Brakes India’s TVS Girling, the largest selling brand in the brakes business, was already synonymous with quality when in the early 80s it emerged as the pioneer with a first-mover advantage, in a market with the earliest and widespread network of distributors pan-India.
TVS Girling continues to hold the largest share of the Aftermarket, dominating the expanding car segment, while catering to local and multinational OEM customers across the light vehicle, commercial vehicle, tractors and the off-highway segments.
TVS Girling approached us at Pixel Studios when they finally decided to embrace the digital platform to become a more accessible brand, that paid a great deal of attention to their after-sale service. Little did they know that they would be breaking their B2B bubble to make themselves more prominent to the end-consumer.
When we donned our thinking hats, we created the most professional website design that was both aesthetically pleasing and highly responsive to the needs of their consumer while providing website management services specific to the company’s needs. In a world where B2B companies are initially slow to adopt e-commerce, TVS Girling’s B2B aftermarket segment strategically expanded into B2C, due to a faster response rate on their website.