ICCG India, a leading healthcare provider, had a robust offline reputation but struggled to gain traction in search engine rankings. Despite offering specialized treatments and expert physicians, their website lacked visibility for critical services, impacting patient acquisition.
The challenge was clear: search users were not finding the right pages, and the website wasn’t optimized to convert visitors into patients. Without strategic content, strong internal linking, and a focused keyword strategy, ICCG India was losing out on high-intent search traffic that could drive appointments and consultations.
Our SEO team at Pixel Studios identified key gaps and formulated a comprehensive SEO strategy to bridge these issues—optimizing content, technical SEO, doctor profiles, and user experience to elevate ICCG India’s digital presence.
Table of Contents
SEO Challenges Identified
Before implementing changes, we conducted a detailed audit that highlighted the following issues:
1. Content Gaps: Missing High-Intent Pages
- The website lacked dedicated service and treatment pages, leading to low visibility in search results.
- Doctor profiles were under-optimized, missing structured content that could improve search rankings and credibility.
2. Keyword Misalignment: Traffic Without Conversions
- Existing keywords did not align with user intent, leading to irrelevant traffic.
- Doctor-specific keywords weren’t ranking well, impacting potential consultations.
3. User Experience Issues: High Bounce Rates & Poor Navigation
- Even after initial SEO work, bounce rates increased, indicating content wasn’t fully meeting user expectations.
- Weak internal linking disrupted the user journey, making it difficult for visitors to navigate between services, treatments, and doctors.
Our SEO Strategy & Actions Taken
To address these challenges, we implemented a multi-faceted SEO strategy focusing on content, technical SEO, local SEO, and user engagement.
1. Content and Keyword Strategy: Aligning with Search Intent
A deep dive into keyword research helped us identify keyword clusters that aligned with what patients were actively searching for. This insight was used to:
Develop Dedicated Service & Treatment Pages:
- We created highly optimized landing pages for each treatment, targeting specific keywords patients use while searching for healthcare services.
- Location-based treatment pages were introduced to capture geo-specific searches, driving highly relevant, local traffic.
Optimize Doctor Profiles for Search Visibility:
- Added detailed bios highlighting each physician’s specialization, experience, and location, making them discoverable through organic search.
- Implemented structured content, making it easier for search engines to understand doctor profiles as key authority pages.
By structuring the website around patient search behavior, we improved organic discoverability and engagement, leading to higher intent-driven traffic.
2. Technical SEO Enhancements: Strengthening Website Performance
Technical SEO was a key component in improving search rankings and user experience.
Implemented Physician Schema Markup:
- Structured data was added to doctor profiles, helping Google understand and display rich snippets for physicians in search results.
Enhanced Website Speed & Performance:
- Integrated WP Rocket, a powerful caching tool, to boost website speed, drastically improving page load times.
💡 Results:
Before Optimization: Mobile – 2 (Very Poor) , Desktop – 19 (Poor)
After WP Rocket Implementation: Mobile – 67 (Good), Desktop – 96 (Excellent)
This reduced page abandonment rates, improved user engagement, and signaled strong technical health to search engines, leading to improved SEO performance.
3. Doctor Profile Optimization: Ranking for High-Value Keywords
ICCG India’s doctors were highly skilled, but their online visibility didn’t reflect that. We transformed doctor profiles into highly optimized landing pages, ensuring they ranked for doctor-related keywords.
Focused on Local SEO for Higher Visibility:
- We optimized doctor profiles for region-specific searches, ensuring that patients looking for a specialist in their city found ICCG India’s physicians first.
- Doctor Oriented Keywords
- Best surgical oncologist in chennai
- Oncologist in chennai
- Lung cancer specialist in chennai
- Oncology specialist in chennai
- Treatment Oriented Keywords
- Prostate cancer treatment in chennai
- Bone cancer treatment in chennai
- Cancer treatment in chennai
- Lung cancer treatment in chennai
Added Compelling CTAs to Convert Visitors into Patients:
- Each doctor profile included direct CTAs like “Book an Appointment”, “Consult Now”, and “Schedule a Call”, making it easy for visitors to take action immediately.
This resulted in increased visibility, more organic traffic, and higher patient inquiries.
4. Internal Linking & CTA Optimization: Improving User Navigation & Conversions
To ensure a seamless user journey, we enhanced internal linking across the website and placed strategic CTAs to guide visitors to relevant actions.
Strengthened Internal Linking:
- Created a logical website hierarchy, connecting treatment pages, doctor profiles, and blog content, making it easier for users (and search engines) to navigate the site.
Placed High-Converting CTAs Across Key Pages:
- Integrated strategic Call-to-Action buttons to drive more inquiries and appointments.
This helped reduce bounce rates, increase engagement, and drive more patient conversions through organic traffic.
SEO Success & Key Results
The SEO strategy delivered remarkable growth, positioning ICCG India as a strong competitor in the healthcare digital space.
📈 Traffic Growth & Engagement:
Monthly Sessions Increased from 329 to 4,385 → A massive 1,232% growth in organic traffic.
Returning Users Increased → Showing sustained engagement and brand trust.
🔎 Keyword Rankings:
Organic Ranking Keywords Increased from 253 to 1,100 → A 335% growth in keyword rankings.
Doctor-Related Keywords Ranking Well → Significantly improving physician visibility.
| Keyword Type | Keyword | Ranking Position |
|---|---|---|
| Doctor-Oriented Keywords | Best surgical oncologist in Chennai | 4th Position |
| Oncologist in Chennai | 7th Position | |
| Lung cancer specialist in Chennai | 8th Position | |
| Oncology specialist in Chennai | 9th Position | |
| Treatment-Oriented Keywords | Prostate cancer treatment in Chennai | 4th Position |
| Bone cancer treatment in Chennai | 4th Position | |
| Cancer treatment in Chennai | 5th Position | |
| Lung cancer treatment in Chennai | 8th Position |
Service & Treatment Pages Ranking for Location-Based Searches → Driving highly targeted local traffic.
Website Performance Improvements:
📉 Before Speed Optimization: Mobile – 2, Desktop – 19
📈 After WP Rocket Implementation: Mobile – 67, Desktop – 92
Faster page load times led to higher engagement, lower bounce rates, and better SEO performance.
From Low Visibility to Market Leadership in Healthcare SEO
With a strategic SEO roadmap, content optimization, and technical enhancements, ICCG India successfully transformed its digital presence, becoming a highly visible and competitive player in online healthcare searches.
By addressing content gaps, improving user experience, and implementing technical SEO best practices, we positioned ICCG India as a trusted, high-ranking healthcare provider.
At Pixel Studios, we specialize in SEO for healthcare brands, ensuring they attract the right audience, drive more inquiries, and convert more patients.
ICCG India now ranks higher, attracts more engaged visitors, and converts traffic into real patients—proving the power of a well-executed SEO strategy.
