In 2023, brands that have an engaged social media community will emerge victorious. While many brands may believe that social media is all about sharing content, it is only half the battle. The other half is building a community, which involves connecting and engaging with your audience.
A recent survey has revealed that 90% of social media marketers consider building an active online community critical to a successful social media strategy in 2023.
So, where should you build your online community? Facebook and Instagram are the preferred platforms among social media marketers. Our advice is to start where your audience resides and use that knowledge to inform your strategy on other platforms.
Short-term video content will prevail
Short-term video content, including reels, has exploded in popularity in recent years, and it’s likely that this trend will continue in the coming years. Short-form video content is highly engaging, easy to consume, and provides a quick and easy way for users to share their experiences.
With the popularity of Instagram Reels, YouTube Shorts and other similar platforms, short-form video has become a primary mode of communication for many users, especially younger generations. As a result, brands are increasingly turning to these platforms to reach their target audiences.
Brands are already experimenting with shoppable Reels and other short-form video ads to reach customers. As social media algorithms become more sophisticated, short-form video content are likely to become more personalized to individual users. This could include personalized recommendations based on user interests, location, and behaviour.
LinkedIn to become more than just a “Job Portal”
LinkedIn, the world’s largest professional networking platform, has come a long way since its inception in 2002. Initially, the platform was primarily used as a job portal, allowing job seekers to find employment opportunities and connect with potential employers. However, over the years, LinkedIn has evolved to become much more than just a job portal.
Today, LinkedIn is a powerful tool for networking, building brand awareness, and generating leads. With over 740 million members worldwide, the platform has become a hub for professionals to connect, share their expertise, and engage with like-minded individuals.
In the past year, LinkedIn has made significant updates to its advertising tools to provide businesses with more opportunities to promote their brand and reach a wider audience.
User Generated Content will build trust
The future of User-Generated Content (UGC) appears to be promising as more and more businesses are realizing its potential for enhancing their marketing efforts. UGC allows companies to tap into the creativity and loyalty of their customers, thereby creating a more authentic and engaging brand image.
With the rise of social media platforms and the democratization of content creation, UGC has become more prevalent and accessible than ever before. Consumers are actively participating in the creation of brand-related content, from product reviews to social media posts, and this trend is expected to continue in 2023.
Social Search will be game changer
According to a survey, 87% of social media marketers think consumers will search for brands on social media more often than through search engines in 2023.
Another survey says that 24% of consumers between 18 and 54 years old already search for brands on social media platforms more often than through a search engine. This shoots up to 36% among Gen Z.
So, the question is, how should you optimize your profiles for social search? Here are the top recommendations from social media marketers:
BeReal on the rise
A photo-sharing app called BeReal asks users to send one unaltered, unedited photo to a small circle of friends each day.
BeReal evokes memories of the early days of social media when people primarily shared pictures to show their friends what they were doing, before it developed into the highly curated, heavily commercialised environment it is today.
The network went live at the end of 2019, but its fame really took off in 2022. It has approximately 29.5 million installations and is the most popular social networking programme on the programme Store as of October 2022.
According to Google Trends, mid-year 2022 saw a massive increase in queries for the terms “What is BeReal” and “BeReal app.”
These are just a few possible predictions for what could be new in social media marketing in 2023. It’s important to keep in mind that social media platforms are constantly evolving, and new trends and technologies may emerge in the coming years.
Social media marketing is constantly evolving and changing with new trends, features, and algorithms. It’s essential to stay up-to-date with the latest developments in social media to ensure the success of your marketing campaigns. If you have any further questions or concerns regarding social media marketing services, please do not hesitate to contact us.