There is a thin line between raising your bootstrapped start up to the stature of a fully functional and profitable business. This thin line is blurred out through the functioning of a Holistic Digital Marketing firm that can help your business realise its ultimate potential and monetize the same. The digital marketing storm originated ever…
Making improvements to your ecommerce site to maximize sales is an on-going process. There are elements driven by market factors, technology, consumer, and even design among others that impact sales realization. Getting expert help from an ecommerce application development company can help you to optimize different elements of your site for better performance. An ecommerce…
Why does your business exist? What is your business’s purpose? In the grand scheme of things, one can say that the purpose is to solve the problems faced by your customers. Where the customers and their problems go, the fate of your business flows. By identifying and reaching more people facing the same…
Television commercials, radio spots and print ads are nostalgic but are they inducing?Not anymore!No wonder some messages fizzle out because brands do not take the effort to transition from providing entertainment or infotainment, to engaging effectively on Social Media platforms. Social Media Marketing triumphs over Traditional Marketing solely for the reason that it allows for…
In today’s age of the Internet and globalization, and with access to computers, tablets or mobiles, customers have access to information anytime, anywhere. What CEOs and Brand Gurusmust remember is that everyone can influence the image of their brand, including their Social Media Agencies and should hence handpick the one with the most distinct qualities.…
It is very important to measure the effectiveness of your website, since it is the identity of your business. Your website is an important marketing and sales tool, and sometimes poor sales can be greatly attributed to a website. The metrics are the number of hits on the website, website ranking on search engines, number…
Many businesses are unsure of how to go about building their online presence. Reasons? myriad factors come into play especially the continuity & budgets. There are no restrictive rules or business templates that define the plan of action. We have seen businesses with a single web page and a simple campaign doing far better than…
Building and maintaining a corporate website requires professional help; however, this is one of the most overlooked aspects among most businesses. Today, a slew of website creation tools— Wix, Weebly, Squarespace, etc—enables you to create your own website. They come with design templates and layouts that are easy to use and affordable. You don’t need…
As the CMO of a construction and building materials manufacturing company, your challenges are complex because different stakeholders influence your strategy. Their needs are different, and so are their digital journeys. For your brand to successfully establish itself in the minds of consumers, your digital marketing efforts should include different approaches and focus on different…
In an atmosphere where even huge businesses are struggling to find space and presence in the digital universe, you as an entrepreneur must make sure that your organization is not left behind in the race. Having a digital checklist will not only help you gauge your company’s digital strength but paves way for immediate, smooth…