{"id":9696,"date":"2022-06-04T10:33:56","date_gmt":"2022-06-04T10:33:56","guid":{"rendered":"https:\/\/www.pixel-studios.com\/blog\/?p=9696"},"modified":"2025-08-11T10:36:24","modified_gmt":"2025-08-11T10:36:24","slug":"a-quick-guide-to-migrate-from-universal-analytics-to-google-analytics-4-ga4","status":"publish","type":"post","link":"https:\/\/www.pixel-studios.com\/blog\/a-quick-guide-to-migrate-from-universal-analytics-to-google-analytics-4-ga4\/","title":{"rendered":"A Quick Guide to Migrate from Universal Analytics to Google Analytics 4 (GA4)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9696\" class=\"elementor elementor-9696\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d64929f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d64929f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bdd3946\" data-id=\"bdd3946\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-26ae0a9 elementor-widget elementor-widget-text-editor\" data-id=\"26ae0a9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Last year Google released the biggest ever upgrade from Universal Analytics that was originally launched in 2012.\u00a0 The new upgrade, Google Analytics 4 ( GA4 ) has surprised many as Google is using a new naming convention.\u00a0 Though Universal Analytics had major updates in the past like Global Site Tags and Google Tag manager, the release of GA4 is considered to be the biggest move by the search engine giant.\u00a0 This change is much needed, with exponential growth in mobile applications in the last 8 years.\u00a0 Google realized the need to unify the experience between Website + Application to provide accurate data for Google Analytics users.\u00a0 Also, the recent privacy policies over cookies on user tracking, needed the new analytics tool to be compliant.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2f3fa96 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2f3fa96\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5cee66a\" data-id=\"5cee66a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6996ce3 mar-bot-0 elementor-widget elementor-widget-text-editor\" data-id=\"6996ce3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Let\u2019s explore in this blog\u2026<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d7573e list-align elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"8d7573e\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\" icomoon-the7-font-the7-arrow-37\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Migrating from UA to GA4 using GTM<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\" icomoon-the7-font-the7-arrow-37\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">What will happen to your already existing UA?<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\" icomoon-the7-font-the7-arrow-37\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Key Differences between UA & GA4<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\" icomoon-the7-font-the7-arrow-37\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Cool Features of GA4<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0aa09c7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0aa09c7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3e0692b\" data-id=\"3e0692b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ef7a7fb elementor-widget elementor-widget-text-editor\" data-id=\"ef7a7fb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e130d8c46cc\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e130d8c46cc\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.pixel-studios.com\/blog\/a-quick-guide-to-migrate-from-universal-analytics-to-google-analytics-4-ga4\/#Migrating-from-UA-to-GA4-using-GTM\" title=\"Migrating from UA to GA4 using GTM\">Migrating from UA to GA4 using GTM<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.pixel-studios.com\/blog\/a-quick-guide-to-migrate-from-universal-analytics-to-google-analytics-4-ga4\/#What-will-happen-to-your-already-existing\" title=\"What will happen to your already existing\">What will happen to your already existing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.pixel-studios.com\/blog\/a-quick-guide-to-migrate-from-universal-analytics-to-google-analytics-4-ga4\/#Universal-Analytics-UA\" title=\"Universal Analytics (UA) ?\">Universal Analytics (UA) ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.pixel-studios.com\/blog\/a-quick-guide-to-migrate-from-universal-analytics-to-google-analytics-4-ga4\/#Export-of-UA-Data\" title=\"Export of UA Data\">Export of UA Data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.pixel-studios.com\/blog\/a-quick-guide-to-migrate-from-universal-analytics-to-google-analytics-4-ga4\/#Key-Differences-between-UA-GA4\" title=\"Key Differences between UA &amp; GA4\">Key Differences between UA &amp; GA4<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.pixel-studios.com\/blog\/a-quick-guide-to-migrate-from-universal-analytics-to-google-analytics-4-ga4\/#1-Measurement-model\" title=\"1. Measurement model\">1. Measurement model<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.pixel-studios.com\/blog\/a-quick-guide-to-migrate-from-universal-analytics-to-google-analytics-4-ga4\/#2-Tracking-IDs\" title=\"2. Tracking IDs\">2. Tracking IDs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.pixel-studios.com\/blog\/a-quick-guide-to-migrate-from-universal-analytics-to-google-analytics-4-ga4\/#3-View-and-Data-Streams\" title=\"3. View and Data Streams\">3. View and Data