{"id":9409,"date":"2022-05-25T10:16:47","date_gmt":"2022-05-25T10:16:47","guid":{"rendered":"https:\/\/www.pixel-studios.com\/blog\/?p=9409"},"modified":"2022-08-02T14:42:25","modified_gmt":"2022-08-02T14:42:25","slug":"how-big-brands-are-taking-marketing-initiatives-in-the-nft-world","status":"publish","type":"post","link":"https:\/\/www.pixel-studios.com\/blog\/how-big-brands-are-taking-marketing-initiatives-in-the-nft-world\/","title":{"rendered":"How Big Brands are taking Marketing initiatives in the NFT world?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9409\" class=\"elementor elementor-9409\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-570c2a3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"570c2a3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f6a81c0\" data-id=\"f6a81c0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c275858 elementor-widget elementor-widget-text-editor\" data-id=\"c275858\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Metaverse &amp; NFT are catching the imagination of people around the world. While the early adopters are making inroads into this lesser-known territory, it is largely an unexplored landscape with uncertainty &amp; scepticism.\u00a0 However, as consumers become more involved with the digital environment, which the future promises to hold, the brand owners &amp; marketing team don\u2019t want to be left behind, while their competition could rake in all the visibility they get as the first mover.\u00a0<\/p><p>Before we look into how the brands are exploring this, let\u2019s understand NFT.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec0c530 elementor-widget elementor-widget-text-editor\" data-id=\"ec0c530\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f56df138406\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f56df138406\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.pixel-studios.com\/blog\/how-big-brands-are-taking-marketing-initiatives-in-the-nft-world\/#What-Is-NFT\" title=\"What Is NFT?\">What Is NFT?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.pixel-studios.com\/blog\/how-big-brands-are-taking-marketing-initiatives-in-the-nft-world\/#Why-is-NFT-valuable\" title=\"Why is NFT valuable?\">Why is NFT valuable?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.pixel-studios.com\/blog\/how-big-brands-are-taking-marketing-initiatives-in-the-nft-world\/#Famous-brands-taking-the-auctioning-route\" title=\"Famous brands taking the auctioning route\">Famous brands taking the auctioning route<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.pixel-studios.com\/blog\/how-big-brands-are-taking-marketing-initiatives-in-the-nft-world\/#Asics\" title=\"Asics\">Asics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.pixel-studios.com\/blog\/how-big-brands-are-taking-marketing-initiatives-in-the-nft-world\/#Gucci\" title=\"Gucci\">Gucci<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.pixel-studios.com\/blog\/how-big-brands-are-taking-marketing-initiatives-in-the-nft-world\/#Taco-Bell\" title=\"Taco Bell\">Taco Bell<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.pixel-studios.com\/blog\/how-big-brands-are-taking-marketing-initiatives-in-the-nft-world\/#Rayban\" title=\"Rayban\">Rayban<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.pixel-studios.com\/blog\/how-big-brands-are-taking-marketing-initiatives-in-the-nft-world\/#Famous-brands-taking-other-routes-then-auctioning\" title=\"Famous brands taking other routes then auctioning\">Famous brands taking other routes then auctioning<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.pixel-studios.com\/blog\/how-big-brands-are-taking-marketing-initiatives-in-the-nft-world\/#Clinique\" title=\"Clinique\">Clinique<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.pixel-studios.com\/blog\/how-big-brands-are-taking-marketing-initiatives-in-the-nft-world\/#Mattel\" title=\"Mattel\">Mattel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.pixel-studios.com\/blog\/how-big-brands-are-taking-marketing-initiatives-in-the-nft-world\/#McDonalds\" title=\"McDonald\u2019s\">McDonald\u2019s<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.pixel-studios.com\/blog\/how-big-brands-are-taking-marketing-initiatives-in-the-nft-world\/#How-the-rivals-Coca-Cola-Pepsi-approached-the-NFT-game-in-different-ways\" title=\"How the rivals Coca-Cola &amp; Pepsi approached the NFT game in different ways?\">How the rivals Coca-Cola &amp; Pepsi approached the NFT game in different ways?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.pixel-studios.com\/blog\/how-big-brands-are-taking-marketing-initiatives-in-the-nft-world\/#Coca-Cola\" title=\"Coca-Cola\">Coca-Cola<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.pixel-studios.com\/blog\/how-big-brands-are-taking-marketing-initiatives-in-the-nft-world\/#Pepsi\" title=\"Pepsi\">Pepsi<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.pixel-studios.com\/blog\/how-big-brands-are-taking-marketing-initiatives-in-the-nft-world\/#NFT-in-Indian-Marketing-space\" title=\"NFT in Indian Marketing space\">NFT in Indian Marketing space<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.pixel-studios.com\/blog\/how-big-brands-are-taking-marketing-initiatives-in-the-nft-world\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What-Is-NFT\"><\/span><b>What Is NFT?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>NFT (Non-Fungible Token) are non-interchangeable units of data that enable people or brands to tokenize digital files such as art, videos, audio &amp; collectibles.&nbsp; NFT establishes ownership to an entity or a person at any point of time and is secured by the Ethereum blockchain.