Social media has become an integral part of our daily lives, and it plays a significant role in the success of businesses and brands. Social media professionals are constantly looking for ways to streamline their workflows and maximize their productivity. One of the most promising technologies that has revolutionized social media workflows is Artificial Intelligence…
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Instagram has come a long way since its launch in 2010. With over 1 billion active users, it has become a social media powerhouse, allowing businesses and individuals to reach a larger audience and build their brands. However, with the constant evolution of the Instagram algorithm, it can be difficult to keep up and ensure…
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Are you an SEO expert looking to improve your search engine rankings? Then you’ve probably heard about client-side rendering and server-side rendering. But which one is best for SEO? In this blog, we’ll explore both methods in detail, including how they work and their advantages and disadvantages. We’ll also examine which rendering method is better…
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What is a Featured Snippet? A featured snippet refers to a content snippet displayed at the top of Google’s search engine results page (SERP). This snippet provides a concise and direct answer to the user’s search query, which is sourced from one of the top-ranking web pages. How do Featured Snippets work? Google’s algorithm selects…
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In today’s digital age, having a website is no longer just an option, but a necessity for businesses of all sizes. A well-designed and optimized website is key to attracting and retaining customers, and staying ahead of the competition. However, achieving this is not as simple as just having a website. It requires a combination…
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Google Analytics is an effective tool that allows you to track and study visitors’ behaviour on your website. As a pay-per-click advertiser, utilizing Google Analytics can assist you in optimizing your ad campaign by giving you valuable insight into how users engaged with your content and how often they converted. In this blog, we’ll demonstrate…
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Social media has become an indispensable part of our lives, with billions of people around the world using social media platforms daily. As such, social media has become a key channel for businesses to reach their target audience and promote their products or services. However, the social media landscape is constantly evolving, and new trends…
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In today’s world, digital transformation is no longer an option – it’s a necessity. Companies that fail to make the transition to digital run the risk of being left behind in the ever-changing world of technology. But what exactly is a digital-first mindset, and how can it transform your business? In this blog, you’ll learn…
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The consumer ecosystem has transformed rapidly in the last few decades. People today are much more integrated with technology than before, and more are adopting a digital lifestyle, even as you’re reading this. When people want to look for a product or service, they Google it. They navigate through digital maps to their e-tailer of…
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Google Analytics 4 uses different data structures and data collection logic that is hugely beneficial to marketers for cross-platform data analysis and better prediction of user behaviour. It is different from Universal Analytics as the focus here is based on events and not on sessions. GA4 helps in building custom reports either from scratch or…
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Digital Marketing is a vast and dynamic area that involves weeks or months of brainstorming, research, analysis, strategy, planning, and more to gain more attention besides attracting prospects, leads, and sales. An effective digital marketing strategy follows metrics that bring in revenue besides ensuring that it adheres to the algorithm of Google. With the time-to-time…
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Meta earlier known as Facebook has changed its Ad Targetting significantly over the years, and if you are still doing it the old way you are going to end up paying a much higher price for your video views, leads, app installs etc.. etc… In this blog, We’re gonna see the best ways to target…
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Web applications for businesses are a set of application software that share the same look & feel and are hosted on the same or different servers. Web applications can be accessed by users through a web browser or a mobile device. Learn More
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About The Client Derby is an accessible and responsible menswear brand that makes its customers not only look good, but also feel good, and indulge in acts of goodness. Since its inception, in the year 1994, the company has been designing and selling jeans, shirts, t-shirts, trousers and related accessories through 45+ exclusive brand outlets…
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The ranking algorithm of Google is constantly evolving which keeps the Search Engine Optimization efforts on the edge always. The SEO tools that are used to provide the critical analysis of data help in reworking the strategies. The best SEO tools make it simpler and easier to ensure that your website is optimized for performance,…
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Finding the perfect customers who will adore your company is the key to investing in social media advertising. Custom and lookalike audiences are some of the advanced audience selection tools widely used across multiple platforms which will help you find people who are most likely to find your ads relevant. In this blog let’s see…
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About Satvic Movement is a non-profit health education platform that offers Health Transformation Workshops with an aim to bring man close to Mother Nature. The workshops include Yoga, healthy living, delightful recipes and overall physical & mental health that comes from Vedas & scriptures. Their aim is to teach optimal health by simply changing food…
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Getting the message across to your target customers is key to business. However, finding the right audience isn’t easy, especially on social media. It takes a lot of analysis which is why businesses struggle to see results, regardless of their powerful & creative content. Does that sound like the problem you are facing? Then you…
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Last year Google released the biggest ever upgrade from Universal Analytics that was originally launched in 2012. The new upgrade, Google Analytics 4 ( GA4 ) has surprised many as Google is using a new naming convention. Though Universal Analytics had major updates in the past like Global Site Tags and Google Tag manager, the…
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Metaverse & NFT are catching the imagination of people around the world. While the early adopters are making inroads into this lesser-known territory, it is largely an unexplored landscape with uncertainty & scepticism. However, as consumers become more involved with the digital environment, which the future promises to hold, the brand owners & marketing team…
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Over the past two years, we’ve seen a shift in the way brands promote their products or services on Social Media. As social media gains more popularity — our reach has scaled to over 3.7 billion social media users globally in 2021, and brands are pondering over how they could engage huge social media audiences…
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Introduction: Trivitron is India’s leading medical technology company that offers affordable healthcare solutions to hospitals, independent clinics and laboratories, extended care facilities, renal care centres and other associated service providers. They consider ‘Quality Healthcare’ a fundamental right and their vision is to make it accessible to everyone. Their dream would only come to fruition if…
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Learn how to your website conversion in 2022 by using 13 effective strategies to achieve website traffic & conversion. Contact us our experts!
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From discussion systems and electronic mailing lists to bulletin boards and topical threads to online diaries and weblogs – “Blogs” as we recognise them today, have long existed in classical forms in history, gaining popularity only in the 2000s. Rapidly garnering usage and acceptance, an early blog post rolled out such tools that made linking…
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