Streams<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.pixel-studios.com\/blog\/a-quick-guide-to-migrate-from-universal-analytics-to-google-analytics-4-ga4\/#4-User-and-event-data-retention\" title=\"4. User and event data retention\">4. User and event data retention<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.pixel-studios.com\/blog\/a-quick-guide-to-migrate-from-universal-analytics-to-google-analytics-4-ga4\/#5Real-Time-Overview\" title=\"5.Real Time Overview\">5.Real Time Overview<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.pixel-studios.com\/blog\/a-quick-guide-to-migrate-from-universal-analytics-to-google-analytics-4-ga4\/#Cool-Features-of-GA4\" title=\"Cool Features of GA4\">Cool Features of GA4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.pixel-studios.com\/blog\/a-quick-guide-to-migrate-from-universal-analytics-to-google-analytics-4-ga4\/#Enhance-measurement\" title=\"Enhance measurement\">Enhance measurement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.pixel-studios.com\/blog\/a-quick-guide-to-migrate-from-universal-analytics-to-google-analytics-4-ga4\/#Customization-of-reports\" title=\"Customization of reports\">Customization of reports<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.pixel-studios.com\/blog\/a-quick-guide-to-migrate-from-universal-analytics-to-google-analytics-4-ga4\/#To-customize-your-report-follow-the-steps-given-below\" title=\"To customize your report follow the steps given below\">To customize your report follow the steps given below<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.pixel-studios.com\/blog\/a-quick-guide-to-migrate-from-universal-analytics-to-google-analytics-4-ga4\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Migrating-from-UA-to-GA4-using-GTM\"><\/span><b>Migrating from UA to GA4 using GTM<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">It is preferred to set up GA4 using Google Tag Manager (GTM) to optimize on the speed. This is because GTM comes with a number of important built-in tags for UA, Google Analytics, Google Ads, and more. It\u2019s a relatively easy-to-use solution to control tracking codes in one place. This also keeps the page load time optimised as adding more scripts to the website will make the page speed slower.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0eb6436 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0eb6436\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1d134fc\" data-id=\"1d134fc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-54a202d mar-bot-0 elementor-widget elementor-widget-text-editor\" data-id=\"54a202d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>And now, let\u2019s learn how to install Google Analytics 4 with Google Tag Manager.<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5349099 mar-bot-0 list-align elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"5349099\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\" icomoon-the7-font-the7-arrow-37\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Add a Measurement ID in Google Tag Manager.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\" icomoon-the7-font-the7-arrow-37\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">After creating GA4 ID go to settings -> Select Data Stream ->  and copy the measurement ID which is listed which starts with G-4<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf25cf6 elementor-widget elementor-widget-image\" data-id=\"cf25cf6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/06\/web-stream-details5.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"web-stream-details5\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTkxNiwidXJsIjoiaHR0cHM6XC9cL3d3dy5waXhlbC1zdHVkaW9zLmNvbVwvYmxvZ1wvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDZcL3dlYi1zdHJlYW0tZGV0YWlsczUuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"900\" height=\"616\" src=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/06\/web-stream-details5.jpg\" class=\"attachment-full size-full wp-image-9916\" alt=\"\" srcset=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/06\/web-stream-details5.jpg 900w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/06\/web-stream-details5-300x205.jpg 300w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/06\/web-stream-details5-768x526.jpg 768w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/06\/web-stream-details5-150x103.jpg 150w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96dedd2 mar-bot-0 list-align elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"96dedd2\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\" icomoon-the7-font-the7-arrow-37\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">The Measurement ID has to be added in Google Tag Manager using below steps<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ae47bb elementor-widget elementor-widget-image\" data-id=\"1ae47bb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/06\/choose-tag-type6.