Social media has become an integral part of our daily lives, and it plays a significant role in the success of businesses and brands. Social media professionals are constantly looking for ways to streamline their workflows and maximize their productivity. One of the most promising technologies that has revolutionized social media workflows is Artificial Intelligence…
Instagram has come a long way since its launch in 2010. With over 1 billion active users, it has become a social media powerhouse, allowing businesses and individuals to reach a larger audience and build their brands. However, with the constant evolution of the Instagram algorithm, it can be difficult to keep up and ensure…
Are you an SEO expert looking to improve your search engine rankings? Then you’ve probably heard about client-side rendering and server-side rendering. But which one is best for SEO? In this blog, we’ll explore both methods in detail, including how they work and their advantages and disadvantages. We’ll also examine which rendering method is better…
What is a Featured Snippet? A featured snippet refers to a content snippet displayed at the top of Google’s search engine results page (SERP). This snippet provides a concise and direct answer to the user’s search query, which is sourced from one of the top-ranking web pages. How do Featured Snippets work? Google’s algorithm selects…
In today’s digital age, having a website is no longer just an option, but a necessity for businesses of all sizes. A well-designed and optimized website is key to attracting and retaining customers, and staying ahead of the competition. However, achieving this is not as simple as just having a website. It requires a combination…
Google Analytics is an effective tool that allows you to track and study visitors’ behaviour on your website. As a pay-per-click advertiser, utilizing Google Analytics can assist you in optimizing your ad campaign by giving you valuable insight into how users engaged with your content and how often they converted. In this blog, we’ll demonstrate…
Social media has become an indispensable part of our lives, with billions of people around the world using social media platforms daily. As such, social media has become a key channel for businesses to reach their target audience and promote their products or services. However, the social media landscape is constantly evolving, and new trends…
In today’s world, digital transformation is no longer an option – it’s a necessity. Companies that fail to make the transition to digital run the risk of being left behind in the ever-changing world of technology. But what exactly is a digital-first mindset, and how can it transform your business? In this blog, you’ll learn…
The consumer ecosystem has transformed rapidly in the last few decades. People today are much more integrated with technology than before, and more are adopting a digital lifestyle, even as you’re reading this. When people want to look for a product or service, they Google it. They navigate through digital maps to their e-tailer of…
Google Analytics 4 uses different data structures and data collection logic that is hugely beneficial to marketers for cross-platform data analysis and better prediction of user behaviour. It is different from Universal Analytics as the focus here is based on events and not on sessions. GA4 helps in building custom reports either from scratch or…