We have almost crossed a year with our doors of opportunities padlocked. The potential time period that would have helped us, our clients and other forms of business acquaintances went down the drain because of the pandemic, which is still there upon us. With ‘Go Digital’ being our motto for the past five-plus years, 2020…
Digital Marketing is relentlessly opening the doors, scaling the heights we had never done before. It paved the way for the exponential growth of pull marketing by leveraging the power of social media. Unfortunately, unlike the traditional marketing, Digital Marketing doesn’t have many proven models & the need is it has to be explored and…
As we enter into the vastly competed arena of digital content marketing, the mantra is to differentiate or die. Some strategists advise the incorporation of digital marketing trends in the strategy to aid targeted marketing. These strategies are so vast in nature that they include every marketing channel in the domain of digital marketing, and…
The Scenario Trivitron Healthcare stands as the largest medical technology company of Indian origin offering 360 degrees solutions in Laboratory Medicine, Imaging – Ultrasound Machine, Critical & Cardiac Care, Operating Room, and Ophthalmology along with providing expert consulting services. The Challenge As an international brand, Trivitron needed to establish a strong brand presence online…
Tech-sectors across the globe may undergo a season of twists often with some larger acquisitions and some shutting down decisions. A similar surprise story happened recently and it was in the limelight for a while. An acquisition story Microsoft being the leading platform and Productivity Company for the mobile-first, cloud-first world, astonished the world with…
The Scenario Eva’s range of personal care products (Talc, Deodorant and Skincare) aims at providing personal care products that teenagers desire to use on a daily basis. Eva’s ever-expanding ranges of care products tend to deliver exceptional quality, benefits and experience. The Challenge Eva, A youthful deodorant brand aimed at teenage girls wanted a…
The Scenario Our first mission was to revamp their group sites to give an artistic and modern look. We redesigned and developed their corporate, medical service, fitness, and wellness forum sites. A landing page was created for their home healthcare site along with a Facebook page. The Challenge Radiant approached us with a vision…
While the holiday shopping fever might sound exciting to a regular shopper, it is a frustrating and challenging time for any marketer. As a marketer, it is never too early to start planning advertising campaigns with an eye on the holidays. However, if you find yourself racing against time trying to leverage the holiday fever,…
Originally published Aug 27, 2016 19:02:00 PM, updated Jun 16 2020
In a world that is beseechingly dependent on news, infotainment and a tad bit of entertainment, content still remains king. And unlike modern day pop up advertisements that one likes to click out of, or Youtube advertisements that one likes to skip from, one form of advertising remains intact in this day and age –…