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"choose-tag-type6\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTc3NCwidXJsIjoiaHR0cHM6XC9cL3d3dy5waXhlbC1zdHVkaW9zLmNvbVwvYmxvZ1wvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDZcL2Nob29zZS10YWctdHlwZTYucG5nIn0%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"900\" height=\"616\" src=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/06\/choose-tag-type6.png\" class=\"attachment-full size-full wp-image-9774\" alt=\"\" srcset=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/06\/choose-tag-type6.png 900w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/06\/choose-tag-type6-300x205.png 300w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/06\/choose-tag-type6-768x526.png 768w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/06\/choose-tag-type6-150x103.png 150w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-690e90d mar-bot-0 list-align elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"690e90d\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\" icomoon-the7-font-the7-arrow-37\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Select Tags -> New -> Tag Configuration -> Select GA4 Configuration and paste the measurement <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31a170c mar-bot-0 elementor-widget elementor-widget-image\" data-id=\"31a170c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/06\/ga4-configuration.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"ga4-configuration\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTc5NywidXJsIjoiaHR0cHM6XC9cL3d3dy5waXhlbC1zdHVkaW9zLmNvbVwvYmxvZ1wvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDZcL2dhNC1jb25maWd1cmF0aW9uLnBuZyJ9\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"900\" height=\"616\" src=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/06\/ga4-configuration.png\" class=\"attachment-full size-full wp-image-9797\" alt=\"\" srcset=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/06\/ga4-configuration.png 900w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/06\/ga4-configuration-300x205.png 300w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/06\/ga4-configuration-768x526.png 768w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/06\/ga4-configuration-150x103.png 150w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-284d919 list-align elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"284d919\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\" icomoon-the7-font-the7-arrow-37\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Trigger All Pages & Set Publish<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\" icomoon-the7-font-the7-arrow-37\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">GA4 Integration is completed<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c59a322 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c59a322\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c7bd35d\" data-id=\"c7bd35d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46758e8 elementor-widget elementor-widget-text-editor\" data-id=\"46758e8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span class=\"ez-toc-section\" id=\"What-will-happen-to-your-already-existing\"><\/span><b>What will happen to your already existing <\/b><span class=\"ez-toc-section-end\"><\/span><\/h2><h2><span class=\"ez-toc-section\" id=\"Universal-Analytics-UA\"><\/span><b>Universal Analytics (UA) ?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2><p>If you are wondering what will happen to your existing UA which is tracking your website &amp; the entire past data, RELAX. \u00a0UA will continue to track your website and it will not stop working because you have migrated to GA4.<\/p><p><strong>If you are setting up a new installation,<\/strong>\u00a0Google provides the option to have only GA4 or GA4 &amp; UA. We suggest choosing both because GA4 is still under upgrades &amp; you can use UA till the new product matures. Also, Google provides options to backup data from UA.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41cd8fd elementor-widget elementor-widget-image\" data-id=\"41cd8fd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/06\/hide-advanced-options1.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"hide-advanced-options1\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTgxNiwidXJsIjoiaHR0cHM6XC9cL3d3dy5waXhlbC1zdHVkaW9zLmNvbVwvYmxvZ1wvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDZcL2hpZGUtYWR2YW5jZWQtb3B0aW9uczEucG5nIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1042\" height=\"571\" src=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/06\/hide-advanced-options1.png\" class=\"attachment-full size-full wp-image-9816\" alt=\"\" srcset=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/06\/hide-advanced-options1.png 1042w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/06\/hide-advanced-options1-300x164.png 300w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/06\/hide-advanced-options1-1024x561.png 1024w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/06\/hide-advanced-options1-768x421.png 768w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/06\/hide-advanced-options1-150x82.png 150w\" sizes=\"(max-width: 1042px) 100vw, 1042px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-641a7b4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"641a7b4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ab0354d\" data-id=\"ab0354d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ab955c elementor-widget elementor-widget-text-editor\" data-id=\"2ab955c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>If you are already running UA,<\/strong>\u00a0we suggest adding GA4. \u00a0Remember, as GA4 uses different data streams, the existing UA data may no longer be useful for historical analysis once complete switch is made. So, The best way to go about it is to activate GA4 to start collecting the data from now along with UA, which can be used for analysis.