We have almost crossed a year with our doors of opportunities padlocked. The potential time period that would have helped us, our clients and other forms of business acquaintances went down the drain because of the pandemic, which is still there upon us. With ‘Go Digital’ being our motto for the past five-plus years, 2020 actually helped in accelerating our pace towards that goal. That is, since ‘Digital’ being the only gateway to knock on the doors of the clients, most of the businesses which never cared about digital marketing (or even their digital presence for that matter) earlier, tried to understand what can be done with that now. To them, we have a message. No, your goal of achieving a ‘stronger digital presence’ for your business doesn’t end when you make your ‘stone age’ website to run like before. To begin with, ‘carbon date’ your existing website. Take your time, analyze it completely, compare it with your competitors, make a note of where you lag even in layman’s terms. So, what next?
What’s with hiring a Digital Marketing Agency?
Your enterprise, irrespective of its size and objectives, it is high time to seek the help of a digital marketing company. With more digital opportunities and gateways getting revealed every day, you are in need of a pair of geeky eyes, which can understand those technical advancements in no time and help your business to make the most out of it. Given the lockdown situation, there are several changes in the way you approach a client digitally. For example, triggered and customized SMS brought more results than the targeted, customized, and flavourful emails and newsletters. Emails are slowly becoming obsolete, as this instant generation wants communication to be short and to the point. Keeping it short, selling yourself short has been the new motto, at least digitally. This is just one example and keeping yourself informed about these changes in trend currents is important. It is all about staying relevant to your clients.
Why Digital Marketing Service isn’t just a social media post?
Page creation, posting links, and engagement posts, those things are not synonymous with digital marketing on the whole. They are mere actions and just a part of the process. The bigger picture covers far more ground. Posting takes the backseat, as when to post and what to post comes prior. To figure it out, a digital marketing services provider will come up with a strategy tailor-made to suit your business needs. Unique objectives call for unique ideas and plans, and let us find out what your business may really need.
Breaking the myths with your Digital Marketing Services Provider:
There is an ancient myth, which aged like fine wine. Social media has no role in B2B marketing. While this may look logical from a distance, the actual picture here tells another story. For example, from your personal account, look for the pages you liked on Facebook or the accounts you follow on twitter. Most of them belong to a company or a product or service provider, to which you are not directly connected. Seriously how relevant IBM or Intel or Accenture to you? The reason is they have a stronger social media presence and they register their brand in a better way. Powering your brand on Social media is not going to cost you much. All it needs as remuneration is your time and effort. This is where a Digital Marketing Company comes in. For B2B social media marketing, the fundamentals are similar to B2C, but the difference lies in goals and objectives. You may think that a company selling fashion products or gadgets to their customers can make use of social media effectively, but selling office supplies, IT enabled services and much more B2B things can also use the social media tools to sharpen their business. Growing awareness, building a stronger brand presence one can generate potential business leads using LinkedIn, Twitter or even Facebook. Because, at the end of the day, even your targeted business firms are led by individuals who are definitely having a social life of their own. Your cold calling, networking events or emails may or may not attract him, but a good social media post targeted towards them will definitely trigger something. It is because you are carefully invading their personal space and catching them when they are relaxed. More like a personal friendly coffee meet… Bingo!
So, here is brand new information. B2B marketers get more social. Based upon the business needs, most of them opt for LinkedIn to build contacts, Twitter/Facebook for social media presence and to converse with their indirect customers, the common public. Apart from that, YouTube also plays a bigger role and slowly Instagram is also gaining momentum in the B2B sector.
How a Digital Marketing Agency creates an effective Social Media Marketing Campaign?
Step #1: Understanding your marketing objectives:
Why does your business need marketing? What are your objectives? This is the primary thing a digital marketing services provider will try to decipher. Based on this, measurable goals that are relevant to your business can be set up. Making the goals scalable makes the campaign more scientific and easily deployable. The goals may or may not include, increasing brand awareness, increasing customer engagement, lead generation for business, increasing the sales, achieving better customer retention, more user registration, etc. But to make these ideas more relevant and sureshot, building a strong, positive network, building your ‘brandwagon’ with relevant audience and growing your company’s reputation on social media are far more important tasks.
Step #2: Identifying your target audience and social media platform
Not everyone on social media is your target audience. Narrow down the users’ attributes and assign personas to make your campaign ideas more relevant. This is where a Digital Marketing Agency may chip in for better results. Depending on the business needs, we may even have to go beyond the major social networks. For example, there are several businesses making use of the ‘Slideshare’. Through their effective campaigns created with ordinary MS Office powered tools, more lead generations are happening there. Apart from that there are several online communities, for example there are many websites for travel lovers. If your company is offering tourism based services, we can target them. Narrowing down and making it more relevant always bring better results and more importantly it saves money and time. For this process, running a deep and well-analyzed ‘Competitors Watch’ will be a good start.
Step #3: Deciding the content and formulating a strategy
With their content experts, a digital marketing services provider can strategize and decide on ideas that will work for you. Once the platform you are going to use gets finalized, the type of content that suits the selected platform can be created. For example, videos are now playing a key role in B2C marketing, but it may or may not work for your B2B marketing, since most of your target audience may belong to the older generation and they are more occupied with corporate presentations and lengthy research articles. Once you know your audience, the content distribution across platforms may make more sense. But it doesn’t mean we should shut the doors on other platforms. Case Studies can go on LinkedIn and Slide share, however an effective video version of it can always be made available on YouTube or Facebook. No harm done. A content created can be remodelled or refurbished again to suit other platforms and other objectives as well. Whatever you have created now, can build your brand presence once it is shared with a strategy built by Digital Marketing experts. Yes, the year is 2021. There are several technological advancements and there are many who are technically sound in all aspects. But still approaching a Digital Marketing Service Provider is relevant and it can yield you better results. Because tools come next, strategy comes first, always!