The consumer ecosystem has transformed rapidly in the last few decades. People today are much more integrated with technology than before, and more are adopting a digital lifestyle, even as you’re reading this. When people want to look for a product or service, they Google it. They navigate through digital maps to their e-tailer of…
Google Analytics 4 uses different data structures and data collection logic that is hugely beneficial to marketers for cross-platform data analysis and better prediction of user behaviour. It is different from Universal Analytics as the focus here is based on events and not on sessions. GA4 helps in building custom reports either from scratch or…
Digital Marketing is a vast and dynamic area that involves weeks or months of brainstorming, research, analysis, strategy, planning, and more to gain more attention besides attracting prospects, leads, and sales. An effective digital marketing strategy follows metrics that bring in revenue besides ensuring that it adheres to the algorithm of Google. With the time-to-time…
Meta earlier known as Facebook has changed its Ad Targetting significantly over the years, and if you are still doing it the old way you are going to end up paying a much higher price for your video views, leads, app installs etc.. etc… In this blog, We’re gonna see the best ways to target…
Web applications for businesses are a set of application software that share the same look & feel and are hosted on the same or different servers. Web applications can be accessed by users through a web browser or a mobile device. Learn More
About The Client Derby is an accessible and responsible menswear brand that makes its customers not only look good, but also feel good, and indulge in acts of goodness. Since its inception, in the year 1994, the company has been designing and selling jeans, shirts, t-shirts, trousers and related accessories through 45+ exclusive brand outlets…
The ranking algorithm of Google is constantly evolving which keeps the Search Engine Optimization efforts on the edge always. The SEO tools that are used to provide the critical analysis of data help in reworking the strategies. The best SEO tools make it simpler and easier to ensure that your website is optimized for performance,…
Finding the perfect customers who will adore your company is the key to investing in social media advertising. Custom and lookalike audiences are some of the advanced audience selection tools widely used across multiple platforms which will help you find people who are most likely to find your ads relevant. In this blog let’s see…
About Satvic Movement is a non-profit health education platform that offers Health Transformation Workshops with an aim to bring man close to Mother Nature. The workshops include Yoga, healthy living, delightful recipes and overall physical & mental health that comes from Vedas & scriptures. Their aim is to teach optimal health by simply changing food…
Getting the message across to your target customers is key to business. However, finding the right audience isn’t easy, especially on social media. It takes a lot of analysis which is why businesses struggle to see results, regardless of their powerful & creative content. Does that sound like the problem you are facing? Then you…