Make google love your pages & it will never let you down!
Your customers use search engines to research their problems to find solutions, discover products & services. The search engines strive to provide them with apt & latest information, which also includes your competitor pages. A good understanding of customer’s pain points, their search phrases & optimizing your digital assets in tune with search engine’s algorithms, undoubtedly this is a long-term traffic building strategy used in Digital Marketing. At Pixel Studios, we deploy proven strategies to make SEO work for business.
How we Develop SEO Strategy for your business
Optimizing your website for Search Engines calls for the understanding of business needs, customer behavior, competitor activities & search engine algorithms. An organic way of building Search Engine ranking involves a balanced approach that results in positive rather than any adverse effect. Here is our approach.
Customer Groups & Pain Points
Understand various customer segments & understand their pain points
Search Keywords & Phrases
Study their online behavior of searching & discovering solutions with keywords/phrases
Analyze the competitor’s strategies & activities to show up their website in search engines
Keyword Volume & Density
Extensive analysis of the keywords search volume, trends, density to pick the right ones
Carry out the hygiene & on-page optimization standards to build a strong foundation
Undertake systematic activities to build content & backlinks that improve the ranking
Analyze & Improve
Keep a close watch on traffic, keyword performance & competitor activity to improve
How we optimize your website for Search Engines
- On-Page Optimization
- Off-Page Optimization
- GMB (Google My Business)
- Google Analytics Setup & Tracking
- GTM (Google Tag Manager)
- Rich Results
- Analyze & Improve
On-page Optimization is a set of activities that are taken within the website to improve the search engine rankings. Right from the overall site map to every individual page, our team will scan through the content, codes that are displayed & hidden to optimize for the search engines to discover & rank for the right keywords & phrases.
- Meta Content Optimization
- Header Tag Optimization
- Image Tags Optimization
- URL Redirecting Optimization
- Page Rank Sculpting
Offpage Optimization is a set of activities that are taken outside the website to improve the search engine rankings. Our off-page optimization activities focus on increasing the authority of your domain through content creation & earning backlinks from other websites.
- Search Engine Submission
- Directory Submission
- Bookmarking Submission
- Article Submission
- Web 2.0 Submissions
- Video Submission
- Image Submission
- PDF / Document / Slideshare Submission
- Press Release Submission
- Classified Submissions
- Blog Comments like Quora
- Forum Submissions & Comments
GMB (Google My Business)
GMB is Google’s online directory that lists local businesses in search results. With more than 46% of searches having local intent, managing the details in GMB helps in local popularity as well as an increase in search rankings.
- Signup / Claim Your Business in GMB
- Business Details like address, phone no, website
- Update pictures & activities
- Update products & services
- Manage Reviews
Google Analytics Setup & Tracking
Your website serves as a hub of all your digital activities including campaigns like search ads & social ads. Integrating Google Analytics is an effective way to monitor the traffic, source & other parameters to study the effectiveness of digital activities & improve on an ongoing basis. At Pixel Studios, we dig through the data, analyze trends & derive meaningful insights to better the performance.
GTM (Google Tag Manager)
Leave no stone unturned as far as extracting the data from your website. Setting up events & triggers in Google Tag Manager & adding the code to your landing page saves time in coding yet provides rich data points at various stages of conversion. We will set up GTM across the website based on user flow & business requirements.
Add the power of Rich Snippets display during search engine listing. They are eye-catchy & increase the organic click-through ratio. Our expert SEO Team will design & integrate Structure Markup (like Scheme) in the HTML codes resulting in rich results for your business.
Analyze & Improve
Every digital marketing activity generates enormous data, the analysis of which provides insights. These insights will be used to modify the content, activities & their frequency to bring better impact on business results.
Own an ecom store? SEO can increase SALES!
The Search Engine Optimization for your eCommerce website increases relevant traffic, which in turn potential leads, thus directly increasing sales. Displaying products with effective and attractive photographs with pricing and ratings, if any right on the search pages tends to generate more clicks. We deploy all the available options to boost organic traffic via search engine queries. SEO traffic is often called the easiest hanging fruits for eCommerce websites, as the conversion rate here is frequently high. Remember, the users here are true answer seekers and they are clearly desperate to solve their issues swiftly. That is why this process has the highest ROI.
What we do?
- Google tag Manager Implementation
- Product Featured listing optimization
- Google Product listing
- Implementing Questions & Answers on Google
- Reviews and Ratings Snippets for Products
- Affiliate product listing
- Product category URL Structuring
- Targeting sales driven keywords
Our Case Studies
How we unlocked success for some of our customers may help you understand what we do every day. The process, the illustrated journey we undergo for every task of ours needs to be recorded. Flip the pages to see how we wield our magic wand.
An online store without a proper SEO strategy is like shooting arrows in the dark. Having the top 3 searches on google not only adds the extra cushion for your e-commerce business, but also paves the way for sustainable leads. A stable approach to creating a better workflow, and assessing your competitor's weakness goes a long way in building a successful e-commerce business. E-commerce SEO services help you get more orders with the most minimalistic resources. Professional SEO services offer a sophisticated website and eye-catching copy that will make your e-commerce business stand out!