In today’s age of the Internet and globalization, and with access to computers, tablets or mobiles, customers have access to information anytime and anyplace they want or need it. What Marketing Heads of Corporates & Business Owners should remember is that everyone can influence the image of their companies via Social Media and should pick…
While the holiday shopping fever might sound exciting to a regular shopper, it is a frustrating and challenging time for any marketer. As a marketer, it is never too early to start planning advertising campaigns with an eye on the holidays. However, if you find yourself racing against time trying to leverage the holiday fever,…
Social media is filled with advertisements, for it has the potential to cut through the clutter and help you find your perfect target audience. The analytics tools at the disposal of online marketers, help them create social media ad campaigns for various platforms and a lot of thought goes into this, given the sheer…
Building a website is one thing, and keeping it updated is entirely another craft. Only if the website keeps updating itself, it makes someone find a reason to visit again. This applies to any website, irrespective of their target audience. Website trends are directly proportional to the amount of active engagements in the company,…
Every business has a reason to exist and a purpose to full fill. At a broader level, we can say that the purpose is to solve the problems faced by its customers. By identifying and reaching more people facing the same problem, the business grows. However, the questions that need answers are ‘Where is…
It is very important to gauge the success or failure of your website, since it is the identity of your business. Your website is an important marketing and sales tool, and having an effective website is no walk in the park. The metrics are the number of hits on the website, website ranking on…
