{"id":9338,"date":"2022-04-22T12:54:39","date_gmt":"2022-04-22T12:54:39","guid":{"rendered":"https:\/\/www.pixel-studios.com\/blog\/?p=9338"},"modified":"2024-01-11T12:31:47","modified_gmt":"2024-01-11T12:31:47","slug":"social-media-marketing-in-2022","status":"publish","type":"post","link":"https:\/\/www.pixel-studios.com\/blog\/social-media-marketing-in-2022\/","title":{"rendered":"What&#8217;s new in Social Media Marketing in 2022?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9338\" class=\"elementor elementor-9338\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4173c62 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4173c62\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-33bad10\" data-id=\"33bad10\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3dc09bc elementor-widget elementor-widget-audio\" data-id=\"3dc09bc\" data-element_type=\"widget\" data-widget_type=\"audio.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-soundcloud-wrapper\">\n\t\t\t\t<iframe width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/7z8ZgtvdK4zytOvu4zh2yS?si=eGb-Y3HYQTuq-MZj1L14PQ&#038;utm_source=oembed&#038;auto_play=true&#038;buying=true&#038;liking=true&#038;download=true&#038;sharing=true&#038;show_comments=true&#038;show_playcount=true&#038;show_user=true&#038;show_artwork=true&#038;color\"><\/iframe>\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-260484c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"260484c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7e8e323\" data-id=\"7e8e323\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dbe7350 elementor-widget elementor-widget-text-editor\" data-id=\"dbe7350\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Over the past two years, we&#8217;ve seen a shift in the way brands promote their products or services on Social Media.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">As social media gains more popularity \u2014 our reach has scaled to over 3.7 billion social media users globally in 2021, and brands are pondering over how they could engage huge social media audiences next year. They&#8217;re also asking, &#8220;What social media trends should I look out for, in this constantly changing landscape?&#8221;<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/p><p><span style=\"font-weight: 400;\">Here\u2019s what brands can expect in 2022 and beyond, and trends B2B and B2C businesses can leverage on.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Below, we have compiled ten expert, research-backed trends a <a href=\"https:\/\/www.pixel-studios.com\/blog\/5-strategies-for-an-effective-social-media-ad-campaign\/\">social media marketing agency<\/a> should look out for this 2022. Let&#8217;s dive in.<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d7efb32bce9\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d7efb32bce9\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.pixel-studios.com\/blog\/social-media-marketing-in-2022\/#LinkedIn-Pages-can-now-publish-Newsletters\" title=\"LinkedIn Pages can now publish Newsletters\">LinkedIn Pages can now publish Newsletters<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.pixel-studios.com\/blog\/social-media-marketing-in-2022\/#YouTube-launches-5-New-Features-For-Livestreams\" title=\"YouTube launches 5 New Features For Livestreams\">YouTube launches 5 New Features For Livestreams<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.pixel-studios.com\/blog\/social-media-marketing-in-2022\/#Social-Media-Marketing-For-Local-Businesses\" title=\"Social Media Marketing For Local Businesses\">Social Media Marketing For Local Businesses<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.pixel-studios.com\/blog\/social-media-marketing-in-2022\/#Instagram-Enables-Likes-On-Stories\" title=\"Instagram Enables Likes On Stories\">Instagram Enables Likes On Stories<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.pixel-studios.com\/blog\/social-media-marketing-in-2022\/#You-can-view-more-content-from-Instagram-From-People-You-Dont-Follow\" title=\"You can view more content from Instagram From People You Don\u2019t Follow\">You can view more content from Instagram From People You Don\u2019t Follow<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"LinkedIn-Pages-can-now-publish-Newsletters\"><\/span><b>LinkedIn Pages can now publish Newsletters<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">LinkedIn has announced Newsletters for business pages. Newsletters are serialized long-form content that followers subscribe to. Newsletters were once the domain of email marketing, but LinkedIn is taking steps to modernize them for the social media age.<\/span><\/p><p><span style=\"font-weight: 400;\">You can create a LinkedIn newsletter in three simple steps:<\/span><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Create<\/b><span style=\"font-weight: 400;\">: Start writing an article on and select \u201cCreate a Newsletter\u201d<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Publish<\/b><span style=\"font-weight: 400;\">: When you publish your newsletter it will post to your feed and LinkedIn will notify your followers<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Review performance<\/b>: View the analytics of each newsletter sent out and quickly assess the number of subscribers<\/li><\/ol><p><span style=\"font-weight: 400;\">LinkedIn has already seen success with early adopters of newsletters such as news publisher, Insider, and video meeting company, Zoom.