Table of Contents
Client Overview
Geri Care Hospital stands as India’s first multi-speciality hospital dedicated entirely to senior citizens. With a team of over 100 super-specialist doctors and 15+ geriatricians—the largest such team in the country—Geri Care has redefined elderly healthcare through its coordinated, multi-disciplinary approach. Beyond its flagship hospital, the brand has expanded its footprint through multiple clinics and assisted living centers, delivering a 360-degree continuum of care tailored to senior needs.
In a recent milestone, Geri Care established its new branch in Bangalore, extending its specialized geriatric care to a growing urban population. Location-specific services such as “Assisted Living in Bangalore” and other elder care offerings have quickly gained first-page rankings on Google, strengthening their local digital visibility in the region.
Challenges
Despite its pioneering services, Geri Care initially struggled with digital visibility. The challenge was to enhance online discoverability and attract relevant traffic – patients and families searching for elderly care – across various service lines and geographies.
Objectives
Our goal was to establish Geri Care as the most discoverable geriatric healthcare brand online. Key objectives included:
- Improve rankings for broad and niche geriatric care services
- Gain location-specific visibility in cities like Chennai and Bangalore
- Boost visibility for specialized care like orthogeriatrics, palliative care, and home care
- Showcase individual doctors through SEO-optimized profile pages
Strategies and Execution
Keyword Optimization
We began with deep keyword research, focusing on:
- Service-based terms like “Geriatric Hospital,” “Orthogeriatrics,” and “Home Care Nursing”
- Location-specific keywords such as “Assisted Living in Bangalore” and “Elder Care Chennai”
- Long-tail and intent-driven searches including “Home physiotherapy for seniors” and “Geriatric cardiology near me”
Special focus was given to Bangalore, where new service pages like “Assisted Living in Bangalore” were created and optimized. These now rank prominently on the first page of Google, just weeks after launch.
Content Development
- Developed dedicated service pages for every major city, including Bangalore, targeting unique local search behavior.
- Created content-rich blogs around relevant themes such as in-home care, age-related diseases, and caregiver support.
- Focused on educational content that addresses the informational needs of patients and families.
Technical SEO and On-Page Enhancements
- Improved site architecture and internal linking for crawl efficiency
- Enhanced meta titles, descriptions, and headers with keyword intent
- Deployed structured data markup (schema) for hospital and medical services
- Improved page speed, image SEO, and mobile responsiveness
Visibility for Medical Professionals
- Created SEO-optimized doctor profile pages to ensure visibility for individual physicians in search results
- Implemented structured data to help these profiles appear in Google’s rich results and map listings
Results
- 50+ keywords rank on Google’s first page, including
- “Geriatric hospital in Chennai”
- “Home care for elderly in Chennai”
- “Assisted living in Bangalore” (newly added and now ranking)
- 15 keywords rank in the #1 position, with 20 keywords in the top 5
- Monthly organic traffic grew from 7,000 to 16,000+ visits
- 100+ monthly leads generated via organic search
- Enhanced image and video search visibility for ~30 target terms
Conclusion
By executing a location-targeted, medically accurate SEO strategy, Geri Care Hospital has successfully transformed its digital presence—first in Chennai, and now in Bangalore. From elderly care to specialized home services, the brand is now synonymous with top search rankings and trusted care for seniors.
Expanding into new cities like Bangalore and achieving rapid keyword dominance is a testament to how healthcare providers can unlock growth through strategic SEO.
Ready to see how your healthcare facility can benefit from tailored SEO strategies? Contact Pixel Studios today and let us help you achieve your digital marketing goals.
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