&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why-is-NFT-valuable\"><\/span><b>Why is NFT valuable?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As NFTs are minted (<b>converting digital data into crypto collections or digital assets recorded on the blockchain) <\/b>from JPEG, PNG, or GIF image formats, one may wonder how it will make a difference as they could take a screenshot of the NFT to store in their mobile or computer.&nbsp; This is the same as walking into a gallery or museum to taking amazing digital pictures of works of art &amp; claiming the value of the original. While there could be many \u2018copies\u2019, there will be only one owner with NFT who rightfully owns the asset. The NFT is like a \u2018bill of copy&#8217; within the blockchain which verifies who bought it, when and, if they later sold it, to whom.&nbsp;<\/p>\n<p>The buzz of NFT in marketing began with the auctioning off of the first digital-only NFT at Christie\u2019s that sold for US $69.3 million. This led to brands experimenting with NFT, to be part of their marketing mix. <\/p>\n<p>Some brands are releasing NFT collectibles on limited editions as a way to open up new revenue streams or raise money for a good cause, while others are using them as a way to boost their image, tell a story or reach a new audience.&nbsp; With little data on acceptance or demand, the most common route taken by marketers had been auctioning their brand\u2019s NFTs.&nbsp;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f03fe5c elementor-widget elementor-widget-heading\" data-id=\"f03fe5c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Famous-brands-taking-the-auctioning-route\"><\/span>Famous brands taking the auctioning route<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-394a2e3 elementor-widget elementor-widget-heading\" data-id=\"394a2e3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Asics\"><\/span>Asics<span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08c173c elementor-widget elementor-widget-text-editor\" data-id=\"08c173c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Asics is the first sportswear brand to leap on the NFT bandwagon by raising funds from auctioning off 189 digital assets designed in collaboration with various digital artists. It reinvested the proceeds to the Asics\u2019 Digital Goods Artist-in-Residence Program.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e5b28d elementor-widget elementor-widget-image\" data-id=\"8e5b28d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"607\" src=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/05\/asics.jpg\" class=\"attachment-large size-large wp-image-9508\" alt=\"asics\" srcset=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/05\/asics.jpg 1024w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/05\/asics-300x178.jpg 300w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/05\/asics-768x455.jpg 768w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/05\/asics-150x89.jpg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8df2829 imgcredit elementor-widget elementor-widget-heading\" data-id=\"8df2829\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Image Credit: Screenshot from nft.asics.com<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb74859 elementor-widget elementor-widget-heading\" data-id=\"bb74859\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Gucci\"><\/span>Gucci<span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a773ea elementor-widget elementor-widget-text-editor\" data-id=\"3a773ea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Italian fashion brand Gucci auctioned off a newly minted NFT inspired by its Fall\/Winter 2021 collection in an online auction hosted by Christie\u2019s. The week-long auction ended with the final sale price of US $25,000, the proceeds of which were donated to UNICEF, USA to support the non-profit COVAX initiative. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bb033b elementor-widget elementor-widget-image\" data-id=\"2bb033b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"607\" src=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/05\/gucci.jpg\" class=\"attachment-large size-large wp-image-9601\" alt=\"\" srcset=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/05\/gucci.jpg 1024w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/05\/gucci-300x178.jpg 300w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/05\/gucci-768x455.jpg 768w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/05\/gucci-150x89.jpg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e47c401 elementor-widget elementor-widget-heading\" data-id=\"e47c401\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Image Credit: Screenshot from highsnobiety.com<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0e7010 elementor-widget elementor-widget-heading\" data-id=\"a0e7010\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Taco-Bell\"><\/span>Taco Bell<span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8c7d25 elementor-widget elementor-widget-text-editor\" data-id=\"f8c7d25\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In the same way, fast food brand Taco Bell auctioned 25 NFT GIFs as a way of driving brand awareness while supporting a cause. The series of NFTs commemorated the iconic Taco dish that combined the digital and physical worlds, with the buyer of the NFT receiving an electronic gift card for US $500. While each GIF started at a bidding price of US $1, all 25 NFTs were sold within 30 minutes and that went to thousands of dollars.