Do you know that the SEO process brings better ROI when compared to all other ways of digital promotions? However, people prefer Social media marketing for a reason as it takes their product/brand to a much wider audience. If you are looking for brand presence, social media would be the ideal choice. On the other…
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If you have done it right, in the past year with all the business opportunities in lock down, your e-commerce venture would’ve turned things upside down for you. Psychologically speaking, for certain products/services, most of the customers still prefer the direct way of purchasing it. That is, physically being there on the spot while making…
When someone types a query on Google, they are looking for quick answers rather than in-depth analysis. Most of the search queries of internet users can be answered within a paragraph. Only a lesser percentage of users search for research papers, scholarly articles, and leisure-reading articles with multiple scrolls. Nowadays, generating referral traffic from Google…
Believe it or not, there are still people who think that the Search Engine Optimization (SEO) process is all about adding relevant texts, links, keywords, and tags. A decade back, this is enough to get your site featured in the top results of Google. But now, the User Interface (UI), User Experience (UX) of your…
Overview Dodla, a Dairy manufacturing company, has been one of the leading players for over two decades now. With a presence across 11 states, Dodla had been doing tremendously well offline, but hesitant to embrace ‘Social Media. Continuous shifts in the marketing landscape however told a different story. Dodla Dairy had to find newer ways…
Realities of life in 2021 have impacted digital marketing in a big way. The crisis during 2020 were enough to turn the spotlight on the tools and techniques that had played a secondary role for far too long. Moreover, this short period also witnessed the rise of more technologically advanced and innovative marketing approaches. The following…
Overview The client is a home-grown premium menswear brand with a high brand saliency across age groups. It has about 45 stores in the state of Tamil Nadu, with an expanding footprint in other southern states as well. The brand is known for its innovative campaigns, advertising, and positioning that helped to carve a niche…
We have almost crossed a year with our doors of opportunities padlocked. The potential time period that would have helped us, our clients and other forms of business acquaintances went down the drain because of the pandemic, which is still there upon us. With ‘Go Digital’ being our motto for the past five-plus years, 2020…
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