Mobile Apps have transformed our lives in ways unfathomable. Right from socialising with friends to ordering our favourite snack and planning our next holiday, it is almost unimaginable to lead our lives without a few of these Mobile Apps. Businesses too, have given in to this trend to stay connected with their consumers and to flourish.
Startups in particular, revolve around handheld devices, credits to the latest technological enhancements, much needed compatibility fixes and the expansion of its capabilities. This radical turnaround gave birth to several technology-based startups. If you are a new-age entrepreneur keen to establish a technology-based startup, give attention to the following mobile app trends, which you can utilize for your startups.
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Beacons
The new Beacon technology introduced by Apple has been taking the mobile-based services to the next level. Beacon technology enables the users to get their hands on a set of services that they are looking out for in any particular geographic location.
Imagine you are stuck up in a new-fangled land, where you have no idea about the nearby restaurants. The Beacon technology will help you find a restaurant in seconds. It provides the right information to the users at the right time. Integrating the beacon technology will transform your business and will reap some extraordinary marketing benefits.
Big-data Integration
Leading mobile app developers are making the big data implementation as a mandatory process in order to track the performance of apps that helps businesses to grow and flourish in their respective areas of expertise.
Developing efficient and client expectation centric apps augment its usage and popularity. Big-data integration will deliver better insights on this and it helps you identify what fits and what may work for the heterogeneous audience.
User Interface (UI)
Always remember that an app is built exclusively for your customers. If it cannot satisfy them, then it is of no use to your business. An exemplary user experience that is found nowhere else is the demand for the success of your app.
On the other hand, utilizing a popular UI kit for your app doesn’t make it a booming one. A constant check on the app’s analytics data can track the user experience. Their feedback is essential to satisfy common demands and achieve excellence.
Internet of Things (IoT)
The ultimate success mantra for your mobile app is to make it compatible with a wide range of electronic gadgets. The recent limelight on the Internet of Things (IoT) (because of the increase in people depending on multiple devices) is keeping the app developers on their toes.
They understand that their app will be accessed via a range of devices and they should focus more on enhancing its performance to provide a better user experience, irrespective of the device’s nature.
Wearable Devices
Several innovative gadgets are slowly gaining their momentum to find their places in our daily life. Earlier, say before 3 years, there were health and fitness care devices and they belonged to the wearable device category.
However, as of now, this particular genre is quite popular, credits to the smart watches and a lot more. Leading mobile phone manufacturers are venturing into the creation of innovative wearable devices and soon we can expect a boom in the use of these types of gadgets.
Mobile App Security
Apart from providing a satisfying user experience, it is essential for the app providers to ensure the safety of user data. There are several occasions in the history where the information gaps in the apps were utilized by the hackers to break through into these apps to get their hands on information that is highly sensitive.
If you are ensuring the data security by fixing the loopholes,which are creating the way for the hackers to break in, you can be one of the leading mobile app providers.
M-Commerce and Payments
Many of us may not be aware, but 19% revenue of the eCom industry comes from smart phones and other handy devices. People are getting used with their smart phones as they offer everything a desktop can do. In some cases, even more than that as well!
Considering this, many mobile app providers are enabling automation in all the transactions, thus saving a lot of time. These apps have the tendency to receive your OTP, even before it reaches your message box.
On the other hand, leading e-Com giants are constantly in the pursuit of hiring developers who can develop customized apps within a blink of the eye. M-Commerce is on the verge of creating a revolution in the retail industry and it is time for the developers to prepare for it.
You can consider the above mobile app trends in order to build your startup idea as a mainstream business. Because the execution process of your idea is as significant as the idea itself.You can also discuss with our team at Pixel Studios, who can help you with developing your startup idea, giving importance to the trends in the market. With our support, you can save your valuable time while launching your startup business. You can also get in touch with our Digital Marketing experts, to learn How to turn your bootstrapped business into a profitable one with Digital Marketing.
Originally published Aug 27, 2016 19:02:00 PM, updated Jun 16 2020