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e655da elementor-widget elementor-widget-image\" data-id=\"2e655da\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"607\" src=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/05\/Taco.jpg\" class=\"attachment-large size-large wp-image-9525\" alt=\"\" srcset=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/05\/Taco.jpg 1024w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/05\/Taco-300x178.jpg 300w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/05\/Taco-768x455.jpg 768w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/05\/Taco-150x89.jpg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e916ad1 elementor-widget elementor-widget-heading\" data-id=\"e916ad1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Image Credit: Screenshot from theverge.com<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5180faf elementor-widget elementor-widget-heading\" data-id=\"5180faf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Rayban\"><\/span>Rayban<span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16a2ffc elementor-widget elementor-widget-text-editor\" data-id=\"16a2ffc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The designer sunglasses brand, Rayban entered the NFT space, auditioning off its first, and only NFT featuring the brand\u2019s iconic Aviator sunglasses. Created by German artist Oliver Latta, renowned for his provocative 3D motion designs, the NFT was auctioned on OpenSea with the proceeds going to the Italian Art Trust.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6f3085 elementor-widget elementor-widget-image\" data-id=\"f6f3085\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"607\" src=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/05\/ray.jpg\" class=\"attachment-large size-large wp-image-9422\" alt=\"Rayban\" srcset=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/05\/ray.jpg 1024w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/05\/ray-300x178.jpg 300w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/05\/ray-768x455.jpg 768w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/05\/ray-150x89.jpg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d42901 elementor-widget elementor-widget-heading\" data-id=\"7d42901\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Image Credit: Screenshot from media.fashionnetwork.com<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79ba0b0 elementor-widget elementor-widget-heading\" data-id=\"79ba0b0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Famous-brands-taking-other-routes-then-auctioning\"><\/span>Famous brands taking other routes then auctioning<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f2be77 elementor-widget elementor-widget-heading\" data-id=\"8f2be77\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Clinique\"><\/span>Clinique <span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f74365 elementor-widget elementor-widget-text-editor\" data-id=\"0f74365\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The beauty brand Clinique took a different route than the most commonly used bidding system. It ran a competition to give away three NFTs to members of its Smart Rewards program who can share stories of optimism &amp; hope for the future on social media with specific hashtags.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e11468 elementor-widget elementor-widget-image\" data-id=\"0e11468\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"607\" src=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/05\/clinique.jpg\" class=\"attachment-large size-large wp-image-9419\" alt=\"Clinique\" srcset=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/05\/clinique.jpg 1024w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/05\/clinique-300x178.jpg 300w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/05\/clinique-768x455.jpg 768w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/05\/clinique-150x89.jpg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6305f58 elementor-widget elementor-widget-heading\" data-id=\"6305f58\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Image Credit: Screenshot from clinique.com\/nft<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e86c9c1 elementor-widget elementor-widget-heading\" data-id=\"e86c9c1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Mattel\"><\/span>Mattel<span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1665700 elementor-widget elementor-widget-text-editor\" data-id=\"1665700\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The toy manufacturer, Mattel rolled out NFTs in its collectible brand, and Hot Wheels has released 40 different NFT designs for consumers with a starting price of US $15 for each. The product package included NFTs featuring an animated iconic design of the brand\u2019s cars. With more than 5,000 NFTs redeemable for a physical version of exclusive Hot Wheels, a collector had a 5% chance of owning a limited-edition real-life die-cast vehicle.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94557f5 elementor-widget elementor-widget-image\" data-id=\"94557f5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"470\" src=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/05\/mattel.jpg\" class=\"attachment-large size-large wp-image-9420\" alt=\"Mattel\" srcset=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/05\/mattel.jpg 1024w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/05\/mattel-300x138.jpg 300w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/05\/mattel-768x353.jpg 768w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/05\/mattel-150x69.jpg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0ead5e elementor-widget elementor-widget-heading\" data-id=\"e0ead5e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Image Credit: Screenshot from creations.mattel.com\/pages\/mc-past-drop-hw-nft<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a653c2c elementor-widget elementor-widget-heading\" data-id=\"a653c2c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"McDonalds\"><\/span>McDonald\u2019s<span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-134991a elementor-widget elementor-widget-text-editor\" data-id=\"134991a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The world\u2019s largest restaurant chain, McDonald\u2019s dropped its first-ever NFT (dubbed MCNFT) of a virtual art collection featuring the McRib, as a way of creating excitement about the product\u2019s temporary return and limited availability. The collection of 10 individual McRib NFTs was available to those who retweeted the brand\u2019s invitation, which more than 21,000 people did within just a few hours.