<\/span><\/p><h2><span class=\"ez-toc-section\" id=\"YouTube-launches-5-New-Features-For-Livestreams\"><\/span><b>YouTube launches 5 New Features For Livestreams<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">YouTube is enhancing live streams for viewers and creators with the launch of five new features.<\/span><\/p><p><span style=\"font-weight: 400;\">YouTube announces five new features for livestreams, some of which are currently in testing and others that will roll out later this year.<\/span><\/p><p><span style=\"font-weight: 400;\">These features are previewed in a video on YouTube\u2019s Creator Insider channel. They include:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2018Go Live Together\u2019<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Live rings<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cross-channel live redirects<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Uninterrupted split screen viewing<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Live Q&amp;A<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Be on the lookout for new live streaming features on YouTube.<\/span><\/p><h2><span class=\"ez-toc-section\" id=\"Social-Media-Marketing-For-Local-Businesses\"><\/span><b>Social Media Marketing For Local Businesses<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">We know that social media is not a search ranking factor. However, there are plenty of indirect <\/span><span style=\"font-weight: 400;\">ways in which <strong>social media management services<\/strong> can support SEO<\/span><span style=\"font-weight: 400;\"> to help scale up your business prospects.<\/span><\/p><h2><span class=\"ez-toc-section\" id=\"Instagram-Enables-Likes-On-Stories\"><\/span><b>Instagram Enables Likes On Stories<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">Instagram is enabling likes on stories, and giving users another way to express positive sentiments towards others&#8217; content. Instagram is introducing a new way for users to engage with stories by showing appreciation with a simple like, rather than sending a direct message.<\/span><\/p><p><span style=\"font-weight: 400;\">Story likes aren\u2019t visible to the public, so only you will know how many likes a story receives.<\/span><\/p><p><span style=\"font-weight: 400;\">Since story likes are tracked in the viewer sheet, you\u2019ll have 24 hours to keep an eye on how many likes a story is getting before the data disappears.<\/span><\/p><h2><span class=\"ez-toc-section\" id=\"You-can-view-more-content-from-Instagram-From-People-You-Dont-Follow\"><\/span><b>You can view more content from Instagram <\/b><b>From People You Don\u2019t Follow<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">In an update that\u2019s confirmed to be rolling out soon, and is already available in testing for select users, the Instagram app is going to contain three types of feeds: <\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Home<\/b><span style=\"font-weight: 400;\">: The current Instagram experience you know of today, where content is ranked algorithmically based on how interested you\u2019re likely to be in specific posts.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Favorites<\/b><span style=\"font-weight: 400;\">: Contains content from accounts that you want to make sure you don\u2019t miss things from. You can choose which accounts appear in this feed, kind of like Twitter lists.<\/span><\/li><li><b>Following<\/b><span style=\"font-weight: 400;\">: This is a chronological list of posts just from accounts you follow.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">You will be able to quickly switch over to either the Favorites or Following feeds from an easily accessible drop-down menu.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/p><p><span style=\"font-weight: 400;\">As mentioned, these are already available in testing for some users.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/p><p><span style=\"font-weight: 400;\">If you\u2019re just getting started with social media advertising, there is a lot to learn. We hope by using these 5 strategies you can get a better idea of what works. If you have any other queries about <a href=\"https:\/\/www.pixel-studios.com\/digital-marketing\/social-media-marketing-service-company\">social media marketing services<\/a>, please don\u2019t hesitate to get in touch.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e8baecb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e8baecb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6c01e1f\" data-id=\"6c01e1f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71c5c5e 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audiences&hellip;<\/p>\n","protected":false},"author":1,"featured_media":9694,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,4],"tags":[39,12],"ppma_author":[357],"class_list":["post-9338","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-social-media","tag-digital-marketing","tag-social-media-marketing","author-admin"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What&#039;s new in Social Media Marketing in 2022?<\/title>\n<meta name=\"description\" content=\"Read here What&#039;s new in Social Media Marketing in 2022. 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