In the ever-evolving retail landscape, capturing the attention of potential customers and enticing them to step into your store is both an art and a science. At Pixel Studios, we’ve honed the craft of retail digital marketing, and we’re excited to share comprehensive strategies that go beyond the basics. Here are five tried-and-true strategies tailored…
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In the rapidly evolving landscape of healthcare, effective digital marketing for healthcare has become instrumental in reaching and engaging with diverse audiences. From pharmaceutical companies to wellness centres, the power of digital strategies has proven pivotal in shaping the decision-making process for consumers. Understanding the Healthcare Audience Pharmaceutical Companies: Focus on end consumers/patients, pharmacists, and…
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About the Client Anand Lab, a prominent diagnostics chain brand based in Bangalore, Karnataka, holds a legacy of 47+ years in the healthcare industry. As a subsidiary of Neuberg Diagnostics, Anand Lab boasts more than 120+ centres in Bangalore, serving a vast customer base of over a million. Their commitment to quality is reflected in…
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In this fast-paced digital world, staying ahead of the curve is crucial if you want to leave your competition in the dust. Just imagine this: companies worldwide are projected to spend a mind-boggling ₹15,609.9 billion on search advertising in 2024! PPC campaigns are no joke when it comes to modern marketing strategies. And here’s the…
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In today’s digital world, having a strong online presence is crucial for the success of your business. It’s all about standing out from the competition and reaching a wider audience. That’s why I want to share with you 7 powerful digital marketing strategies that will take your online presence to the next level in 2023.…
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Have you heard about the buzz surrounding AI (Artificial Intelligence) and how it’s revolutionizing the digital marketing landscape? Well, it’s time to dive into this exciting topic and explore how AI can take your business to new heights! Picture this – 61.4% of marketers are already harnessing the power of AI in their strategies. That’s…
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In the ever-changing world of digital marketing, influencer campaigns have become a powerful way to connect with people on a personal level. As we reach the middle of 2023, it’s important for brands to stay ahead and use the best practices in influencer marketing. Building a successful influencer campaign requires careful planning, strategic thinking, and…
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In today’s digital landscape, where social media reigns supreme, brands are continually searching for innovative ways to connect with their target audiences. One strategy that has emerged as a game-changer is influencer marketing. This dynamic approach leverages the power of social media influencers to engage with consumers authentically and credibly, making it an increasingly popular…
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In the fast-paced world of marketing, new strategies and tools constantly emerge, reshaping how businesses reach their target audience. Whether you’re a B2C or B2B marketer, the ultimate goal is to connect with your audience, engage them, and turn them into loyal customers. Among the plethora of marketing platforms, Instagram stands out as a powerhouse.…
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Social media has become an integral part of our daily lives, and it plays a significant role in the success of businesses and brands. Social media professionals are constantly looking for ways to streamline their workflows and maximize their productivity. One of the most promising technologies that has revolutionized social media workflows is Artificial Intelligence…
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Instagram has come a long way since its launch in 2010. With over 1 billion active users, it has become a social media powerhouse, allowing businesses and individuals to reach a larger audience and build their brands. However, with the constant evolution of the Instagram algorithm, it can be difficult to keep up and ensure…
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Are you an SEO expert looking to improve your search engine rankings? Then you’ve probably heard about client-side rendering and server-side rendering. But which one is best for SEO? In this blog, we’ll explore both methods in detail, including how they work and their advantages and disadvantages. We’ll also examine which rendering method is better…
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What is a Featured Snippet? A featured snippet refers to a content snippet displayed at the top of Google’s search engine results page (SERP). This snippet provides a concise and direct answer to the user’s search query, which is sourced from one of the top-ranking web pages. How do Featured Snippets work? Google’s algorithm selects…
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In today’s digital age, having a website is no longer just an option, but a necessity for businesses of all sizes. A well-designed and optimized website is key to attracting and retaining customers, and staying ahead of the competition. However, achieving this is not as simple as just having a website. It requires a combination…
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Google Analytics is an effective tool that allows you to track and study visitors’ behaviour on your website. As a pay-per-click advertiser, utilizing Google Analytics can assist you in optimizing your ad campaign by giving you valuable insight into how users engaged with your content and how often they converted. In this blog, we’ll demonstrate…
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Social media has become an indispensable part of our lives, with billions of people around the world using social media platforms daily. As such, social media has become a key channel for businesses to reach their target audience and promote their products or services. However, the social media landscape is constantly evolving, and new trends…
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In today’s world, digital transformation is no longer an option – it’s a necessity. Companies that fail to make the transition to digital run the risk of being left behind in the ever-changing world of technology. But what exactly is a digital-first mindset, and how can it transform your business? In this blog, you’ll learn…
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The consumer ecosystem has transformed rapidly in the last few decades. People today are much more integrated with technology than before, and more are adopting a digital lifestyle, even as you’re reading this. When people want to look for a product or service, they Google it. They navigate through digital maps to their e-tailer of…
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Google Analytics 4 uses different data structures and data collection logic that is hugely beneficial to marketers for cross-platform data analysis and better prediction of user behaviour. It is different from Universal Analytics as the focus here is based on events and not on sessions. GA4 helps in building custom reports either from scratch or…
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Digital Marketing is a vast and dynamic area that involves weeks or months of brainstorming, research, analysis, strategy, planning, and more to gain more attention besides attracting prospects, leads, and sales. An effective digital marketing strategy follows metrics that bring in revenue besides ensuring that it adheres to the algorithm of Google. With the time-to-time…
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Meta earlier known as Facebook has changed its Ad Targetting significantly over the years, and if you are still doing it the old way you are going to end up paying a much higher price for your video views, leads, app installs etc.. etc… In this blog, We’re gonna see the best ways to target…
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Web applications for businesses are a set of application software that share the same look & feel and are hosted on the same or different servers. Web applications can be accessed by users through a web browser or a mobile device. Learn More
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About The Client Derby is an accessible and responsible menswear brand that makes its customers not only look good, but also feel good, and indulge in acts of goodness. Since its inception, in the year 1994, the company has been designing and selling jeans, shirts, t-shirts, trousers and related accessories through 45+ exclusive brand outlets…
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The ranking algorithm of Google is constantly evolving which keeps the Search Engine Optimization efforts on the edge always. The SEO tools that are used to provide the critical analysis of data help in reworking the strategies. The best SEO tools make it simpler and easier to ensure that your website is optimized for performance,…
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