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe6a351 elementor-widget elementor-widget-image\" data-id=\"fe6a351\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"607\" src=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/05\/mc.jpg\" class=\"attachment-large size-large wp-image-9423\" alt=\"McDonald\" srcset=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/05\/mc.jpg 1024w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/05\/mc-300x178.jpg 300w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/05\/mc-768x455.jpg 768w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/05\/mc-150x89.jpg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6f221b elementor-widget elementor-widget-heading\" data-id=\"e6f221b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Image Credit: Screenshot from twitter.com\/McDonalds<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-001494c elementor-widget elementor-widget-heading\" data-id=\"001494c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"How-the-rivals-Coca-Cola-Pepsi-approached-the-NFT-game-in-different-ways\"><\/span>How the rivals Coca-Cola &amp; Pepsi approached the NFT game in different ways?<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a112fb elementor-widget elementor-widget-heading\" data-id=\"1a112fb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Coca-Cola\"><\/span>Coca-Cola<span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70c6350 elementor-widget elementor-widget-text-editor\" data-id=\"70c6350\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Coca-Cola on the occasion of International Friendship Day released a series of four NFTs, animated, one-of-one digital artworks delivering multi-sensory experiences \u2013 unlocking surprise items upon purchase for the first owner. The surprises included a \u2018Coca-Cola Bubble Jacket Wearable\u2019 that can be worn on the virtual reality platform Decentraland.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-069cee6 elementor-widget elementor-widget-html\" data-id=\"069cee6\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div style=\"width: 1200px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-9409-1\" width=\"1200\" height=\"675\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/05\/teaser-vid-final-1.mp4?_=1\" \/><a href=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/05\/teaser-vid-final-1.mp4\">https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/05\/teaser-vid-final-1.mp4<\/a><\/video><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38c8cfd elementor-widget elementor-widget-heading\" data-id=\"38c8cfd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Video Credit: Video from maketafi.com\/coca-cola-nft<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6418843 elementor-widget elementor-widget-text-editor\" data-id=\"6418843\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The \u2018Coca-Cola Friendship Card\u2019 was inspired by the original 1940s artwork that was auctioned over 72 hours and the winning bidder received a fully stocked Coca-Cola refrigerator, in real life. The proceeds from the NFT auction went to Special Olympics International. Following this, Coca-Cola issued a new set of four branded NFTs, in Christmas 2021 as a part of a blind box featuring falling snow &amp; iconic Coke polar bears. The surprise element of coming to know what Coke collectible one has acquired after purchase added to the excitement.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f90b174 elementor-widget elementor-widget-heading\" data-id=\"f90b174\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Pepsi\"><\/span>Pepsi <span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1961275 elementor-widget elementor-widget-text-editor\" data-id=\"1961275\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pepsi forayed into the NFT world with the launch of the Pepsi Mic drop genesis NFT collection. It is a generative-style collection of unique NFTs that live on the Ethereum blockchain. Anchored on the brand\u2019s roots in music &amp; to mark the year Pepsi was born, 1893 NFTs are created using nearly 50 unique attributes across 6 categories, including microphones, stages, accessories, and more.