\/#organization","name":"Pixel Studios Pvt Ltd","url":"https:\/\/www.pixel-studios.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.pixel-studios.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2021\/02\/logo.jpg","contentUrl":"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2021\/02\/logo.jpg","width":136,"height":60,"caption":"Pixel Studios Pvt Ltd"},"image":{"@id":"https:\/\/www.pixel-studios.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/pixelstudiospage","https:\/\/x.com\/thepixelstudios","https:\/\/www.instagram.com\/thepixelstudios\/","https:\/\/www.linkedin.com\/company\/pixel-studios-pvt-ltd","https:\/\/www.youtube.com\/user\/pixelindia"]},{"@type":"Person","@id":"https:\/\/www.pixel-studios.com\/blog\/#\/schema\/person\/bcf14e96f603a730301d9bcc1af84beb","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.pixel-studios.com\/blog\/#\/schema\/person\/image\/ea0e88b3e6bd488c32b0a1516755c1b4","url":"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2024\/05\/akira-nadan.jpg","contentUrl":"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2024\/05\/akira-nadan.jpg","caption":"admin"},"sameAs":["https:\/\/www.pixel-studios.com\/blog"]}]}},"authors":[{"term_id":357,"user_id":1,"is_guest":0,"slug":"admin","display_name":"admin","avatar_url":{"url":"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2024\/05\/akira-nadan.jpg","url2x":"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2024\/05\/akira-nadan.jpg"},"first_name":"","last_name":"","user_url":"https:\/\/www.pixel-studios.com\/blog","job_title":"","description":""}],"_links":{"self":[{"href":"https:\/\/www.pixel-studios.com\/blog\/wp-json\/wp\/v2\/posts\/9278","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pixel-studios.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pixel-studios.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pixel-studios.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pixel-studios.com\/blog\/wp-json\/wp\/v2\/comments?post=9278"}],"version-history":[{"count":12,"href":"https:\/\/www.pixel-studios.com\/blog\/wp-json\/wp\/v2\/posts\/9278\/revisions"}],"predecessor-version":[{"id":10824,"href":"https:\/\/www.pixel-studios.com\/blog\/wp-json\/wp\/v2\/posts\/9278\/revisions\/10824"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pixel-studios.com\/blog\/wp-json\/wp\/v2\/media\/9274"}],"wp:attachment":[{"href":"https:\/\/www.pixel-studios.com\/blog\/wp-json\/wp\/v2\/media?parent=9278"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pixel-studios.com\/blog\/wp-json\/wp\/v2\/categories?post=9278"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pixel-studios.com\/blog\/wp-json\/wp\/v2\/tags?post=9278"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.pixel-studios.com\/blog\/wp-json\/wp\/v2\/ppma_author?post=9278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}