<\/p><p>We should use both the tools (UA and GA4) at the same time. By dual tagging you can keep your Universal Analytics implementation in place while you build out your GA 4 Setup. This dual-tagging approach lets you build a historical record for specific months in GA4 while continuing to depend on Universal Analytics until you&#8217;re completely ready to switch over to GA4. \u00a0In short, the switching from UA to GA4 must be gradual, the way Google is progressing, keeping track of the changes and deciding what\u2019s best suited for your website analytics.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-722013e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"722013e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3885b8c\" data-id=\"3885b8c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cae5270 elementor-widget elementor-widget-text-editor\" data-id=\"cae5270\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span class=\"ez-toc-section\" id=\"Export-of-UA-Data\"><\/span><b>Export of UA Data<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2><p>Google understands the importance of data and encourages users to export their historical data and Google hints that more guidance on how to export may be coming in the future. The good news is while we cannot migrate our data to GA4, we can still save it. <br \/>Go to Acquisition &gt; All Traffic &gt; Source\/Medium. Setup any customizations you want, such as a segment for a particular location, a filter for a particular page group, or a secondary dimension for specific landing pages. \u00a0Choose the file format &amp; click EXPORT in the top right corner. \u00a0You can choose PDF, Google Sheets, Excel (xlsv), or CSV for extracting the data.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ff4211d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ff4211d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bde3a79\" data-id=\"bde3a79\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4eb8dde mar-bot-0 elementor-widget elementor-widget-text-editor\" data-id=\"4eb8dde\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span class=\"ez-toc-section\" id=\"Key-Differences-between-UA-GA4\"><\/span><b>Key Differences between UA &amp; GA4<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2><h3><span class=\"ez-toc-section\" id=\"1-Measurement-model\"><\/span><strong>1. Measurement model<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><p>UA uses the measurement model which is based on &#8220;sessions&#8221; and &#8220;pageviews&#8221; and everything is <em>based<\/em>\u00a0on tracking <em>sessions<\/em>\u00a0and views of pages.<\/p><p>GA4 uses the measurement model which is flexible and based on &#8220;events&#8221; \u00a0and &#8220;parameters&#8221;.<\/p><h3><span class=\"ez-toc-section\" id=\"2-Tracking-IDs\"><\/span><strong>2. Tracking IDs<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><p>In order to set up any type of tracking in UA via Google Tag Manager, we use the &#8220;tracking ID&#8221;.<\/p><p>In order to set up any type of tracking in GA4 via Google Tag Manager, we use the &#8220;measurement ID&#8221;.<\/p><h3><span class=\"ez-toc-section\" id=\"3-View-and-Data-Streams\"><\/span><strong> 3. View and Data Streams<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><p>In UA you have an option to create additional views. Here you can create a view for your website and app tracking separately.<\/p><p>In GA4 you do not have the option to create views. However, you do have an option to create data streams for your apps and website.<\/p><h3><span class=\"ez-toc-section\" id=\"4-User-and-event-data-retention\"><\/span><strong>4. User and event data retention<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><p>In UA you can fix the amount of time for data storage set to one of the following:<\/p><p>The options will be 14, 26, 38, and 50 months or \u2018Do not automatically expire\u2019.<\/p><p>In the case of GA4, you can select the amount of time period setting to either 2 \u00a0or 14 months.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec10729 elementor-widget elementor-widget-image\" data-id=\"ec10729\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/06\/user-and-event-data-retention.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"user-and-event-data-retention\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTgyMywidXJsIjoiaHR0cHM6XC9cL3d3dy5waXhlbC1zdHVkaW9zLmNvbVwvYmxvZ1wvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDZcL3VzZXItYW5kLWV2ZW50LWRhdGEtcmV0ZW50aW9uLnBuZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1046\" height=\"447\" src=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/06\/user-and-event-data-retention.png\" class=\"attachment-full size-full wp-image-9823\" alt=\"\" srcset=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/06\/user-and-event-data-retention.png 1046w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/06\/user-and-event-data-retention-300x128.png 300w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/06\/user-and-event-data-retention-1024x438.png 1024w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/06\/user-and-event-data-retention-768x328.png 768w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/06\/user-and-event-data-retention-150x64.png 150w\" sizes=\"(max-width: 1046px) 100vw, 1046px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc53b9d mar-bot-0 elementor-widget elementor-widget-text-editor\" data-id=\"dc53b9d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span class=\"ez-toc-section\" id=\"5Real-Time-Overview\"><\/span><strong>5.<\/strong><strong>Real Time Overview<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><p>In UA, we can see the data of the users in the last 5 minutes.<\/p><p>In GA4, we can see the data of the users in the last 30 minutes and we can see users by Source, Audience, Page title, and screen name.