-
-
Let's Uncomplicate
Digital Marketing for your businessFrom complex, hyper activities
to simpler, focused ones
Working out a method amidst the Digital Marketing Madness!
Digital Marketing, commonly misunderstood as a single activity, actually is a field that requires orchestrated coordination of multiple carefully thought activities. Selection of the right mix for Digital Marketing activities that blend with the brand, offline marketing efforts, customer base, competitors' activities is imperative. Having chosen, the tuning of efforts based on results calls for fast response. What works for someone, including the competitor may not work for a business. This is where, Pixel Studios, plays the role of a Digital Marketing Agency.
How we Develop Digital Marketing Strategy for your business
Every business is unique in who they are & where they want to go. At Pixel Studios, we evolve with a Digital Marketing
Strategy that’s most apt for the business, at that point in time. Here is our methodology, in a nutshell.
-
Industry
Understanding the industry
in which your business
operates -
Business Model
Understanding your
business model within
the industry -
Customer Behaviour
Who are your customers &
What is their behavior when
it comes to your product -
Immediate Goals
Understanding the
immediate goals, like
a product launch -
Competitor Activities
Who are your
competitors & how
they approach -
Long Term Aspirations
Understanding the aspiration
like positioning as an innovative
brand
Do you want to discuss with our
Digital Marketing Expert?
Choose from 4 Levels of Digital Marketing Impact
At Pixel Studios, we classify Digital Marketing Activities at 4 levels based on the client’s business & aspirations. Based on the level, we align the digital marketing activities of the brand.
-
01
Hygiene
Every digital asset
aligns to the brand
design & communication
forming a strong
foundation. -
03
Engaging
The design & copy should not only catch the attention but also make it more compelling to initiate a conversation.
-
02
Discoverable
The website discoverable in search engines & social media posts discoverable with the right hashtags are some examples.
-
03
Engaging
The design & copy should not only catch the attention but also make it more compelling to initiate a conversation.
-
02
Discoverable
The website discoverable in search engines & social media posts discoverable with the right hashtags are some examples.
-
04
Performing
Engagement & conversation should lead to business results like purchases, downloads, signups. thus ensuring a better ROI.
How we Bring the Digital Marketing mix together
Given all the ingredients, the art of bringing the right set of elements backed with activities at the right
proportion, at the right time, is what in our experience ensures success in Digital Marketing. Here is
how we bring together the Digital Marketing mix for the businesses.
- Creating the Digital Marketing Assets
- Executing the Digital Marketing Activities
- Analyse &
Improve
Website
This digital fortress is your primary asset in the digital domain. A website must be discoverable, user-friendly & must provide answers to every stakeholder who lands there.
Blog
Showcase what the company is to the target group. Communicate and address the client’s needs; provide answers to the questions they didn’t know to ask yet.
Social Media Handles
Know where your target group resides and join their conversation. Build a community of customers, fans, followers by staying relevant & meaningful.
Emailer
Traditional, yet powerful, use emailers to stay in touch with your existing clientele, as well as reach new user segments to stay visible & approachable.
Landing Page Templates
An important Digital Marketing asset called landing pages provide answers to a specific problem to a specific audience with all details driving conversion.
Website Management
As a custodian, we take care of your website, keep it updated, reduce downtime, protect from attacks & take regular backups. Our stringent processes ensure your website stays relevant all the time.
Blogs
We regularly update your blog with a title that’s catchy & content that’s sticky for users. Blogs take an online customer through the journey of awareness, consideration & decision-creating strong funnels.
Case Studies and White Papers
We generate content to communicate your success stories. Creating thought leadership case studies and articles to help position your company in the right light.
Social Media Engagement
Right from the initial stages of social media engagement strategy, our team will work on generating content to attract, engage, converse with your target customers.
Emailer Blasts
Considered as an effective way to keep in touch with your existing customers, we will deploy email marketing to promote the blogs, case studies & white papers apart from new initiatives & offers.
Search Engine Optimisation
Right from identifying the right keywords to tuning the website & landing pages, we leave no stone unturned to make Google take a notice of your website & drive relevant traffic.
Landing Pages
Apart from standard web pages, creating strategic landing pages aimed to convert a specific target group for a specific service (maybe for a specific period or offer) helps in increasing the conversions.
Influencer Marketing
A brand is as popular as the one who recommends. We identify the right influencers & promote your brand with the right content that’s engaging for the target group lifting overall brand appeal.
Campaign Execution
We strategize & bring powerful online campaigns to achieve specific objectives backed up with media budgets. We plan, design, execute & monitor your campaign to get the best ROI.
Every digital marketing activity generates enormous data, the analysis of which provides insights. These insights help us to modify our content, budget, medium, etc to make a greater impact.
Our Case Studies
How we unlocked success for some of our customers may help you understand what we do every day. The process, the illustrated journey we undergo for every task of ours needs to be recorded. Flip the pages to see how we wield our magic wand.
Our Clients
The pandemic has changed the entire marketing landscape. Different brands are using the help of various Digital Marketing Agencies to climb the online ladder and get reliable leads for their products and services. Digital Marketing spends have surpassed traditional marketing in 2019, making it a huge potential market to tap into. Digital Marketing Companies, with their innovative strategies, can help brands sustain themselves in the long run. Nearly 81% of the customers use online platforms to arrive at their purchasing decisions, making it an ideal business venture!
# 264 - 265,
Dr Annie Besant Road,
Worli, Mumbai - 400 030.
18th Main Road, Anna Nagar West, Chennai - 600 040.