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc9fcd8 elementor-widget elementor-widget-image\" data-id=\"bc9fcd8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"607\" src=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/05\/pepsi.jpg\" class=\"attachment-large size-large wp-image-9421\" alt=\"Pepsi Image\" srcset=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/05\/pepsi.jpg 1024w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/05\/pepsi-300x178.jpg 300w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/05\/pepsi-768x455.jpg 768w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/05\/pepsi-150x89.jpg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2749497 elementor-widget elementor-widget-heading\" data-id=\"2749497\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Image Credit: Screenshot from micdrop.pepsi.com\/mint<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97927ae elementor-widget elementor-widget-text-editor\" data-id=\"97927ae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Pepsi Mic Drop NFTs will be grounded in variations of a microphone visual and inspired by iconic Pepsi flavors including classic blue Pepsi, silver Diet Pepsi, red Pepsi Wild Cherry, black Pepsi Zero Sugar \u2013 even fan-favorite Crystal Pepsi, and many more.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a0d8cc elementor-widget elementor-widget-heading\" data-id=\"8a0d8cc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"NFT-in-Indian-Marketing-space\"><\/span>NFT in Indian Marketing space<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1831b71 elementor-widget elementor-widget-text-editor\" data-id=\"1831b71\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Back home, in the Indian marketing space, the signs of NFT are yet to be felt. It will be interesting to see Amul, launching NFTs of Amul Girl, Air India on iconic Maharaja &amp; Asian Paints on \u2018Gattu\u2019 with digital artists bringing life to unforgettable characters, forging formidable connections to the customers in the emerging digital space.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e654a1 elementor-widget elementor-widget-image\" data-id=\"9e654a1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"300\" src=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/05\/Amul-1.jpg\" class=\"attachment-large size-large wp-image-9632\" alt=\"\" srcset=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/05\/Amul-1.jpg 800w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/05\/Amul-1-300x113.jpg 300w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/05\/Amul-1-768x288.jpg 768w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/05\/Amul-1-150x56.jpg 150w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8903f6 elementor-widget elementor-widget-heading\" data-id=\"c8903f6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Image Credit: This is what our designer thought Amul could do \ud83d\ude42<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-209ca5c elementor-widget elementor-widget-heading\" data-id=\"209ca5c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae09aa1 elementor-widget elementor-widget-text-editor\" data-id=\"ae09aa1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">To conclude, while NFT certainly gained momentum in 2021, they are expected to become mainstream player in the trillion-dollar marketing industry in the coming years.\u00a0 This will be used by marketers to create unique brand experiences, increase brand awareness and encourage interaction with their customers. <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">At <a href=\"https:\/\/www.pixel-studios.com\/\">Pixel Studios<\/a>, we are excited about this new technology &amp; if you have a idea in mind to bring something new to this world, let\u2019s discuss.\u00a0 <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3b84643 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3b84643\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e0e804f\" data-id=\"e0e804f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-672b4b7 elementor-widget elementor-widget-shortcode\" data-id=\"672b4b7\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10761\" class=\"elementor elementor-10761\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b0adf9d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b0adf9d\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-218da7b\" data-id=\"218da7b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9133340 elementor-widget elementor-widget-heading\" data-id=\"9133340\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Lets discuss ideas to propel your brand online<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b68e1f elementor-widget elementor-widget-heading\" data-id=\"4b68e1f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"tel:08069193462\" target=\"_blank\">Reach us at 080 6919 3462<\/a><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7919e1 elementor-widget elementor-widget-heading\" data-id=\"d7919e1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">(or)<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7064a7d elementor-align-center elementor-widget elementor-widget-button\" data-id=\"7064a7d\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/www.pixel-studios.com\/contact-us\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Enquire Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Metaverse &amp; NFT are catching the imagination of people around the world. While the early adopters are making inroads into this lesser-known territory, it is largely an unexplored landscape with uncertainty &amp; scepticism.\u00a0 However, as consumers become more involved with the digital environment, which the future promises to hold, the brand owners &amp; marketing team&hellip;<\/p>\n","protected":false},"author":1,"featured_media":9628,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[39],"ppma_author":[357],"class_list":["post-9409","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-digital-marketing","author-admin"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Big Brands are taking Marketing initiatives in the NFT world?<\/title>\n<meta name=\"description\" content=\"Learn how big brands are taking marketing initiatives in the NFT world. 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