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d57ef3e elementor-widget elementor-widget-image\" data-id=\"d57ef3e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/06\/realtime-overview1.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"realtime-overview1\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTgzNCwidXJsIjoiaHR0cHM6XC9cL3d3dy5waXhlbC1zdHVkaW9zLmNvbVwvYmxvZ1wvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDZcL3JlYWx0aW1lLW92ZXJ2aWV3MS5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"877\" height=\"550\" src=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/06\/realtime-overview1.jpg\" class=\"attachment-full size-full wp-image-9834\" alt=\"\" srcset=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/06\/realtime-overview1.jpg 877w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/06\/realtime-overview1-300x188.jpg 300w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/06\/realtime-overview1-768x482.jpg 768w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/06\/realtime-overview1-150x94.jpg 150w\" sizes=\"(max-width: 877px) 100vw, 877px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf04324 elementor-widget elementor-widget-text-editor\" data-id=\"bf04324\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>GA4 is the key to tracking more insight about the website in terms of Improved Customer Journey Tracking, user engagement analysis, event hits, eCommerce hits, and social interaction hits in which universal analytics have limited data. Also, GA4 is more privacy-focused than Universal Analytics and will not store a user&#8217;s IP address.<\/p><p>With GA4 Analytics the Bounce rate metrics no longer exist! Instead, the new metric known as will be used. Engaged sessions are those sessions that lasted longer than 10 seconds or had two or more page views. You can determine how many people interact with your website&#8217;s content by analyzing just one of these interactions or occurrences.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4e2ea48 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4e2ea48\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c991823\" data-id=\"c991823\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b9788c4 mar-bot-0 elementor-widget elementor-widget-text-editor\" data-id=\"b9788c4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span class=\"ez-toc-section\" id=\"Cool-Features-of-GA4\"><\/span><b>Cool Features of GA4<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2><p>Here\u2019s a few cool things you can do with GA4 that you couldn\u2019t do with Universal Analytics:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3c84a6 list-align elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"b3c84a6\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\" icomoon-the7-font-the7-arrow-37\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">You can set up alerts to automatically send you notifications when Google's machine learning discovers significant data trends that you need to know about your business\/website. <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\" icomoon-the7-font-the7-arrow-37\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">You can use the Analysis Reports to build brand new things like a \u201cChurn Probability Report\u201d (probability expressed in percentage for a customer to discontinue the service or subscription.)for your returning customers.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\" icomoon-the7-font-the7-arrow-37\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">You can analyze the User Journey across other Google products like YouTube. GA4 can track a view to a conversion from a YouTube video. GA3 definitely couldn\u2019t do this!<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6daf315 elementor-widget elementor-widget-text-editor\" data-id=\"6daf315\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Let\u2019s see two features in detail.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cc4ea4f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cc4ea4f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-75b5e8c\" data-id=\"75b5e8c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-135252c mar-bot-0 elementor-widget elementor-widget-text-editor\" data-id=\"135252c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span class=\"ez-toc-section\" id=\"Enhance-measurement\"><\/span><b>Enhance measurement<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2><p>Enhanced Measurement is a suite of automatic event-tracking features that allows marketers\/analysts to collect more data out of the box. In the previous version of GA (called Universal Analytics), we had only pageviews. If you wanted to track some events, you had to customize your setup. In GA4 we have an enhanced measurement option in which it will track the following interactions<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42a42f8 list-align elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"42a42f8\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\" icomoon-the7-font-the7-arrow-37\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Page views<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\" icomoon-the7-font-the7-arrow-37\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Scrolls<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\" icomoon-the7-font-the7-arrow-37\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Outbound Clicks<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\" icomoon-the7-font-the7-arrow-37\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Site Search<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\" icomoon-the7-font-the7-arrow-37\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Video Engagement<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\" icomoon-the7-font-the7-arrow-37\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Downloads<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd2de90 mar-bot-0 elementor-widget elementor-widget-text-editor\" data-id=\"cd2de90\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In the future the list of events will be increased.