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About Shraddha Academy
Shraddha Academy, a renowned educational institution with three campuses across Chennai, fosters holistic development in its students. Committed to academic excellence and a nurturing environment, Shraddha Academy empowers children to become confident and future-ready leaders.
The Challenge: Streamlining Information and Driving Admissions
Shraddha Academy’s existing website presented challenges for prospective parents seeking detailed information. Accessing details about each campus, facilities, and the admission process was inconvenient. To maximize admissions for the upcoming season, a website revamp was crucial.
Our Solution: A User-Centric, Mobile-First Website with Clear Admission Focus
1. Prioritizing Admissions:
Prominent Call to Action (CTA):
A clear admission banner anchored on the website header served as a constant reminder. We also implemented a sticky side widget for easy access and ensured the mobile number was prominently displayed and clickable.
WhatsApp Integration:
Integrating WhatsApp allowed parents to initiate conversations directly from the website, fostering a more personal touch.
2. Campus-Specific Information:
Microsite Landing Pages:
We created dedicated landing pages for each of Shraddha Academy’s three campuses, essentially functioning as one-stop microsites for prospective parents. These comprehensive landing pages provided a wealth of information specific to each campus location.
Facilities:
Visitors could explore details about the world-class facilities available at each campus, such as science labs, libraries, playgrounds, and sports complexes.
Faculty Details :
Faculty profiles showcased the qualifications and experience of the dedicated teachers who nurture young minds at Shraddha Academy.
Gallery :
Image galleries brimming with vibrant photos allowed visitors to virtually tour each campus and get a glimpse of the stimulating learning environment that awaits their child.
Admission Process :
The landing pages also provided clear and concise information about the admission process for each campus, including eligibility criteria, application procedures, and important deadlines.
Enquiry Form :
In addition, each microsite featured a dedicated enquiry form, strategically placed to encourage immediate contact from interested parents.
This user-friendly format ensured that parents seeking information about a specific Shraddha Academy campus could find everything they needed in a convenient and organized manner.
3. Booking School Tours:
Online Tour Bookings:
In addition to admission enquiries, the website offered the option to book a school tour online. This feature unlocked a new avenue for capturing leads from interested parents.
4. Engaging Design:
Vibrant Aesthetics:
The website utilized a cheerful color palette and incorporated vibrant photos of students, creating a warm and inviting atmosphere. Interactive elements showcased key school statistics on the homepage. Mobile responsiveness ensured a seamless experience across devices.
5. Video Testimonials:
Building Trust with Video Testimonials:
A dedicated section on the website showcased video testimonials from parents. This powerful social proof tool allowed visitors to hear firsthand about the positive experiences of students and families at Shraddha Academy. Seeing real people speak about their satisfaction with the school’s academic programs, faculty, and environment fosters trust and credibility with prospective parents. The testimonials section humanizes the admissions process and allows visitors to connect with the Shraddha Academy community on a deeper level.
6. Dynamic News and Updates:
CMS-Powered News Sections:
Each campus received its own news section with a Content Management System (CMS) interface. This empowered school authorities to directly update the website with ongoing events, happenings, and achievements. The CMS interface is user-friendly and requires no coding knowledge, allowing school staff to add text, images, and even videos to showcase the vibrant life of each Shraddha Academy campus. This empowers them to keep parents and the community engaged with fresh content and fosters a sense of transparency and open communication.
The Outcome
The redesigned website for Shraddha Academy achieved its primary goal – streamlining the admissions process and attracting new students. The website’s user-centric design and clear CTAs encouraged engagement, while the mobile responsiveness ensured accessibility for all users.
Pixel Studios : A Trusted Partner for School website Development
Pixel Studios is your one-stop shop for school website development. With over 50 educational institutions under our belt, we’re seasoned professionals who understand the unique challenges and opportunities schools face in today’s digital landscape. Our team of creative designers and skilled developers is passionate about crafting websites that are not only visually appealing but also strategically designed to generate more admissions enquiries.
Here’s what sets Pixel Studios apart:
Deep Understanding of the Education Sector:
We’ve worked with a wide range of schools, from pre-k programs to high schools, and we understand the specific needs of each.
Focus on User Experience (UX):
We prioritize creating a user-friendly website that is easy for parents and students to navigate.
Mobile-First Approach:
In today’s mobile-driven world, we ensure your website looks great and functions flawlessly on all devices, from desktops to tablets and smartphones.
Data-Driven Results:
We track key metrics to measure the success of your website and make data-driven decisions to optimize for better results.
Long-Term Partnership:
We believe in building long-term partnerships with our clients. We offer ongoing support and maintenance to ensure your website stays up-to-date and continues to deliver results.