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0628eac mar-bot-0 elementor-widget elementor-widget-image\" data-id=\"0628eac\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/06\/enhanced-measurement.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"enhanced-measurement\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTg2OSwidXJsIjoiaHR0cHM6XC9cL3d3dy5waXhlbC1zdHVkaW9zLmNvbVwvYmxvZ1wvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDZcL2VuaGFuY2VkLW1lYXN1cmVtZW50LnBuZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1043\" height=\"359\" src=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/06\/enhanced-measurement.png\" class=\"attachment-full size-full wp-image-9869\" alt=\"\" srcset=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/06\/enhanced-measurement.png 1043w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/06\/enhanced-measurement-300x103.png 300w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/06\/enhanced-measurement-1024x352.png 1024w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/06\/enhanced-measurement-768x264.png 768w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/06\/enhanced-measurement-150x52.png 150w\" sizes=\"(max-width: 1043px) 100vw, 1043px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2ed484 elementor-widget elementor-widget-text-editor\" data-id=\"f2ed484\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you want, you can disable\/enable events individually and you can do that by clicking the gear icon in the Enhanced Measurement section and then clicking toggle buttons.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c9374f8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c9374f8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d126b47\" data-id=\"d126b47\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ba0bd2 mar-bot-0 elementor-widget elementor-widget-text-editor\" data-id=\"4ba0bd2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span class=\"ez-toc-section\" id=\"Customization-of-reports\"><\/span><a href=\"https:\/\/www.pixel-studios.com\/blog\/custom-ga4-report-in-5-minutes\/\"><b>Customization of reports<\/b><\/a><span class=\"ez-toc-section-end\"><\/span><\/h2><p><strong><a href=\"https:\/\/www.pixel-studios.com\/blog\/custom-ga4-report-in-5-minutes\/\">Here we can do customization<\/a><\/strong> for all dimensions like Acquisition, Engagement, and Monetization. For example, in Acquisition, we have 3 metrics: Acquisition overview, User Acquisition, and traffic Acquisition for which we can create and edit reports based on our needs.<\/p><h3><span class=\"ez-toc-section\" id=\"To-customize-your-report-follow-the-steps-given-below\"><\/span>To customize your report follow the steps given below<span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b86415c list-align elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"b86415c\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\" icomoon-the7-font-the7-arrow-37\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Go to customize report on the right side top<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\" icomoon-the7-font-the7-arrow-37\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Select the data entities as per our requirement by using \"add cards\" or create insights<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d043cb mar-bot-0 elementor-widget elementor-widget-image\" data-id=\"1d043cb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/06\/customization-of-reports1.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"customization-of-reports1\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTg4NywidXJsIjoiaHR0cHM6XC9cL3d3dy5waXhlbC1zdHVkaW9zLmNvbVwvYmxvZ1wvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDZcL2N1c3RvbWl6YXRpb24tb2YtcmVwb3J0czEucG5nIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"620\" src=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/06\/customization-of-reports1.png\" class=\"attachment-full size-full wp-image-9887\" alt=\"\" srcset=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/06\/customization-of-reports1.png 900w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/06\/customization-of-reports1-300x207.png 300w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/06\/customization-of-reports1-768x529.png 768w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/06\/customization-of-reports1-150x103.png 150w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-051b5c5 mar-bot-0 elementor-widget elementor-widget-text-editor\" data-id=\"051b5c5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>By Selecting ADD CARDS we can customize reports based on our requirement as listed below<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02cff3e mar-bot-0 elementor-widget elementor-widget-image\" data-id=\"02cff3e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/06\/add-cards.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"add-cards\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTg5MiwidXJsIjoiaHR0cHM6XC9cL3d3dy5waXhlbC1zdHVkaW9zLmNvbVwvYmxvZ1wvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDZcL2FkZC1jYXJkcy5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"877\" height=\"550\" src=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/06\/add-cards.jpg\" class=\"attachment-full size-full wp-image-9892\" alt=\"\" srcset=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/06\/add-cards.jpg 877w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/06\/add-cards-300x188.jpg 300w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/06\/add-cards-768x482.jpg 768w, https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/06\/add-cards-150x94.jpg 150w\" sizes=\"(max-width: 877px) 100vw, 877px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ee20789 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ee20789\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7e0da5c\" data-id=\"7e0da5c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4440bf4 mar-bot-0 elementor-widget elementor-widget-text-editor\" data-id=\"4440bf4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><b>Conclusion<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2><p>With more than 25 features already added to GA4, Google hints many upcoming additional features that will make GA4 fully functional by July 1, 2023. \u00a0The metrics &amp; the insights will make GA4 as one of the \u00a0best analytics platforms that can be integrated to your website. With data &amp; analytics, there are so many new possibilities, and yet to be discovered capabilities for you to better understand your business and your customers. Google Analytics 4 is a big adjustment but with the support of our experts at Pixel Studios, you can make use of this powerful upgrade to make your online presence better.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-67e4a89 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"67e4a89\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-287046c\" data-id=\"287046c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e2c066 elementor-widget elementor-widget-shortcode\" data-id=\"7e2c066\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10761\" class=\"elementor elementor-10761\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b0adf9d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b0adf9d\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-218da7b\" data-id=\"218da7b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9133340 elementor-widget elementor-widget-heading\" data-id=\"9133340\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Lets discuss ideas to propel your brand online<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b68e1f elementor-widget elementor-widget-heading\" data-id=\"4b68e1f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"tel:08069193462\" target=\"_blank\">Reach us at 080 6919 3462<\/a><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7919e1 elementor-widget elementor-widget-heading\" data-id=\"d7919e1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">(or)<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7064a7d elementor-align-center elementor-widget elementor-widget-button\" data-id=\"7064a7d\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/www.pixel-studios.com\/contact-us\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Enquire Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Last year Google released the biggest ever upgrade from Universal Analytics that was originally launched in 2012.\u00a0 The new upgrade, Google Analytics 4 ( GA4 ) has surprised many as Google is using a new naming convention.\u00a0 Though Universal Analytics had major updates in the past like Global Site Tags and Google Tag manager, the&hellip;<\/p>\n","protected":false},"author":1,"featured_media":9702,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[39,202],"ppma_author":[357],"class_list":["post-9696","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-digital-marketing","tag-seo-strategy","author-admin"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Quick Guide to migrate from Universal Analytics to Google Analytics 4 (GA4)<\/title>\n<meta name=\"description\" content=\"Learn More How we increased the leads of a leading tin manufacturer by 2X, through a Solid SEO Strategy. Get In Touch With Our Experts!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pixel-studios.com\/blog\/a-quick-guide-to-migrate-from-universal-analytics-to-google-analytics-4-ga4\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Quick Guide to migrate from Universal Analytics to Google Analytics 4 (GA4)\" \/>\n<meta property=\"og:description\" content=\"Learn More How we increased the leads of a leading tin manufacturer by 2X, through a Solid SEO Strategy. 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Get In Touch With Our Experts!\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.pixel-studios.com\/blog\/wp-content\/uploads\/2022\/06\/a-quick-guide-to-migrate-from-universal-analytics-to-google-analytics.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@thepixelstudios\" \/>\n<meta name=\"twitter:site\" content=\"@thepixelstudios\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"A Quick Guide to migrate from Universal Analytics to Google Analytics 4 (GA4)","description":"Learn More How we increased the leads of a leading tin manufacturer by 2X, through a Solid SEO Strategy. 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